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Cultural Influences
Yiyu XuWenli Zhang
Qian XuAmber MartinHeeSun Chang
Cultural Globalization
Kumaravadivelu, B. (2008)
Hotly debated
Multiple disciplines
New form of interconnectio
ns
Watson, Dr. James L. (2012)
Standardization of cultural expressions
Efficiency and/or appeal
Oversimplification
Communication Commerce/Economics Travel pop culture
INDICATORS
Remember, influence is……
Multidirectional Unequal Often
unavoidable
Pop Culture
Chinese Culture Influences U.S.
Popular TV series The Big Bang Theory http://www.youtube.com/watch?v=M24HNJv3
FkU&playnext=1&list=PLA82B55FDF8470435&feature=results_video
Chinese Culture Influences U.S.
Chinese words appeared in popular American pop music and movies
http://www.youtube.com/watch?v=SOI4OF7iIr4
No equivalent translation for this word Kungfu Panda!!
Chinese Culture Influences U.S.
REAL MAN?
Tattoos
Chinese Culture Influences U.S.
Traditional Chinese Culture Influences U.S. pop culture Growing power and impact of Chinese
government and people Misunderstanding of culture and language Leading to ‘Chinese fever’?
Chinese Culture Influences U.S.
American cultural influences in China
Hollywood
American drama
Celebrating Halloween, Christmas….
Why?
It’s fun and interesting….It’s promoted by comercial activities
What are these brands?
Shanzhai refers to Chinese imitation and pirated brands and goods.
economic capital
American products
The US cultural influence on Korea
Language
ENGLISH FEVER1. The third largest international students in the US2. Only American English3. A symbol of educated person4. Minimum 110~115 TOEFL scores for entering ‘good’ foreign language high schools in Korea
Language
KONGLISH
SIZE FREEAIRCON
GRAND OPEN
SKINSHIPEYE SHOPPINGHOME P
Language
LINGUISTIC LANDSCAPE
Lawrence (2012) languages of sigh boards in Korean cities
Pop Culture
Korean cultural influence on the US
Name Wenli Morgan Niamh
Nationality
Chinese American American
Current Residenc
e
State College,
PA
State College,
PA
State College,
PA
Native Language
Chinese English English
Age 24 23 7
Wenli: simple Korean Morgan: learning Korean / plan to go to
Korea Niamh: learning Korean / Korean
boyfriend
Drama / Songs/ Movies/ People ----- Korean
Culture Language
Language is determined by culture
Language is the medium of culture (library.thinkquest.org)
Language and culture are linked (Kumaravadivelu, 2008)
The influence from each side is unequal
Rich peopleSexual opennessBig citiesFashinable……Hollywood movies seem to have the strongest influence on Chinese people’s understanding of America and Americans.
Stereotypes
Summary
Globalization is happening
Different rates Different ways Different levels
What does this mean for us?
Local influences Local attitudes Laws/Rules
