CSP MONTHLY REPORTOCTOBER 2013

Market Update • Political unrest in Cambodia leading to frequent demonstrations . Streets were

closed and most businesses were badly affected. • Flooding in most parts of the country. Water Festival in Phnom Penh has been

cancelled.

• More end users prefer MFP low end products with modification. • Some dealers (considered to be active on computer accessories) only order

printers upon customers' request

Market Update

Market Share

September Inkjet Printer Share

Inkjet Brands %

Inkjet

Canon 20.80%

Epson 29.20%

HP 49.70%

Others 0.30%

TOTAL 100.00%

October Inkjet Printer Share

Inkjet Brands %

Inkjet

Canon 20.50%

Epson 27.90%

HP 51.60%

Others 0.00%

TOTAL 100.00%

Market Share Overview

* Based on market survey of 24 top dealers

Top Selling Models

Top Selling Single Function Inkjet Printers in October

No. Brand Model DP RSP Cheapest Dealer i-Qlick RSP

1 HP DJ1000 $28.00 $35.00 SENG TAY COMPUTER  

2 Epson T60 $180.00 Best Electronic  

3 Epson R1390 $370.00 $425.00 CAMIT  

4 Canon iX6560 $207.00 $225.00 HND TECHNOLOGY $232.00

5 Epson L110 $125.00 Best Electronic  

6 Epson R230X $190.00 DAVY COMPUTER  

7 Canon ip3680 $85.00 $95.00 HND TECHNOLOGY $100.00

8 Canon iP2772 $41.00 $45.00 AHOO ELECTRONIC $47.00

9 Epson 1400 $425.00 $445.00 Lay Meng  

10 Epson 1430 $285.00 $335.00 HND TECHNOLOGY  

Top Selling Models

Top Selling Multi Function Inkjet Printers in OCTOBER

No. Brand Model DP RSP Cheapest Dealer i-Qlick RSP

1 Hp DJ1050 $36.00 $45.00 KPC  

2 HP DJ2050 $40.00 $55.00 KHUN HENG  

3 HP DJ4500 $130.00 KIM HENG  

4 Epson ME101 $75.00 Best Electronic  

5 Canon MG3170 $90.00 $95.00 ML ELECTRONIC $104.00

6 HP DJ3515 $95.00 $110.00 KIM HENG  

7 Canon MP237 $65.00 $69.00 SUNSIMEXCO $79.00

8 HP DJ2515 $0.00 $104.00 KIM HENG  

9 Canon E510 $90.00 $109.00 KHUN HONG $109.00

10 Canon E500 $87.00 $94.00 ML ELECTRONIC $100.00

i-Qlick’s Activities

Pcchum Ben Day Promotions • 23 September to 13 October

i-Qlick’s Activities

Pcchum Ben Day Promotions Publicity Print media:

• Phnom Penh Post Daily • Hua Shang Daily • Rasmei Kampuchea Daily • Koh Santepheap Daily

Flyers distribution: • 25,000 flyers distributed

- Flyer distribution in front of i-Qlick Showroom 7am to 9am for 7 days- Flyers at Canon i-Qlick showroom, dealer shops and chain stores- Flyers in cafes and restaurants

Radio: • Cool FM Monday to Friday (12:00pm – 1:00pm)

SMS Blast: • 118,034 SMS to random numbers and i-Qlick’s database contacts

Online: • Facebook announcement and Emailers to i-Qlick’s database contacts

Pcchum Ben Day Promotions • 1 week roadshow at i-Qlick (23 to 29 September)

i-Qlick’s Activities

Pcchum Ben Day Promotions - Ping Pong & Win Game

i-Qlick’s Activities

Products Usual RSP Pro-RSP Free gift s Sold

EOS 650D W/18-55 IS II $ 800 $ 760 Drybox, Bushnell, Memory Card reader, Samurai Pro 888 Tripod, Sandisk 16GB class 10 10 EOS 650D W/18-135 IS STM $ 1,050 $ 990 Drybox, Bushnell, Memory Card reader, Samurai Pro 888 Tripod, Sandisk 16GB class 10 1EOS 100D Kit 18-55 $ 829 $ 799 Drybox, Bushnell, Memory Card reader, Samurai Pro 888 Tripod, Sandisk 16GB class 10 2EOS 60D 18-135 IS $ 1,150 $ 1,180 Drybox, Bushnell, Memory Card reader, Samurai Pro 888 Tripod, Sandisk 16GB class 10 15EOS 60D 18-55 $ 950 $ 890 Drybox, Bushnell, Memory Card reader, Samurai Pro 888 Tripod, Sandisk 16GB class 10 5EOS 600D Kit S18-55 $ 770 $ 670 Drybox, Bushnell, Memory Card reader, Samurai Pro 888 Tripod, Sandisk 16GB class 10 3EOS M Kit EF M18-55 $ 640 $ 640 EOS M Case, Memory Card reader, Samurai Pro 888 Tripod, Sandisk 16GB class 10 1PowerShot A2600 $ 219 $ 195 Memory Card reader, Sandisk 8GB, AHA Camera Case 4PowerShot A2500 $ 125 $ 109 Memory Card reader, Sandisk 8GB, AHA Camera Case 10PowerShot SX280 HS $ 349 $ 329 Memory Card reader, Sandisk 8GB, PWSH SX500 Bag, Tripod 2000w 1PowerShot SX270 HS $ 329 $ 299 Memory Card reader, Sandisk 8GB, PWSH SX500 Bag, Tripod 2000w 1PowerShot G1X $ 539 $ 549 Memory Card reader, Sandisk 8GB, Tokina Bag, Tripod 2000w 20PowerShot SX500 IS $ 259 $ 255 Cal. F15SG, Samurai Pro 2000w Tripod, PWSH SX500 carry bag 20IXUS 132 $ 179 $ 139 Memory Card reader, Sandisk 8GB, AHA Camera Case 8IXUS 255HS $ 299 $ 259 Memory Card reader, Sandisk 8GB, AHA Camera Case 15Legria FS405 $ 238 $ 199 Tripod 2000w, Legria Tokidoki, Sandisk 16GB class 10 3PIXMA iP2772 $ 47 $ 47 Wireless Mouse 5PIXMA E510 $ 109 $ 99 16GB Thumbdrive 4PIXMA MG3170 $ 109 $ 99 16GB Thumbdrive 3PIXMA MP237 $ 79 $ 69 16GB Thumbdrive 5PIXMA iP7270 $ 139 $ 129 Cal. LC210 2

