I. Introduction

ABS-CBN ("Alto Broadcasting System-Chronicle Broadcasting Network")

Corporation formerly known as ABS-CBN Broadcasting Corporation is a Philippine-

based media conglomerate with interests primarily in, but not limited to television and

radio broadcasting. It is the Philippines' largest media and entertainment conglomerate.

Its subsidiaries and associates are engaged in cable and direct-to-home (DTH)

television distribution and telecommunications services overseas, movie production,

audio recording and distribution, video/audio post production, and film distribution. The

company is organized into three business activities: broadcasting, cable and satellite,

and other businesses. The broadcasting segment is principally the television and radio

broadcasting activities, which generates revenue from sale of national and regional

advertising time. Cable and satellite business primarily develops and produces

programs for cable television, including delivery of television programming outside the

Philippines through its DTH satellite service, cable television channels and blocked time

on television stations. Other businesses include movie production, consumer products

and services.

ABS-CBN is in the business of producing world-class entertainment, news and

information programs and in the continuous adoption of breakthrough technology to

deliver these to its audiences not just in the Philippines, but globally.

ABS-CBN’s flagship station is in Mega Manila, ABS-CBN Channel 2. Backed by

a regional network of 25 originating stations, 8 affiliates, and a collection of strategically-

located relay stations across the archipelago, ABS-CBN’s nationwide reach is

unmatched to this day. It also operates the country’s leading radio network consisting of

3 AM band stations and 14 in the FM band.

The missions of ABS-CBN are:

We exist in the service of Filipinos worldwide, as well as of all humankind.

We exist to inform and to entertain through creative content for any

distribution platform.

We innovate, diversify and expand into enterprises where our expertise in

content opens new business and service opportunities.

We bring out the best in the Filipino, and reflect true Filipino sentiment.

1

ABS-CBN Corporation’s commitment to its mission of service to the Filipino is

reflected in the business endeavors the Company has undertaken through the years. Its

strength in the creation of empowering and uplifting content, combined with its

unparalleled ability to deliver this to Filipinos wherever they may be, is evidenced by the

market leadership of its businesses in their own respective industries.

ABS-CBN Corporation was founded on 1946 as Bolinao Electronics Corporation

(BEC) by James Linderberg. In 1967, the corporate name was changed to ABS-CBN

Broadcasting Corporation and eventually in 2010 it was changed to ABS-CBN

Corporation, after dropping the broadcasting name.

At present, Eugenio L. Lopez III is the Chairman of the Board of Directors and

Chief Executive Officer and Ma. Rosario Santos-Concio is the President and Chief

Operating Officer.

The network's main broadcast facilities, news headquarters, transmitter and

satellite operations and studio complex are located at the ABS-CBN Broadcasting

Complex at Sgt. Esguerra Ave., Mother Ignacia St., Barangay Laging Handa, Diliman,

Quezon City.

II. Historical Background

A. Beginnings

June 13, 1946. ABS-CBN was founded as Bolinao Electronics Corporation

(BEC) by James Lindenberg, the father of Philippine television, an ex-GI and

electronics engineer who went into radio equipment assembly and radio

broadcasting.

1951. Lindenberg partnered with Antonio Quirino, brother of then President

Elpidio Quirino, in order to try their hand at television broadcasting.

2

1952. BEC was renamed as Alto Broadcasting System or ABS. Lindenberg

shifted Bolinao to radio broadcasting with DZBC and masterminded the

introduction of television to the country in 1953.

1953. It became the second commercial television broadcaster in Asia, after

Japan, and the first in the Philippines and Southeast Asia.

B. Merger

September 24, 1956. The Chronicle Broadcasting Network (CBN) was

organized. The network was owned by Don Eugenio Lopez Sr.

1957. Don Eugenio acquired ABS from Quirino and Lindenberg.

1958. The network's new headquarters at Roxas Boulevard was inaugurated,

and all radio and television operations were consolidated into its two buildings,

the radio stations at the Chronicle Building at Aduana Street, Intramuros, Manila,

and the TV operations at the brand new Roxas Boulevard building in Pasay City.

June 14, 1961. Eugenio Lopez, Jr. built the first provincial TV station in Cebu

airing 4 hours.

November 1966. Color broadcasts started, the first in the Philippines and

Southeast Asia as the network was tagged as the First in Color Television, with

full color broadcasting beginning in 1971 at all national television stations.

February 1, 1967. The corporate name was changed to ABS-CBN Broadcasting

Corporation (before it was named ABS-CBN Broadcasting Corporation, the name

was reverted back to the precursor of the network, Bolinao Electronics

Corporation or BEC).

3

ABS-CBN logo (1967-1972)

December 18, 1968. ABS-CBN opened

its new Broadcast Center on Bohol

Avenue, Quezon City, where it still stands

today. At the time, it was the most

advanced facility of its kind in Asia.

1969. The station again made breakthroughs by

using live satellite transmissions from abroad,

foremost of which was the first moon landing in

1969 and in the 1968 Summer Olympics in

Mexico the year before.

1970. The network owned and operated 2 national television and 12 regional

television stations, 6 national radio and 15 regional radio stations nationwide.

C. Martial Law Era

September 22, 1972. The station suffered a setback, though, upon the

declaration of martial law. A day after the declaration of Martial Law, ABS-CBN

and its affiliate stations were seized. Geny Lopez, the president of the network,

was imprisoned and held without trial for five years. The network itself was taken

over by Roberto Benedicto, a presidential crony, who used the Broadcasting

Center at Bohol Avenue, then renamed as "Broadcast Plaza", as the home of

MBS-4. At the height of the People Power Revolution, military reformists,

believing that television would be a powerful tool to aid the revolution, attacked

and took over the ABS-CBN Broadcasting Center.

