CSR COMMUNICATION CONFERENCE 2017csr-com.org/img/upload/CSRCOM2017program.pdf · Empowering through CSR: communication between CSR facilitators and beneficiaries E. Kloppers (North-West

CONFERENCE PROGRAM (PRELIMINARY)

The 4th International CSR Communication ConferenceAustrian Academy of Sciences, ViennaSeptember 21-23, 2017

CSR COMMUNICATIONCONFERENCE 2017

CONFERENCE AND AWARD SPONSOR CONFERENCE PARTNER

WELCOME TO CSRCOM2017

AUSTRIAN ACADEMY OF SCIENCES, UNIVERSITY OF VIENNA / DEPARTMENT OF COMMUNICATION, AND ALPEN-ADRIA UNIVERSITY / INSTITUTE FOR MEDIA AND COMMUNICATION STUDIES

On behalf of the Austrian Academy of Sciences, the University of Vienna, the Alpen-Adria University and our sponsors, it is a pleasure to welcome you to the Fourth International Conference on CSR Communication, CSRCOM 2017. The conference focuses on concepts, theories, cases and methodological approaches to CSR communication. It provides an insight into the latest research in the aca demic field and scrutinizes how CSR communication is being practiced within the business environment. The conference also provides a wonderful opportunity for academics and professionals to network, discuss, debate and exchange ideas and viewpoints.

Enjoy the conference and your stay in Vienna!

SABINE EINWILLERProfessor of public relations research and head of the Corporate Communication Research Group at the Department of Communication, University of Vienna

TOBIAS EBERWEINSenior scientist and research group leader at the Institute for Comparative Media and Communication Studies at the Austrian Academy of Sciences, lecturer at Alpen-Adria University, Klagenfurt

FRANZISCA WEDERAssociate professor for Organizational and Sustainability Communication at the Department of Media and Communications, Alpen-Adria University, Klagenfurt

CONFERENCE CHAIRS

KLEMENT PODNARProfessor,Centre for Marketingand Public Relations,Marketing Communicationand Public RelationsDepartment,University of Ljubljana

URŠA GOLOBAssociate Professor,Centre for Marketingand Public Relations,Marketing Communicationand Public RelationsDepartment,University of Ljubljana

CHRISTA THOMSENAssociate Professor,Centre for CorporateCommunication,Department of ManagementAarhus University

ANNE E. NIELSENProfessor,Centre for CorporateCommunicationDepartment of Management,Aarhus University

WIM J. L. ELVINGProfessor of Sustainable Communication,Hanze University of Applied Sciences Groningen, the Netherlands

CONFERENCE COMMITTEE

KEYNOTE SPEAKERS 2017

SANKAR SENLawrence and Carol Zicklin chair of corporate integrity and governance, and professor of marketing at Baruch College/City University of New York.

PETER LAZARFounder of Professional Public Relations (PPR) in Sydney and Member of the Order of Australia

MATTHIAS KARMASINDirector of the Institute for Comparative Media and Communication Studies at the Austrian Academy of Sciences and Alpen-Adria University and professor and chair for media and communication studies at the AAU.

ANNEMARIE HARANTCo-founder and CEO of erdbeerwoche, an Austrian start-up in the field of women’s hygiene

GABRIELE FABER-WIENERFounder and partner of the Center for Responsible Management, and chairperson of the Austrian Council on PR Ethics

CSRCOM2017 – 4th International CSR Communication Conference, 21-23 September 2017, Vienna, Austria

Thursday, September 21

16.30 – 17.30 Registration Austrian Academy of Sciences

17.30 – 19.30 Welcome Address Members of Conference Committee & Austrian Academy of Sciences Keynote DiscussionMatthias Karmasin (Alpen-Adria University and Austrian Academy of Sciences)tba“Theory and practice in CSR communication”

Theater Hall

19.30 – open end Dinner Buffet

Friday, September 22

8.30 – 9.00 Welcome Coffee

9.00 – 10.15 Parallel Panels 1 – 3 Panel 1: CSR in Crises and Critical SituationsPanel 2: CSR Issues and Stakeholder Involvement Panel 3: Industry Perspectives of CSR Communication

Theater Hall, Johannes Hall, Club Room

10.15 – 10.30 Coffee

10.30 – 11.30 Parallel Panels 4-6 Panel 4: Theoretical Aspects in CSR Panel 5: Media Responsibility Panel 6: CSR Research – State of the Art in CSR Literature


