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CulinaireE D M O N T O N / F O O D & D r i N k / r E c i p E s : : M E D i a k i T : : 2 0 1 9
p r i N T : : W E B & s O c i a L M E D i aa L B E r T a B E V E r a G E a W a r D s : : a L B E r T a ’ s F i N E s T D r i N k s L i s T s
A L B E R T A / F O O D & D R I N K / R E C I P E S : : V O L U M E 6 N O . 6 : : N O V E M B E R 2 0 1 7
Warming Up for Winter | IBUs and IPAs | The Long and Short of Rice
MUSTARDTHE UNSUNG HERO
OF THE PRAIRIES
WITH CHAIWARMING
WAYS
FOOD AND DRINK
GIFT GUIDE
A L B E R T A / F O O D & D R I N K / R E C I P E S : : V O L U M E 6 N O . 7 : : D E C E M B E R 2 0 1 7
Whiskies & Warming Spirits | Celebration Cocktails | Port & Madeira
MACARONS & MACAROONS
Spreading Holiday Cheer
••••••••••••••TO BAKE, M A K E & ENJO
Y! •
••••
••••••••
RECIPES— —
A L B E R T A / F O O D & D R I N K / R E C I P E S : : V O L U M E 6 N O . 9 : : M A R C H 2 0 1 8
Italian Wine | Italian Spirits | Pizza & Pasta Perfection | Tiramisu
C E L E B R AT I N G I TA LY
ONE BITE AT A TIME!
TO MAKE AT HOME
I T A L I A N R E C I P E S
OUR ITALIAN ISSUE!
Over 60 winning lists!
The R
esults of the 2018
A L B E R T A / F O O D & D R I N K / R E C I P E S : : V O L U M E 7 N O . 4 : : S E P T E M B E R 2 0 1 8
Yogurt Three Ways | Cooking with Sherry | Spam Spam Spam
FORAGING:TREASURES ALONG THE TRAILS
TO MAKE AT HOME
M I N U T ER E C I P E S
The Results of the 2018
TH
E RESULTS OF THE 2018
OVE R 6 0 W I N N I N G L I S T S!
ALBERTA’S FINEST
DRINKS LISTS AWARDS!
The R
esults of the 2018
The R
esults of the 2018
A L B E R T A / F O O D & D R I N K / R E C I P E S : : V O L U M E 6 N O . 1 0 : : A P R I L 2 0 1 8
Bars & Brewer Collaborations | Soufflé Magic | French Wine
TO MAKE AT HOME
R E C I P E S
M E X I C O ’S C U L I N A R Y
R E S U R G E N C E TACOS : TEQUILA
We love French
Cuisine!
A L B E R T A / F O O D & D R I N K / R E C I P E S : : V O L U M E 7 N O . 1 : : M A y 2 0 1 8
Craft Spirits | Craft Beer | Sorrel | Free My Grapes
Stellar WinerieS
H o t o k a n a g a n
CaSt ironSkillet Cooking
CHefS' tipS: Cooking WitH Beer
Too Good To miss:
alBerta’S Craft SCene iS Better tHan ever!
A L B E R T A / F O O D & D R I N K / R E C I P E S : : V O L U M E 7 N O . 2 : : J U N E 2 0 1 8
Alberta BBQ Sauces | Embracing Mead | BBQ Beers | Tips For Smoked Food
Bring On the Honey!
GET YOURGRILL ON! OUR SUMMER BBQ GUIDE
FOR A SMOKIN’ SWEET SUMMER
R E C I P E S
A L B E R T A / F O O D & D R I N K / R E C I P E S : : V O L U M E 7 N O . 3 : : J U L Y / A U G U S T 2 0 1 8
Ketchup: Canada’s Condiment | Summer Drinks | Make Your Own Granita
ROAD TRIPPING:EATING AND DRINKING WELL IN ALBERTA
TO MAKE AT HOME
S U M M E R R E C I P E S
FEEDING A CROWD LOW STRESS OUTDOOR ENTERTAINING
ALBERTA’S THE PLACE!
