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What is Corporate Social Responsibility within Deloitte?
CSR within Deloitte globally describes
how we manage our business
processes to generate stakeholder
value, while having a positive impact
on the community and minimising any
adverse impact on the environment. Workplace
Governance, Accountability,Transparency
Environment
HumanRights
CommunityInvolvement
Marketplace
EconomicDevelopment
MissionVision
Shared ValuesEthics
CSR requires:
• Commitment of senior
leadership
• Values-based behavior.
Defining Workplace
Workplace
Governance, Accountability,Transparency
Environment
HumanRights
CommunityInvolvement
Marketplace
EconomicDevelopment
MissionVision
Shared ValuesEthics
Employment policies related to: legislation, workplace
diversity/non-discrimination, work/life balance, health &
safety, workforce planning, training and development,
compensation and benefits.
External focus: job creation/ HR development; support for
education, training, & capability development; Inspiring
Women program, Cultural Diversity education programs
Key considerations . . .
• evaluate performance in relation to our definition of workplace; implement
continuous improvement
• define Employer of Choice strategy and related programs
• gather and use employee input
• involve staff in changes that affect them
• compare HR policies and practices to external standards to which we have
committed.
Defining Community Involvement
Workplace
Governance, Accountability,Transparency
Environment
HumanRights
CommunityInvolvement
Marketplace
EconomicDevelopment
MissionVision
Shared ValuesEthics
Community Involvement refers to a wide range of actions
companies can take to have an impact on communities
with their invested or donated money, time, products,
services, influence, management knowledge and other
resources.
Key Considerations
• How we manage these activities
• Strength of connections between community programs and firm’s business strategy
• Processes are in place to determine the impact of these activities on the firm and
community
• Internal/external communications to promote community involvement
• Contributions
• Cash & in-kind giving annually
• Number of pro-bono service hours
• Firm sponsored volunteer targets/opportunities
• Leadership involvement in non-profit boards, etc.
• Employee giving programs
CSR in Deloitte
• Deloitte Australia has supported not-for-profit organisations and initiatives within
our national, state and local communities for many years
• to enhance CSR activities in the community to inspire our Deloitte people we set up ‘The Deloitte Foundation Limited’ in 2005
• all of the firm’s CSR activities channelled through The Deloitte Foundation
• we surveyed our 4500+ people across Australia which CSR areas they wanted to support Five key areas:
- Community welfare
- healthcare and medical research
- education
- environment
- arts and culture.
What has and hasn’t worked?
• supporting 1-2 major charities/ communities nationally
• donations as a CSR response
• genuine CSR response rather than ‘teflon’ strategy
• lack of depth of understanding by leadership
• leveraging CSR as marketing tool.
• Low key communications to employees
CSR In Deloitte
• 67% of our people have been directly involved in Foundation activities
• over 50 organisations have benefited from the work of The Deloitte Foundation
• expenditure through pro bono and sponsorship in excess of $1.9M
• The Deloitte Foundation provides support for these areas through donations, volunteerism, pro bono services and board appointments
• In 2007 we held a competition inviting our people to nominate their particular charity for a financial grant. We received over 100 nominations and 30 organisations will be receiving varying grants via their Deloitte employee contact.
• so far in 2007 financial year we donated almost $300,000 to worthy charities in every state and in Australia
• our people have given freely of their own time through fund-raising activities and volunteer work eg: internal CSR through Red nose day, time off, your ‘personal’ charity.
.
What has worked?
Recruitment & Engagement Trends
• gen X & Y clearly wanting to do things differently
• employer branding is now key to recruitment
• focus on an organisation’s culture and values
• increased focus on CSR
• leveraging alumni and ‘ambassadors’
• interactive marketing using the internet
• re-engineering roles and working styles
• promise of global secondments, rotation programs, Time off in Lieu, 5 weeks annual leave
Rebranding to Deloitte’s EVP
• Bright, striking new imagery, • aligned to Signals Culture
1. Culture2. Work3. Career4. Leadership5. Thinking
1. Signals2. Work with top clients3. Commitment to learning 4. Access to great leaders 5. Innovative thinking6. Global opportunities7. Corporate social responsibility