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CSP MONTHLY REPORT August 2014. Market Updates. CSP Report August 2014. Market Update for August 2014. Raining season continues, slow sales There is a growing demand for modified PIXMA iX6770 Epson launches new A3 series L1300 with stronger advertising campaign. Market Updates. - PowerPoint PPT Presentation
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CSP MONTHLY REPORT August 2014
Market Updates
CSP Report August 2014
Market Update for August 2014• Raining season continues, slow sales
• There is a growing demand for modified PIXMA iX6770
• Epson launches new A3 series L1300 with stronger advertising campaign
Market Updates
Top Selling Single Function Inkjet Printers in August
No Brand Model DP RSP Cheapest Dealer i-Qlick'S RSP
1 ESPON T60 $ 165.00 $ 180.00 V TECH
2 EPSON 1390 $ 380.00 BEST ELECTRONIC
3 HP DJ2000 $ 35.00 THEARUN
4 EPSON L110 $ 120.00 BEST ELECTRONIC
5 CANON IX6770 $ 215.00 $ 240.00 MH $ 246.00
6 EPSON L300 $ 155.00 THEARUN $ 47.00
7 EPSON L120 $ 125.00 BEST ELECTRONIC
8 CANON IX6870 $ 242.00 $ 260.00 MH $ 276.00
9 CANON IX6560 $ 206.00 $ 220.00 HND
10 CANON IP2872 $ 38.00 $ 45.00 NOJIMA $ 45.00
Market Updates
Top Selling Multi Functions Inkjet Printers in August
No Brand Model DP RSP Cheapest Dealer i-Qlick'S RSP
1 HP DJ1510 $ 45.00 THEARUN
2 EPSON L210 $ 150.00 K2
3 CANON MP237 $ 79.00 GOLDEN PC $ 90.00
4 CANON E510 $ 85.00 $ 95.00 PBC $ 99.00
5 CANON E560 $ 101.00 $ 113.00 AHHOO $ 118.00
6 CANON MG3570 $ 93.00 $ 109.00 LEAF COMPUTER $ 109.00
7 CANON E400 $ 75.00 $ 84.00 PBC $ 88.00
8 CANON MG5570 $ 109.00 IQLICK $ 129.00
9 EPSON L350 $ 190.00 THEARUN
10 EPSON L355 $ 215.00 KND
11 CANON MG7170 $ 224.00 $ 230.00 NOJIMA $ 256.00
Market Updates
i-Qlick’s Activities
CSP Report August 2014
i-Qlick’s Activities
Launch of Canon Reporter’s Privilege This promotion starts from 26 August and ends on 31 December 2014:- Promotion is exclusive to reporters and they must present their press pass during purchase- 5 Bonuses include: Free gifts, free CIA course, 6 months extended warranty + unlimited CMOS cleaning + 0% first three
months installment program from KK fund
i-Qlick’s Activities
“Canon Imaging Technology and Photography” Seminar for The Media in partnership with Ministry of Information
Date: 26 and 27 Aug
Venue: Ministry of Information
Organiser: Ministry of Information
Lecturer: Jerry Thai
Topic: “Canon Imaging Technology and Photography”
Attendees: 150 reporters, media producers from TV, radio, newspapers and magazines
EOS 1100D cameras provided for training
CIA & MIF certificates given to all participants
i-Qlick’s Activities
“Canon Imaging Technology and Photography” Seminar for The Media in partnership with Ministry of Information
i-Qlick’s Activities
“Canon Imaging Technology and Photography” Seminar for The Media in partnership with Ministry of Information
Canon Imaging Academy
“Canon Imaging Technology and Photography” Seminar for The Media in partnership with Ministry of Information
i-Qlick’s Activities
“Canon Imaging Technology and Photography” Seminar for The Media in partnership with Ministry of Information
Canon Imaging Academy
“Canon Imaging Technology and Photography” Seminar for The Media in partnership with Ministry of Information
Media Coverage • 28 – August 2014• Khmer version • MIF Seminar • Raksmei Kampuchea
i-Qlick’s Activities
Media Coverage • 28 – August 2014• Khmer version • MIF Seminar • Koh Santepheap
i-Qlick’s Activities
Media Coverage • 28 – August 2014• Khmer version • MIF Seminar • Kampuchea Thmei
i-Qlick’s Activities
Media Coverage • 26 August 2014• Khmer version • MIF Seminar • Online: eworldmagz.com • Link:http
://www.eworldmagz.com/local-news/gLBFf.html
