CAUCASUS TOURISM FAIR 2018 - Post Show Report

CTF’2018 EXHIBITION PROFILE

KEY EXHIBITION DATA

ExpoGeorgia is the only exhibition center in Georgia and one of the leading centers in the Caucasus region. The company organizes exhibitions, various conferences, conventions and events. The history of the exhibition center begins in 1958 and is still actively functioning.Exhibition Center ExpoGeorgia organized the 20th International Tourism Exhibition and the 2nd HORECA (Hotel, Restaurant and Catering) Expo on 12-14 April 2018. The exhibition hosted 92

companies from 8 countries. The guests were able to get acquainted with various tourist agencies, hotels, recreation and leisure centers and their services.Presentations and visual displays were held in parallel with the exhibition. The joint photo exhibition of National Geographic Georgia and ExpoGeorgia was held within the framework of the event. The event was attended by 3979 viewers, including 66% of industry professions.

• TOTAL EXHIBITION SPACE - 731 sqm

• NUMBER OF EXHIBITORS - 92

• FOREIGN PARTICIPANTS - 11

• LOCAL PARTICIPANTS - 81

• COUNTRIES REPRESENTED - 7

• NUMBER OF VISITORS: - 3979

ABOUT THE EXHIBITION

Launch Year: 1998

Organizer: ExpoGeorgia

Venue: ExpoGeorgia Exhibition Center, Tbilisi

Dates: 12-14 April 2018

Working Hours: 11:00-19:00

Frequency: Annual

Duration: 3 days

CAUCASUS TOURISM FAIR 2018 - Post Show Report

SPEAKERS

OPENING CEREMONY

The official opening ceremony of the 20th International Tourist Exhibition was held on 12 April. The opening was attended by government

Head of Georgian National Tourism Administration

MR. GEORGE CHOGOVADZE

Deputy Director of the Art Department of the Ministry of Culture and Sport of Georgia

MS. IRINA SAGANELIDZE

Chairman of the Agency of Protected Areas of Georgia

MR. DAVID MARKOZASHVILI

Executive Director of Exhibition Center ExpoGeorgia

MR. RESAN KIKAVA

representatives, supporters of the event, embassy representatives and the media.

CAUCASUS TOURISM FAIR 2018 - Post Show Report

PARTICIPATING COMPANIES AND ORGANIZATIONS

PRODUCT LIST

Georgia• Hotels & Preference Hualing Tbilisi• Travel Desk• Education on Tourism• Twins Wine House in Napareuli Ltd• Ministry of Culture and Sport of Georgia• Yellow Pages Tbilisi • Mirage - Leisure Complex in Shekvetili• Schuchmann Wine• Bene Exclusive Ltd• National Botanical Garden of Georgia• Metaltecnica Ltd• Neotrade Ltd• Mien Ltd• Sisauri Grinders Ltd.• TENO LTD• Geomac• Classica LLC• Georgian Association of Guides• Georgian National Tourism Administration LEPL• Restaurateur • New Light • Zigie LLC• Baker• Tabla Nova • Coffee House LLC• Setapi Ltd• CaspiGeo LLC• Hugging Travel • Dreamland Oasis Hotel• BTL Georgia• Mtatsminda Park• Georgian Tourism Association• TbiliTour LTD• Argo Voyage Georgia Ltd• Discover Georgia Ltd• Mtskheta Cruise• Citadines City Centre Tbilisi • Best Western Kutaisi• Schuchmann Travel• Goodaura• Nunisi LLC

• International And Local Tourism Organizations

• Travel Agencies / Tour Operators

• Hotels, Hotel / Summer Houses

• Mountain and Sea Resorts

• Therapeutic and Recreational Resorts

• Youth Camps

• Tourism Equipment

• Leisure Parks

• Music Festivals, Restaurants

• Air / Aviation Companies, Airports, Shipping / Lorry Transportation

• Rail Companies, Car Rentals

• Bus companies

• You Can Travel• Mtskheta Municipality• Tianeti Municipality• City Hall of Dusheti Municipality • Kazbegi Municipality• Ozurgeti Municipality• Martvili Municipality• Department of Tourism and Resorts of Adjara

A.R• Zugdidi Municipality City Hall• Akhaltsikhe Municipality • National Parks of Georgia• Horeca Georgia• Laundry Tech Ltd• Kaicos Logistics

Georgia / Germany• GIZ

Georgia / Poland• Lot Polish Airlines

Georgia / Russia• Aeroflot – Russian Airlines PJSC

China• China National Tourist Office

Russia• Check-in Capsule Hostel

Thailand• Tourism Authority of Thailand• Sayama Travel Group Co. Ltd• Traveler Centre Asia• Sukosol Hotels• Exotic Voyage Co. Ltd

Turkey• Turkish Republic Cultur and Information

Representative in Baku

CAUCASUS TOURISM FAIR 2018 - Post Show Report

THE PURPOSE OF PARTICIPATION

• Finding new business contacts - 49%

• Introducing the product / service to the public, PR / Promotion - 26%

• Introduction to competitors and observing them - 0%

• Finding new customers and clients - 22%

• Other - 3%

• Participants of the exhibition who have achieved their goals for participation - 84%

• Participants of the exhibition who were satisfied with the number of visitors - 77%

• Participants of the exhibition who were satisfied with the quality of visitors - 81%

PARTICIPANTS SURVEY

WILL YOU PARTICIPATE IN THE EXHIBITION NEXT YEAR?