11.30 – 12.00 Poster Presentations of PhD Research Foyer Theater Hall

12.00 – 13.00 Lunch

13.00 – 14.00 Keynote Prof. Sankar Sen (Baruch College, City University of New York)

Theater Hall

14.00 – 15.00 KeynoteAnnemarie Harant (erdbeerwoche)

Theater Hall

15.00 – 15.30 Coffee

CONFERENCE PROGRAM

15.30 – 16.45 Parallel Panels 7– 9Panel 7: CSR Reporting Panel 8: Social Media in CSR Communication Panel 9: Telling the CSR Story


16.45 – 17.00 Coffee

17.00 – 18.15 Discussion Panel on CSR ReportingModerator: Karin Bauer (Der Standard) Participants: Achim Halffmann (CSR news), Michaela Kegel (KPMG), Daniela Werdecker (Palfinger)


20.00 – open end Conference DinnerTraditional Austrian “Heuriger” Fuhrgassl-HuberDinner speech: Peter Lazar, founder of PPR AustraliaAwards ceremony (best paper awards for best theoretical and best applied paper)

Winery Fuhrgassl-Huber, Neustift am Walde

Departure from conference location at 19.00

Saturday, September 23

9.00 – 10.15 Parallel Panels 10 – 12Panel 10: Digital CSR Communication Panel 11: Regional and Culture Perspectives on CSR CommunicationPanel 12: Effects of CSR Communication


10.15 – 10.30 Coffee

10.30 – 11.30 Keynote & Panel “Credibly Communicating about Corporate Social Responsibility in Practice”Keynote and Moderator: Gabriele Faber-Wiener (Center for Responsible Management) Participants: Sonja Hiebler (Anton Paar), Irina Lock (University of Amsterdam), Nicole Susann Roschker (Common Purpose), Helmut Spudich (T-Mobile Austria)

Theater Hall

11.30 - 12.00 CoffeeSponsored by Department of Media and Communications, Alpen-Adria Universität Klagenfurt

Book presentation: Handbook of Integrated CSR Communication

12.00 – 13.15 Parallel Panels 13-15Panel 13: Management Communication on CSR Panel 14: CSR in a Sustainable Society: The Debate on Energy Transition Panel 15: Communicating CSR in Organizations


13:15 – 13.45 Farewell Address & Awards Ceremony for Best Presenters Theater Hall

13.45 – 14.15 LunchFinger food buffet

14.30 – 16.00 Vienna Sightseeing TourPre-registration required

Meeting Point tba



9.00 – 10.15

CSR IN CRISIS AND CRITICAL SITUATIONSTheater HallChair: Klement Podnar, U. of Ljubljana

CSR ISSUES AND STAKEHOLDER INVOLVEMENTJohannes HallChair: Sabine Einwiller, U. of Vienna

INDUSTRY PERSPECTIVES OF CSR COMMUNICATIONClub RoomChair: Wolfgang Weitzl, U. of Vienna

Getting the ‘right’ CSR insurance: When CSR activities buf-fer or bolster the adverse impact of corporate scandals on marketing outcomes P. Güntürkün (Vienna U. of Economics and Business), T. Haumann (Ruhr-U. of Bochum) & L. M. Schons (U. of Man-nheim)

Responsibility of corporations from the citizens’ perspec-tive D. Adolph (U. of Münster) & U. Röttger (U. of Münster)

Determinants of corporate social responsibility engage-ment in international business: perspectives from Dutch SMEs V. Chaudhri (Erasmus U. Rotterdam) & D. Ye (Erasmus U. Rotterdam)

Hope and pride as antidotes to negative crisis emotions: Integrating ‘halo’ in temporal framing in crisis communi-cation Y. Jin (U. of Georgia) & A. Pang (Wee Kim Wee School of Communication and Information)

Listen to the voice of the customer – A field-experimental study on customer involvement in corporate social responsibility L. M. Schons (U. of Mannheim), L. Lengler-Graiff (IKEA/Ruhr-U. of Bochum ), S. Scheidler (Ruhr-U. of Bochum), J. Wieseke (Ruhr-U. of Bochum ) & G. Mende (Ruhr-U. of Bochum)

On CSR in SMEs and their communication practices towards stakeholders T. Müller (U. of Twente ), C. V. Gelhard (U. of Twente ) & J. Henseler (U. of Twente )

Decoupled CSR in crisis communication: A Latin-Ameri-can perspective O. Contreras-Pacheco (U. Industrial de Santander ) & C. Claasen (Rennes School of Business)

Cultural differences in the credibility of cause-related-marketing campaigns – A German-Chinese comparison P. Boegel (Leuphana U. Lueneburg), V. Cotton-Chan (The Hong Kong Polytechnic U.), L. Ulsamer (Leuphana U. Lueneburg) & S. Bekmeier-Feuerhahn (Leuphana U. Lueneburg)

A cloud for global good: Exploring hypermodal corporate strategies for communicating Microsoft’s CSR C. D. Maier (Aarhus U.) & S. Ravazzani (Aarhus U.)

