1. Culture Spelling of name Name of Americans own name written in the first name, then the middle name and finally is surname. Surname taken from their father and do not taken from their mother. Way of communicating Except for some special cases, Americans often call each other by their first name. However, there are some common principles that foreign traders should follow. For once direct contact or by mail first, should call each other by Mr., Mrs., Miss, Ms. or Dr. and then is surname.

2. Greeting As in other places in the United States, shaking hands is a common greeting .Sometimes , man with woman or woman with woman greet each other by hugging, and even has the cheek to cheek or kiss cheek each other. Forms are usually offered only to those who are long time friends, or at least have known each other well. Equal treatment for women Equal treatment with the other races 3. Market segmentation Market segmentation: dividing a market into distinct groups of buyers who share the same or similar attitudes and patterns of behavior. Market can be segmented by: Demography Geography Age 4. Demography: Nestle s demographic segmentation than they will find that our product is for everyone. People from any area , any culture , any age , any sex , any belief and an income will use it . It is not any luxury item which is used by a specific people. Geography: The company segments its market geographically on divisional basis. They divide each division in different zones and every distributor is restricted to sale its products. Age: The products for everyone , for all age , for all social. Anyone can use the products as per need.