Culture and Business Ppt

8/11/2019 Culture and Business Ppt

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S H U J A A T A F Z A L

How Does Culture Affect Business


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Introduction

Specific learned norms

Attitudes, values, beliefs, and customs of a

society

Cultural influences in business

Local customs and values

Foreign Customs


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Cont..

The aim of business is the same everywhere, but the wayto do it varies across countries

Global Managers must be able to handle Culture shock

Similar business situations in different countries doesnot imply similar opportunities. Alcohol in Muslim worldetc.

Culture influences Management skills. So in a newcountry, its Back-to-Basics....learning local culture


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Cultural Awareness

Cross-cultural differences

Awareness of all those cultures

Differences and similarities

Dynamics, attitude and behavior may change


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Important ways in which culture affect Business

The Concept of Time

Focus on relationships

Importance of contacts and referrals

Marriage and family systems Religion

Managerial Skills


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The Concept of Time

Value of time varies across different cultures

Affect on business

Two types

Polychromic Relaxed towards time

Monochromic

Time as money


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Focus on Relationship

In Pakistan focus is more on relationship

Face to face meetings

Strong expectations

Building relationships Western culture is vice versa they use email, fax and

telephone etc


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Importance of contacts and referrals

Contacts are very important here

To get things done

Good relationships, contacts and referrals

Egalitarian Business Culture Small differences in status and less emphasis on respecting

the other person

Hierarchical business culture Great importance given to relationships like in Pakistan


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Marriage and Family System

Different concepts of family

It effects their job performance

In Pakistan concept of attending family functions isconsidered very important


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Religion

Religion and belief system have strong effects onconduct of business

In Pakistan the concept of HALAL and HARAM ispresent

Profit should be made through fair means ratherthan fraud deceit and usury


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Managerial Skills

Culture defines a set of acceptable & unacceptablebehaviours,which forms the basis of Way of doingBusiness

Managers learn how to do business. This process iscalled En culturalization and Socialization Howconsumers behave How to manage people, supplier& subordinates What guides the consumer

behaviour Acceptable Behaviour in business is usually

acceptable behaviour in society


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THANK YOU

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Culture and Business Ppt