Pcchum Ben Day Promotions – Showroom Sales • 23 September to 13 October

i-Qlick’s Activities

i-Qlick’s Activities

Canon PhotoMarathon III

• Date: 27 October 2013• Venue: Chaktomuk Conference Hall• Total Participants Registered: 602• Jury Members:

• Mr Joseph Goh, Lecturer CIA of Singapore• Mr Dene Mullen, Editor-in-Chief of

Southeast Asia Globe magazine• Mr Phan Phearith , Lecturer of CIA

Cambodia

• Guest of Honor: Mr Shigeru Kikegawa, Assistant Director of Regional ICP Sales and Marketing, Canon Singapore

• Pro-100 Printer and last year’s Canon Photo Marathon winning pictures (printed by Pro 100) were on display.

i-Qlick’s Activities

Canon PhotoMarathon III – Product Display & Sales Booth

• Flyers with information on “Canon New Printers Product Launch Open House” and “From Shoot to Print – Pro-Printer Seminar” were distributed to all Canon PhotoMarathon Participants

• MC also made an announcement to participants

i-Qlick’s Activities

Canon PhotoMarathon III – Event Day Schedule

i-Qlick’s Activities

Canon PIXMA Mobile Printing Booth at Legend Cinema • Date: 31 October, 5:30pm to 8:30pm• Event: Legend Cinema Halloween Movie Premiere• Number of People: 300

i-Qlick’s Activities

Canon PIXMA Mobile Printing Booth at Legend Cinema • Printers on demonstration MG7170

From Shoot To Print – Pro-printer Seminar

i-Qlick’s Activities

• Date: 30 October 2013• Time: 6pm to 8pm• Venue: i-Qlick Training Room• Speaker: Ryan Woon, Canon

Singapore• Attendees: 60

• Mostly photographers, CIA lecturers and i-Qlick staff

• CIA Lecturer Jerry Thai is interested in buying Pro-1 but thinks that per print cost is too high.

i-Qlick’s Activities

From Shoot To Print – Pro-printer Seminar

i-Qlick’s Activities

CSP Dealers and i-Qlick Staff New Products Training

• Date: 31 October 2013• Time: 10am to 4pm• Venue: i-Qlick Training

Room• Speaker: Ryan Woon,

Canon Singapore• Attendees: 60

• Promoters from chainstores and dealer shops, and i-Qlick showroom and sales staff

i-Qlick’s Activities

CSP Dealers and i-Qlick Staff New Products Training

i-Qlick’s Activities

Canon New Printers Product Launch • Date: 1 November 2013, Friday 6pm to 8:30pm• Venue: i-Qlick Canon Showroom, 2nd Floor• Attendees: 25 Members of press, 80 Dealers, 30 i-Qlick staff• 19 printers launched, 7 booths:

• PIXMA: (Home User booth) MG2470, MG3570, (PIXMA Printing Solutions booth) MG5570, MG6470, MG7170, (Business Solutions booth) MX397, MX457, MX527, MX727, MX927, (Ink Efficient Printers booth) E510, E610, (Pro-Printers booth) Pro-1, Pro-10, Pro-100, (and Creative Park booth)

• ImageClass: (Laser Printer booth) MF8380cdw, MF4890dw, MF8580cdw, MF8280cw• Public Open House: 2 November to 10 November 2013

i-Qlick’s Activities

Launch Event Flyer • Flyers distributed

during product launch, open house and at Canon PIXMA Mobile Printing Booths at cinemas

i-Qlick’s Activities

Event registration

• During registration, attendees were given a card to stamp for each printer booth they visited. Upon competition, they would get a free gift – PIXMA portable light and fan.

