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Page 1: CTVCPitchInvestlr
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What can Bearberriesmean for your Skin

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What can Porcinido for your Skin …

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The Problem

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The Solution

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The Problem

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The Problem

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The Solution

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The Problem

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Clear Touch makes you look & feel better !

The Safe Way

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Natural Skinfood to Lighten & Even your Skin Tone.

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Safe Results after a fewweeks.

Kojic Acid Dipalmitate from Natural Funghi

Arbutin from Natural Bearberries

new EU formula

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First Skin Lightener ever …

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30 years on the market,worldwide

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New Formula,Safer & Better

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Dream teamMarc Van de WinkelCEO, Shareholder, Operations,Logistics, Finances,Engeneering, Administration Management

Frederic DelfosseSales & Export Manager, R&D, Marketing Manager,Social Media(Ufsia & UCLA, cosmetology)

Ali SadaqatSales BeneluxLogistics responsiblePakistan roots, strong connection with all Afro-shops

Bernard DelfosseShareholder, Consultancy 45 years experience in Cosmetics • Pro Cosmetics Nv• Deynique Nv

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Market Size

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Market Size

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Market Size

Clear Touch

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Market Size

Economic buying power of Black African women

$1 trillion

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Market Size According to Euromonitor, the beauty industry

in Africa is estimated at $20.4 billion in

2015

South Africa alone represented $3.9 billion;Nigeria & Kenya are second and third among sub-Saharan nations, with Kenya’s market totaling more

than $260 million.

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Market SizeAfrican Development Bank describes ‘middle class’

as those who spend between $2 to $20 a day

Now more than 300 million middle classAfricans

An average Kenyan woman spends as much as

20% of her salary on beauty products

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Market SizeThe African middle class will grow to 1.1 billion (42%) by the year 2060.

African economies are emerging :7 of the 10fastest growing in the world are African,

Africa has the fastest growing middle class

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Market Size

the World Health Organization reports that Africans are of the highest users of skin lightening products:

77 %of Nigerian women use these products on a regulary

followed by Togo with 59 %,

South Africa with 35 %

& Mali at 25 %.

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Target Group

WORK/LIFE PROFILE• Works Outside of Home: 100%• Average Hours of Work/Week: 50• Married: 80%• Parenting: 60%

MAKEUP & SKIN CARE STATS• Wears makeup: 100%• Makeup Budget: $90-$250/QTR• Avg. # of Cosmetic Products Used Daily: 7

SALON VISIT STATS• 60%: Once a week or more• 20%: Twice a month or more• 20%: Once every 3 Months

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The new Emerging Map

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The Competition EU

www.africologyspa.com

www.bio-oil.com

www.makari.com

www.palmers.com

orshaircare.com

www.imancosmetics.com

www.fairandwhite.com

www.blackup.com www.ht26.com

activilong.com

www.nuhanciam.com

www.noireonaturel.com

www.ametiscosmetics.com

15 mio €

7,5 mio $

11 mio $

13 mio $

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The Competition US

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The ClientsUK• DOOA Wholesale Ltd London

Ghana • SONIA Ventures

Rwanda• LA DECOUVERTE Ltd

Canada• JUBIC Wholesale

USA• TIMITE & Suns Beauty Supply - NY

• YAATONY - Bronx, NY

Europe (UK, Germany, France, Benelux)• GT World of Beauty

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The Potential

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The Business Model

Cleartouchbusiness to consumer• endusers investors

• Smart money• Support FIT

Consum-er marketing

• PR• Social Media (Facebook,…)

• Web blogs• Sampling

• demo’s• trade shows

business to business

marketing• Trade shows

• Training

business to business

• shops• webshops

Network btb

• Flanders Invest-ment & Trade• Ambassades

• Investors• Media, PR

business to business

• Wholesalers

SALES

MARKETING

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Selling ClearTouchIncreasing Awareness• PR, Editorial & Social Media

Create Buzz & Demand• Social Media

• Google Adds

• Website

• Blogs

• Giveaways, sampling

Drive Sales• Web promo’s

• Shop promo’s & education program shop staff

• Trade Shows

• 1:1 buyer meetings

new EU formula

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The Marketing PlanWeb blogs

Webshops

Social Media

Sampling Companies

In store promo-

tion (entertaining

workshop +

sampling + coupon)

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Revenue Model# sold in 201 2, see att.

