Csr in Asean

8/13/2019 Csr in Asean

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Corporate Social Responsibility in the ASEAN Region 1

Introduction

The Association of Southeast Asian Nations (ASEAN) was established on 8 August1967 in Bangkok b the fi!e o"iginal #e$be" %ount"ies& na$el & 'ndonesia& #ala sia&

hili ines& Singa o"e& and Thailand* B"unei +a"ussala$ ,oined on 8 -anua" 198.& /ietna$on 08 -ul 199 & 2ao +3 and # an$a" on 04 -ul 1997& and %a$bodia on 45 A "il 1999*The "egion has a total a"ea of .* $illion s ua"e kilo$ete"s*

ASEAN MemberASEAN Member

Countries are:Countries are:

Brunei Darussalam Brunei DarussalamCambodiaCambodia Indonesia Indonesia

Laos Laos Malaysia Malaysia Myanmar Myanmar

Philippines Philippines Singapore Singapore

Thailand Thailand Viet NamViet Nam

'n 0556& the ASEAN "egion had a o ulation of about 65 $illion& a co$bined g"ossdo$estic "oduct of al$ost S 1&155 billion& and a total t"ade of about S 1&.55 billion*The di!e"sit of the "egion is a a"ent in the fact that the la"gest count" in te"$s of land a"eais 0755 ti$es la"ge" than the s$allest count" the count" with the la"gest o ulation has 85ti$es $o"e eo le than the s$allest count" and the "ichest count" has a :+ e" ca itathat is 1. ti$es the oo"est count" *

1 a e" "esented b +"* ;ile$on A* "ia"te& -"*& E


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Area and population

84.2329Vietnam62.8513Thailand

4.480.7Singapore

87.1300Philippine57.2677!"anmar

26.6330!ala" ia

5.75237#ao P$%2221&891'ndone ia

14.2181(am)odia

0.3835.8*runei $aru alam(1000 Km2)(1000 Km2)

Population (million)Population (million)

20062006

LandLand

CountryCountry

+,onomi, Per-orman,e

61724Vietnam2073&289Thailand

132.329&500Singapore

118.11&356Philippine11.95208!"anmar

156.95&890!ala" ia3.52613#ao P$%

3641&640'ndone ia

7.26512(am)odia

11.5530&159*runei $aru alam

GDP totalGDP tota l(in billion USD)(in billion USD)

20062006GDP pe r ca pitaGDP pe r ca pita

(in USD) 2006(in USD) 2006CountryCountry

The ASEAN +ecla"ation states that the ai$s and u" oses of the Association a"e?(a) to accele"ate econo$ic g"owth& social "og"ess and cultu"al de!elo $ent in the "egion&and (b) to "o$ote "egional eace and stabilit th"ough abiding "es ect fo" ,ustice and the"ule of law in the "elationshi a$ong count"ies in the "egion and adhe"ence to the "inci lesof the nited Nations %ha"te"* 'n 0554 the ASEAN 2eade"s "esol!ed that an ASEAN%o$$unit shall be established b 051 * 'n this connection& the 2eade"s ado ted the ASEAN%ha"te" du"ing thei" Su$$it in Singa o"e in 0557*

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The go!e"n$ents of the ten ASEAN count"ies established the ASEAN ;oundation on1 +ece$be" 1997 du"ing the 45 th ASEAN %o$$e$o"ati!e Su$$it of ASEAN 2eade"sheld in @uala 2u$ u"& #ala sia* The #e$o"andu$ of nde"standing on the establish$entof the ASEAN ;oundation was "e!ised in -ul 0555 and "atified b all ten $e$be" count"iesin -ul 0557* The ASEAN ;oundation is now ensh"ined in A"ticle 1 of the ASEAN %ha"te"*

The ;oundation has two ob,ecti!es?

"o$ote g"eate" awa"eness of ASEAN and g"eate" inte"action a$ong the eo les ofASEAN as well as thei" wide" a"tici ation in ASEAN s acti!ities inte" alia th"oughhu$an "esou"ces de!elo $ent that will enable the$ to "eali e thei" full otential andca acit to cont"ibute to "og"ess of ASEAN #e$be" States as "oducti!e and"es onsible $e$be"s of societ *

Endea!o" to cont"ibute to the e!olution of a de!elo $ent coo e"ation st"ateg that "o$otes $utual assistance& e uitable econo$ic de!elo $ent& and the alle!iation of o!e"t *

Acade$ic& cultu"al& econo$ic& social and othe" "ele!ant go!e"n$ent institutions and bona fide non=go!e"n$ental o"gani ations of ASEAN $e$be" count"ies a"e eligible fo"assistance f"o$ the ;oundation in confo"$it with its stated ob,ecti!es*

As of #a"ch 0558& the ASEAN ;oundation has su o"ted 101 "o,ects in the a"eas ofsocial de!elo $ent& science and technolog & en!i"on$ent and cultu"e and info"$ationa$ounting to 17*6 $illion* Cf these& 91 "o,ects ha!e been co$ leted a$ounting to 11*46$illion while 45 "o,ects a"e on=going a$ounting to 6*0. $illion*

Corporate Social Responsibility

;o" this confe"ence& ' ha!e been "e uested to s eak on co" o"ate social "es onsibilitin the ASEAN "egion* 'n -anua" 0557& the ASEAN ;oundation o"gani ed a se$ina" in-aka"ta on D:ood %o" o"ate and Social :o!e"nance in "o$oting ASEAN s 3egional'nteg"ation which was attended b senio" go!e"n$ent officials and to co" o"ate e