February 24, 1973. Former ABS-CBN talents put the station back on the air and

televised the drama of the unfolding uprising, thereby contributing to the strength

of the revolt.

4

D. After the Marcos Regime

February 28, 1986. Geny Lopez

returned to the country after his

self exile to the United States

and started rebuilding what was

left of the station. Recovery was

difficult and resources were low

hence, former ABS-CBN

employee Freddie M. Garcia was

brought in to rework the station's

programming.

March 1, 1987. Channel 2 was relaunched with the live musical special, "The

Star Network: Ang Pagbabalik Ng Bituin" (The Return of the Star) which noted for

the famous numerical white tri-ribbon channel 2 logo laced with a white

rhomboidal star (from 1988-1992 the ribbons were tri-colored in red, green and

blue) as a centerpiece of the network's revival to return its glory days.

1996. Former ABS-CBN president Eugenio Lopez III became the chairman of the

network.

2003. It is the station's golden (50th) anniversary. It launched its present slogan,

"Kapamilya" (literally means "a member of the family").

2008. ABS-CBN celebrated its 55th year in television.

August 18, 2010. The corporate name was changed to ABS-CBN Corporation,

after dropping the broadcasting name.

5

Original ABS-CBN logo (1986-2000)

III. Products and Services

ABS-CBN is in the business of producing world-class entertainment, news

and information programs and in the continuous adoption of breakthrough

technology to deliver these to its audiences not just in the Philippines, but globally.

Its flagship station is in Mega Manila, ABS-CBN Channel 2. Backed by a

regional network of 25 originating stations, 8 affiliates, and a collection of

strategically-located relay stations across the archipelago, ABS-CBN’s nationwide

reach is unmatched to this day. ABS-CBN also airs in free-to-air UHF on Studio

23 and operates the country’s leading radio network consisting of 3 AM band

stations and 14 in the FM band.

ABS-CBN also provides news and entertainment programs for nine cable

channels, targeting specific niche markets who prefer foreign entertainment

programs, blockbuster Filipino movies, news and commentary, music, animè, and

sports. ABS-CBN also owns SkyCable, the Philippines’ largest cable television

service provider which has close to 500,000 upscale subscribers in Metro Manila

and key urban areas nationwide.

Outside of the Philippines, ABS-CBN reaches an estimated 2 million Filipinos

out of the more than 8 million Filipinos overseas, through ABS-CBN Global’s The

Filipino Channel (TFC). TFC is available in the USA, Canada, the whole of Europe,

Australia, the Middle East, Japan, and a host of other Asia-Pacific countries via

cable TV, direct-to-home satellite, Internet Protocol Television (IPTV), and the

Internet through TFCNow!

ABS-CBN’s in-house produced programs also reach foreign audiences

through the distribution of ABS-CBN content to countries in Southeast Asia, Eastern

Europe and Africa.

Star Cinema, ABS-CBN’s movie production unit, has a 75% share of the

local film market based on gross box office receipts, consistently producing one

blockbuster hit after another. ABS-CBN also leads the local music production and

distribution outfit in the country through Star Records.

6

ABS-CBN Publishing completes ABS-CBN’s tri-media offering with 14

glossy magazine titles, addressing the needs of the Philippine upscale market with

features on fashion and lifestyle, gossip and entertainment, culinary arts, interior

design, sports, and male-specific interests.

Blazing the trail in new media technology, ABS-CBN Interactive pioneered

traditional media and SMS tie-ups in the country with the launch of TV text promos

and TV polls / voting systems. ABS-CBN’s online properties – entertainment and

news sites, online games, and social networking through one of the leading social

networks in world, Multiply – have proven to be strongly patronized by the growing

Filipino online community.

Driven by its passionate commitment to bold innovation, ABS-CBN is leading the

change in the country’s media landscape with its depth of creative talent and breadth

of platforms.

IV. List of Subsidiaries

ABS-CBN Center for Communication Arts, Inc.

ABS-CBN Distance Learning Center

ABS-CBN Easy Remit

ABS-CBN Film Productions, Inc.

ABS-CBN Foundation, Inc.

ABS-CBN Global, Inc.

ABS-CBN Integrated and Strategic Property Holdings, Inc.

ABS-CBN Interactive, Inc.

ABS-CBN International

ABS-CBN Marketing & Productions

ABS-CBN News Channel

ABS-CBN Publishing, Inc.

ABS-CBN Radio Operations

ABS-CBN Regional Network Group

7

APGI

ABS-CBN Shared Service Center Pte., Ltd

Balls

Bayan Telecommunications

Creative Programs

Cinema One

CGE.TV

E-Money Plus, Inc.

Hero

Knowledge Channel

Lifestyle Network

Maxxx

MYX Philippines

Myx North America

New Media

Nugen Music, Inc.

Pinoy Central

Roadrunner Network, Inc. (an animation, visual effects and 3D CGI firm) [1] [2]

SkyCable

Sky Films, Inc.

Star Home Video

Star Cinema

Star Magic

Star Recording, Inc.

Studio 23

The Filipino Channel

TV Food Chefs, Inc.

