CTUR IN NAPLES ITALY

N.10/2011CTUR Thematic Network

URBACT II Programme

CTUR Lead Partner CTUR Partner

CONTENTSForeword by Antonella Di Nocera,Councillor for Culture and Tourism

City Council of Naplespage 2

Introduction byGaetano Mollura, CTUR LP

page 3

CTUR in Naplespage 4

The CTUR Thematic Network:results, outputs

page 5

Focus on the CTUR hosting city:page 7

The CTUR Interviews:Luigi De Falco

Councillor for Urban PlanningCity Council of Naples

page 13Luciano Dassatti

President of Naples Port Authoritypage 14

The point of view of CTUR:Naples case studies

Vittorio Torbianelli, CTUR LEpage 15

Who we are:Gaetano Mollura, Giovanni Hoffmann,

Cristina Fato, Anna Arena, Maria Luna Nobilepage 18

Luciano Dasatti, Fiorinda Corradino, Barbara Casolla

page 19

CTUR IN NAPLESITALYThe CTUR Thematic Network tour left theBaltic Sea to reach the Gulf of Naples andmake its final event there.Naples, hosted the ninth and final seminar of the CTUR project, CruiseTraffic and Urban Regeneration of the City-port Heritage, which is part ofthe Territorial Cooperation Programme URBACT II, 2007-2013.

“THE PORT IN THE HEART OF THE CITY”

All CTUR focus, news, events and outputs on www.urbact.eu/ctur

CTUR introduction

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The Municipality of Naples, Lead Partner in the thematic network CTUR - Territorial cooper-ation program URBACT II, has actively participated in several initiatives promoted by the Eu-ropean Union on the theme of sustainable and integrated development of the cities, e.g.URBAN, SUDEST projects (lead partner) PARTECIPANDO, CHORUS, CULTURE and RE-GENERANDO (partner) within URBACT I and now URBACT II where Napoli is also a partnerto the thematic network HerO.

In particular, the theme “Cruise traffic and urban-port heritage regeneration” was promoted in order to help cities seize theopportunities that it can offer in terms of urban tourism development and, more in general, of sustainable development ofthe cities.

By the exchange of experiences and good practices at an international level, CTUR gave very diverse cities the possibilityto work together to tackle the issue of waterfront regeneration and the potential impact of cruise traffic starting from manypoints of view, economic, social, physical environmental, etc..

To maximize and circulate the results of the international exchange, the program URBACT II requires every partner to drafta Local Action Plan involving public and private stakeholders and giving CTUR partners the opportunity to discuss ways toimprove access to port areas, to strengthen the connection between the port and the city, to re-use the urban-city heritageto promote the image of the cities and to adopt strategies to improve the impact of cruise tourism on the cities.

A travelling exhibition was organised to promote the ten Local Action Plans drafted by the CTUR partners: Naples and thePort Authority of Naples (Italy), Alicante (Spain), Dublin (Ireland), Helsinki (Finland), Istanbul (Turkey), Matosinhos and PortAuthority of Leixões (Portugal), Rhodes (Greece), Rostock (Germany), Trieste (Italy), Varna (Bulgaria), Valencia / GeneralitatValenciana (Spain).

The city of Naples, with the Port Authority of Naples, proposed a Local Action Plan that, based on the network of projectsand ideas, aims at regenerating the downtown area (from piazza Municipio to piazza Mercato) and the port area nearby byimproving the quality of the service for incoming tourists, the security and the safety so that cruise tourism can really triggerdevelopment for the whole city.

The Municipality of Naples wants to take on the challenge of implementing the Local Action Plan drafted within URBACTthat, thanks to the active participation of the various public and private stakeholders, is the result of a botto-up approach,a genuine value added to the project that shall not be wasted.

FOREWORD Councillor for Culture and Tourism of the City of Naples, Antonella Di Nocera


CTUR introduction

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The Naples workshop on July 7th and 8th 2011 is the final step of the 30-month journey of CTUR thematic network. Theport of departure was on the Black Sea (Varna). Then this journey “around the seas” continued - the Atlantic Ocean(Matosinhos), the Adriatic Sea (Trieste), the Irish Sea (Dublin), the Mediterranean Sea (Alicante and Valencia), theBaltic Sea (Rostock), the Aegean Sea (Rhodes), the Scandinavian coast (Helsinki) - up to its final destination on theTyrrhenian Sea (Naples).

The final conference is the last call of the CTUR journey and this is why it differs from the previous workshops in asmuch as its main goal is illustrating the results obtained by the CTUR network.

The Final Report and the opening of the exhibition of the Local Action Plans implemented by CTUR cities are the “finaloutputs” on top of the mid-term results (9 workshop reports, 3 thematic publications, 9 CityNews).

This “City News”, like all our CityNews, pays homage to the host City f the CTUR event and it is, also, a tool to illustratethe projects and plans of the host city and Port Authority that were dealt with during the Conference. On site inspectionswere organised to show everything to the partners. This “CityNews” also reports a synopsis of all results obtained byCTUR and in particular the contents discussed during the two round tables organised to add value to the conferenceas an opportunity for an in-depth analysis of CTUR themes by involving key stakeholders.

The first theme discussed by local public officials and politicians, the Port Authority of Naples, the company TerminalNapoli and the representative of MSC Crociere was the current situation in Naples that can be a useful experience forother cities, too: “Naples 2021: the city and the port - future outlook for the waterfront”. About this theme the newsletterprovides a description of the following projects and policies implemented: the monumental waterfront project by MichelEuvé, the “Molo Beverello” project (first operational phase), “Il piano delle cento stazioni” (One Hundred Stations Proj-ect) that appears to be a key element to improve mobility in town, also for cruise tourism and at last the managementplan of the historic centre of Naples in the UNESCO World Heritage List. The second theme “The cruise and the City“discussed during the second round table, is strategic for CTUR partners, and more in general, for the cities that wantto maximize cruise tourism opportunities. During the discussion the floor was open to the representatives of the maincruise lines, Med Cruise, MSC Cruise, Costa Cruise. The round table was chaired over by Lead Expert Vittorio Tor-bianelli who gives his point of view of the discussion outputs. The Citynews also includes a contribution on the NaplesLocal Action Plan written by the Lead Expert and in the end IDIS Città della Scienza Foundation provides a brief de-scription of the EASW methodology for a better participatory planning as good practice.

For who is interested in here follows all Ctur citynews just published on www.urbact.eu/ctur :

N.1/2010 Varna CTUR citynews available online on URBACT CTUR minisite

N.2/2010 Matosinhos CTUR citynews available online on URBACT CTUR minisite

N.3/2010 Trieste CTUR citynews available online on URBACT CTUR minisite

N.4/2010 Dublin CTUR citynews available online on URBACT CTUR minisite

N.5/2011 Alicante CTUR citynews available online on URBACT CTUR minisite

N.6/2011 Valencia CTUR citynews available online on URBACT CTUR minisite

N.7/2011 Rostock CTUR citynews available online on URBACT CTUR minisite

N.8/2011 Rhodes CTUR citynews available online on URBACT CTUR minisite

N.9/2011 Helsinki CTUR citynews available online on URBACT CTUR minisite

N.10/2011 Naples CTUR citynews available online on URBACT CTUR minisite

All CTUR Citynews are available at: http://urbact.eu/en/projects/port-cities/ctur/our-outputs/

INTRODUCTION TO THE9TH SEMINAR IN NAPLES(ITALY)CTUR Lead Partner, Gaetano Mollura


CTUR in Naples

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All CTUR Network participantsJean-Loup Drubigny, Director of URBACTSecretariat; Raffaele Barbato, project officerURBACT Secretariat; Gaetano Mollura, CTURLead Partner, City of Naples (Italy); LucianoDassatti, Fiorinda Corradino, BarbaraCasolla, Port Authority of Naples (Italy); VittorioTorbianelli, CTUR Lead expert; PaulineGeoghegan, CTUR Thematic expert; GretaMarini, International Development AIVP; GemaMuñoz Alcaraz, Sara Prieto Vidal, City ofAlicante (Spain); James Keogan, City of Dublin(Ireland); Eileen Quinlivan, City of Dublin(Ireland); Derville Brennan,Southern & EasternRegional Assembly - Managing Authority(Ireland); César Jimenez Alcañiz, MartaGalbis Rocher, Generalitat Valenciana (Spain);Jari Huhtaniemi, City of Helsinki (Finland);Joana Moreira, City of Matosinhos (Portugal);Joao Pedro Matos Fernandes, AméliaCastro, Port Authority of Leixões (Portugal);Andreas Schubert, Ralph Maronde, Hans-Dieter Kluge, Helmut Martin, City of Rostock(Germany); Mauro Vivian, Raffaella Terpin,Teresa Frausin, City of Trieste (Italy); HristoBozov - vice Mayor, Bistra Dimova, GeorgiGilev, City of Varna (Bulgaria); GiovanniHoffmann, Cristina Fato, Anna Arena, MariaLuna Nobile, URBACT Project Unit, Municipalityof Naples (Italy).