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The Indonesian Context desc"ibing se!e"al good e


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The"e is tendenc to ha!e st"ong t"aditions of co$$unit out"each includingco" o"ate co$$unit in!est$ent that in both conce t and "actice e


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The "o$otion of %S3 has been $a"ked with !a"ious initiati!es in the go!e"n$entsecto"& "i!ate secto"& b so$e N:Cs& and e!en a co$bination of !a"iousstakeholde"s*

#ost co$ anies a"e in the Dco$ liance stage of the %S3 o"gani ational lea"ningcu"!e& whe"e the ado t olic =based co$ liance as a cost of doing business butso$e ha!e "eached the D$anage"ial stage & whe"e the e$bed the societal issue inthei" co"e $anage$ent "ocess and a few ha!e e!en "eached the Dst"ategic stage &whe"e the integ"ate the societal issue in thei" co"e business st"ategies*

hili ines

The bi"th of the %S3 conce t and its initial "actice can be t"aced back to the 19 5sand has inc"eased in significance with latest "eco"ded co" o"ate gi!ing (0550=055.)inc"easing th"ee=fold to 0*6 billion in a e"iod of ten ea"s*

#a"ket fo"ces ha!e been the $a,o" d"i!e"s of %S3 beha!io" with co" o"ations and "i!ate institutions o"gani ing and in!ol!ing the$sel!es in %S3 acti!ities not onl astactical "es onses to otential c"ises but also in acknowledg$ent of the fact that

businesses could not ossibl th"i!e in an en!i"on$ent whe"e the $a,o"it of the o ulation a"e oo"*

Sustaining the co$$it$ent to and "esou"ces a!ailable fo" %S3 a"e the $ainchallenges as social "oble$s e"sist a$idst the wo"sening econo$ic condition of thecount" *

#ost %S3 effo"ts a"e hilanth"o ic in natu"e with education and health being the$ain "eci ients*

'nte"nal e< "essions of %S3& that is& linking it to the da to da o e"ations of theo"gani ation& a"e "acticed with co$ anies "o$oting e$ lo ee in!ol!e$ent in %S3*

2eade"s who la a significant "ole in st"engthening %S3 co$$it$ent within ano"gani ation a"e the "inci al agents fo" the %S3 "o$otion st"ateg *

Singa o"e

The de!elo $ent of %S3 has been influenced b its uni ue cha"acte"istics as a citstate that has achie!ed g"eat success in an econo$ whe"e the go!e"n$ent "e$ains ake a"chitect of the econo$ and has conside"able influence o!e" co" o"ate beha!io"*

The go!e"n$ent=cent"ic a "oach influences %S3 a "oaches with $uch e$ hasis onco$ liance with legislati!e "e ui"e$ents as a $eans of achie!ing and "egulatingsociall "es onsible beha!io"*

Thailand

The "actice of %S3 is in an ea"l stage of de!elo $ent and is substantiallinfluenced b "eligious beliefs and t"aditional no"$s of ethical "actice*

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The full integ"ation of %S3 into business $anage$ent at the st"ategic le!el is not etwidel e!ident "eflecting both an insufficient co$$it$ent to the conce t on the a"tof to $anage$ent and a gene"al e"ce tion that %S3 is "i$a"il business

hilanth"o *

Engage$ent with the N:C secto" deals with b"oade" as ects of %S3& including sounden!i"on$ental "actices and social de!elo $ent while engage$ent with go!e"n$ente$ hasi es co$ liance with en!i"on$ental& health& labo" and safet standa"ds*

The %S3 challenges include? (a) na""ow e"ce tion of %S3 b $an leade"s as$e"el enco$ assing hilanth"o ic acti!ities in the ublic "elations function (b) theth"eat of an econo$ic downtu"n and (c) negati!e e"ce tions of standa"ds "elated to%S3 as anothe" fo"$ of t"ade ba""ie"*

/ietna$ %S3 acti!ities a"e "egulated and su e"!ised b the go!e"n$ent and co" o"ate social

olicies obse"!e state "egulations& which a"e outlined in the co$ anies annual lans*

The %S3 th"ust includes $eeting the "e ui"e$ents of the i$ o"t a"tne"s& o e"ating ina fa!o"able wo"king en!i"on$ent& a!oiding conflicts and dis utes with local labo"&and to so$e e


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The conclusions $ade b the afo"e$entioned nited Nations "e o"t $a beso$ewhat dated since $an olitical and econo$ic changes ha!e occu""ed in 'ndonesia since0551* A "ecent a"ticle b Edwa"d #anik in the -une 0558 issue of Frontier titled CorporateSocial Responsibility: The Indonesian Context desc"ibes se!e"al good e


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;inall & ' would like to bo""ow the o ening and closing uotes f"o$ %onfucius andBuddha that we"e used b +"* :on ales in his a e"& as food fo" thought fo" us all*

I one!s actions are moti"ated only by pro it# one $ill ha"e many enemies %

Con ucius.

&oo' bac' at your business and li e# at their end# and honestly say that the years o doing business ha"e had some meaning. (e should be able to loo'bac' and see that $e ha"e conducted oursel"es and our business in a $ay thathad some lasting meaning and $hich le t some good mar' on the $orld %

)uddha.

' cannot end this a e" without citing so$ething f"o$ the %h"istian Bible*

A good name is to be chosen rather than great riches# and a"or is better than sil"er or gold. The rich and the poor ha"e this in common# the &ord is thema'er o them all % )oo' o Pro"erbs.

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