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The History slide(s)

Founded in 2003 in Paris (France)Driven by a team of pioneers of the online worldwith complementary background

Rafi Haladjian : Chairman, founder of FranceNet (today BT France) and Ozone (today part of NeufCegetel)Olivier Mvel : CEO, co-founder of BaBeL@StaL

Virtual things in Cyberspace are so pass. The new frontier is the real physical world, Meatspace.Lets develop technologies, infrastructure and services to turn all types of real world objects into interoperable Internet connected Things.

2003: the DAL LampThe first Internet Lamp

Changed light depending on data from the InternetSmart device with an internal real CPU

170 pieces produced and sold at 800 Euros (1000 US$)

More a proof of concept Mythical object

2005: Nabaztag the firstInternet Connected Rabbit

Making a really mass market productExploring new expression modes: sound, light motionDirect, intuitive and spontaneous interacting modes: voice recognition, RFID detection Dumb device: The CPU is on the platform.

Why a Rabbit ?

There happened to be a toy rabbit on the desk the day we decided to do this new productWe wanted to show that this was not only about functions but also emotions, an anthropomorphic form helpedRabbits have ears which are simple to moveRabbits dont have a voice, so we could add oneRabbits dont have any known psychologyRabbits multiplyRabbits are sooooo cute

Rabbits are Trojan Horses (in Monty Python anyway)

Rabbits are rather stupid and so is the device

This was the reverse travel of Alice in Wonderland

The Rabbit Statement

Not making just a device but creating a symbol of the Internet of Things: everything is now possible no matter how extreme or absurd If you can even connect Rabbits, than you can connect anything

Breaking all the known codes of technologybecause technology is no more a separate field

out of nowhere slightly unpronounceable nameinconvenient version namingweird shapecharacter v/s device, change technology esthetics code

An mix of current trends

Ambient displaysConsumer robots

Internet radios

Emotional Design Web 2.0/SocialNetworks

Nabaztag by Violet

With Nabaztag life becomes rich, funny, useful, stunning, poetic, functional, open, creative, intelligent, liberating, peaceful, futuristic, regressive, beautiful, subtle, crazy, personal, emotional, limitless, and unique.

What is it ?

A screenless, one-button personal companion

What does he do ?

Provides non intrusive information with lightSpeaksPlays musicReads Text to speechMoves earsHears Voice commandSmells detects RFID tags

What does he do ?

Gives short reports(Weather, stock )Reads RSS feeds Plays Podcasts& Web radiosGives alerts(Email, wake up )Rabbits behaviorUser generated content and applications

What does he do ?

An emotional messenger, a physical avatar of my friendsReceives/reads written texts, emails or soundcardsExchanges voice messagesReceives, plays and dances MP3 filesEar movement chat

An Ambient Deviceapparatus ambiencis

Effortless, spontaneous information providerBrings all the things that are good to know but not worth the effort, low calorie informationA solution to Internet Information saturation, snack media & real time flow of informationAn information butler & a messengerA personalized radio that only speaks when it has something to say

Types of things Nabaztag is good at

Ongoing reading of RSS feeds on good to knowsubjects Messages from friends New Email arriving Electric power consumption Breaking news Children are back from school One to One voice communications - Real time business updates Jokes Weird messages Facebook status updates from friends Alerts -Podcasts Time pacing Factoids Voicemail - Reminder Microsoft Live Messenger alerts - Love pings Horoscopes Children authority tool Notifier Real time stock market trend Machine monitoring - Programmed radio listening Mood indicator -Story telling Wake up calls Ear dialogs..

How does itwork ?

A dumb but Internet connected device

How does it work ?

Connects to the users Wi-Fi NetworkSupports WEP of WPA encryption

Connects directly to Violets servers on the Internet. Acts as a stand alone terminal

Does not connect to the users PC.Works even when the computer is turned off

Pings the Violet servers every few seconds to download new information, behavior and messagesFunctions, content & sources are limitlessbecause Nabaztag is fed from Internet content and applications

Whats in a Rabbit ?

32 bits Microcontroller

802.11 b g Wi-Fi card

Microphone

Dual In/Out motors

MP3 Encoder/Decoder

2W Speaker + ext jack

34 lang text to speechUser independent training less

voice recognition

RFID Tag Reader

The Violet platform

Object is only the tip of the IcebergIntelligence and functionalities are on the online platform

ConfigurationContent provisioningAccess to ext. contentService delivery Channels managementAccess controlVoice synthesis / RecognitionEtc.

internet

Violet OOOSSystem

Content

UGC

VoiceContent

VoiceApplic.