Injecting organizational conscience into the pharmaceu-tical industry: EpiPen’s failure to link legitimacy and CSR A. Stokes (UNC Charlotte)

Political CSR and stakeholder activism: An empirical analysis of PCSR influence on consumer beliefs, attitudes, and behaviors K. P. Werder (U. of South Florida)

The effects of power on consumers’ evaluation of a luxury brand’s CSR D. R. Chang (Yonsei School of Business), M. Nam (Sungk-yunkwan U.), J. Jang (Yonsei School of Business) & H. Lee (Yonsei School of Business)

CSR effects on the company – The case of ÖBB’s activities for refugees S. Einwiller (U. of Vienna)C. Ruppel (U. of Vienna) C. Strasser (U. of Vienna)

Empowering through CSR: communication between CSR facilitators and beneficiaries E. Kloppers (North-West U., Potchefstroom)

Framing CSR in ‘stigmatized’ and ‘non-stigmatized’ indus-tries: The employee perspective N. Verk (U. of Ljubljana) & U. Golob (U. of Ljubljana)

Parallel Panels 1– 3



10.30 – 11.30

THEORETICAL ASPECTS IN CSRTheater HallChair: Jens Seiffert-Brockmann, U. of Vienna

MEDIA RESPONSIBILITYJohannes HallChair: Tobias Eberwein, Austrian Academy of Sciences

CSR RESEARCH – STATE OF THE ART IN CSR LITERATUREClub RoomChair: Laura Illia

Reverse coupling: When informal practices counteract aspirational CSR communication P. Winkler (U. of Applied Sciences for Management & Communication) & M. Etter (City U. London)

A three-country comparison of online claims towards me-dia social responsibility: Evidence from the DACH region (Germany, Austria and Switzerland) I. Koinig (Alpen-Adria-U. Klagenfurt), S. Diehl (Alpen-Adria-U. Klagenfurt), F. Weder (Alpen-Adria-U. Klagenfurt) & M. Karmasin (Alpen-Adria-U. Klagenfurt)

A review on research methods of CSR Communication A. Tuan (U. of Pisa), D. Dalli (U. of Pisa), A. Gandolfo (U. of Pisa) & A. Gravina (U. of Pisa)

Defining the locus of responsibility in CSR W. T. Popma (U. of Brighton)

CSR in cross-border media management D. Voci (Alpen-Adria-U.), M. Karmasin (Alpen-Adria-U. Klagenfurt)

CSR communication research in developing countries A. Arno-Mensah (Leeds Beckett U.)

Formative perspectives on the relation between CSR com-munication and CSR practices D. Schoeneborn (Copenhagen Business School), M. Mors-ing (Copenhagen Business School) & A. Crane (U. of Bath)

CSR, corporate reputation and the role of news media as agenda-setter in the digital age D. M. Vogler (U. of Zurich) & M. Schranz (U. of Zurich)

Greenwashing in the spotlight of mandatory vs. voluntary CSRP. Seele (U. of Lugano), L. Gatti (U. of Lugano) & L. Rademacher (Darmstadt U. of Applied Sciences)

Why we do not need to communicate CSR anymore - Sustainable Management as the new normalR. Schmidpeter (Cologne Business School)

Ir-/responsibility and media companies: Structures, activi-ties and public communication I. Bracker (U. Eichstaett-Ingolstadt)

Parallel Panels 4 – 6



15.30 – 16.45

CSR REPORTINGTheater HallChair: Craig Carroll, New York U.

SOCIAL MEDIA IN CSR COMMUNICATIONJohannes HallChair: Franzisca Weder, Alpen-Adria-U. Klagenfurt

TELLING THE CSR STORYClub RoomChair: Christa Thomsen

Types and looks of CSR reports: A content analysis on the state of the art in Europe I. Lock (U. of Lugano), K. Bezani (U. of Lugano) & P. Seele (U. of Lugano)

How consumers react to brand generated sustainability messages communicated via social media O. L. Willeke (Volkswagen/U. of Mannheim) & L. M. Schons (U. of Mannheim)

The double-edged sword of humour in CSR communica-tion S. Glozer (U. of Bath) & M. Morsing (Copenhagen Business School)

Managing corporate guilt in CSR reports – A discourse perspectiveI. Pollach (Aarhus U.), C. D. Maier (Aarhus U.) & S. Ravazzani (Aarhus U.)

