8/3/2019 Csb My Fa 100plus 2

http://slidepdf.com/reader/full/csb-my-fa-100plus-2 1/1

• In2011,100PLUSremainsastheNo.1

isotonicdrinkinMalaysia.

• Overonemillionpeoplerehydrate,refresh

and re-energise with 100PLUS every

24hours in Malaysia, a numberthat

continuestogrowsteadily.

• 100PLUShasthehighestin-homepen-

etrationofanyready-to-drinkbeverage,

andnowcanbe foundinoneof every

twoMalayhouseholdsinMalaysia.

• Theamountofsodiuminasinglecanof

100PLUSisequivalenttoaglassofmilk

orasliceofbread.

• 100PLUS waslaunchedinthe yearits

parentcompany,FRASER&NEAVE(F&N),

celebrated its 100th anniversary. The

beveragewasnamedto commemorate

themilestone.

THINGS YOU DIDN’T KNOW ABOUT100PLUS

2 2 2 3M A L A Y S I A ’ S S T R O N G E S T B R A N D S || S U P E R B R A N D S V O L U M E V I

MARKET 

Inlinewithrecentglobaltrends,Malaysiahas

seen anincrease inthe awarenessand the

embracingofhealthierlifestylesthroughsports

andactiveliving.Traditionalfootballeldsand

basketball courtsare no longer sufcient to

satisfythegrowingdemandforsportingvenues.

 Assuch,tnesscentres,recreationalparksand

sportcentresforfutsal,badmintonanddriving

rangeshaveproliferatedacrossthecountryas

newalternatives.

  Ag ai nst t hi s b ac kd ro p, 1 00 PL US h as

becomeaniconinthesportsandactivelifestyle

beveragemarketandhas becomeubiqui-

tousinsportsand activelifestylecentres

alloverthe country.Thebrandhas truly

innovatedinthisarenaaswell,pioneering

theconceptofall-weathercagefootballvia

100PLUS FootballXtreme – a rst

inMalaysia, challenginglocal futsal

enthusiasts with the elements of

water,windandrewithinafuturistic

steelcage.

Beyondsports,thegrowingawareness

of the benets of isotonic hydration in

everydaylifecontinuestokeep100PLUS

relevanttothosewhowishtoachievedailypeak

performance.

 The enabling and empowering relevance

of the brand across a widecross-sectionof

Malaysia’spublichaspropelled100PLUStobe

thecountry’snumberoneisotonicdrinkaswell

asthetop-sellingbrandwithintheready-to-drink

beveragemarket.

 ACHIEVEMENTS Throughout the years, 100PLUS has been

awardednumerousaccolades,a testimonyto

itssuccessinMalaysia.Mostrecently,100PLUS

waspresentedwithtwo majorawards:Putra

BrandAward 2010(Gold Awardin the Non-

  Al co ho li c B ev era ge c at eg ory) a nd B ran d

LaureateAwards2010(ProductBranding-Best

BrandforFood &Beverage- IsotonicDrink).

bytheMinistryof Educationtobe astrategic

partner in its long-termobjective of elevating

footballstandardsinschools.Competitionsthat

havearisen fromthiscollaborationinclude the

EducationMinister’sCupandthe100PLUSSuper

Cupfortheunder-17and under-14categories

respectively. 100PLUS has alsobeen actively

involvedin the100PLUS BadmintonNational

Junior Circuit,100PLUS MalaysianJunior Golf

PRODUCTStudieshaveshownthat

i n o ne h ou r o f sust ai ne d

physical exercise, the body

canloseuptotwolitresofwater

through perspiration,depending on

theindividualandenvironmentalcondi-

tions.Theselossesresultinfatigueand

canaffect bothphysicaland mental

performance.As isotonic solutions

areabsorbedandassimilatedinto

thebodymorereadily,theyare

idealinhelpingtoreplenish

theuidsandelectrolytes

thatthebodylosesdur-

ingphysicalexertion.

1 0 0 P L U S ’

scientifically-tested

isotonicformulation

of carbohydrates,

e l ec t ro l yt e s a n d

waterenablesfaster

and more effective

hy dr ation, t hu s

enhancing a person’s

capabilitytoperformathis

orherpeak.Infact,inarecent

study,100PLUSwasclinicallyproven

torehydrateandre-energisefaster,andprovides

43%moreendurance,thanwateralone.

Initiallylaunchedinasingleavour,100PLUS

introducednewand excitingavourssuchas

LemonLimeandTangyTangerinetocaterto

thediversetastesofits consumers.100PLUS

 Aqtiv,aclearandcrispisotonicdrinkwaslater

launchedas afreshalternativethat combines

thebestinbothtasteandperformance.

BeingoneofthepioneersbyusingtheQRcode

(AugmentedReality)forits gameplay,this online

gamefocusesonacharactercollecting100PLUS

bottlesto“gothedistance”.

Leveraging on digital mediums, 100PLUS

alsoenteredthe digitalrealmby capitalisingon

Facebook,YouTubeandTwittertoextendonthe

interactivitytowardsconsumersofallages.Not

forgettingthe sportingcommunity,100PLUS is

activelypresentinallsportingevents,surelyto

appearas theNo.1 hydrationbeverage.With

theseactivities,100PLUSsets ona voyageto

becometheNo.1ready-to-drinkbeverage.