Crawler

Voice

Easy configuration

The Nabaztag phenomenon

How the unpronounceable Rabbit took the world by storm.

Emotional relationshipwith the objectCustomizationCreating applications

Online Community

Metcalfe effect

An overnight community

High Impact on the Blogosphere

More than 2 000 000blogs and web sites contribute to the buzz surrounding Nabaztag

Already a cultural Icon

100 Rabbit OperaCentre Pompidou Paris Wired Magazine Nextfest NY

A reference in todays design trendsPart of the Design collection of the Museum of Modern Art Paris

Overwhelming Media Coverage

A gadget for geeks ? A toy for children ?

Predictable demographics: young, urban, middle to high revenueNot so predictable: very high percentage of womenNon techno savvy customersMedia coverage: mainstream non technical press strong presence in Women's magazine

Moving forward

Whats next ?

1 Connect Rabbits

2 Connect everything else

ConnecteverythingelseQui connecte un uf, connecte un bufuntranslatable French proverb.

Nabaztag + Book:z

Nabaztag smells the Ztamp on the book and reads the storyMaking things alive and interactive without changing their original formBringing new valueMake low priceinteractive objects Leverage on existing objects

Mir:ror by Violet

What is it ? (in a nutshell)

Violet OOOS

Connects to PC/Mac through USB

1st Mass MarketRFID reader

What can I use my Mirror with ?

Buy Pre-Ztampedobjects

Put Ztamps on your own objects

Use RFID objectsyou already have

Last time: TODAYat 8:32

Once upon a time

Ztamps

1st widespread use of RFID technology for consumersWork with Mir:ror and NabaztagEmpowering the user to create fun and useful everyday applications

How do I do this ?

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Prime ministersaid

Ztamps are device independent

Todaysunshine

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Violet.net

Nanoztags

Bricks

Components of the Violet ecosystem

The Violet Family PictureThird Party

Violet OOOSthe first Object Operating Platform

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Appsby Violet

Appsby Community

Appsof Partners

Object Specific

Nanoztags

Nabaztag:tag Dal:Dal

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Mir:ror

Violet.netwhere people, objects and applications meet

Ztamps

RFID

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Violet OOOS

Violet OOOS: The first Object Operating System Platform

A unique solution tailored for Operating Networks of Connected ObjectsChallenges of an OOS

Acting as the CPU for millions of objectsManage load, availabilitySending and receiving data from large number of external Apps, data sources and UIsPermanent crawling of data sourcesDelivery of on time informationProviding input technologies from/to all mediaProviding output technologies from/to all media Intelligent translation of formats to make applications available on heterogeneous devicesHosting & running applications for CPUless devices

Violet Object Operating Sys.Architecture guided tour

Object Servers API servers Data cache

Schedulers Crawlers

Application servers

Data bases Mass Storage Etc. etc.

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be part of the Story

Let all Thingsbe connected

The Thank Youslidewww.violet.net

NabaztagThe first Internet Connected Rabbit

The History slide(s)2003: the DAL LampThe first Internet Lamp2005: Nabaztag the firstInternet Connected RabbitWhy a Rabbit ?The Rabbit StatementAn mix of current trendsNabaztag by VioletWhat is it ?What does he do ?What does he do ?What does he do ?An Ambient Deviceapparatus ambiencisTypes of things Nabaztag is good atHow does it work ?How does it work ?Whats in a Rabbit ?The Violet platformEasy configurationThe Nabaztag phenomenonAn overnight communityHigh Impact on the BlogosphereAlready a cultural IconOverwhelming Media CoverageA gadget for geeks ? A toy for children ?Moving forwardWhats next ?ConnecteverythingelseNabaztag + Book:zMir:ror by VioletWhat is it ? (in a nutshell)What can I use my Mirror with ?ZtampsHow do I do this ?Ztamps are device independentNanoztagsBricksThe Violet Family PictureViolet OOOS: The first Object Operating System PlatformViolet Object Operating Sys.Architecture guided tourbe part of the StoryThe Thank YouslideNabaztag