Tweeting responsible practices: An analysis of social media concepts’ usage among US and Latin American companies L. M. Gomez (U. del Este) & L. Vargas (Johannes Kepler U. Linz)

Who is talking and listening and why it matters? An ex-ploration of CSR communication approaches in Southeast Asia Z. T. Sarabia-Panol (Middle Tennessee State U.), M. D. Sison (RMIT U.) & C. P. Kin (U. Tunku Abdul Rahman)

Implementation of the EU directive on reporting of non-financial information B. Johansson (Örebro U.)

CSR references in hotel reviews on TripAdvisor A. Ettinger (Alpen-Adria-U. Klagenfurt), S. Grabner (Alpen-Adria-U. Klagenfurt) & R. Terlutter (Alpen-Adria-U. Klagenfurt)

Transmedia storytelling: A potentially vital resource for CSR communication T. Coombs (Texas A&M U.) & S. J. Holladay (Texas A&M U.)

How are stakeholder relations communicated in sustain-ability reports? A longitudinal and cross-country focusS. Arvidsson (Lund U.)

The deliberation of corporate social issues in the digital era L. Illia (IE U. Madrid) & K. Meggiorin (IE Business School)

Perceiving socially (ir)responsible company as human-like: The use of anthropomorphic language in CSRU. Golob (U. of Ljubljana), S. Turkel (Izmir U. of Economics), U. Tuškej (U. of Ljubljana) & E. Uzunoglu (U. of Ljubljana)

ESG reports of listed companies in Hong Kong: A linguis-tic perspective T .Ching (The Hong Kong Polytechnic U.)

Responsibility discourses on Facebook. An Austrian Case Study on Water Politics C. D. Maier (Aarhus U.) & F. Weder (Alpen-Adria-U. Klagen-furt)

Elite status talks, but how loudly and why? Exploring elite CSR micro-politics R. L. Heath (U. of Houston) & D. Waymer (North Carolina A&T State U.)




9.00 – 10.15

DIGITAL CSR COMMUNICATIONTheater HallChair: Timothy Coombs, Texas A&M U.

REGIONAL AND CULTURAL PERSPECTIVES ON CSR COMMUNICATIONJohannes HallChair: Anne Nielsen, Aarhus U.

EFFECTS OF CSR COMMUNICATIONClub RoomChair: Laura Schons, U. of Mannheim

Digital CSR dialogue and engagement W. Elving (U. of Amsterdam)

Towards a stakeholder engagement for remote area com-munities in Botswana: The case of Khwai G. Motlhabane (U. of Pretoria) & E. De Beer (U. of Pretoria)

Investigating the influence of personal and social factors on socially responsible buyingU. Golob (U. of Ljubljana), K. Podnar (U. of Ljubljana) & M. Kos (U. of Ljubljana)

Stakeholder engagement and CSR communication strate-gies for corporate legitimacy: Insights from controversial industries websitesA. Siano (U. of Salerno), F. Conte (U. of Salerno) , A. Vollero (U. of Salerno), C. Covucci (U. of Salerno) & D. Sardanelli (U. of Salerno)

Corporate social responsibility in the Emirati Vision Strat-egy for year 2012 S. T. Gorpe (U. of Sharjah) & K. Zamoum (U.of Sharjah)

Effects of the Thai gen Y consumer’s perceived fit of values and lifestyles on the perception of corporate social responsibility, reputation, and consumer’s behavioral intentions N. Tantivejakul (Chulalongkorn U.)

Green claims in the energy sector: A cross-cultural com-parison of corporate online messagesF. Weder (Alpen-Adria-U. Klagenfurt), I. Koinig (Alpen-Adria-U. Klagenfurt) & D. Voci (Alpen-Adria-U. Klagenfurt)

Online CSR communication in German-speaking coun-tries (‘DACH-region’) K. Hetze (ZHAW School of Management and Law), P. M. Boegel (Leuphana U. Lueneburg), Y. Glock (Fresenius University of Applied Sciences) & S. Bekmeier (Leuphana U. Lueneburg)

The facts panel on corporate social and environmental behaviorA. Plank (U. of Innsbruck) & K. Teichmann (U. of Innsbruck)

Gamification in CSR communication: Testing the effects on stakeholder concern, interest, and proc-social behavior H. Trittin (U. of Zurich), K. Maltseva (Norwegian Business School) & C. Fieseler (Norwegian Business School)

I-Ching’s influence on perceptions and practice of CSR in China D. Zhang (U. of Melbourne), M. D. Sison (RMIT U.) & E. Arnoldi (RMIT U.)