CTUR PARTNERS IN NAPLES The final event of the CTUR network was first of all important to

show the results of the work done in the framework of the CTURThematic Network through the presentation of the draft final reportand the opening of the travelling exhibition on the CTUR /URBACT Local Action Plans. The dissemination of the results wasachieved thanks to the cooperation of the AIVP (InternationalAssociation of City Ports).The participants were welcomed by Mrs Antonella di Nocera,councillor for Culture and Tourism, City of Naples. CTUR isconsidered as an exemplary project to build on theircommunication to improve the image of the town.

Participants of the hosting city

Elected membersMunicipality of Naples: Antonella Di Nocera, councillor forCulture and Tourism; Luigi De Falco, councillor for UrbanPlanning.Province of Naples: Luigi Rispoli, President of the ProvinceCouncil.

ULSG City of NaplesMunicipality of Naples: Gianfrancesco Pomicino, Head of VInfrastructures Direction; Giancarlo Ferulano, Valorisation of theHistoric Centre Department Director; Monica Vito, M.TeresaSepe, Valorisation of the Historic Centre Department; LauraTravaglini, Urban planning Department Director; Patrizia SerenaVollero, Urban planning Department; Tiziana Liotti, Young peopleDepartment.

ULSG public/private bodies: Bruno Discepolo, BernardinoStangerlin, Brunella Como, Luca Ganguzza, S.I.RE.NA. - CittàStorica S.C.p.A; Maria Modugno, Naples Provincial TourismOffice; Fabrizio Monticelli, Borgo Orefici Consortium Projectmanager; Claudio Pellone, Antiche Botteghe Tessili Consortium,Member of the executive Board; Flavio Di Fiore, Anna Fresa,Architects, “X Studio s.r.l.”; Antonio Martiniello, GennaroPiscopo, Architects, “Keller Architettura”; Riccardo Florio,Roberta Amirante, Alma Esposito, Orfina Fatigato, Universityof Naples Federico II - Faculty of Architecture.

ULSG Port Authority of NaplesStefano Porciani, Port Authority of Naples; Nicola Coccia,Terminal Napoli; Giovanni Spadoni, MED Cruise Association;Luigi Pastena, MSC Cruise Company; Umberto Masucci, CostaCruise Company; Domenico Pellegrino, MSC Crociere.

CTUR 9th seminar - Final Conference,Naples 7th -8th July 2011

The topic «Cruise traffic and urbanregeneration of the city port her-itage» was proposed by the City ofNaples in the continuity of work con-ducted from 2005-2007 in the frame-work of the working group SUDEST- URBACT I. For the waterfront de-velopment, cruise activity is offeredas a strong element of the port cities’will to develop and reinforce theurban tourism industry contributingto solve the tensions between portfunctions and urban functions, to an-swer to inhabitants’ aspiration interms of employment, quality of life,housing and satisfying offers ofequipment and public spaces.The three CTUR general themesanalyzed in the framework of the in-tegrated approach are:Firstly , transforming, regene-ratingand adapting the physical and envi-ronmental components of the “city-port system”: increasing theattractiveness of the port city, withthe following subthemes:• Attractiveness of the port city.• Improvement of the port accessi-

bility and safety • Development of functional diver-

sity on the port-city interface • Protection and enhancement of

the port buildings heritage: re-usethe industrial and port “totems”

• Resolution of problems of pollution• Management of negative cruise

traffic impacts on the environment.Second, cruise traffic and port her-itage as economic and social im-pact, with the subthemes ofInstitution of a good (better) gover-nance between port, city and otherlocal stakeholders, with the subthemes of • Development of public-private

partnerships • Participation of the citizens in the

decision-making process• Conception of innovative planning

tools

• Creation of innovative communi-cation tools to promote, in a globaldimension, the port city.

Thirdly, planning and managingcruise development within a globalport-city project with the sub themesof • Evaluation of the cruise and

tourism impacts on the local/sub-local economy

• Development of the cruise indus-try sector in the port city

• Training courses and vocationaleducation adapted to the skills re-quired by the cruise industry andtourism

• Proposing innovative touristguides and routes; consciousnessraising to re-use the port heritagein an economic but also in a socialway.

• Allowing and encouraging the ac-cess of young and low-qualifiedworkers to the employment op-portunities

• Offer of social housing.The CTUR methodology has as itskey points six seminars on threemain topics/subthemes (nine semi-nars in total, including the kick offmeeting, capitalization meeting andfinal event): CTUR Meetings on thetheme of “Physical and environmen-tal components” took place inMatosinhos in June 2009, Trieste inSeptember 2009 and in Dublin inDecember 2009; a meeting on thetheme of “Economic and Social Ben-efits” took place in Alicante/Valenciain March 2010, and meetings on thetheme of “Governance “ took placein Rostock in July 2010 and inRhodes in December 2010. InHelsinki in March 2011 a workshopwas held for the Steering Commit-tee, Experts and Managing Authori-ties, and the final conference inNaples in July 2011. In June 2010CTUR shared a workshop on ‘thecruise passenger at the encounter of

the citizen’ during the AIVP confer-ence in Ajaccio.At the local level the metho-dologyinvolved CTUR Local SupportGroup meetings and the involve-ment of Managing Authorities. At in-ternational level this involvedmeetings in each hosting city whichincluded each time a focus on casestudies, an update on the Local Ac-tion Plans and interaction with LocalSupport Group members and CTURpartners, and a focus on update ofManaging Authority involvement.Building a Local Support Groupwithin the community involved mobi-lization of economic, social and en-vironmental resources, reflecting onweaknesses and opportunities andon possible approaches to addressweaknesses and to transform op-portunities into actions. Local Sup-port Group working groups workedon different geometries of collabora-tions with thematic meetings on alocal level, leading to Local ActionPlans (LAP) creating Added-Value,and making the best with communi-ties. Each partner created an ‘annex’providing information outlining foreach action. A second annex goesinto greater detail for each actionand a final annex gives informationon the planned timing of each proj-ect:The Local Action Plan in each part-ner city consists of a written docu-ment containing an introduction tothe city, the focus area of the LocalAction Plan, problems and chal-lenges and the main Urbact LocalSupport Group key players. As indi-cated above, annexes describe themain aims and objectives, proposedactions and the timetable. Other in-formation concerns Operational Pro-grammes, European Funds andCTUR Local Action Plans, and linkswith other E.U. Programmes in theLocal Action Plan implementation.


CTUR

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THE CTUR THEMATIC NETWORK:RESULTS AND OUTPUTS

CTUR


Conclusions include the resultsachieved and actions implementedas good practices, the disseminationof results and principal ULSG mem-bers’ contact details.Images/maps/graphs related to theproposed actions can be added tothe document. In particular theyshow the links (access) betweenport and city. Communication has played an im-portant role during the life of the proj-ect; the following have beenproduced: 9 thematic meeting re-ports, 10 issues of Citynews (oneper partner city, containing Casestudies of the city, interviews to givevoice to the City Council and Portkey actors, who we are: to knowCTUR community, CTUR LSG keyactors to know the principal stake-holders, and Monitoring the Localaction Plans), 3 Thematic Journals

(physical and environmental compo-nents, economic and social benefits,and governance), 10 Local ActionPlans, 1 CTUR Travelling exhibitioncontaining summary panels of theoutcomes of all the CTUR Local Ac-tion Plans on display in all the part-ner cities and translated into all locallanguages. The exhibition was ondisplay throughout the Naples finalevent.The final report would add analysisof the CTUR outputs, beside thethree Thematic Journals, to focus onthe Local Action Plans, to give finalreflection of the CTUR / URBACTexperience to disseminate, it con-tains URBACT LAPs thematic out-puts and good practices and generalrecommendation and conclusions.These are available on the URBACTminisite: www.urbact.eu/cturand onthe CD in the CTUR ‘Pocket’.