Yes

89%

Maybe

11%

No

0%

GENERAL LEVEL OF SATISFACTION

DID YOU ACHIEVE YOUR GOAL?

Evaluated from 1 to 10 points

23%

8%

11%35%

14%

10 9 8 7 6

CAUCASUS TOURISM FAIR 2018 - Post Show Report

VISITOR SURVEY

3979NUMBER OF

VISITORS

66%PROFESSIONALS OF THE INDUSTRY

VISITING

DISTRIBUTION OF VISITORS ACCORDING TO THEIR PROFESSIONAL SECTOR

VISITORS REPRESENTED THE FOLLOWING COUNTRIES

THE PURPOSE OF ATTENDING THE EXHIBITION

• TRAVEL AGENCIES / TOUR OPERATORS - 66%

• HOTELS AND RESTAURANTS - 13%

• BUSINESS TOURISM - 8%

• OTHER - 13%

• ARMENIA• AZERBAIJAN• BELARUS• CANADA• FINLAND

• GEORGIA• GERMANY• GREECE• INDIA• IRAN

• POLAND• PORTUGAL• QATAR• RUSSIA• UKRAINE

• UNITED KINGDOM• UNITED ARAB

EMIRATES• CZECH REPUBLIC

• Visitors who found what they were looking for - 85%

• Expectations of visitors fully justified - 91%

• Visitors who were satisfied with the 2018 event - 96%

• Fun / Recreation - 47%

• Attending Additional Activities / Seminars - 4%

• Purchase of Specific Products / Services - 7%

• Finding Foreign Partners - 7%

• Finding Local Partners - 10%

• Introduction to the Market - 23%

• Monitoring Of Competitors - 2%

CAUCASUS TOURISM FAIR 2018 - Post Show Report

ADDITIONAL EVENTS

DINNER GALA

MARKETING EVENTS

Special business arrangements and seminars were conducted on special stages and participant stands over a three-day period. Visitors had the opportunity to obtain full information about the

Within the event, guests of the Festival of Discounts had many special offers, travel packages with exclusive prices, competitions, lucky draws and various entertainment events or surprises.

topics they were interested in. It was especially informative for newly emerging businessmen and small entrepreneurs.

12 APRIL - FOR HOTELS13 APRIL - FOR RESTAURANTS AND HOTELS

On 13 April ExpoGeorgia held a formal reception dinner for participants where the guests enjoyed a fantastic evening. During the event winning

• Products in GeorgiaSpeaker - Teona BabunashviliTopic - Support of Georgia in the Development of the Hotel Industry (Obtaining Financing, Collateral Loans)

• Booking.comSpeaker - Nino KvashilavaTopic - Booking.com as the Most Important Source of Hotel Sales (The Less Popular Means of Online Mobile Marketing for Stimulating Sales)

• T3 Hospitality Management Speaker - Keti MiqashavidzeTopic - Safety Norms in the Hotel Industry

• ExpoGeorgia, Restaurant TerraceSpeaker - Ilia BirtvelishviliTopic - How to Arrange a Kitchen

• HoReCa Management GroupSpeaker - Irakli GachechiladzeSubject - Power Supply System (Power Supply Expenditure Control, Menu Development, Swedish Table, Product Turnover)

companies for special nominations were announced and various prizes awarded.

• TV engagement on ratings on TV channels (TV 1).

• During the course of the exhibition, live receptions were broadcasted on several channels, including TV1, Rustavi2 and Imedi TV.

• Involvement in radio programs: Fortuna +, AutoRadio, Ar daidardo, Fortuna.

• Target campaigns on social networking: Exhibition and ExpoGeorgia Facebook pages.

• Distribution of promotional information through various news agencies: yell.ge; Travelingeorgia.ge; Fortuna +.ge.

• Delivered newsletters to customers, potential customers and other targeted audiences in the company database.

• TV advertisements: GDS TV, Maestro, Imedi TV.

Electronic invitations to different interested individuals

Fliers were distributed

SMS

phone calls made

E-mails sent

15 000

12 000

400 000

5 000

8 000

HOPE TO SEE YOU NEXT YEAR

CAUCASUS TOURISM FAIR 2019

DON’T MISS OUTCHECK OUT THE EXHIBITION STAY CONNECTED ALL YEAR

www.youtube.com/user/ExpoGeorgiawww.tourismexpo.ge

FOR ADDITIONAL INQUIRY PLEASE CONTACT US:

Exhibition Center ExpoGeorgiaAddress: 118 A. Tsereteli Ave., 0119

Tbilisi, GeorgiaTel: +995 3 2 234 11 00

E-mail: expo@expogeorgia.geWebsite: www.expogeorgia.ge

Sales Department:E-mail: sales@expogeorgia.ge

Marketing Department:E-mail: marketing@expogeorgia.ge