A L B E R T A / F O O D & D R I N K / R E C I P E S : : V O L U M E 6 N O . 8 : : J A N U A R Y / F E B R U A R Y 2 0 1 8
Irish Whiskey | Dining Well At The Lodge | Boozy Hot Chocolate
Finding Comfort In Chocolate
2018 I S H E R E !
8 FOOD AND DRINK TRENDS
DOING THINGS DIFFERENTLY
A L B E R T A CHOCOLATIERS
Culinaire Media Kit :: 2019
print magazine advertising captures and holds attention better than TV, direct mail, social media and web* *Source: Magazines Canada Media Connections Study, BrandSpark International
about usCulinaire is an award-winning food and beverage magazine tempting taste buds, engaging appetites, and celebrating Alberta’s cuisine. We’re highlighting local people and learning from their experience and success. Sharing their secrets are chefs, sommeliers, brewers, mixologists, restaurateurs, and local food and beverage experts.
Culinaire serves up features on dining in, dining out, wine, beer, spirits, and cocktails, across Alberta including Calgary, Edmonton, and the mountains. Culinaire also produces the Alberta Beverage Awards, now in its 7th year, to celebrate the incredible beverage selection available to us in the province, as well as Alberta’s Finest Drinks Lists, now in its 3rd year, to celebrate those restaurants, bars and pubs whose beverage lists are as tempting as their menus!
With a guaranteed 20,000+ printed copies published 10x times a year across Alberta, and an average readership of 80,000+ each issue, Culinaire can be found free to pick-up in the food and beverage outlets of businesses who share our passion for championing the best that Alberta food and drink has to offer.
CulinaireMedia Kit :: 2019
Culinaire publishes 20,000+ copies 10x per year, and with carefully controlled distribution, is available at more than 150 partner-managed locations across the province.
Some key locations include:• Italian Centre Shop, Calgary and
Edmonton
• Knifewear, Calgary and Edmonton
• Silk Road Spice Merchant, Calgary and Edmonton
• Sherbrooke Liquor Store, Edmonton
• Duchess Bake Shop, Edmonton
• Chateau Lacombe Hotel, Edmonton
• Old Strathcona Farmer’s Market, Edmonton
• The Fairmont Hotel Macdonald, Edmonton
• City Market Downtown, Edmonton
• Color de Vino, Edmonton
• Co-op Wine Spirits Beer (30+ locations)
• Hotel Arts, Calgary
• Crowfoot Liquor Stores, Calgary
• Highlander Wine & Spirits, Calgary
• Calgary Farmers Market
• The CORE Centre, Calgary
• Willow Park Wines & Spirits, Calgary
A full list of our distribution outlets can be found at culinairemagazine.ca
distribution
75K+ readers each issue
150+ Locations within aLberta
75% FeMaLe
80% hoMe owners
66% incoMe > $100K
78% university degree
66% age 31+ 25% age 18-40
our readers
Who are our readers:
• 3 in 4 readers are female
• 25% are 18-40 years old
• 2 in 3 readers are between 31-59 years old
• 78% of our readers have a university degree
• 2 in 3 readers have a net household income of $100,000 or more
• Over 60% of our readers dine out at least once per week
• 2 in 3 readers cook at home as least three times per week
• 85% of our readers enjoy wine regularly at home
• 2 in 3 readers enjoy craft or imported beer
• 2 in 3 readers shop regularly at farmer’s markets
• 8 in 10 readers own their own home
• Over 84% of our readers visited a restaurant or bought a product or service that they saw in Culinaire magazine
* In-house survey, 2018.
85% enjoy wine
67% enjoybeer
67% shop at FarMer’s MarKets
Culinaire Media Kit :: 2019
editoriaL highLights departMentsSaluteS & Shout outSThe latest news and products
off the MenuRecipes of your favourite dishes from Alberta’s favourite restaurants
ChefS’ tIpS and trICkSShortcuts, tips and tricks from culinary and beverage professionals
Step-By-StepHow to make the season’s dishes
produCerS’ StorIeSHighlighting an Alberta producer’s journey
MakIng the CaSeSeasonal, themed wine reviews
SpIrItSSeasonal, themed spirits reviews
open that BottleWhich wine, beer or spirits are Alberta personalities saving for a special occasion?
