CSR and Business Performance KPIs

Claus AablingAdvisor, Business Development

and CSR

Agenda

• What are KPIs?• Why use KPIs?• A few examples• Selection of KPIs in company pairs

What are KPIs?

Key Performance Indicators:• A figure that indicates the performance within

a given activity, e.g.– Turnover– CO2 emissions– Rejection rates– Worker turnover– Etc. etc.

Why use KPIs?• Management

– Assess state of activities and measure performance– Set performance targets and measure progress towards

the targets – Measure progress in specific areas of interest

• Communication– Social and environmental reporting– Marketing, branding, company image– Substantiate qualitative descriptions

• Limitations and pitfalls– Quantitative vs. qualitative data– Correlation vs. causality– Relevance for what you whish to measure

CSR KPI examples

CSR KPI examples

CSR KPI examples

Through our energy efficiency efforts and the expansion of renewable energy use, our greenhouse gas (GHG) emissions decreased at 3.8 million tonnes of CO2 equivalent (eq) [KPI] in 2011, although our production volume increased by 3.4%.

CSR KPI examples

More on CSR KPIs and CSR reporting…

….Global Reporting Initiative (GRI)

www.globalreporting.org

KPIs in SUSBIZ Kenya

• For the SUSBIZ programme– Measure baseline in companies– Measure performance within a few selected

areas

• For the participants– Form part of your own CSR management and

communication

KPIs in SUSBIZ Kenya

• Business performance• Product quality• Labour standards• Health and safety• Environment• Community involvement

KPIs in SUSBIZ Kenya - Obligatory

KPIs in SUSBIZ Kenya - Total

Exercise on KPIs1. Discuss the obligatory KPIs

– Which data do you already collect / is readily available?– How can you collect data which is not available?– Fill in data for 2011 Q3 and Q4 (during the week or before

1st in-house training)2. Discus the suggested KPIs

– Which are relevant for you?– Decide which ones to use throughout the SUSBIZ

programme3. Discuss if there are any other CSR / business

performance areas you find relevant to measure– Discuss and settle KPIs for these areas