8

Velvet

V. Management Structure

ABS-CBN Broadcasting Corporation recognizes that good corporate

governance is essential to good business management. The Company’s primary

mission of being in the service to the Filipino guides its governance policies and

practices. As an organization, ABS-CBN reaffirms this mission and espouses that

there is no dichotomy between doing good business and upholding the right values.

The Company is committed to its core values, employing these in all of its long-term

and day-to-day business decisions.

The Board, management, employees and shareholders believe that good

corporate governance is necessary component of what constitutes sound strategic

business management and would improve the economic and commercial prosperity

of the Corporation and ultimately, the shareholders.

ABS-CBN Broadcasting Corporation’s commitment to its mission of service to

the Filipino is reflected in the business endeavors the Company has undertaken

through the years. Its strength in the creation of empowering and uplifting content,

combined with its unparalleled ability to deliver this to Filipinos wherever they may

be, is evidenced by the market leadership of its businesses in their own respective

industries.

Key Officers:

Eugenio L. Lopez IIIChairman of the Board of Directors and Chief

Executive Officer

Ma. Rosario Santos-ConcioPresident and Chief Operating

Officer

9

CORPORATE SERVICES

Rolando P. ValduezaChief Finance Officer

Mario Carlo P. Nepomuceno

Chief HR & Organization Development and Learning Officer

Vivian Y. TinChief Research &

Business Analysis Officer

Jose Agustin C. Benitez, Jr.

Head, Channel 2 Sales

Roberto G. LabayenHead, Creative Communication

Management

Evelyn L. JavierChief Information Officer

Ramon R. Osorio

Chief Corporate Communications

Officer

Maximilian T. UyChief Legal

Officer

Ma. Esperanza M. Bulaong

Head, Customer Relations Management

Charles A. GamoHead, Investor Relations and Compliance Officer

for Corporate Governance

Raul Pedro G. BulaongManaging Director, Technical

Operations

Leonardo P. Katigbak

Head, Special Projects and

Licensing

10

Division

Luis Paolo M. PinedaHead, Business

Development

BUSINESS UNITS

Ma. Socorro V. Vidanes

Head, Channel 2 Mega Manila Management

Florida TanManaging Director,

ABS-CBN TV Production

Maria A. RessaManaging

Director, ABS-CBN News &

Current Affairs and Concurrent

Managing Director, ABS-

CBN News Channel

Peter A. MusngiManaging

Director, ABS-CBN Manila

Radio and Sports

Louis Benedict O. Bennett

Head, ABS-CBN Regional Network Group

Rafael L. LopezChief Operations Officer, ABS-CBN

Global

Nelson Edison Aguiflor

Head, ABS-CBN Global Manila

Carlo KatigbakChief Operating

Officer, Sky Cable

11

Operations Corporation

Antonio S. VentosaManaging Director,

Cable Channels and Print Media Group and

Studio 23

Ma. Lourdes N. SantosManaging Director,

ABS-CBN Film Productions Inc. and

Star Records, Inc.

Consuelo Nolasco Lopez

Managing Director, ABS-

CBN Interactive

Johnny C. SyHead, Digital

Consumer Devices and concurrently,

Chief Risk Management

Officer

Salvador G. TironaPresident and Chief

Operating Officer, Lopez Holdings Corporation

Manuel M. LopezChairman and Chief

Executive Officer, Lopez Holdings Corporation.

VI. Corporate Social Responsibility

ABS-CBN affirms its social responsibility in its slogan, "In the Service of the

Filipino", and through the work of ABS-CBN Foundation.

ABS-CBN Foundation, Inc (AFI) is at the forefront of creating a brighter future

in the eyes of each and every Filipino. Its programs are designed to focus on

nurturing the child as well as his or her environment whether it be physical or

emotional. AFI stands up for providing a better outlook.

As well the foundation has embarked on the journey of developing individual

inner resources - through the portal of stillness. It is by experience and conviction of

the foundation - that cultivating the capacity to be still gives them access to

creativity, energy, tremendous will power and determination. The foundation is

12

taking on exciting projects that have the possibility of affecting lives on a very deep

level.

For twenty-two years, the commitment of the AFI has been to help the country

and its people realize its potential by initiating programs on education, child care,

disaster management and the environment. The foundation chooses projects that

are all high impact.

AFI paints a better world for the Filipinos. It was borne out of necessity, with a

disaster-stricken nation as its canvas. Using the power of the media, AFI has

brought people together to help the disadvantaged. AFI has created E-Media,

Bantay Bata 163 (BB 163), Sagip Kapamilya, Bantay Kalikasan (BK), Bayan

Microfinance, Bayanijuan, and Kapit Bisig Para sa Ilog Pasig (KBPIP)—projects that

strengthened the minds, changed hearts, and ensured futures.

A. BANTAY BATA 163 (BB 163)

Child Welfare

Bantay Bata 163: Upholding the rights of the child

Bantay Bata 163, the child welfare program of the ABS-CBN Foundation, Inc.

is the only media-based child protection NGO in Asia. It primarily advocates the

rights of the child on protection, survival, development, and participation through

provision of direct and indirect services. Bantay Bata 163 began as a helpline in

1997 as a medium for receiving calls on abused children. In time, it evolved into a

13

more comprehensive child institution. Specifically, Bantay Bata offers the following

services:

24-hour Hotline

The 24-hour hotline

service is a community

service corporate social

responsibility activity.

163 is the number to call

to reach Bantay Bata - 24 hours

a day, 7 days a week. One of the

country’s most recognized

hotlines, 163 receives over a

million calls per year, and an

average of 84,000 calls per

month. Of these, 23,000 are real

calls per year, or an average of

2,300 real calls per month.