Partner cities have been encour-aged to follow the example ofNaples, which has issued its ownlocal news letter and set up a web-page linked to the city’s own web-site.In conclusion, weak points havebeen the involvement of the Manag-ing Authorities, the impact of theEconomic Crises on the cities andthe difficulties of the Observer Part-ner to participate. Strong points in-clude the links between the EU andthe cities of Europe through the UR-BACT Programme, the improve-ment of URBACT II at local level, thepositive feedback of the Local ActionPlans and LSGs activities, the sup-port for implementation and dissem-ination on the LAP at local level.

(Source: Naples Meeting Report byPauline Geoghegan)

The CTUR project foundations were built on the baseline study drawn upRachel Malta during the preparatory phase of the project: the baseline studywas carried out from: an analysis of the existing general bibliography on portcities and cruise traffic; visits of internet sites specializing in European seaports and European associations promoting cruise traffic; visits of the website of the International Association of Cities and Ports (Le Havre - France),specialized in the knowledge and promotion of port cities; Studies and doc-uments on the topic provided by the CTUR partners (local studies; studies carried out in the framework of Europeanor interregional networks); City visits to see the areas concerned and to talk with the partner (city and/or port au-thority) and with local stakeholders in order to get a better understanding of the local situation, needs and chal-lenges. During these visits interesting local studies were made available in order to better define certain issues oridentify questions; exchange with partners within the first workshops.Rachel started this project with the baseline study, but she left us so early; she was happy to do this project, whereshe was known as the «queen of the port».

A publication has recently been prepared in recognition of the work she had car-ried out in the field of ciy ports: ‘Entre recherche et expertise: itinéraires en villesports, hommage à Rachel Rodrigues-Malta’ (between research and expertise:itineraries through port cities) (Rives Méditerranéennes no 39, 2011). As a col-league of Rachel, Pascale had gathered articles, cooperating with her Frenchand Italian colleagues who appreciated her high quality of work and especiallyRachel’s human qualities. Rachel had visited many port cities but her knowledgewent beyond port cities; she had become an expert on the subject. Whilst verymuch a research personality, she established constant dialogue between dif-ferent disciplines Her work was based on exchange between technical and prac-tice, working with urban and architecture policies, and was based on acomparative approach, putting port cities in relation, and helping to understandthe different systems. She moved freely between research and expertise. WithRachel, Pascale had the love of Naples in common.

Tribute to Rachel Rodrigues Malta

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The intent of the CTUR Travelling Exhibition is to share all over Europethe Local Action Plans of CTUR URBACT network, as main output.Each partner in his city has planned to host the CTUR travelling Exhi-bition with translations in local languages.The exhibitions had been launched in the partner cities; in Dublin, the

exhibition had been ‘opened’ on two occasions, each with a different minister, once in the port area, and asecond time in the city offices, where the exhibition will remain on display; in Varna the exhibition had been ondisplay in the maritime park, where it had gathered interest; in Helsinki the exhibition would be on display atHernesaari on the occasion of the European sailing championships; in Alicante the exhibition will be displayedin the new visitor centre; in Valencia the exhibition will be on display in the RIVA urban regeneration office. InNaples the exhibition would firstly be on public display in the maritime terminal where the final event was held,then moved to the University which had been involved in the project.In the remaining partner cities the exhibitionsare also on display in a variety of locations. (Source: Naples Meeting Report by Pauline Geoghegan)

The CTUR/URBACT II Travelling Exhibition“Ports and Cities Local Action Plans”

The collaboration between the City of Naples and AIVP has been fruitful and interesting for both partners and thePort Cities, members of our association. The exchange of best practices and experiences has already started withthe previous European Programme URBACT SUDEST and continued in a profitable way with the CTUR projecton Cruise Tourism and Urban regeneration. AIVP participated at several CTUR workshops in Naples, Varna, Trieste, Dublin and Porto in order to contributewith a more broad approach and replace the discussions on the specific cruise activity in a more general contextof the modern port city. Facing similar stakes all over the world, Cruise port cities have to cope with problems thatare complicated and diverse, in order to deal with a continuous changing market. Container ships are getting biggerand so are the cruise liners. Many ports have moved their commercial activities to locations on the fringes of thecity… ‘outside of the city means outside of our minds’… at the same time the social integration of the port is be-coming more crucial, and the integration of the three pillars of sustainable development are becoming more andmore urgent. ‘What is a port without a city, and what is a city without a port...?’Emerging from the CTUR project one of the first difficulty to arise is the complexity between different managingsystems such as the private sector looking for immediate response to lack of infrastructures and security and thepublic sector having a more long term vision and asking for an overall benefit and added value for its port city.Further on, port cities need to structure interesting tour offers for the passengers in order to attract cruise companies. But other topics, such as the lack of visibility of the benefit of ferry and cruise activity, the management of environ-mental issues and the constraint of ISP rules and access for passengers are a real challenge for the different stake-holders involved. Some of the recommendations expressed by AIVP in order to create added value can be resumed as follows: mak-ing use of the port symbolism with public walkways, allowing visors to view port activities, and making the port morevisible and attractive also for tourists, respecting access to port and terminal by using the right planning scale andinnovating by original mode of urban transport such as water-born transport systems and redetermine urban andport movements in order to avoid congestion.Moreover, the flexibility of temporary approaches contributes to respect different development cycles. It is importantto test the cruise market with temporary structures and the re-using of existing buildings making the port heritagebeing a marketing tool for your project, to integrate functions with existing uses and to promote an architecture thatmust be an added value to the whole city.Finally, in order to develop your port city as a sustainable cruise destination we do not have to underestimate thatattractivity depends also on the perception of the population. Therefore ports have to become a citizens’ port throughactions of information and education, starting with the younger generation and addressing comprehensive andclear information on the economic and social impact of port and cruise activities.

CTUR results and outputs: a point of view of AIVP Greta Marini, chargée for international development of the General Secretariat, AIVP


Focus on the CTUR hosting city

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The city of Naples is the third largestcity of Italy, and is also the most im-portant in the south of Italy; it lies onthe Mediterranean coast of the Ital-ian peninsula, and is in an advanta-geous position in the Mediterraneanbasin. It’s the capital city of the Cam-pania Region. The metropolitan areaof Naples is the second most popu-lated in Italy and one of the largestin all of Europe with around 3.8 mil-lion people.The city of Naples was founded byGreek colonists in 6th century BC.The Greek Roman road network re-mains preserved until today in thehistorical centre, and the stratificationof the following ages during the sub-sequent centuries left monuments ofgreat value, this is the most reasonbecause its historic centre is listed byUNESCO as a World Heritage Site. The whole history of Naples is basedon the concept of welcoming for-

eigners and of different cultures liv-ing side by side. The city's enviablegeographical position half-way downthe Italian coast makes it easy toreach from anywhere in the world.The wonderful historical, artistic andarchaeological heritage is an intrin-sic part of the city. At the same time,we mustn't forget its contemporarycreative nature which ensures thecity always has some new project onthe go, some new goal, and plentyof new ideas.Naples is a city on the sea, a placefull of light yet with dark, hidden foun-dations. It has a great cultural andartistic identity which is stamped onthe brow of its many museums, cas-tles, churches, squares, narrowstreets and archaeological remains.It is a city in which culture, art and"light" mix with the obscure darknessof a hidden, submerged, under-ground world.

The port of Naples is one of the mostimportant in Italy and in the Mediter-ranean basin, in terms of passengertraffic and it’s going to become one ofthe most important in terms of cruisetraffic too. The income produced bythe tourism factor and by the culturalactivities is a crucial element for theeconomic growth of the city.Passenger traffic is still a key pointin the activity of Neapolitan Port,considering the fact that the amountof passenger traffic (including cruisepassengers, gulf traffic and coastalnavigation) reaches 9 millions whichare the result of the involvement andcare of the whole Neapolitan mar-itime system. The city, thanks to its wealthy historiccentre and to the beauty of its sur-roundings, rich both for their land-scapes and their historical-monumental heritage, can gain an im-portant social and economic improve-



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FOCUS ON THE HOSTING CITY NAPLES(ITALY): THE WATERFRONT REGENERATION,“THE CITTÁ BASSA-PORTO” LAP AND THECRUISE TOURISM OPPORTUNITY

The cityLocation: Capital of the Campania regionPopulation*: 1.004.500Density of population*: inhabitants per sq km) 8556Employment rate*: 29,8%Unemployment rate*: 31,39%Income per capita**: € 25.565,81

The portRanking: Regional and international Administrative statutes: State port managed by a publicport authorityTotal traffic*: 22 m.tons. Container traffic (TEU)*: 532.432Total passengers*: 8 m. paxCruise passengers*: 1.3 m. paxDirect employment**: 5 000Indirect and induced employment (shipbuilding)**: 2 000

*Source: City Council of Naples, census 2001**Source: 2009, Finance Ministry

*Source: Naples Port Authority 2010**Source: Naples Port Authority 2008



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ment, aiming at the development ofthe tourism and services sectors, bothfrom the cultural point of view and theleisure. Naples has one of the highestpercentages of young population(under 15 years) in Europe, repre-senting a fundamental source for theeconomy of the city, that can, throughappropriate incentives, encourage thecreation of new activities linked to thekey sectors of its development:tourism, environment, services, etc..Finally, facilitating the emersion of“hidden” economy and supporting thestrengthening and growth of regularactivities, it will be possible an im-provement of the labour conditions of

the workforce as well as of the em-ployment rate.Working within CTUR TN gave theopportunity to the City of Naples toaddress better the developmentchallenge of the general plan for in-tegrated revitalization of the historiccentre and to focus specifically onthe following issues:- Taking the cruise traffic to develop

new attractive/ aggregative polesfor cruise tourists and inhabitantson the waterfront in deprived areas.