SpICe It upIdeas to turn the ordinary into the extraordinary!
juLy/augustSeafoodAlfresco DiningExploring Alberta farmlandSummer sippingBerry farms
septeMberThe results of Alberta’s Finest Drinks Lists AwardsBack to schoolHarvest timeCooking classesSausages
octoberThe results of the Alberta Beverage Awards ThanksgivingFamily time
noveMberInternational cuisineSpice and warming foodGame day snacksHoliday Gift Guides
deceMberAll about the holidaysHosting the perfect get togetherDessert, pastries and bakingHoliday drinks
january/FebruaryFood and drink trends for 2019Chinese New YearDining inexpensivelyComfort foodValentine’s Day
MarchEverything Italian!Restaurants, cuisineWines, spirits, beerEspressoVermouth
apriLEasterVineyard experiencesLamb and spring proteinsStarting your veggie/herb garden
MayCelebrating Alberta Craft Mother’s Day BrunchCanolaBacon, eggs
juneSummer BBQ GuideFathers DayKnivesGalettes
MaGaziNE rEaDErs spEND ThE MOsT WhEN iT cOMEs TO hOME FurNiTurE aND appLiaNcEs*Source: Ipsos affluent Survey, Spring 2016
WEaLThy MaGaziNE rEaDErs spEND ThE MOsT ON cruisEs aND FLiGhTs aND TraVEL MOrE FrEquENTLy cOMparED TO OThEr MEDia*Source: Ipsos affluent Survey, Spring 2016
MaGaziNE rEaDErs TraVEL WiThiN ThEir prOViNcE aND OuTsiDE OF caNaDa MOrE ThaN aNy OThEr MEDia.*Source: Vividata 2016 Q2 readership and product database
CulinaireMedia Kit :: 2019
edMonton advertising rates
InSERTSTo help make your message standout, the option to insert your own marketing material within any given issue(s) of Culinaire can be an attractive one, and can potentially increase ROI. To find out more, please contact your sales representative.
SECTIOn SPOnSORSHIPTo align your brand with a regular department within Culinaire, we are pleased to offer exclusive section sponsorship opportunities in 2019. Please speak with your sales representative to find out more.
PRInT Advertising Rates
MaGaziNE aDVErTisiNG GENEraTEs ThE sTrONGEsT iMpacT ON purchasE pEr MEDia DOLLar spENT*
*Source: Magazines Canada Media Connections Study 2013, BrandSpark International
15% surcharge for ad placement on editorial pages
12539-102 AVE | EDMONTON, AB
780-705-4928heartofthehomeyeg.ca
Campfire Coffee Rub¼ cup – ground coffee¼ cup – kosher salt¼ cup – brown sugar (or maple sugar)2 tbsp – coarsely ground black pepperCombine ingredients and apply liberally. Beef can handle a generous amount of seasoning so make sure to apply that seasoning to every steak surface for optimum flavour. Store any remaining rub in a sealed container. Directions: Rub 2 tablespoons all over your favorite 8-10 oz steak cut. Grill to desired doneness. Use a meat thermometer to ensure for accuracy.For more tips on grilling and other beef cooking techniques visit https://canadabeef.ca/cooking-know-how/
RECIPE
canadabeef.ca/cbce
Chef Cameron Pappel Canadian Beef Centre of Excellence
This rub recipe works great with thick, tender and juicy steak cuts from the top sirloin, rib or striploin. The resulting sweet, savoury and charred flavours bring out the best in your beef and work beautifully with bold red wines or dark craft beers like black lagers, porters and stouts – a perfect pairing to summer evenings at home with friends and family.
located inside Bite – Grocer & Eatery1023 9th ave S.E. Inglewood • beaseatery.com
Chef-driven Market Cuisine
MONTECREEKRANCHWINERY.COM
THE NEXT FRONTIER INBC WINEMAKING
Experience
CALGARY TRAVEL EXPO 2018
Clarion Hotel & Conference Center, 2120 16 Ave NE, Calgary
Presented by Expedia® CruiseShipCenters®
Saturday, September 29 | Guest registration - 9:30am | 10am - 4pm
Join us at our Travel Expo and hear everything that is new and exciting in the world of travel! Listen to the experts in cruise travel, guided and land vacations,
or take the opportunity to chat with our leading suppliers of travel.