Out of the 2,300 calls,

41% are for rescue, home visit and counseling. 59% are inquiries on various

child- related matters and on donations.

Average monthly clients counseled over the phone has increased from

116 per month in 1997 to 548 per month in 2006.

Counseling

Counseling services are classified as community service activities of

corporate social responsibility.

As of 2008, BB 163 has extended counseling services to 469 clients

(children & adults).

Bantay Edukasyon

14

Bantay Edukasyon provides a child with daily allowances for food and

transport, school supplies and uniforms, medical check-ups and tutorials.

Thus, Bantay Edukasyon scholarship program is a philanthropic type of

corporate social responsibility activity.

Through the generosity and compassion of numerous donors, the

Bantay Edukasyon program has awarded a total of 1,666 grants as of 2008.

There have been 149 graduates from the elementary level, 34 from high

school, and 14 from college.

School year 2008-2009 ended with a total of 223 scholars (4 SPED, 3

Kindergarten, 14 Preparatory, 124 Elementary, 72 High School and 6 College

students) eligible for the next school year’s scholarship.

Bantay Kalusugan

This is a breakthrough

community wide program that is

proven effective in fighting

malnutrition for children. Bantay

Kalusugan program is a

community service type of

corporate social responsibility

activity.

The conduct of feeding

programs is a part of BB 163’s

preventive strategies in communities all over the country As of 2008, a total of

5,969 children are benefited from the program with 5,007 children (88%) have

already reached the normal nutritional status

Bantay Kalusugan has been implemented in the following areas with

95% success rates: Metro Manila Areas (Batasan Hills, Quezon City; Tangos,

Navotas; and Bagong Nayon, Antipolo ) and Provincial Areas (Guagua,

Pampanga; Jaro, Iloilo – in all 32 barangays; Pamplona, Camarines, Sur and

15

St. Bernard, Leyte). It is currently being implemented in Nueva Valencia,

Guimaras; Bacolor, Pampanga; Oas, Albay and Daraga, Albay.

Legal assistance

Legal assistance services are classified as community service

activities of corporate social responsibility.

As of 2008, BB 163 has extended legal assistance to 384 clients and

their families.

Medical assistance

Medical assistance services are classified as community service

activities of corporate social responsibility.

The medical service provided assistance to 5,397 children as of 2008.

It had a big push to help children with congenital heart diseases and so far 12

children have had their operations. Other successful operations/procedures

extended to clients in 2008: a) 7 meningocoele; b) 4 hirschprung’s disease;

c) 8 hydrocephalus; and d) 2 imperforate anuses.

Family strengthening services and community outreach

The Manila head office and branches of BB are conducting community

and agency outreach programs as part of their community service activities of

corporate social responsibility. As of 2008, BB had:

Outreach - 4,787 beneficiaries (community and agency outreach)

Advocacy - 10,374 participants (orientation/seminar, training,

student’s forum, parent’s forum and multi-sectoral conventions on

child abuse, children’s rights, parenting)

Medical/Dental Missions - 2,786 beneficiaries

Relief Operations (w/ Sagip) - 9,200 beneficiaries

RNG initiated activities with BB - 8,329 beneficiaries

16

The Children’s Village (CV)

This is a long-term shelter where rescued children are nurtured and

taken care of. This is somewhat a community redevelopment program,

community service activity and a philanthropic type of corporate social

responsibility activity.

It ended

the year 2008

with 43 children

sheltered.

Throughout the

year, 23 had

been

reintegrated, 18

admitted, and 4 adopted by families in the U.S. The CV started

implementation of its Behavior Modification Program in 2008, also giving

emphasis to developing basic literacy skills to balance the existing healing

curriculum.

Homevisit

Bantay Bata is continuously conducting home visitations to clients and

their families ensuring the best welfare and interest of the children reported.

In 2008, BB had conducted a total of 1,758 home visitations.

Home visitations are part of the community service activities of BB.

Other SR Activities

Media advocacy featuring issues concerning children

BB stories are aired regularly over ANC daily and on TFC and

UKG on a weekly basis.

17

Bantay Bata also aims to respond to child abuse cases all over the Philippines. In

August 2000, it established its first provincial base in Davao. Through the support of the

ABS-CBN Regional Network Group Bantay Bata offices were also opened in Cebu,

Iloilo, Negros, Bicol, Zamboanga. In November 2008, the Pangasinan office was

launched. BB 163 also shares its expertise with the world as Child Helpline

International's taskforce chairman for the Asia Pacific region and as a member of the

International Social Service.

B. BANTAY KALIKASAN

Environment

Bantay Kalikasan: Paving the way for a better environment

Bantay Kalikasan (Nature Watch) started on July 21, 1998. It is a media-based

project supported by a multi-sector network of government agencies, private institutions,

and non-government organizations. It was launched to serve as a catalyst in addressing

the concern over the worsening state of the Philippine environment characterized by air

and water pollution, denudation of forests, irresponsible waste disposal and their life-

threatening effects. Originally, Bantay Kalikasan started as a radio program in DZMM,

addressing environmental problems raised by its listeners.

Bantay Kalikasan committed itself to undertake and catalyze initiatives by

maximizing media resources to help ensure an actively protected, adequately

rehabilitated, and sustainably developed environment. Its current objectives are as

follows:

18

Develop and implement strategic environmental projects;

Raise public consciousness on environmental issues and concerns;

Provide a venue for publicizing and addressing environmental issues,

problems and similar concerns; and

Urge the effective enforcement of relevant environmental policies and laws.