• Attendees took their pictures at Q-Studio after they have registered. The pictures were then sent wirelessly to the 2nd floor, where attendees collected their pictures as event souvenir.

i-Qlick’s Activities

Pro-printers Booth

• Pro-printer booth with display of Pro-100 prints of pictures by CIA lecturers

i-Qlick’s Activities

PIXMA Printing Solutions Booth and Home Users Booth • Mobile printing was highly well-received by attendees

i-Qlick’s Activities

Ink Efficient Printers Booth and Business Solutions Booth • Staff demonstrated printing from E510

i-Qlick’s Activities

Creative Park Booth • i-Qlick Showroom staff demonstrated how to do paper craft from Creative Park

i-Qlick’s Activities

Laser Printers Booth • Staff explaining the features of the laser printers on display

i-Qlick’s Activities

• Mr. Eddie Toh, CSP Product Manager gave his opening speech• Mr. Hiroshi Yokota, Canon Singapore, was guest of honor• Mr. Ryan Woon, Canon Singapore, demonstrated PIXMA mobile printing to the audience• MC Tony demonstrated Canon Mobile Print

Launch Presentation

i-Qlick’s Activities

• MCs visited all 7 booths and gave a quick introduction for each booth• Attendees were reminded to visit all booths and get their card stamped to get a free gift

Event Presentation

i-Qlick’s Activities i-Qlick’s Activities

• Attractive prizes were given out including MG6270, MG5270 and MG4270• Mr. Andy Lee, Country Director for i-Qlick gave the closing speech

Lucky Draw and Quiz

i-Qlick’s Activities

Canon New Printers Launch – Post-event Media CoverageNewspaper: Raksmei KampucheaInsertion Date: 4-Nov-2013

Newspaper: Kor SonthepheapInsertion Date: 4-Nov-2013

Newspaper: Kampuchea ThmeiInsertion Date: 4-Nov-2013

i-Qlick’s Activities

Canon New Printers Launch – Post-event Media Coverage• Magazines

• Popular Magazine (13 Nov Edition)• Angkor Thom Magazine (14 Nov Edition)

• TV Broadcast• Hang Mea TV

• http://www.youtube.com/watch?v=n3sfvibcvbk • Bayon TV

• http://www.youtube.com/watch?v=RsFE_7okBR4 • CNC

• http://www.youtube.com/watch?v=1AZ8miA-pCA • SEATV

• Video not available, will be posted on YouTube when ready

Paid Ads

Ads in Phnom Penh Post Newspaper(Eng/Kh)

Ads in Commercial Daily Newspaper

Ads in Jian Hwa Newspaper

Paid Print Ads – Pcchum Ben Promotions

Paid Ads

Tuk Tuk Ads

i-Qlick’s Facebook

i-Qlick’s Facebook Page• As of 31 October, i-Qlick’s facebook page has 31,032 likes and 36,294 total reach• In October, i-Qlick’s facebook page gained 6,898 likes• Besides the regular featured products and photography posting, we conducted:

• Online Photo Contest (1 topic every 2 weeks)• Canon PhotoMarathon – Online registration• Canon PhotoMarathon – Vote for you favorite winning picture

• Cambodia Canon Photography Club currently has 2203 members

i-Qlick’s Facebook

Promotion Postings

Competitors’ Activities

HP launched FISH N WIN promotion for November

• Booths set up in front of various HP’s business partners’ stores

• Purchase any HP products for $50 to get a chance to fish for floating boat to win (cash coupon, HP printer and accessories)

• Business Partners: Neeka Limited, PTC, Te Aik Hong, KIM HENG Center, etc

Competitors’ Activities

Best Electronic advertises for Epson in Electronic Magazine (Supported by First Cambodia, Disty Byte Division)

CSP Service Report

CSP Service Report Local Service Monthly for October - 2013

Received items Product Total by Product Repaired Not

Repaired Outstanding

CSP ALL 38 100.0% 29 76% 8 21.1% 1 2.6%

Why Not Repaired 38A Description CSP1 Repair costs consideration 2 5.3%2 EOL model, no parts available 5 13.2%3 Repair time not acceptable 0 0.0%4 Upgrade to new models 1 2.6%5 Bad tempered 0 0.0%6 Bad condition items 0 0.0% 8 21.1% Why Outstanding 38B Description CSP1 Still within repair turnaround time 0 0.0%2 Waiting customer confirmation 0 0.0%3 Sending to repair at CSPL 0 4 Waiting return shipment from CSPL 0 5 Waiting repair parts from CSPL 1 2.6%6 Waiting to repair (technicians busy) 0 0.0% 1 2.6%

Suggested Action Plan Rate of possibility Comments / Answers

Description Reference CSP CSP Department

1 Spare parts issue? A1, B5 8% Yes maybe (need to improve shipment

time) 2 Start DSLR full repair

services?A1, A3, B3, B4 N/A

3 Need more technicians? A3, B6 0% Not required4 CSPL to reduce Spare

Parts cost? A1, A4 8% Not required 5. etc.

Upcoming i-Qlick’s Activities

Upcoming i-Qlick’s Activities in November

• Water Festival Promotions 13 to 24 November with 3 days roadshow 16 to 18 November outside i-Qlick Showroom