# sold in 201 3, see att.

# sold in 201 4, see att.

Projection # to be sold in 201 5

Projection # to be sold in 201 6

Projection # to be sold in 201 8 >> 3 mio K €

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ClearTouch®

Become a

distributor

How …

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Cleartouch Products

Body Milk with HQ

Body Milk with KAD

Glycerine Pink

Glycerine Clear

Gycerine Pink

Glycerine Clear

DeepCleansing Lotion

Face Cream Tube

Soap

Cocoa Butter Lotion

Ml

500 ml

500 ml

200 ml

200 ml

125 ml

125 ml

250 ml

50 ml

100 gr

500 ml

retail €

6,00

7,99

4,75

4,75

3,09

3,09

4,10

2,99

1,99

4,25

shop €

3,29

4,59

2,75

2,75

1,79

1,79

3,28

1,25

0,85

3,40

min Qty

24

24

12

12

24

24

12

130

120

6

The Products

• Distributor’s profit margin : > 30%• Bonus end of target year : > 7,5% in products

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The Business• We help Distributor …

> … to develop+ 200 Authorized Cleartouch Resellers …> … to buy minimum 12 of each of the Clear Touch products each month> to grow annually with 8 %

• This gives a bonus of 7,5% at the end of each year

•An authorized Cleartouch Reseller …sells al of the CT products & follows the CT marketing strategy and is properlyeducated how the products work.

Clear Touch®N U M B E R O N E

Authorized Reseller

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TargetsPotential Revenue per Country200 Authorized CT Resellers to buy min. 12 of 7 CT products/m @ 3€

= 50.000 €/m= 600.000€ annualy per country

Minimum 10 countries = 6 mio €

> to grow annually with 8 %

More is more than possible

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The Marketing to support• Samples

• Flyers, Posters, Stickers

• Loyalty program

Clear Touch®

NUMBER ONE

Brightening Milk

& even skin tone

100% visible results

2 in 1

ClearTouch®

Illuminates your skin

Safe Results after a fewweeks.

2 in 1Clear Touch®

NUMBER ONE

Brightening Milk

& even skin tone

100% visible results

2 in 1

Try now !

Kojic Acid Dipalmitate

Arbutin

www.cleartouch.co

new better

formula

Even Skin Tone

Skin Brightening

Skin Lightening & Even Skin Tone in 1.

Kojic Acid Dipalmitate from Natural Funghi for Skin Brightening

Arbutin from Natural Bearberries

for Even Skin Tone

Effective %-ages of action ingredients for best results.

For best results*combine

with Clearplex®

Safe Results after a few weeks.

Before After*

* Clinical study on test group of 30 poeple, gives 40% of positive results in 4 to 6 weeks in combi with Cleartouch Clearplex

Before After*

new better

for-

Clear Touch®

N U M B E R O N E

www.cleartouch.co

Clear Touch®

F I D E L I T Y C A R D

1 2

3 4

freesoap

5 6

7 8

freeCream

Your name

Street & n°

ZipCode & Country

City

Your email address

Your Birthday

Shopname & City

Mail full card to Borsbeeksesteenweg 86

B-2100 Antwerp

Please Shop stamp or sign + mention date of purchase

ClearTouch®

Illuminates your skin

Ask Your Fidelity Card here

Clear Touch®

N U M B E R O N E

Clear Touch®

F I D E L I T Y C A R D

1 2

3 4

freesoap

5 6

7 8

freeCream

Your name

Street & n°

ZipCode & Country

City

Your email address

Your Birthday

Shopname & City

www.cleartouch.co

getfree

product

Safe Results after a fewweeks.

ClearBoost®

by

Makes yourClearTouchBrighteningLotionwork 2Xbetter.

www.cleartouch.co

10% Glycolic Acid (from sugar cane)• Lifts away discolorations • Better Penetration of CT Lotion

Even Skin Tone

10% Lactic Acid (from milk)• Lightens discolorations often in 1 treatment• Minimizes scars & wrinkles• Creates ultra-smooth skin

Skin Brightening

Cle

ar B

oost

®

Cle

ar T

ouch

®

Clear Touch®

Clear Touch®N U M B E R O N E

Authorized Reseller

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The Marketing to support• Social Media, website, beauty blogs

• In store Promotions

• Pr, events & advertising

ClearTouch®

Concealer Pro

afterbefore

Learn how to correct cernes & even skin tone in 10 minutes

In store Workshop Tuesday 17 MarchGT World of BeautyChee de Wavre 34 - Brussels

freeworkshop

www.cleartouch.co

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Education program• We train your staff …

> marketing & sales> product know how, ingredients,…

Olive leaf extract(Illumiscin®)