Mountain View (403) 556 0471 120, 4529 49th Avenue, Olds
Dalhousie Station (403) 208 3743 727, 5005 Dalhousie Drive NW, Calgary
Fish Creek (403) 278 7447 25, 11440 Braeside Drive SW, Calgary
Aspen Landing (403) 717 9223 135, 333 Aspen Glen Landing SW, Calgary
Chestermere (403) 263 3500 16, 140 East Chestermere Drive, Chestermere
Airdrie (587) 600 7707 403 Mackenzie Way SW, Unit 7126, Airdrie
Chinook (403) 252 5520 145, 9919 Fairmount Drive SE, Calgary
Country Hills (403) 276 8879 124-450 Country Hills Blvd. NE, Calgary
Crescent Heights (403) 800 5574 110, 1701 Centre St NW, Calgary
SPACE IS LIMITED - RSVP AT THE FOLLOWING LINK TODAYbit.ly/ecsccalgary
Contact one of our 9 Calgary area locations today!
Ad Size 1x 3x 5x 10x
Outside Back CoverInside Front CoverInside Back CoverFull page2/3 page1/2 page1/3 page1/4 page1/6 page (one off)
please contact your sales representative to enquire about our rates
Culinaire Media Kit :: 2019
co-op advertising opportunities
Co-operative Print Ads
You can now share a full page in Culinaire Magazine with other businesses in your area or location - and share the cost of the page too to make it more economical for everyone!
Each page can be split over six smaller advertisements, and each advertiser shares the cost equally. The background is then customized to suit your businesses, or a theme if it’s specific to an area or season.
Each advertiser then supplies press ready artwork, or we can have our designer build it for you for a small charge.
Or you can co-ordinate a photo shoot and share a full page photograph with each business showing their specialty and your business name and contact details by your dish/ingredient/drinks etc.
Technical Specifications
Each individual advertisement is2.92” wide x 2.4” high (74.25mm wide x 60.96mm high)
YOUR HEADLInE HERE
Technical Requirements
• Please submit your advertisement as a high-resolution .PDF file or as a collected InDesign file. Illustrator files are acceptable with text converted to outlines.
• Please submit your advertisement in CMYK to avoid colour shifting from RGB.
• Minimum resolution for advertisements and all supporting images is 300dpi at 100%.
• FTP site for uploading artwork: dropbox.com “Culinaire Advertisements”. Please request access from your sales representative.
PRInT Advertising Rates
1x Please ask3x for details5x10x
THAUGUST 9-12EAU - CLAIRE - PLAZAWWW.TASTEOFCALGARY.COM
THAUGUST 9-12EAU - CLAIRE - PLAZAWWW.TASTEOFCALGARY.COM
CulinaireMedia Kit :: 2019
Sponsored tweet:* Ask your sales person for rates. All sponsored tweets begin with “Sponsored:”
You have 129 characters to include your promotional message and link.
Sponsored Facebook post:*Ask your sales person for rates. All sponsored facebook posts begin with “Sponsored:”
Promotional message and link not to exceed 50 words max.
*Maximum 2x sponsored media posts per medium, per month
Event Listings: With so many premium events happening in Alberta, we’ve found that we simply can’t dedicate the amount of space in the magazine needed to help promote and highlight everything that’s going on, so event listings are available on culinairemagazine.ca.
Monthly event listingInclude your event name, URL and up to 200 character description
Monthly event listing + photo/logoInclude your event name, URL, photo/logo and up to 200 character description
Sponsored Instagram post:* Ask your sales person for rates. All sponsored Instagram posts begin with “Sponsored:”
Include your photograph, message, link, and hashtags of your choice.
newsletter: We publish a digital newsletter to our subscriber base once a month featuring new openings, events in Alberta, and news about the restaurant, food and beverage scene across the province.
