CSR Samsung

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SAMSUNG ELECTRONICS CORPORATION

Samsung Electronics is the world's largest electronics company with a 2009 revenue of$117.4 billion, headquartered in Samsung Town, Seoul, South Korea.

it is the flagship subsidiary of the Samsung Group. With assembly

plants and sales networks in 65 countries across the world, Samsunghas as many as 157,000 employees.

Vision and MissionVision:

y We believe that through technology innovation today, we will find the solutions we needto address the challenges of tomorrow. From technology comes opportunity-forbusinesses to grow, for citizens in emerging markets to prosper by tapping into the digitaleconomy, and for people to invent new possibilities.

y Its our aim to develop innovative technologies and efficient processes that create newmarkets, enrich peoples lives and continue to make Samsung a trusted market leader.

Mission:y To be the best Digital E-Company.y To create technology products and services that leads the industry.y To put into place the most efficient management and production processes.y To maintain a steadfast focus on strengthening our organization on continuing to be a

global technology leader and trusted responsible company.

History of Samsungy In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea,

selling fish, vegetables, and fruit to China. Within a decade Samusng had flour mills andconfectionary machines and became a co-operation in 1951.

y From 1958 onwards, Samsung began to expand into other industries such as financial,media, chemicals and ship building throughout the 1970's.

y Then, Samsung Electronics was founded in 1969 in Daegu, South Korea as SamsungElectric Industries, originally manufacturing electronic appliances such as TVs,calculators, refrigerators, air conditioners and washers.

y Just one year after its founding, the Samsung Group established in 1970 anothersubsidiary Samsung-NEC jointly with Japans NEC Corp. to manufacture electric homeappliances and audio-visual devices.

y In 1974, it expanded into the semiconductor business by acquiring Korea Semiconductor,one of the first chip-making facilities in the country at the time. It was soon followed bythe 1980 acquisition of Korea Telecommunications, an electronic switching systemproducer.

y In February 1983, Samsung entered the DRAM (Dynamic Random Access Memory) business. And only one year after the declaration did Samsung became the thirdcompany in the world that developed the 64k DRAM after the United States and Japanesepredecessors.

y On 2009 and 2010, the US and EU fined Samsung Electronics with 8 other memory chipmakers for its part in a price fixing scheme From 1999 to 2002.


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Samsungs 2010 smartphone shares worldwide are rising rapidly. The share in

the United States has doubled in the second quarter of the year from the

previous quarter. In the second quarter the company shipped as many as 3

million smartphones.

Home Appliances in 2009, Samsungs sales revenue rose 27 percent from the previous year,

the biggest increase in the industry. In the home market, Samsung held the

leading position thanks to strong sales of its flagship items, Zipel-brand

side-by-side and kimchi refrigerators.

in the North America, Europe and Russian markets, Samsung solidified its

image as a premier home appliance maker by selling so many refrigerators,

washing machines, air-conditioners, as well as new steam microwave

ovens and robot vacuum cleaners.

in 2009, Samsung introduced a host of new products including a premium

mini-laptop computer N310 and slim-sized laptop X420. The N310 and the

X420 are the third-generation laptops with all the advanced features as wellas portability and connectivity.

Management and Board of Directors

y In December 2010, Samsung switched its management system from the single CEOsystem of last year under Choi Gee-Sung, to a two person management team with Choi

Gee-Sung, CEO and Vice President, and Lee Jae-Yong, ChiefOperating O perator and

President.

y Samsung also reorganized its overseas marketing bases in line with changes in themarket, including a combined Britain/Continental Europe regional subsidiary, and a

combined China/Taiwan regional subsidiary.y Samsung added a new digital imaging business division in 2010, and now consists of

eight divisions, including the existing display, IT solutions, consumer electronics,

wireless, networking, semiconductor, and LCD divisions.

Division Heads

y Semiconductor Division: President Kwon Oh-hyuny LCD Division: President Jang Won-kiy Visual Display Division: President Yoon Boo-keuny Mobile Communications Business: President Shin Jong-kyuny Telecommunication System Business: Executive Vice President Kim Young-kiy IT Solutions Business: Executive Vice President Nam Seong-wooy Digital Appliances Business: Executive vice president Hong Chang-wany Digital Imaging Business: Executive vice President Chung Hyun-ho


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Regional Directors

y North America: Executive vice President Kim Yangkyuy Central and South America: Executive vice President Yoo Doo-yeongy Europe: Executive Director Kim Seoky CIS: Executive Director Seo Chi-wony Middle East: Executive Director BaeGyeong-Taey Africa: Executive Director Park Gwang-giy Southeast Asia: Executive vice President Lee Jong-Seoky Southwest Asia: Executive Director Shin Jeong-sooy China: Executive Director Kim Yeong-Hay Korea: Executive Director ParkJae-Soon

Names of Board of Directors Members

y Chief Executive Officer, Vice Chairman: Choi Gee-Sungy Chief Financial Officer: President Yoon Ju-hway

ChiefOperating

Officer, President: Lee

Jae-Yong

y Independent Director Dong-Min Yoony Independent DirectorIn-Ho Leey Independent Director Chae-Woong Leey Independent DirectorOh-Soo Park

Corporate Social Responsibility

y Samsung Electronics strives to promote sustainability, under the business philosophy ofdevoting our human resources and technology to creating superior products and services,

thereby contributing to a better global society.

y Under the sustainability management vision of "Global Harmony with People, Societyand Environment", Samsung Electronics strives to build a society where people, society

and the environment coexist in Harmony.

y Through ceaseless commitment to sustainability spanning Talent Management, IntegrityManagement, Green Management, Social Contribution and Partner Collaboration,

Samsung Electronics creates new value for all stakeholders and contributes to building a

prosperous and happier future.

Prepared by:Angel Bert BondocMark Harold ButacJohenzonFebbBorjeMichael GaperoGem Paolo Lagrana

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