Cresse Sprouts(Delentigo®)

Sugarcane Lactic AcidBearberry(Arbutin)

Chinese Licorice(Glycyrrhiza Gabra)

Indian Goose-berry (Emblica®)

Brown Seaweed

Brightening & skin tone balancing action ingredients

What it is:Sulphoraphane

from cress sprouts & ge-

nistein form soy encapsulated

for time-release activity

Effects on skin:Prevents and

reduces melanin & lipofuscin

production. Has stronger lighten-ing effect on age spots than sur-rounding areas

What it is:Blend of Ascorbyl Glucoside, olea europaea (olive) leaf extract from

olive leaves, ascorbyl gluco-side, zinc PCA Effects on skin:

Reduces size and contour sharp-

ness of age spots, reduces lipofus-cin & melanin

formation

What it is:Natural brighten-

ing ingredient present in bear-berry in bear-berry leaves

Effects on skin:Changed by the

skin to form hydroquinone.

Has anti-bacterial and anti-inflam-matory effect,

Lightens discol-orations

What it is:Oil soluble, puri-fied licorice root extract with high glabridin content

Effects on skin:Effects on skin:A

strong tyrosi-nase-inhibitor. 25 Xs stronger than Kojic Acid, 75Xs stronger than Ascorbic Acid.

Antioxidant with some UV absorb-

ing action.

What it is:Antioxidant fruit used in Ayurvedic

medicine. Also known as ‘Amla’

Effects on skin:Chelates copper and iron required in tyrosinase area

of cascade

What it is:Brown seaweed

Effects on skin:Inhibits melanin

synthesis & distribution in keratinocytes

What it is:glycolic/amino

acid complex en-sures maximum AHA delivery with minimum

discomfort

Effects on skin:Lifts away

discolorations

What it is:lactic/amino acid acid complex en-sures maximum AHA delivery with minimum

discomfort

Effects on skin:Lightens discol-orations – often in one treat-

ment

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Proposal & Exit

smart €’s

• Amount needed : 150.000€ (>50.000/investor)

• Exit after 4 years

• Convertible loan at 6%

• 150K becomes 190.000€ after 4 years

• Convertible in shares at 80% discount

• Share Value Method : Discounted Cash Flow (DCF)

• Due dilligence by Sven at Auditas (www.auditas.be)

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Use of FundsPRODUCT• machinery : Production unit > double profit margin• inventory : larger product range, premium brand

SALES & MARKETING• tradeshows• website & shop• PR/ digital marketing & sales + marketing tools

GENERAL ADMINISTRATION• Legal & IP• Payroll Salespeople• Sales Travel• IT sales & accountancy• Liability insurance• Accountancy services

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Sold Productsuntil February

384,00

76,0076,00

temporary no stock

temporary no stock

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OurChallenges

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Usp’s for an ultra-safe investment

High Brand Awareness

Emerging Niche Market

Dream Team

Safe Grand Grow Potential

Huge Market

Big Profit Margin

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Usp’s• EU formula > huge grow opportunities in EU & SA

• From manufacturor to distributor/consumer

• Brand Awareness of 7/10 by Black-Afro women

• In house R&D and Innovation Experts• Weak € - Strong $• Good Price - Quality

• Made in Belgium (FIT) & strong relationship with Africa & Africans

• Cross Selling (f.e. ClearTouch + ClearBoost)

• Valu added services

> supportive marketing tools> Professional education & training> Features - Benefits approach> Social Media strategy> CRM> Lovemarketing approach

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Major Milestones• Own capital of 120K (Marc),

37K + stock + machinery (Bernard)

• Website

• Facebook page over 1450 likes in 3 weeks

• 80% of black Africans now ClearTouch

• 30 years experience and existance

• Own filling and handling unity > 40% more profit margin

• Pending exclusive distributors worldwide

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Infrastructure

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proudly designed& produced in Belgium FiT

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Coming soon …

Our Premium brand, same formulas, highest possible concentration of action ingredients for best results

even skin tone

© Olivier Polet - X-Photographer FUJIFILM

Bearberry

SafeClearBalm - Body & Face • radiance • brighter skin & vitality • safe formula for your skin of color

perfo

rman

ce sk

in ca

re fo

r ski

n of

colo

rmimignonne

give

SafeClearBalmBody & Face

35€

250 ml

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Tx, for helping us becoming …We’re 1 of the most famous Brands

new EU formula

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Tx, for helping us becoming …

new EU formula

We’re 1 of the most famous Brands

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… the most profitable !

new EU formula