- Conjugating the safety theme withthe permeability of the port by theinhabitants and the tourists andtoning down the physical obstacles.

- Rationalizing the organization ofthe port and improving the pas-senger port area.

- Encouraging a better utilization ofthe historical and monumental her-itage of the city and of the aban-doned former industrial areas ofthe port and of the city-port inter-face.

Improving the governance of theprojects of urban / port transforma-tion for a real coordination betweenthe different stakeholders involved ina shared management of the proj-ects and of the objectives.

(Source: CTUR Baseline Study;www.comune.napoli.it)

Our project turns the border between the city and the port intoa "filtering line", a solution that was appreciated abroad andallows the city to look onto the port without interfering with itsactivities. The problem of port visibility was solved by loweringthe seat of the "filtering line" that is conceived as a “fitted”shopping road. On its cover, in continuum with via Nuova Ma-rina, a walking pathway leads to the port and is connected withthe tunnel between the maritime terminal and the underground

station of piazza Municipio by Alvaro Siza and Eduardo Sotto de Mura. This walking pathway continues alongMolo Beverello, exploiting the cover of the new passenger terminal. Our project won the competition in 2005.As it is well known, because of judicial procedures, the works could start until 2009. As a French national, ac-customed to procedures they way they are in my country, I have always found these delays, though not rare inItaly, a little bit too much. The changes made over the last year to protect and refurbish the Magazzini Generalibuilding on the Piliero docks, as required by Soprintendenza ai monumenti and by the ad hoc technical com-mittee, have undoubtedly improved the project. The Magazzini Generali building has become the pivot of newwaterfront layout with a double length that had already been envisaged in the original plan by Marcello Canino.I am very pleased with this timely revision that has been shared by all the stakeholders involved in decision-making process. This is confirmed by the formal advise by the Municipality of a few weeks ago and the very re-cent positive comment by Sovrintendenza that also gives the green light to the final project of the Molo Beverellowaterfront. Unfortunately, just now that the project implementation seems approved, entrepreneurs and ship-owners, inside the very Port Authority, are raising some opposition. They had all been called upon during theproject revision process and asked to assess the performance levels necessary to guarantee a good functioningof Molo Beverello. Based on my experience, I know it takes 10 to 15 years, but in the case of the waterfront inNaples, there will be project’s extracts implemented in the many operational phases. The works will be carriedout in various spots so as not to interfere with port activities. The project is feasible financially both on publicfunds allocated by the Port Authority and on private funds via project financing, that was possible because theproject is profitable. On the economic benefits of the project it is enough to refer to the raw figures of the generalproject: 20,000 sqm of new pedestrian pathways to the sea, about, 12.000 sqm shop space, 4,800 sqm areaswith a view (inside the Magazzini Generali) for leisure activities and exhibitions, 1,300 parking places besidesthe rationalization of port infrastructures for passengers at Beverello and Piliero terminal. Hopefully this currentdiscussion will not turn into a non-constructive polemics where the whole process stuck and precious time iswasted, besides the waste of the resources invested so far. Naples does not deserve this, now more than ever.The city needs innovative and strategic projects becoming facts. (Source: La Repubblica Napoli, Dec 10 2010)

Michel Euvè, The waterfront and the rules that the city needs

The Port Authority, has developed aproject for the new Beverello Termi-nal. This project methodology hasthen been implemented in otherports. The product obtained is a re-development of the whole port area(from Beverello to Immacolatella vec-chia), to be done in different opera-tional phases based on executiveprojects. The authorization processwill end by next November. Thanks tothis solution, the project choices canimmediately be implemented sincethey are technical adjustments of thecurrently enforced Port Master Plan. Passenger flow in Beverello is2,163,637 in July this year (averageyearly flow is 4 million passengers),despite the insufficient structuresand services currently available inthe Terminal as it has been man-aged so far. The lack or poor qualityof services seems also be due to thewrong management model adopted. Besides architectural aspects, thenew terminal project must providefor technical features to assess flowmodelling and to support passen-gers on their way on-board (consid-ering other passengers, potential

hindrances, roads to follow, off-limitsarea, ordinary and extraordinaryevents) by offering services and as-sistance to guarantee both safetyand security.The new Terminal project shall alsoconsider the future transformations ofport areas and territories nearby. Onone hand Darsena Acton – Molo SanVincenzo for which the function shallbe defined according to the participa-tory method. In any case all town-planning constraints shall be compliedwith. On the other hand the under-ground passageway to the stationwith a pedestrian area connected withthe passenger terminal of Beverello. The project meets the require-mentsidentified. In particular: 125 sqm of public toilets and rest-rooms;1110 sqm of waiting areas;2046 sqm for commercial activities;140 sqm of ticket counters;

160 sqm of office area p117 sqm of technical rooms;five fully equipped moorings.

CostsThe project, though complex andmultifaceted, costs € 9,000,000.In the call for proposals for projectimplementation and service man-agement revenues will be identifiedto guarantee investment payback butwith mandatory direct managementof subsidiary activities and consider-ing that provisions as in art. 45 bis ofthe national contract will not apply.This is in order to guarantee the bestpossible service and avoid problemsin the management of the Terminalpublic services. On 21 Septemberthe Council of Public Works gave itsapproval to the project. The call fortender to start the works is going tobe lunched in the next months. (Source: Port Authority of Naples



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In Naples, a commercial gallery has recently been opened at the mar-itime station, in the heart of the city. It hosts about fifty shops locatedalong the port quays, very close to the sea. In the gallery there is alsoa market of 5,000 squared meters that generated 150 jobs and that is

part of a 25 million Euro investment. The building that was chosen for this project is the historical maritimestation, which was built in the 1930s. Besides the shops, a disco and a restaurant will be opened, but alsoanother commercial area of 3,500 squared meters.This project was planned for passengers who come fromcruise ships (1.3 million over the last year) but also for citizens. The fact that a commercial formula was usedis rather significant. International brands were not considered, while local brands that represent excellenttypical products from Campania will be brought to the fore. The original idea was to dedicate an area to im-portant brands, but after a change of perspective of the management the local option was chosen. The commercial mix will include: wine bars, dairy products, bars, ice-cream shops, clothing, leather prod-ucts, jewels, antiques, opticians, souvenirs, news-stands, chemist's shops.There will be exhibition areas too: for example, an area managed by a local company will exhibit casts oforiginal classic antiques. The commercial gallery should be part of the whole waterfront requalification project.