To date, Bantay Kalikasan has the following projects:

Bantay Kalikasan Hotline

The Bantay Kalikasan hotline service is a community service corporate

social responsibility activity.

In 2008, a total of 30 cases were handled: 40% - Solved; 47% -

Archived/Dormant; 13% - Active.

Save the La Mesa Watershed Project (consists of the La Mesa Eco-Park

and La Mesa Nature Reserve)

Year 2006 saw more than 5 million Filipinos defending the La Mesa

Watershed. Led by Bantay Kalikasan, the La Mesa Coalition started a

signature campaign that would stop a proposed housing project within the

watershed. Within a few months, the coalition gathered more than 5 million

signatures, with the majority coming from the youth.

The dream of reviving the sole remaining forest in Metro Manila is now

a reality. After ten years of Bantay Kalikasan’s hardwork, passion and

sacrifices, the grim past of La Mesa Forest is now unnoticeable. Everyone’s

efforts in rehabilitating La Mesa has strengthened its function as Metro

Manila’s carbon sink.

The project is actually for environmental safety purposes and a

community redevelopment activity. The project has the following advantages:

Cleaner air for Metro Manila. It is estimated that around 3% of the

carbon dioxide in the M.M. air shed is sequestered by the La Mesa

forest.

19

Helped provide sustained drinking water for Metro Manila. The La

Mesa Watershed can supply around 5% of the total requirement of

M.M. or equivalent to 2 weeks supply.

La Mesa provided employment to around 220 people in the various

watershed development activities.

La Mesa Eco-Park and La Mesa Nature Reserve have been

successfully fulfilling its mission of spreading environmental awareness,

especially to its growing number of anticipators.

Bantay Baterya, Bantay Langis

Bantay Baterya and Bantay Langis are concerned in the

materialization of Bantay Kalikasan and its partners’ commitment to the

proper disposal and recycling of hazardous wastes, specifically, used lead

acid batteries and used oil. These programs are for environmental safety.

A total of 400,000 kilograms of used lead acid batteries & 20,000 liters

of used oil have been donated to Bantay Kalikasan. This translates to

300,000 kilogram of lead recovered: a significant decrease from toxic wastes.

Lead is said to be the culprit of diseases like sterility, insomnia, respiratory

diseases, gastritis, kidney & liver damage and mental retardation. 60,000

liters of sulfuric acid, a fresh/surface water contaminant, are recovered. With

huge amount of toxic wastes acquired, 586 m3 of landfill space is saved.

Kapit Bisig Para sa Ilog Pasig: Reviving the Lifeline of our Nation

The Pasig River is a 27-kilometer body of water that traverses across

Metro Manila and connects Laguna de Bay to Manila Bay. Once a major

transport route, source of water and thriving ecosystem, the river is intimately

connected to Philippine history. Today, it is one of the most polluted and toxic

river systems in the Philippines. This is the reason why the ABS-CBN

Foundation Inc. made a step to restore the Pasig River and make it as clean

and beautiful as before. This rehabilitation of the river is a Community

Redevelopment activity.

20

ABS-CBN Foundation, Inc. has

taken on a new challenge:

rehabilitating the Pasig River and its

tributaries through Kapit Bisig Para sa

Ilog Pasig (KBPIP)—a partnership

between AFI and the Department of

Environment and Natural Resources

(DENR) through the Pasig River Rehabilitation Commission (PRRC). It was

formally launched in February 24, 2009.

KBPIP’s goal is to rehabilitate the river waters in seven years so that

eventually, fish and shellfish can be propagated, wildlife can thrive, and

people can swim and navigate around it. KBPIP targets zero toxic input to the

Pasig River by controlling pollution at source. There are Clean River Zones

(CRZs) all over the 47 tributaries of the Pasig River which pass through

Quezon City, Mandaluyong, Taguig, Makati, Manila, Marikina, Pasig, and San

Juan.

A

CRZ, as

main

strategy of

the project,

includes and

encourages

community

based solid

waste

management by installing Material Recover Facility (MRF) in the community.

Equipments such as biodigester, plastic and organic shredder, and styro oven

will help to recover the waste and become income generating products.

Vermicomposting facilities, which use worms to decompose organic wastes

and convert it to organic fertilizer, will also be put up in an MRF. To date,

21

there are already three CRZs with MRFs. These are the sites in Mandaluyong

City, Polytechnic University of the Philippines Sta. Mesa and Jaime Cardinal

Sin Village in Punta, Sta. Ana. KBPIP has begun earnest rehabilitation efforts

in Estero de Paco for 2009. To date, 211 families have been relocated to

Montalban and 30 families to Calauan.

Save Palawan Movement: ANTI-MINING IN PALAWAN: VOTE NO TO

MINING IN PALAWAN! Save the country’s “Last Frontier”

Palawan has 17 key bio diversity sites - which means it is part of the

70% bio diversity sites which are essential for sustaining life in the planet. It

has 2 world heritage sites, and 8 protected sites. Palawan is composed of

82% mountain. It means that if the forest gets denuded and the minerals

excavated - the tailings seep directly into the sea affecting the coral reefs.

The top soil is thin - and the island’s ecosystem is fragile.

Mining as an economic path in a magnificent "Last Frontier" is based

on a paradigm of economic growth that is myopic and archaic. In this age of

climate change and global warming any economic development that does not

recognize and revere the web of life should be thrown in the dustbin.