i-Qlick’s Activities
Media Coverage • 27 August 2014• Khmer version • MIF Seminar • Online: Thmeythmey.com• Link: http
://www.eworldmagz.com/local-news/gLBFf.html
i-Qlick’s Activities
Product Reviews
CSP Report August 2014
Product Review
• Publication: Raksmei Kampuchea
• Date: 1 August 14
• Circulation: 35,000copies/issue
• Canon iX6870
Product Reviews
Product Review
• Publication: Kohsantepheap
• Date: 1 August 14
• Circulation: 35,000copies/issue
• Canon iX6870
Product Reviews
Product Review
• Publication: Commercial News
• Date: 05-Aug-14
• Circulation: 30,000copies/issue
• Canon iX6870
Product Reviews
Product Review
• Publication: Jian Hua
• Date: 05-Aug-14
• Circulation: 30,000copies/issue
• Canon iX6870
Product Reviews
Product Review• Online: eworldmagz.com
• Link:http://www.eworldmagz.com/local-news/gLBEB.html
• Canon iX6870
Product Reviews
Product Review
Product Reviews
• August 2014• Khmer version • Canon Cano Scan LiDE220• Electronic World Magazine
Paid Advertisements
CSP Report August 2014
Paid Advertisement
• Jian Hua daily • Cambodia daily • Raksmei Kampuchea daily
Paid Advertisements
• Koh Santepheap daily
CSP Tuk Tuk • Tuk Tuks around
Phnom Penh• August 2014
Paid Advertisements
Paid Advertisements
TVC Advertisements
• TVC advertisements• 30 T&C coffee, Pizza World outlets• August 2014• Buy Official TVC & PIXMA TVC
CSP Report August 2014
On 31st August, i-Qlick’s Facebook page has 71,965 likes and 88,524 Total Reach.From 1st August to 31st July, i-Qlick’s Facebook page gained 3,602 likes.
i-Qlick’s Facebook Page
Post with the most no of likes:Q-Studio’s Post- 2,187 Likes - 7 Comments - 7 Shares- Total 36,752 People
Reached
Likes_____________144Shares____________183Comments_________16People Reached_____4,522
Likes_____________90Shares____________100Comments_________92People Reached_____1,963
Crazy Deals • Limited to only 11 sets• To qualify for the deal, facebook fans must share this deal with 10 facebook friends
Buy Official Campaign – “I Love Canon” Contest • We shared TVC of the contest• Winners of the contest announced weekly
Likes_____________35Shares____________7Comments_________9People Reached_____3,042
Likes_____________30Shares____________4Comments_________5People Reached_____1,388
Likes_____________28Shares____________6Comments_________3People Reached_____1,430
Cambodia Canon PhotoMarathon 2014
Likes_____________56Shares____________4Comments_________10People Reached_____2,922
• Voting for Canon PhotoMarathon T-Shirt 2015
Likes_____________74Shares____________12Comments_________17People Reached_____1,768
Likes_____________104Shares____________4Comments_________19People Reached_____1,990
This is the design that received the most no of votes:39 votes
Bayon TV Short Film Contest
Likes_____________1,374Shares____________5Comments_________3People Reached_____23,128
Likes_____________52Shares____________20Comments_________4People Reached_____2,076 Facebook
30-Day Challenge
Likes_____________34Shares____________1Comments_________9People Reached_____1,838
• Sharing of posts from Canon Imaging Asia
Likes_____________235Shares____________2Comments_________0People Reached_____11,312
Likes_____________118Shares____________11Comments_________2People Reached_____4,600
Sharing of Canon’s content
Likes_____________15Shares____________2Comments_________0People Reached_____695
Likes_____________16Shares____________1Comments_________0People Reached_____683
Canon SnapshotCanon Imaging Asia
Canon Imaging Gateway
Likes_____________78Shares____________16Comments_________118,888 people reached
Photography Tips
Likes_____________980Shares____________9Comments_________14People Reached_____16,720
• “How to take picture of your child?”