(Source: VT Thematic Journal 2 “Economic and Social Benefits”; for more information see also the case study“Naples and the New Marittime Station” on the Thematic Journal 1)

The commercial centre in the cruiseterminal: for tourists and citizens

THE NEW BEVERELLO TERMINAL

In Naples, the process of preparationof the transport and mobility planninginstruments is carried out along withthat of town planning. This hasbrought together strategies andgoals which are not always found inthe planning documents of differentsectors. In particular, among themain goals for urban developmentare: the reduction of traffic conges-tion; the contextual improvement of

urban quality through redevelop-ment; spaces for different kind of ac-tivities which are directly linked to thepublic transport network. One strat-egy is the desire for town and trans-port planning solutions aimed atraising the levels of accessibility tothe various areas of territory throughan integrated transport networkwhich pivots around railways. Thisruns in common with the policies de-fined by the regional government in-struments which are made availableby the Naples Council Administra-tion. These include the 1997 Counciltransport Project, the Primary Infra-structure Net Plan and the General

Masterplan which was developedduring the period 1004-2004.The renovation and extension of theunderground network and its stationhas been of particular importance.For Naples, a city renowned for itstraffic congestion, the opportunity toincrease the role of fast undergroundpublic transport is essential. Beforethe Hundred Station Project, theNaples underground network num-bered a total of 57 stations, while thenetwork development project fore-sees 114 stations, of which a largenumber will be finished by 2015.(Source: Thematic Journal 1 “Physicaland Environmental components”)



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INTEGRATION OF TRANSPORT POLICYAND TOWN PLANNING IN NAPLESGianfrancesco Pomicino, Head of V Infrastructure Direction, City Council of Naples

Gianfrancesco Pomicino, Head of V Infrastructure Direction,City Council of Naples

Thanks to the new projects, also the most central areanear the sea (in the vicinity of Castello Angioino/Palazzo

Reale and the Stazione Marittima, the real maritime heart of Naples) will be liked to the underground network.This will also allow a notable increase in access to the city and airport for users of the maritime station, startingwith cruise passengers. A separate mention is worth being given to the “Municipality” station located near thecruise terminal (Stazione Marittima). The main aim of the work at the piazza Municipio, planned by Alvaro Siza,is the redevelopment of the piazza which links the maritime station and the nearby Quartieri Spagnoli. The pi-azza passes next to Castello Angioino and uses an subway/underground passage to get past the Via Marinaroad which runs parallel to the waterfront skirting the port. It is an immense area that will be radically redevelopedthrough the valorisation of its identity and of this piazza, a key point of exchange.The station and the town planning project will be opportunities to exhibit the newly found archaeological artefacts,among which there are the foundations of the castle, the roman port, a port area, and the hulls of some ancientships. The project has undergone various changes following archaeological findings during excavations for thestations. These had an important role in this stage. The underground tunnel foresees spaces full of light whichis filtered from above thanks to some “cuts” foreseen in the piazza above. This will allow the lighting of thespaces and the pre-existent archaeological artefacts among which the tunnel is inserted. As anticipated, themain entrances are located in the port and in the moat of Castel Nuovo. From the Metrò station, the cruise passengers can easily reach the airport, as well as other important “tourist”areas of Naples, like the Archaeological Museum whose “art station” was created by Gae Aulenti.It is clear that the “connection” operation between the cruise terminal and the fabric of Naples, and the rede-velopment of specific areas of great value, could bring with it a structural change in the relationship betweencruise passengers and the city of Naples. Thus concluding the era of relationships that where mainly markedby “prudence” and limited to a few sites of interest, and embracing a spatially wider and more vital meeting.

(Source: Thematic Journal 1 “Physical and Environmental components”)

The role of the cruise in the newunderground network



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Giancarlo Ferulano, Director of Valorization of Historic City Centre Department, City Council of Naples

The World Heritage property of Naples historic centre includes all theessential elements that contribute to the justification of its OUV (Out-standing Universal Value). These includes the historic centre as definedby the Aragonese walls, as well as significant elements from the 18thcentury, including important palaces, the wide palace Albergo dei Poveri,

the National Archaeological Museum, the park and Museum of Capodimonte the Royal palace and S.Elmo castle and theCertosa of S.Martino on the hill of San Martino, Villa Pignatelli, as well as for governmental, residential, University, healthand sanitary buildings and arts and crafts functions. These buildings and functions represent all the relevant periods of thehistory of Naples, which are in fair state of conservation.The management plan for the historic centre was built during the elaboration of various planning instruments drawn up inrecent years as the DOS (Strategic Guidance Document) - that provide a series of strategic decisions and planning thatallow an effective comparison with the city in all its forms - the PIU (Integrated Urban Plan) EUROPA and the “Grande Pro-gramma UNESCO”. It is going to become a tool that aims at realizing the scenarios; its value goes beyond technical and legal aspects to get anexpression of the cultural climate of the community in which we live.The approach to Naples Historic Centre World Heritage Site Management Plan has been an integrated one because of itscomplex structure, being Naples a structured and extremely rich landscape resulting from the historical stratification of dif-ferent physical, architectural, archaeological and cultural-anthropological levels. The Management Plan aims are: preserve cultural heritage; protect urban fabric stratification; support traditional social andeconomic inter-relations, cultural production and life improvement, preserving mixed use destinations; improve security andpublic health; strengthen the awareness and the understanding of the citizens about Naples outstanding historical heritageresources. The management plan further aim is to integrate the WHS Naples Historic Centre within the wider territory system composedof Naples metropolitan area, Capri and other isles of the bay, Sorrento and Sorrentino-Amalfitana peninsula, Ercolano andPompei, or rather the historic urban landscape surrounding the bay.The involvement of actors and stakeholders either for building up the DOS than the Managment plan took place throughthe forum, municipal councils, publication of declarations of interest - adopted by the control room- and their submission,meetings between the various departments of the City of Naples. To facilitate and optimize any project related to the useand management of public assets it was necessary to proceed to the conclusion of “agreements”: collaborations betweenCity Council and each authority involved in the process of construction of the management plan, where roles and respon-sibilities of each stakeholders involved are defined: Regional Office for Artistic and Landscape in Campania – MIBAC; Cam-pania Region; Archdiocese of Naples; Port Authority; Naples Province; the State Property Agency; Local health authority ofNaples; The Universities: "Federico II", “Orientale”, “Second University of Naples", "Suor Orsola Benincasa", "Parthenope"at the end, finalized to the approbation by the City Council of Naples. es the meetings for the whole management plan ofthe UNESCO historic centre, it has been implementing the URBACT Local A P.I.U. EUROPA On Jan 28 2011 the Regional Government issued deliberation n.35 to cancel the deliberation n. 192 that provided for theapproval of DOS and PIU. Deliberation 35 also defines the new plan of interventions as to operational objective 6.2 of Cam-pania ROP 2007-13 “Napoli e Area Metropolitana”. However the general goals of the Integrated Plan of Urban Developmentof old Naples Unesco site are confirmed. The investment foreseen (220 million euros) should be redistributed and allocatedto both the Integrated Plan of Urban Development of old Naples Unesco site and to the Integrated Plans of Urban Devel-opment of Naples peripheries in compliance with the principle that the new plan of interventions shall be in line with thestrategies of the Plan for the South. The Region set up an ad hoc Technical Committee in charge of drafting a new IntegratedPlan of Urban Development of old Naples Unesco site that can be in line with the ERDF ROP Campania 2007/13 as wellas with the Interregional Operational Plan “Cultural and natural attractors and tourism (ERDF 2007/13). Special attentionwill also be paid to the needs of the Forum of world cultures (Universal Forum of Cultures) the old city centre being one ofthe main venues of the Forum).The overall plan of interventions was reviewed in the light of the priorities of regional development and reorganised n orderto activate synergistic actions in several diverse sectors. Among the proposals put forward, as in the list of the Major Projectsand Programs approved by the Regional Government, for Axis VI and I of ERDF ROP 2007/13, a specific project for CEN-TRO STORICO DI NAPOLI, VALORIZZAZIONE DEL SITO UNESCO was included. This major Project is worth100,000,000.00 euros, 80 millions of which being destined to Axis VI objective “Urban development and quality of life” and20 millions to Axis I objective “Environmental sustainability and cultural and tourist attractiveness”. The Region set up an adhoc Office for major Projects and Programs.

The Naples Historic Centre WorldHeritage Site - Management Plan


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What isthe im-portanceand thepr ior i ty

level your city organization ascribesto the development of cruisetourism? What are the expectationsand the expected benefits? The waterfront of Naples is the ob-ject of several development projectsthat will bring about major changesin the next years and many propos-als will be included in a future planfor the port area. The main goal of the city is to bridgesome gaps and to start a develop-ment process (e.g. the strengthen-ing and promotion of local crafts)that may benefit from the opportuni-ties offered by cruise tourism andtrigger actions that may improve theliving conditions of the residents. It is necessary to redefine a regula-tory framework that is compatiblewith the needs of the Port and of theCity in order to develop cruisetourism. The Port and the City pursue thesame goal: an action plan for thearea around the port with its mixedhistoric-contemporary urban fabricto attract more cruise tourists to theport of Naples and to develop qual-ified commercial activities and newjob opportunities.