The ABS-CBN is promoting a ten-million signature campaign program

to Stop Mining in Palawan. The richness of Palawan is the wealth and pride of

the country; it is the wealth of the world. This Anti-Mining in Palawan Program

is under the Environmental Safety social responsibility of ABS-CBN.

Magandang Pilipinas Eco Tourism Project

This project is a philanthropic type of corporate social responsibility.

This aims to help put up ecotourism sites in the country and also cooperatives

for the poor people.

Through Community-Based Sustainable Tourism (CBST), Bantay

Kalikasan has launched five sites in Puerto Princesa—Brgy. Tulingan

Fishermen’s Association, Inc., Bacungan Coastal, Honda Bay Boatowners

Association, Inc., Iwahig Community Ecotourism Association, and Bacungan

22

Coastal Development Residents Association, Inc. With these sites,

responsible ecotourism as well as income for the locals are assured. The

country’s very own Region V has a lot of ecotourism sites to offer in Sorsogon

and Masbate that will be launched in 2009.

Other SR Activities

H2Hope

H2Hope widens its focus from raising funds for La Mesa

Watershed through photographs, to organizing the first-ever Ride with

Pride: The First Eco-Biking Challenge to Protect the La Mesa

Watershed. Ride with Pride attracted 197 bikers and 13 company

donors.

This project continues to work with ABS-CBN Licensing, S-

Point, National Bookstore and Star Point to produce beautiful items

such as note cards, greeting cards, organizers and calendars, with La

Mesa photos.

AdvocaSea

It was launched on November 2008 in Cebu. This project aims

to save the marine biodiversity through capturing underwater’s

beautiful sceneries in photographs. Underwater photos taken by

distinguished photographers will be sold and proceeds will go for

sustainability of Bantay Kalikasan’s projects.

C. E-MEDIA

Education

E-Media: Pioneering in educational television

23

E- Media is a tool for national progress as it invests in the development of

children’s education and values for a better future. It is seen and heard in the broadcast

media and has maximized its medium by bringing its programs to schools all over the

country.

The ABS-CBN Foundation's E-Media began when it first started producing an

elementary science television program, Sineskwela, in 1994. Through the show, ABS-

CBN Foundation, Inc. (AFI) hoped to supplement science education in schools across

the Philippines. The following year, a values education show called Hirayamanawari

and Bayani, a show on Filipino heroes, were produced and aired. Then came MathTinik,

Epol/Apple (for basic English Language and Expressions), and Pahina, its first show for

the secondary level which focused on various literary pieces.

Through the years, AFI facilitated the

donation of televisions to public schools so

that teachers would be able to implement

television-assisted instruction in their own

classrooms. It also produced Teacher's

Guides which suggested discussion topics and

activities for

teachers using the program episodes. Along with

these, a Research Department, which is responsible

for gathering data and feedback to help determine the

viewers' needs and ways in which E-Media can

improve, was established. A Teacher Training Unit was

24

likewise created to provide technical support for the teachers and parents who use the

shows to supplement their youngsters' education.

From educational television, AFI went into educational radio. In 1996, Bago 'Yan,

Ah!, a radio program on science and technology started airing over DZMM. In six short

years, AFI's E-Media has produced six multi-awarded shows internationally and locally

acclaimed for both television and radio.

The E-Media has the following programs for the community:

Educational Television (ETV)

This project under the E-Media is a Philanthropic activity. The E-Media

produces educational television (ETV) programs and disseminate them to

various elementary schools nationwide for classroom learning. To date, it has

10 shows on various academic subjects. Selected episodes are available in

DVD format and are widely used as reference materials in thousands of

public elementary schools. For better utilization, trainings for teachers are

conducted regularly. The ETV DVD packages have reached 23% of public

elementary schools nationwide. To date, this translates to almost 8,900

schools in the country. ETV lessened and eased the workload of the

teachers. Positive values among the viewers were promoted. Improved

classroom behavior and subject-related attitudes were also observed.

Entrepskwela, Climate Change, Basta Sports, and Cookulit

The E-Media produced the following new videos for the increased

welfare of the public: Entrepskwela, a livelihood training program of ABS-CBN

Bayan Foundation, Inc.; Climate Change, a disaster risk reduction video;

Basta Sports, a unique show about games and sports for the youth of today;

and a pilot episode of Cookulit, a cooking show for kids. This is a Social

Responsibility activity under Community Service since it provides the viewers

with information in the form of videos for easier accessibility.

Adopt-Your-Hometown School Campaign

25

The Adopt-Your-Hometown School Campaign was launched in 1998 in

San Francisco, California, USA in response to the clamor of Filipino

organizations and individuals in the US that were interested in making their

hometowns as a beneficiary of fundraising activities. Hence, this project is

under Philanthropy. The campaign encourages Filipinos to “adopt” public

schools by providing them educational television (ETV) packages to make

educational shows (Sineskwela, MathTinik, Hirayamanawari, Bayani and

Epol/Apple) accessible in their schools.

 Bago 'Yan Ah! Radio Program

Bago ‘Yan Ah! (BYA!) is an educational radio program that aims to

develop comprehension and appreciation of the youth of science and

technology. It is a Social Responsibility activity that emphasizes on

Community Service. Since 1996, it airs Sundays over DZMM. BYA!

empowers grassroots sector by teaching skills on various fields such as

fisheries and agriculture, biotechnology and nuclear energy among others.