Ask your sales person for sponsorship and advertising rates, and rates for sponsored content in our newsletter.
digitaL advertising opportunities
please contact your sales representative to enquire about our rates
Big Box Ad: $250 per month 245 x 245 pixels (w x h) max file size - 40kb
Leaderboard: $275 per month 900 x 120 pixels (w x h) max file size - 40kb
Culinaire Media Kit :: 2019
advertising
Technical Requirements
• Please submit your advertisement as a high-resolution .PDF file or as a collected InDesign file. Illustrator files are acceptable with text converted to outlines.
• Please submit your advertisement in CMYK to avoid colour shifting from RGB.
• Minimum resolution for advertisements and all supporting images is 300dpi at 100%.
• FTP site for uploading artwork: dropbox.com “Culinaire Advertisements”. Please request access from your sales representative.
Space Ad ArtworkJanuary/February 2019 November 16th November 23rd March January 21st January 25th
April February 18th March 1st
May March 25th March 30th
June April 22nd April 29th July/August May 24th May 31st September July 26th August 5th October August 26th August 30th november September 20th September 27th
December October 21st October 28th
Size Without Bleed (w x h) With Bleed (w x h)Full page 7.5” x 10” 190 x 254mm 8.75” x 11.25” 222 x 286mm
2/3 page (V) 4.865” x 10” 123 x 254mm 5.8” x 11.25” 147 x 286mm
1/2 page (V) 3.625” x 10” 92 x 254mm 4.625”x 11.25” 117 x 286mm
1/2 page (H) 7.5” x 4.875” 190 x 124mm 8.75” x 5.75” 222 x 140mm
1/3 page (square) 4.9” x 4.9” 124 x 124mm N/A
1/3 page (H) 7.5” x 3.125” 190 x 79mm 8.75” x 4” 222 x 102mm
1/3 page (V) 2.34” x 10” 60 x 254mm 3.26” x 11.25” 83 x 286mm
1/4 page 3.625” x 4.875” 92 x 124mm N/A
1/6 page 3.125” x 4.875” 60 x 124mm N/A
Production Specifications
trim size: 8.25” x 10.75” / 210 x 273mm live area: 7.75” x 10.25 / 197 x 260mm
trim size: 5.3” x 10.75” / 135 x 273mm live area: 4.8” x 10.25” / 122 x 260mm
trim size: 4.125” x 10.75” / 105 x 273mm live area: 3.625” x 10.25” / 92 x 260mm
trim size: 8.25” x 5.25” / 210 x 133mm live area: 7.75” x 4.75” / 197 x 121mm
trim size: 8.25” x 3.5” / 210 x 83mm live area: 7.5” x 3.125” / 190 x 79 mm
trim size: 2.76” x 10.75” / 70 x 273mm live area: 2.26” x 10.25 / 57 x 260mm
13TH BEST WINERY IN CANADA7TH BEST WINERY IN BC －2017 National Wine Awards of Canada
1775 Naramata Rd, Penticton, BC250.490.4965 | [email protected]
BENCH1775.COM
Shop our online wine store atG R E A T F O O D C A N S T I L L B E F U N F O O D
S T A L B E R T T E RW I L L E GA R D I N E N I N E T E E N . C O M
Bleed: The excess image area that extends past the trim dimensions to avoid having the image border accidentally print.
Trim: Where the page itself will be cut.
Live: The area where your main typographic elements should be placed. This area ensures that your typography and main graphics will be seen.
2019 PRInT Deadlines
bleed = .25”
trim line
live area
CulinaireMedia Kit :: 2019
aLberta beverage awards Alberta’s largest wine, beer and spirits competition, now in its seventh year.
Over three days in July, we bring together an esteemed panel of 25 beverage experts from across the province to taste and evaluate nearly 800 different products. Each entry is evaluated blind in flights of like products.