What is the role played by your or-ganization to develop the cruisetourism in the destination and whatis, in general, the degree of strategicand operational cooperation withthe port authority on the specific“Cruise tourism” issue? What arethe most positive and the problem-

atic aspects of the city-port cooper-ation?The Municipality of Naples is readyto cooperate with all the institutionsoperating in this field to start all theactions that may contribute to makethe city more attractive and furtherdevelop cruise tourism. The projects of regeneration of moloS. Vincenzo to be used for cruisevessels bears huge potentials andwould allow to give a piece of itsmaritime history back to the city. The access of tourists to our culturalheritage shall be developed by mul-tiplying the pedestrian pathways ashighlighted in CTUR proposals thatmust be implemented with the prac-tical actions that the city needs. So far the city and the port havebeen negatively affected by the dif-ficulties in communication and man-agement of the spaces because ofthe different applicable regulationsand the time-consuming and com-plex decision-making process. Re-cently the dialogue between the cityand the port has become smootherthanks to the joint work of the two in-stitutions inside CTUR and the com-munication is getting easier andeasier.

What the role - if any - that the de-velopment of cruise tourism couldplay to support urban regenerationin your city and what could be therole of urban regeneration to de-velop urban tourism?Cruise traffic development maybring tourists to the city and triggervirtuous processes contributing tourban regeneration. The challengeis improving the quality of life down-town. That is why the regeneration

of the area around the port and theimprovement of tourist services arecrucial together with better informa-tion and public transportationmeans leading to tourist attractions.It is important that the city and theport grow hand in hand within an in-tegrated development program, in-volving the citizens in the decision-making. A step-by-step growth couldstart from the creation of somepedestrian pathways across the citywith the port playing a key role.The city of Naples can become amajor hub of culture, dialogue andexchange of information, ideas andgood practices.

What are your personal opinion andyour suggestions about the LAPproposed/carried on within theCTUR framework?CTUR is a well-conceived projectthat has contributed to convey a dif-ferent image of Naples (better, as itwere) with respect to the usual folk-lore stereotype and it has alloweddeveloping a “bridge between theport and the city. One of the mostimportant aspects of the Local Ac-tion Plan put forward within theCTUR in Naples is the involvementof the local community: the creationof local support brings about themobilization of social, economic andenvironmental resources to solveproblems and turn opportunities intoactions. The Local Support Group hasworked in order to start cooperationrelationships at local level on the dif-ferent themes producing a LAP thatadds value and exploits the partici-pation of the citizens.

THE POINT OF VIEW OF THE CITYBY THE ELECTED MEMBER

CTUR Interview collected by Mr. Riccardo Festa to the councillor for the Urban Planning of the City Council of Naples, Mr. Luigi De Falco

CTUR interviews


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What is theimportanceand the pri-ority levelyour portorganiza-

tion ascribes to the development ofcruise tourism? What are the expec-tations and the expected benefits? The Port Authority of Naples is deeplyinterested in further developing cruisetraffic that has already been growingfor the pas ten years. To this effect thePort Authority is a shareholder of Ter-minal Napoli S.p.A., the company incharge of managing cruise passen-ger traffic.

What is the role played by your organ-ization to develop the cruise tourism inthe destination and what is, in general,the degree of strategic and operationalcooperation with the city on the spe-

cific “Cruise tourism” issue? What arethe most positive and the problematicaspects of the city-port cooperation?The waterfront, the border between theport and the city, is a great opportunityof urban development. Waterfront de-velopment experiences at internationallevel show that these interventionshave positive impacts in terms of jobs,real estate, social and cultural relationsbetween the port and the city, quality oflife improvement. The Port Authorityhas started a gradual implementationof a series of interventions aimed atmaking the port of Naples attractive,streamlined and modern. The mainproblems stem form the lack of spacethat is an obstacle to a large-scale in-volvement of the city without interferingwith port activities.

What the role - if any - that the devel-opment of cruise tourism could play

to support urban regeneration in yourport and what could be the role ofurban regeneration to develop urbantourism?The promotion of cruise tourismshould create wealth for the city, notonly for the presence of passengersbut also for the cruise staff who landto visit the city and go shopping.

What are your personal opinion andyour suggestions about the LAP pro-posed/carried on within the CTURframework?I personally believe that the work car-ried out by CTUR project participantsand the LAP implementation are astarting point to develop andstrengthen the city-port partnershipthus fostering the integration of thewhole territory in this unique area sorich in monuments and cultural her-itage.

THE POINT OF VIEW OF THE PORTAUTHORITY BY THE PRESIDENT

CTUR Interview collected by Mrs Fiorinda Corradino to the President of the Naples Port Authority, Mr. Luciano Dassatti

On the 23rd of September 2010’, the President of the Port Authority ofNaples, Luciano Dassatti, met 50 students from the junior school “NazarioSauro”, the first appointment of twenty, to talk about the sea and the ports.The project “The Port of Naples meets the schools“ drawn up by the Port ofNaples Study Office was created from the wish to communicate the value ofmarine and port culture, transforming the port and its multiple protagonists

into an educational teaching element. Twenty Neapolitan schools enthusiastically joined the project. After somemeetings with the School Managers to examine the points of interest to run alongside the educational programme,the initial phases were created: a visit from the President of the Port Authority, Luciano Dassatti to the schools toexplain to the children the working of the port; after a week, a visit to the port by the children and their teachers togain direct experience in the field. A discussion on the strategic elements of the commercial and passenger terminals,a visit to a ship and the project’s creators explain the port and what it does. This finishes with a 30-minute video made by the children from the ten schools that participated in the initiative.The project started in September in coincidence with the start of the school year and ended on the 4th of Maywith a trip in the Gulf. The students and teachers were instantly enthusiastic. The schools have visited the portof Naples and the children have asked numerous and interesting questions.An open laboratory, and a window on the world: the port acquires greater value by becoming a place for theexchange of goods from far away places and a centre of teaching. The project “The Port of Naples meets theschools”, the port demonstrates is cosmopolitan character and openness that is connected to values of profes-sionalism and respect for man. (Source: City of Naples and Naples Port Authority LAP)

1000 Neapolitan pupils discover the Port of NaplesFiorinda Corradino, Studies, statistics and training, Port Authority of Naples office

CTUR interviews


The point of view of CTUR

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At theN a p l e smeet ing ,R o u n dTable 2addressedthe topic

“The cruise and the city”. The con-ference moderated by the Lead Ex-pert from CTUR, has shed light onthe perspectives of two key playersin the Cruise Lines world. These areMSC Cruise Company, representedby Captain Luigi Pastena, World-wide Port Operation Manager ofMSC, and COSTA Cruise Com-pany, represented by Mr. UmbertoMasucci, Costa shipping Agent andInternational shipping representa-tive. The port industry was alsopresent in the shape of GiovanniSpadoni, President of the MEDCruise Association.The panel decisively tackled one ofthe “core” problems in city-cruise re-lations, notably the perception ofsome cruise destinations, which hasrevealed the cruise-line trend to “by-pass” the city and the local inde-pendent operators to improve themanagement of the value chain.“Cruise lines want to conserve thevalue chain. Passenger numbersare increasing whilst port costs areon the increase; independent oper-ators get profits produced by others.For example discounts on shuttlebuses” Mr Masucci clearly an-nounced, underlining the difficultiescruise lines encounter coping withvery high set costs without the ex-cursion market. ‘Win win’ situationsare needed, Masucci added: “Fromone side the port must accept theship, and on the other side once thecruise passenger is out of the ship -(40% of passengers do not buy ex-

cursions provided by the cruiseline), the best welcome the towncan give is important”.Along the same lines, Mr Pastena(MSC) has also brought to light theneed to create facilities to house theships in order to increase theturnover of passengers in the city.“The issue of berths is important; ifa cruise ship arrives tomorrow tofind no berth, then it is likely thatnext year it will not return”. How-ever, Mr Pastena also added that“too many vessels in a port are notnecessarily a good thing, as thiscan mean a lot of buses departingat any one time, and the subse-quent congestion that this causes.It will be necessary to agree to-gether about arrival times, and tobuild up an infrastructure to accom-modate vessels”.The subject of congestion and thepossibility of improving the situationthrough the close collaboration be-tween the cruise lines and the portswas also tackled in the presentationfrom the president of MedCruise,Giovanni Spadoni. “It is time that theports and the lines start to work to-gether on the itineraries to avoidpeak days. The itineraries arestrongly influenced by turn-aroundports as the cruise lines prefer toembark the passengers in the weekends. This causes congestion in thehome ports. As the itineraries of themost popular brands are very simi-lar, the peak days in the home portsare reiterated in the following mar-quee ports of the itineraries”.In the first half of the presentation MrSpadoni highlighted the stronggrowth in the cruise market and thegrowing need to accommodatelarge scale ships. Over the fiveyears between 2010 and 2014, 31