Schools for Schools Campaign

Schools for Schools or S4S is a campaign that gives opportunities to

university-based organizations to help public elementary schools by providing

them with educational materials. It is a Philanthropic activity. Any school

organization with a forthcoming fundraising activity may register their event

with S4S. By registering, the organization is given the opportunity to choose

from a roster of public elementary schools in Bicol, Samar, Leyte and Biliran

to help. The chosen school will be the direct beneficiary of their school event

(concert, advance film screening, tiangge, sports event etc.)

Competency Development Training Program

E-Media, in partnership with the private and government sector,

facilitated Competency Development Training Program among public school

teachers with topics in Science and Mathematics teaching as well as

Supervisory Classroom Management. To date, almost 500 teachers and

26

school heads underwent extensive trainings and workshops to ensure

mastery of Math and Science subjects. This is under Community Service

because the E-Media renders services, through trainings and workshops, to

public school teachers.

Pilot Schools

In partnership with Globe Asiatique Realty Holdings Corporation, E-

Media conferred state-of-the-art facilities, instructional support packages, and

teacher and administrator trainings to Don Antonio Lee Chi Uan Integrated

School in Xevera, Bacolor, Pampanga. Also, the E-Media provides facilities

and training for teachers in Ambasing Elementary School in Sagada,

Mountain Province. This is under the ABS-CBN’s Philanthropic Social

Responsibility.

D. SAGIP KAPAMILYA

Relief and Rehabilitation

Sagip Kapamilya: Providing Timely Response to Emergencies

Sagip Kapamilya is a program of ABS-CBN Foundation, Inc. that extends

emergency humanitarian assistance to families affected by calamities. Sagip Kapamilya

offers relief, rehabilitation and disaster preparedness projects.

27

Sagip Kapamilya has reached out to more

than 47,000 affected families through the provision

of relief, medical assistance, and soup kitchens. It

values the importance of disaster risk reduction

initiatives and is collaborating with partners in

producing instructional videos on disaster

preparedness for school children.

Sagip Kapamilya (SK) was formed in late 2004 in response to a series of

typhoons that left towns damaged and Filipinos in bad need of food, medicines and aid.

The Sagip Kapamilya project operation aimed to gather enough funds and relief for

these Filipino victims. Through its different television channels (ABS-CBN Channel 2,

and The Filipino Channel) SK launched a telethon for a massive appeal for help to

worldwide audiences. These funds were then used to rebuild lives in disaster-affected

communities.

The following programs are extended by the Sagip Kapamilya to the needy:

Relief Operations

“To alleviate humanitarian sufferings caused by emergencies”—this is

the mission of Sagip Kapamilya. And with the help of many different

institutions both private and public, Sagip Kapamilya has lived up to its goal of

providing immediate, appropriate and timely assistance during emergencies.

This is under the category Community Service.

Sagip Kapamilya

has served affected

individuals of typhoons, fire

incidents, and internal

conflicts. It already helped

a total of 55,570 families

and 32,118 kids in 28

provinces, 19 cities and 146 barangays. It also responded to 20 counts of fire,

9 incidents of typhoon, massive flooding and landslide. Sagip Kapamilya has

28

also saved 5,834 families and 7,783 kids caught in armed-conflict in

Mindanao.

Rehabilitation Projects

Sagip Kapamilya embarks on

rehabilitation projects to "build back better"

the lives of affected families which include

school repairs, malnutrition program for

children, shelter provision, and water

system installations. These rehabilitation

projects are part of the company’s

Community Redevelopment program.

Sagip Kapamilya conceptualized Sagip Karunungan as a way to help

schools and students affected by disasters. As a member of the Education

Cluster spearheaded by the Department of Education and UNICEF, Sagip

Kapamilya promotes continuous access to education even in times of

emergencies through the provision of books and school supplies. It also

facilitated in the classroom repairs of school hit by disasters in cooperation

with the Physical Facilities & Schools Engineering Division (PFSED) of the

Department of Education. Sagip Kapamilya as well did a series of Christmas

activities, called Salamat Kapamilya Ronda Pasko, in areas affected by the

recent disasters.

Rehabilitation

efforts were also

implemented in Bicol. It

constructed a multi-

purpose hall / evacuation

center in Banuang

Gurang, Donsol,

Sorsogon. It participated

in the completion of first 60 houses in the Sagip Kapamilya-Simone of Cyrene

29

Village in Daraga, Albay for Persons with Disability (PWD). There were also

rehabilitation projects for Quezon which are the construction of 76 homes for

the Sagip Kapamilya – Gawad Kalinga Village and the creation of new

livelihood projects in Infanta, Quezon.

Disaster Risk Reduction Projects

The Philippines is situated where 50% of the world's tropical storms

originate and 80% of the world's earthquake and volcanic eruption occur.

Because of this, it is very important to inculcate in the minds of the people,

especially the children, a culture of disaster preparedness. Disaster Risk

Reduction Projects of ABS-CBN is under Community Service.

Sagip Kapamilya advocates for

disaster preparedness and disaster risk

reduction among Filipino families. In

answer to call for preparedness, Sagip

Kapamilya produces educational videos

on disaster risk reduction called "Handa

Ka Na Ba?" with episodes on topics

regarding earthquake, typhoon, and

climate change. At the same time, Sagip Kapamilya also tours different

schools to inculcate disaster preparedness among Filipino students.

E. BAYANIJUAN

Community Development

Bayanijuan: Rebuilding the Philippines One Community at a Time

30

Synergizing ABS-CBN Foundation's programs into one efficient program - that is

what Bayanijuan is all about. With the strength of Bantay Bata, Bantay Kalikasan, E-

Media, and Sagip Kapamilya, communities are assured of a holistic development.