The results are grouped into categories, and in some cases into regional groupings. In each category the top performing product is awarded “Best in Class”, and other high performing products in the category are awarded “Judges’ Selection”. We often identify a
aLberta’s Finest drinKs Lists
“Top Value” - a high performing product of exceptional value.
The results are published in the October issue of Culinaire, on culinairemagazine.ca, as well as select trade and media partners. Over its first six years, the Alberta Beverage Awards has established itself as a reputable, meaningful competition – reaching and influencing consumers across Alberta and beyond.
A L B E R T A / F O O D & D R I N K / R E C I P E S : : V O L U M E 6 N O . 5 : : O C T O B E R 2 0 1 7
Cooking With Brassicas | Spatch Cooking | Alberta’s Best Candy Shops
THE BEST OF THE 2017
Alberta Beverage AwardsNEARLY 300 WINNING
WINES, BEERS AND SPIRITS
And the award goes to…
We’ve long believed that Alberta has the best selection of wine, beer, and spirits in the country.
With access to some of the finest liquids to ever grace a bottle (or can) we also have some of the best sommeliers, beverage directors, and restaurateurs in the country.
These people create a list to complement the menu; highlight
regions, countries, or styles that will help a meal become a masterpiece.
Alberta’s Finest Drinks Lists Awards were created to highlight world-class lists. With well over 150 lists submitted in 2018 (our second year), the awards are well received by restaurants and venues around the province. Our results are published in the September issue of Culinaire.
Look for the results in the October issue of culinaire, as well as on culinairemagazine.ca
cuLinaire treasure huntsNow in our 5th year in Calgary and our 4th in Edmonton, Culinaire’s annual Treasure Hunts are eagerly awaited by food and drink lovers - and every Hunt has sold out! To thank our
advertisers and supporters, 50 teams of two people will visit your premises over the course of one fun Saturday, for you to showcase your location and give them a reason to come back.
Culinaire Media Kit :: 2019
For Advertising/Production Enquiries:
Denice Hansen403-828-0226 [email protected]
Chris Clarke 587-998-2475 [email protected]
Edmonton Enquiries:Lorraine Shulba 780-919-9627 [email protected]
For Editorial/Subscription Enquiries:
Linda Garson Editor-in-Chief 403 870 9802 [email protected]
Tom Firth Managing Editor403-818-5304 [email protected] Daniel Bontje Multimedia [email protected]
contact us
/CulinaireMag
/CulinaireMagazine
@culinairemag
culinairemagazine.cawww
“The effect of advertising with Culinaire has been an investment worth making.” Ron L. Salverda, Murrieta’s Westcoast Bar & Grill “Culinaire offers it’s readers a wonderful collection of recipes, stories, and coverage of the ever growing Alberta food and wine scene written by passionate foodies. This offers us an excellent platform to reach some of our key clients. The team has been fantastic to work with, and we look forward to an on-going partnership.” Ryan von Eschen, Sales & Marketing Manager, Italian Centre Shop “We love working with the team at Culinaire. They have amazing writers and content, combined with unique understanding of our business makes it an easy choice to advertise and work with.” Stephen Deere, Owner, Modern Steak
“We have been advertising Bench 1775 Winery with Culinaire now for 4 years. It has been a pleasure to work with the Culinaire team and to see the great success that Culinaire has achieved. We always place the magazines on the our tasting room shelves where people can easily pick it up, because we believe that it’s important to share wonderful content with our most valued guests.”Leanna Liu, Marketing & Social Media Manager, Bench 1775 Winery
“We love how advertising in Culinaire connects us to food enthusiasts in Alberta!” Arndrea Scott, Blush Lane Organic Market “We have found that working with the Culinaire media team is always easy as they take all the work out of preparing your advertising and are extremely cost effective at reaching the target market.”Louise Trevor, Galileo Wine and Spirits
“Culinaire has supported our industry awareness and brand building objectives since day one. Their ability to design and deliver relevant messaging to our foodie and hospitality professional audience makes them our go to choice for Alberta advertising. The Culinaire team’s creative approach paired with their quality service makes them a prime partner to our organization.”Mathieu Pare, Executive Director, The Canadian Beef Centre of Excellence