new cruise vessels have beenscheduled for delivery with a capac-ity of 70,820 passengers. Of these -12 - will be destined primarily for theEuropean source market - that is -26,600 lower berths (38% of all newberths) and an investment of €5.1billion by the cruise lines. Many ofthe remaining ships will also visitMediterranean destinations. Pas-senger traffic and demand contin-ues to grow, particularly in Europe,and ships are being built faster thanports can expand. ”Port infrastruc-ture must expand at a brisk pace -and especially at the busy “mustsee” ports, the so-called marqueeports the “must see” ports insertedin almost all itineraries” Mr Spadonistated, who has underlined how inthis scenario there are also manyspaces in historic cities of smaller di-mensions which wish to retain theterminals in the areas of the historicports. “Smaller, historic in-town pas-senger piers, can be maintained toservice smaller ships, of the luxurysort: We at MedCruise advocate tothe cruise lines and the industry ingeneral that given that we have noshortage of ports, port cities and di-verse regions and cultures, thereare so many ports that offer wonder-ful attractions and discoveries thatare not fully exploited. More cruiseships should go to these ports. Also,expanding the high season into thewinter months will make more roomfor growth”, Mr Spadoni said.Ultimately, in a market which de-spite the economic crisis continuesto expand, generates more flowsand requires greater infrastructures,there is space to manoeuvre to op-timize the system without upsettinganyone whether it be the city with itshistoric heritage or the cruises.

THE CRUISE AND THE CITY Panel discussion with representatives from the cruise and port in-dustries: towards WIN-WIN strategies for the city and Cruise Lines.

CTUR Lead Expert Vittorio Torbianelli

However, in order to necessarily ob-tain Win-Win results, the partner-ships between the cruise lines,ports and destinations must betightened further. The CTUR projectmarks only the beginning.

The Local ActionPlan in NaplesIn the scope of the CTUR project,the LAP in Naples seems the broad-est and certainly the most in-depth,as befitting a city which is “lead part-ner”. As specified in the documents,“the main objective of the LAP is toincrease tourist flows deriving fromthe cruise traffic to the easterncoastal area of the city". The so-called città bassa, thanks to the ini-tiatives already planned by themunicipality, is able to offer a validalternative to the normal paths ofpenetration into the historic centreand a vision of what a high-qualitycraftsmanship is able to produce”.The general aim of LAP can be splitinto three specific objectives 1: Re-qualification of the waterfront mon-

umental area and nearby historicurban area; 2: To Give new func-tions to the city and port heritage forurban regeneration; 3 Maximizeeconomic and social impact ofcruises and social impact of cruises.In reality, each of these objectiveshas a corresponding set of multipleactions (in reference to specificbuildings, areas, activities), whicheven if only considered separately,are of significant importance interms of investments, number, vari-ety of stakeholders and the level ofdifficulties, especially in a historicallydifficult backdrop such as Naples.One must acknowledge that theLAP of Naples deserves the mostmerit for creating several systems inplace in a organic vision (GeneralManagement Plan of the City ofNaples, Management Plan of PortAuthority, Area, Strategic document“DOS”, Urban Integrated Plan “PIU”Europa, Great Programme HistoricCentre, UNESCO site, StrategicPlan and Management Plan for thehistorical centre UNESCO site).On the other hand it should be high-

lighted how many of the planned in-terventions, apart from being partic-ularly laborious (and withpredictably long fulfillment times)are actions, which at heart were in-stalled beyond the targets of anachievable regeneration using thecruise as its means. However, someof the specific objectives arestrongly connected to the potentialpassenger flow, as for example withthe revitalization of the trade of arti-sanal textile production and thegoldsmiths involving local traders inthe area.The body of the LAP retains charac-teristics of an urban programme withthe relevant complexity, which if it iscreated - and certainly should be -would be enough to revive a signifi-cant chunk of the historic city ofNaples. In the magical land ofPartenope all believe the white shipspossess a certain power, even if acold glance at the reality of the pastwould suggest the opposite. How-ever, the very strength of Urbact liesin faith in the future and innovation,therefore... “full speed ahead!”.

The point of view of CTUR


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The workshop has been realized withinthe framework of the thematic networksHerO and CTUR, by City of Naples incollaboration with Fondazione Idis, aspecialized center at European level onEASW methodology. Strictly connected with the generalgoal of the projects and in line with theUSLG activities, the aim of the Work-shop has been to stimulate furtherand facilitate participation and discus-sion on relevant topics through theEuropean Awareness Scenario Work-shop, an innovative methodology fi-nalized to receive from the participantscommon visions and ideas useful forthe implementation of the LAPs. The workshop has involved about 28participants (civil society representa-tives, technicians, administrators, pub-lic and private sector representatives).The European Awareness ScenarioWorkshop (EASW) is an initiative ofEC DG Enterprises

in the framework of Innovation Pro-gramme. It is a structured discussionmethod that helps participants (repre-sentatives of the different compo-nents of a society) to be guided in aprocess finalized to the design of sce-narios and concrete actions for thesustainable development of a territory.The methodology has been devel-oped as an instrument for participa-tory planning, based on dialogueand collaboration between groups oflocal actors to create sustainablecities and to create a balanced rela-tionship between society, technologyand the environment.Central to the EASW method is dia-logue, creating an opportunity to ex-change experience and knowledgeabout existing barriers and possiblesolutions to the central topic. Thisleads to the development of newknowledge as well as new ideas andproposals for policy. The first part of the EASW workshophas been oriented towards the artic-ulation of a common vision.The participants have been split upinto two role groups: • Public administrators and tech-nical experts group

• Civil society and business sec-tor group

The main task of the role groups hasbeen to articulate their own future vi-sion of waterfront development byfocusing on 4 different topics: Mobil-ity; Economic Development; LifeQuality and Sociality; Sustai-nable urban development and re-generation.Each solution has been analyzed bybuilding a diagram based on two dif-ferent axes: technological versus or-ganizational solutions from one side,public versus private solutions to theother side, to define the orientationof the visions.The first group sessions resulted intwo future visions, discussed inplenary session.The second part of the ScenarioWorkshop has been oriented to-wards generating ideas on how theparticipants’ common vision of water-front development might be realised. The ‘common vision’ has functionedas a starting point for the idea gener-ation process. The overall ‘top five ideas” havebeen identified that could be consid-ered an important output of EASW.

CTUR Local activities


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THE CITY OF NAPLES IN 2021,CITTÁBASSA - PORT: WHAT DEVELOPMENTFOR THE WATERFRONT?European Awareness Scenario Workshop experience, Fondazione Idis-Città della Scienza

Integrated planning of “piazza Mercato” - new functions of public spaces, promenade and areas allocation; wifi square; “decorous” equip-ment for itinerant market activities; trade fair of “Campo del Moricino” ; b2c for local products and souvenirs.

“Bassi Network” Project: low grounds management. Specific “Progetto Sirena” for “piazza Mercato” - as pilot area; recovery of low ground buildings of “piazza Mercato” and “Borgo Orefici”;Businesses, social and cultural activities.

Green Harbour”, sustainable mobility, car sharing, electric shuttles, Cold ironing, electrified docks by FTV for ships service. Requalificationof “via Marina” (Fields 21-28); new functions of the spaces of “piazza Mercato”, by setting up a promenade/platform.

Census of disused areas/property for the constitution of a widespread trade area.The launch of an high technical Institute dedicated to the “Ancient crafts " and a Lab-Museum inside the Carminiello complex; culturalservices; catering services.Thematic routes for tourists and a virtual platform for the supply of touristic/cultural / accommodation system.

Communication plan for the dissemination of the activities and projects of Port Authority; requalification of Beverello.

European Awareness Scenario Workshop: The top five ideas

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WHO WE ARE: GAETANO MOLLURA, URBACTPROJECT UNIT COORDINATOR

Italian architect, project manager of the Urban Planning Council Department of Naples and E.U. expert in Urban IntegratedApproach Development I have been in charge from 1994 of important European Programmes promoted by the EuropeanCommission in the framework of the Urban Development Policies: Urban I and Urbact I and II. As Project manager ofNaples Urban I was responsible for the activities of coordination, monitoring and accountability of projects provided inmeasure 3 (Infrastructures and environmental), with particular attention to the interaction between these projects andthe ones provided in measure 1 (economic activities) and measure 2 (social activities). Promotion and management ofthe activities in measure 5: advertisement and dissemination of results. As lead partner and partner of several URBACTI and URBACT II thematic networks /working group I have supported exchange of experiences between cities - Europeanand non - and implemented several topics of the Urban Integrated Approach Policies as governance and managementof the projects, the sea towns challenges, the participation of the inhabitants and the role of the culture in the sustainabledevelopment of the historical centre. As expert attached to the URBACT I French Secretariat (free lance position) I gaveprovision of expertise to the Cities of New Member State in the framework of the Support for Cities project (Plovdiv, Bulgaria; Maribor, Slovenia). I am inscribed in the list of URBACT II Thematic Experts.