Is cause-related marketing economically worthwhile for shareholders? An investigation of the promotion in the North American market N. Das (Appalachian State U.), R. W. Pouder (Appalachian State U.), C. McNeil (Appalachian State U.) & J. P. Daly (Ap-palachian State U.)

Communicating philanthropic and non-philanthropic CSR through corporate social media: Empirical evidence in the financial market in Turkey Y. Wang (Erasmus U. Rotterdam) & B. Pala (Cost Engineer-ing Consultancy)

Communicating CSR best practices in India: What, why and how? A. Kaul (Indian Institute of Management, Ahmedabad) & V. Chaudhri (Erasmus U. Rotterdam)

For the sake of the environment - Conviction or concern for status? An experimental study on the effectiveness of motivational appealsI. Blatt (U. of Mannheim) & L. M. Schons (U. of Mannheim)

Parallel Panels 10 –12



12.00– 13:15

MANAGEMENT COMMUNICATION ON CSRTheater HallChair: Ursa Golob, U. of Ljubljana

CSR IN A SUSTAINABLE SOCIETY: THE DEBATE ON ENERGY TRANSITIONJohannes HallChair: Wim Elving, U. of Amsterdam

COMMUNICATING CSR IN ORGANIZATIONSClub RoomChair: Kelly Page Werder, U. of South Florida

Communicating responsibility makes a change! The impact of corporate social responsibility and supervisor communication on employee reactions during change L. M. Rothenhoefer (U. of Mannheim), I. Koch (U. of Man-nheim) & S. Scheidler (Ruhr-U. of Bochum)

The oil and gas industry: How do they present CSR? W. Elving (U. of Amsterdam)

Antecedents and effects of employees’ evaluation of orga-nizational CSR engagement S. D. Schäfer (Alpen-Adria-U. Klagenfurt), S. Diehl (Alpen-Adria-U. Klagenfurt) & R.Terlutter (Alpen-Adria-U. Klagenfurt)

Leadership in CSR and employee supportive behavior C-J. F. Hung-Baesecke (Massey U.), Y-R. R. Chen (Hong Kong Baptist U.), S. Einwiller (U. of Vienna) & Y. Cheng (North Carolina State U.)

Born to be fossil B. Kviatek (Hanze U. of Applied Science Groningen)

Satisfying employees’ needs by boing good? Employees’ perceived benefits by participating in CSR C. Koch (Leuphana U. Lueneburg), S. Bekmeier (Leuphana U. Lueneburg), P. M. Boegel (Leuphana U. Lueneburg) & U. Adam (Leuphana U. Lueneburg)

Corporate communication and policy-making: An investi-gation of lobbying through the CSR professionals’ lens T. Bauer (SRH Fernhochschule - The Mobile U.)

Let’s talk energy A. Klarenbeek (U. of Applied Sciences Utrecht) & M. Harmelink (U. of Applied Sciences Utrecht)

Creating emotions for involvement: An alternative ap-proach to internal communication of CSR K. Huber-Heim (csr and communication, Vienna)

The common good balance - impacts on CSR internal and external communication R. Gonçalves (Independent ECG Consultant, Bremen)

The issue of credibility for oil and gas industry’s CSR reporting. A stakeholder perspective I. Lock (U. of Amsterdam)

The role of CSR in employer branding: Matching percep-tion and practice D. Sinčić Ćorić (U. of Zagreb) & A. Tkalac Verčič (U. of Zagreb)

Conflicting stakeholder interests in CSR employee com-munication A. Nielsen, (Aarhus U.)


CORPORATE COMMUNICATIONREASEARCH GROUPDepartment of CommunicationFaculty of Social SciencesUniversity of Vienna1090 Vienna, Althanstraße 14 (UZAII)

Tel. +43-1-4277-48320E-mail [email protected] csr-com.org

* The CSRCOM2017 Conference Committee reserves the right to make changes in the programme and speakers, or to cancel sessions if enrollment criteria are not met, or when conditions beyond its control prevail.

Documents

CSR COMMUNICATION CONFERENCE 2017csr-com.org/img/upload/CSRCOM2017program.pdf · Empowering through CSR: communication between CSR facilitators and beneficiaries E. Kloppers (North-West