Bayanijuan was launched in June 2008, concurrent with ABS-CBN Broadcasting

Corporation's 55th year in television.

Bayanijuan began its efforts in Bicol - considered as one of the hardest-hit

provinces when it comes to natural disasters like typhoons, floods and mudslides.

Eventually, Bayanijuan extended its reach to other areas in the Philippines. Bayanijuan

also seeks external program partners who help them build capacities and bring efforts

to scale much faster. When all hands are working together as a community then the

ABS-CBN Foundation's goal of empowering every Filipino can be fully achieved.

Bayanijuan offers the following outreach programs:

Focus on Health

One of the monumental

projects of Bayanijuan is the feeding

program for malnourished children

through Bantay Bata’s Bantay

Kalusugan. This Community Service

activity emphasizes inexpensive yet

nutritious food served to the children for six months. Bayanijuan already fed

more than 5,969 children with 5,007 children (88%) reaching the normal

nutritional status.

Focus on Disaster Rehabilitation

Bayanijuan, through Sagip Kapamilya, has helped distribute much-

needed bags of rice to over 2000 families affected by disasters and conflicts.

It also rebuilt schools that were hit by typhoons in Bicol. Forty-nine

classrooms, 14 toilets, school fence and water systems were repaired.

Houses also turned over to forty families. The disaster rehabilitation was

included in its Community Redevelopment activities.

31

Focus on Education

Another chief concern for Bayanijuan is enhancing the educational

performance of children. This Philanthropic activity is in connection to the E-

Media’s Educational Television (ETV) program. ETV materials have been

turned over to a total of 110 schools in Bayanijuan communities.

Focus on the Environment

Aside from focusing on the Filipino child, Bayanijuan assisted

environmental initiatives for schools and communities. This program involves

Community Redevelopment in certain areas in the Philippines. In Bicol,

material recovery facilities (MRFs)—where solid wastes are sorted and

recycled—have been put up in two sites. Nurseries were also built, where

plants such as vegetables and fruit-bearing trees are propagated for the

community’s use. It also helped in setting-up vermicomposting systems in

Albay, Camarines Sur, and Navotas. Vermicomposting uses worms to convert

organic wastes such as food and kitchen wastes into a highly-nutrient

fertilizer. On 2009, Bayanijuan focused in Calauan, Laguna—where the

relocatees from Pasig River and esteros are resettled. Bayanijuan in Calauan

provided shelter, livelihood, child welfare, environmental initiatives,

microfinance, and disaster risk reduction programs to the relocated families.

New Bayanijuan sites will also be put up in Iba, Zambales and Sagada, Mt.

Province.

F. CHILDREN’S CENTER

Education

Children’s Center: A Better World for Our Children

The ABS-CBN Children's Center is a progressive school that aims to develop

well-rounded children in a nurturing and child-friendly environment. Its philosophy is

32

rooted on the understanding of the way young children learn. Thus, its curriculum is

specifically designed to focus on particular milestones that a certain age group is

undergoing.

It formulates the children's environments, activities, and routines by looking at

their needs and development. In doing so, it is able to fulfill the children’s individual

potentials. This Children’s Center is a Philanthropic activity since the ABS-CBN

Foundation financed the construction of a school, and a Community Service activity

since it is doing some efforts in educating the children.

The center believes that developing the children’s social and emotional skills

enable them to do better with their academic performance. This is seen through many

creative experiences and day-to-day learning given to the children by their teachers.

Daily routines are integrated into the curriculum through the different subject areas,

namely: Math, Science, Language, Reading, Music and Art.

It provides its learners with programs that are educationally rich and

developmentally sound. It is the hope of the Children’s Center to give them a positive

introduction to school, derive pleasure from their interactions and become curious,

outgoing and independent children. Its aim is not only to teach the children become

good learners but also become socially responsive citizens. It educates the minds and

hearts of children that will make this world a better place to live in.

G. ABS-CBN BAYAN FOUNDATION

ABS-CBN Bayan Foundation: Microfinance Institution

The ABS-CBN Bayan Foundation is a social and enterprise development

institution (Philanthropy) dedicated to building the nation from below through

entrepreneurship, education, and community development and rehabilitation

(Community Redevelopment). Its intervention does not end in providing economic

33

opportunities alone. ABS-CBN Bayan is also into educating micro entrepreneurs to

equip them and their family members with skills necessary to start and grow their

enterprises.

Bayan Microfinance, formed in 1997, provided livelihood opportunities to poor but

enterprising Filipinos. The Bayan Microfinance became a separate non-profit

organization in 2000 and was renamed ABS-CBN Bayan Foundation, Inc. (Bayan) to

suitably reflect the financial and non-financial services it offers. ABS-CBN Bayan

Foundation has veered away from the mainstream practices and consciously struck a

balance between microfinance's nature of sustainability and social dimension. No longer

being commonly known as a mere microfinance institution, Bayan has dedicated itself in

building the Filipino nation through bolstering social and enterprise development, and

democratizing entrepreneurship and education while maintaining its microfinance

operations as an effective tool for building enterprises and not as an end.

At present, ABS-CBN Bayan has expanded its services and programs through its

growing network of partners such as corporations, development organizations,

government agencies, microfinance institutions and educational institutions. Its

community rehabilitation and development initiatives have been extended to the

disaster prone areas in the Pacific Rim areas of the country.

34