WHO WE ARE: URBACT PROJECT UNITGIOVANNI HOFFMANNMy personal working experience with the Municipality of Naples started since 2002 as external consultant for the URBAN Pro-gramme, dealing with the urban interventions interested by the Programme and studying the best reutilization of buildingsground floors. With the URBACT Programme I collaborated in the SUDEST working group and now with CTUR. As architectthey both were very enriching experiences, considering the wide range of urban projects examined, thanks to the internationalpartnership with other European cities and the involvement of several local actors concerned with projects for the regenerationof the waterfront of Naples.

CRISTINA FATO I graduated in International and Diplomatic Sciences in 2003, with specialization on European studies, which brought me tohave several experiences abroad. This is my second experience in the framework of URBACT Programme within the ProjectUnit of Naples, considering that I collaborated with Gaetano for the SUDEST working group in 2006-2007 and now sinceJanuary 2010 as project officer for CTUR. Working within an international thematic network is very stimulating; I had the op-portunity to know better other European realities as well as local urban regeneration projects on my city. Thanks to everybody!

ANNA ARENA I graduated in historical sciences at the University of Naples "Federico II" in 2007. I have recently completed a trainingcourse at the Institute for Management and Business Management "Stoa", acquiring the professional qualification ofconsultant for local development - specifically as expert in the European Fundings use. I am working at the URBACTProject Unit of Naples as communication officer, after six-month internship. The URBACT experience gave me the op-portunity to get closer to some interesting international good practices; to experience the integrated approach and thereal efficiency of a "bottom up" decision making process to manage the problems and the challenges at local level.

MARIA LUNA NOBILEArchitect. Born in 1982, graduated with honours in Architecture in 2006, I achieved the qualification of DPhil in Urban Designin 2010. My research focuses on the urban composition and the design of the contemporary city, deepening the role of en-closures as a possible “material” of the urban design, with special attention to the cases of the derelict and peripheral areasin the city of Naples. After an internship at the Secretariat of the Programme URBACT II, I have been contributing to thenetworks CTUR (Cruise traffic and urban regeneration) and HerO (Heritage as Opportunity) with the City Council of Naples.As designer, I also take part to numerous competitions and projects on both small and large-scale; I am collaborating tothe research of the Department of Planning and Urban Design of the University “Federico II” of Naples.

CTUR who we are


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CTUR who we are

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WHO WE ARE: LUCIANO DASSATTI, PRESIDENTOF THE PORT AUTHORITY OFNAPLES

President of the Port Authority in Naples since the 4th of February 2009 after being appointed by a Ministry ofInfrastructure and Transport Decree, on the 29th of January 2009. Admiral Luciano Dassatti was born in Rivadel Garda (TN) on the 28th of June 1942. After having completed his final Classical Studies diploma at school,he attended a degree course at the Naval Academy in Livorno from 1961 to 1965 and graduated with a degreein Maritime and Naval Sciences. As Staff Officer in the Marines, he was embarked on various naval units. In1972 he transferred to the Harbour Office Corps and held several positions of command. From the 26th of No-vember 2004 to the 4th of July 2007 he held the position of Commander of the Harbour Master’s Office Corps- Coast Guards. During the period from 1986 to 1989, the Admiral was a lecturer in legal matters, internationalmaritime law, civil and logistic law on the Advanced course for Senior Officers at the Maritime War Institute.From 1998 to 2004 he held the position of Head of personnel, training and organization of the General Com-mand in the Harbour Master’s Office Corps. During his career, he has periodically held the position of Professoron the Economics and Business Management of Transport companies’ course at the University of Cassino,along with the role of Special Commissioner for the Port Authority in Livorno. He was awarded an Italian RepublicSenior Officer Order of Merit as well as a 1st Class Diploma of Merit with a Gold Medal for Environmental Merit.

WHO WE ARE: FIORINDA CORRADINO, STUDIES,STATISTICS AND TRAININGOFFICER, PORT AUTHORITY OFNAPLES

I was born in Naples on the 3rd of June 1959. After having completed my final Classical Studies diplomaat school, I attended at the University "l'Orientale " in Naples and graduated in Political Science. Afterstudying a Master in economy in Moscow; in 1983 I started to work for the Port Authority of Naples, andnow I am in charge of Studies, Statistics and Training Office.

WHO WE ARE: BARBARA CASOLLA, CRUISEDEVELOPMENT EXECUTIVE,PORT AUTHORITY OF NAPLES

I am graduate in economy for tourism in Naples, After studying a Master in hospitality in London and work-ing for the Italian State tourist Board(Enit). After a few years working with the institutional representativefor development of touristic areas in UK and Italy, in 2001 she joined Port Authority of Naples in charge ofcruise and tourism marketing, public relation, She is involved in Medcruise association for the port ofNaples dealing with the main cruise ship-owners and port operators.


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CONTACTS

CTUR - Cruise Traffic andUrban Regeneration URBACT II Programmewww.urbact.eu/ctur

City Council of Naples (Italy) CTUR Lead Partnerwww.comune.napoli.it

CTUR Project CoordinatorCity Council of NaplesGaetano Mollura tel. +39 081 7958932 mobile +39 339 5677396email [email protected]

CTUR StaffCristina FatoGiovanni HoffmannAnna ArenaMaria Luna Nobiletel. +081 7958934-17email [email protected]

CTUR Lead ExpertVittorio Alberto Torbianelli tel. +39 040 5582749mobile +39 347 1407944email [email protected]

CTUR Thematic ExpertPauline Geoghegantel. +32 478224733email [email protected]

City Council of Naples (Italy) - www.comune.napoli.it/ctur Urban Planning [email protected]

Culture and Tourism Councillorship [email protected]

Gaetano Mollura, CTUR Project [email protected]

Gianfrancesco Pomicino, [email protected]

Giancarlo Ferulano, [email protected]

Port Authority of Naples - www.porto.napoli.it Luciano Dassatti, President, [email protected]

Fiorinda Corradino, [email protected]

Barbara Casolla, [email protected]

Managing Authority - Campania RegionSebastiano Zilli, [email protected]

URBACT National Dissemination PointsITALY : http://www.unich.it/dart/urbact/urbactII.htmlGERMANY : http://www.oerok.gv.at/contact-point/urbact.html SPAIN : http://www.ecosistemaurbano.com/urbactBULGARIA : http://www.namcb.org PORTUGAL : http://www.dgotdu.pt/urbact/GREECE : http://www.espa.gr/el/pages/staticURBACT.aspx

Additional informationGraphic Editing CUEN srlvia Coroglio, 104 - Napoli 80124 Italytel. +39 081 2301118/19 - fax +39 081 [email protected] - www.cuen.it

URBACT is a European exchange and learning programme promoting sustainable urban development.It enables cities to work together to develop solutions to major urban challenges, reaffirming the key role theyplay in facing increasingly complex societal challenges. It helps them to develop pragmatic solutions that are newand sustainable, and that integrate economic, social and environmental dimensions. It enables cities to sharegood practices and lessons learned with all professionals involved in urban policy throughout Europe. URBACTis 300 cities, 29 countries, and 5000 active participants.

CTUR is a thematic network of the URBACT II Programme that focuses on the theme of Cruise Traffic and UrbanRegeneration of city port heritage; it enquires into how port-cities can be productive and no longer simple transitareas through cruise tourism activity.

Its partnership is composed of different realities which allows a fruitful cooperation: Naples (as lead partner andtheme promoter), Alicante, APDL (Port Authority of Douro and Leixões), Dublin, Helsinki, Istanbul, Matosinhos,Naples Port Authority, Generalitat Valenciana, Rhodes, Rostock, Trieste and Varna. The activities are supportedby the International Association of Cities and Ports (AIVP).

The themes underlying the connection between cruises and cities and on which the CTUR project is based aremultifaceted: governance, image of port cities, infrastructural systems, urban tourism, creation of cultural attrac-tions through new types of architecture, re- launching urban/port historical heritage, commercial and general eco-nomic development with positive effects on employment and social welfare.

Documents

CTUR IN NAPLES ITALY