Portrait Photographer of the week
Likes_____________18Shares____________0Comments_________0People Reached_____688
Likes_____________18Shares____________0Comments_________0People Reached_____688
Likes_____________26Shares____________0Comments_________0People Reached_____764
Q-Studio postings
Likes_____________393Shares____________8Comments_________4People Reached_____8,608
Likes_____________40Shares____________5Comments_________0People Reached_____1,268
Likes_____________2,187Shares____________7Comments_________7People Reached_____36,752
CIA postings
Event posting of “Canon Imaging Technology and Photography” Seminar for the Media with Ministry of Information
Likes_____________248Shares____________1Comments_________4People Reached_____6,036
Product Posting
Likes_____________1,293Shares____________6Comments_________15People Reached_____20,144
Creative Park Posting
Likes_____________12Shares____________1Comments_________0People Reached_____651
Likes_____________14Shares____________1Comments_________0People Reached_____895
Competitors’ Activities
CSP Report August 2014
HP • August 2014• Khmer version • HP series Deskjet ink
Advantage• Buy printer free Ink• Phnom Penh Post daily
Competitors’ Activities
Brother • August 2014• Khmer version • Brother MFC J3720• Electronic World Magazine
Competitors’ Activities
Epson • Y.E.S Epson Promotion• Get 10% off • Period: 15-17 Aug 2014
Competitors’ Activities
Epson • Epson Roadshow at Y.E.S (from 15-17 Aug 2014)
Competitors’ Activities
Service Report
CSP August Report 2014
Service Report
Service Report Local Service Monthly for August - 2014
Received items Product Total by Product Repaired Not Repaired Outstanding
CSP ALL 107 100.9% 94 89% 10 9.4% 3 2.8%106
Why Not Repaired 106
A Description CSP1 Repair costs consideration 2 1.9%2 EOL model, no parts available 5 4.7%3 Repair time not acceptable 0 0.0%4 Upgrade to new models 3 2.8%5 Badly tempered 0 0.0%
6 Bad condition items 0 0.0%
10 9.4%
Why Outstanding 106
B Description CSP1 Still within repair turnaround time 1 0.9%2 Waiting customer confirmation 0 0.0%3 Sending to repair at CSPL 4 Waiting return shipment from CSPL 5 Waiting repair parts from CSPL 2 1.9%
6 Waiting to repair (technicians busy) 0 0.0%
3 2.8%
Suggested Action Plan Rate of possibility Comments / Answers
Description Reference CSP CSP Dept
1 Spare parts issue? A1, B5 4% Yes maybe (need to improve shipment time)
2 Start DSLR full repair services? A1, A3, B3, B4 N/A
3 Need more technicians? A3, B6 0% Not required
4 CSPL to reduce Spare Parts cost? A1, A4 5% Not required
5. etc.
Upcoming Activities
CSP August Report 2014
Upcoming Activities
Upcoming Activities for September
• Pchum Ben Promotion (1 to 21 September)
• Pchum Ben Promotion Roadshow (6 To 14 September)
• CCPC Gathering on Wedding Photography (5 September)
• Launch of Dealer’s Warranty Rebate Program (1 September to 31 December)