BRAND VALUES 

 The driving forcebehind 100PLUS’ success

todayisperfectlyencapsulatedin thebrand’s

famoustagline–OutdoYourself.Thislinegoes

beyondtherealmofsports,andtouches,inspires

andenergisesallwhoaspiretogobeyondtheir

limitsandachievegreatness,ontheplayingeld

oroffit.

garneredsignaturesnotjustfrom

Malaysians across al l walks

of l i fe, but even the Yang

di-Pertuan Agong Tuanku

Mizan Zainal Abidin. This

campaignwas brought to

a rousing close byDatin

SeriRosmahMansor,who

p en ne d d ow n t he o ne -

millionthsignature ofsupport

forMalaysia’snationalteam.

100PLUSisalsohelpingtosow

theseedsofbadmintongloryfor

futuregenerations.Intherst in

aseriesofcoachingclinicsheld

nationwiderecently, Datuk Lee

ChongWei, 100PLUS’ brand

ambassador,andhislegendary

coachDato’MisbunSidek,met

up with nearly 100 under-16

schoolchildrentoimpartknowl-

edge,sharetipsandinspirethem

toplaybetterandbecomegreat

championsintheirownright.

 The brand’s thought leadership

a nd c ut ti ng -e dg e rep u ta ti on i n t h e

eld of sports hydration were reinforced

asit hostedtheSecondAsianHydrationand

SportsNutritionSeminarin2010.This annual

seminaris now regardedasa key forumfor

sportsindustryprofessionalsin thenutritional

andmedicalsectors.Leadingspecialistsfrom

abroadandat homewerebroughtintoshare

thelatestndingsonsports-relatednutritionand

hydration topics. Knowledgefuels innovation,

and100PLUSdemonstrateditscommitmentto

bothbycreatingthisvaluableplatform.

In 2009, 100PLUS wasconferred the No.1

MalaysianBrandrankingbySuperbrands,and

theGoldAwardintheBrandEquityAwards(Fast

MovingConsumerGoodswithrevenueinexcess

of500millionringgit).IthaswontheReader’s

DigestTrustedBrandAwardforsixconsecutive

years–thePlatinumAwardin 2003andGold

 Awardsfrom2004to2008.

100PLUShaswonthe

trust and condence of

allmajor sportsagencies

including the prestigious

National Sports Counci l

o f M al ay si a ( NS C) ,

Badminton AssociationofMalaysia (BAM), Football

 Association of Malaysia

(FAM),and Malaysia Golf

  Assoc ia ti on (M GA ). A t

eventsorganisedbythese

associations, 100PLUS

haseitherbeentheofcial

isotonicdrinkorendorsed

a s t he r ec om me nd ed

beverage.

100PLUS’effortsinpro-

motingsportsand active

lifestyles haveearned the

brand a special invitation

Open,100PLUSSAM Awards and 100PLUS

FAMFootballAwards,thushelpingtoraisethe

barforsportsforMalaysiansacrossallages.

HISTORY 100PLUS waslaunchedin Malaysiain 1983.

 AheadofitstimewithitsSports&ActiveLifestyle

positioningthen,successdid notcomeeasily

forthenewbrand.However,themanagement

ofthe companybehindthe brandbelievedin

thepotentialof theproduct andpersevered.

 Thecompanyworkedtirelesslyandcontinued

toinvestresources,timeandefforttobuildthe

brandandtopromote100PLUStothesporting

communitywhowere thenunfamiliarwith themeritsofisotonicbeverages.

 Thecompany’sforesight,visionand tenacity

eventuallypaid off.As peoplestartedbecoming

morehealth-conscious,a distinctaccompanying

shift in consumer preference towardshealthier

alternative drinks took place. This and the

increasingadoptionofamoreactivelifestyle,made

consumersstartchoosing100PLUSoverothers.

Beingthepioneerwithrst-moveradvantage

initsmarket,100PLUSgrewsteadilyandrose

tobecomethenation’smostrecognisedisotonic

beverage brand.As of2010,it commandsa

dominant90%oftheisotonicbeveragemarket

inMalaysia.

RECENT DEVELOPMENTS 

100PLUScontinuestospearheadandchampion

M al ay sia ’s f av ou rit e sp orts, w h il e d r iv in g

innovationwithintheisotonicdrinkscategory.

 Asasponsorof theprestigiousThomas&

UberCup 2010tournamentin Kuala Lumpur,

100PLUScreatedamajoropportunityforfans

toshowtheirsupportandloyaltyforMalaysia’s

badmintonsquad, by launchinga nationwide

OneMillionSignaturescampaign.Thiscampaign

wasa massivehit throughoutthenation,and

PROMOTION 

In2011,100PLUSunveiledanewcommunication

toconsumers–KeepMovingwith100PLUS.This

newcommunicationwas tofurther reinforceon

theneedtofuelconsumers’dailyactivelifestyle

with100PLUSastheNo.1 isotonicdrinkthat

notonlyrehydratesbutrefreshesandre-energise

consumers.

Engaging with the younger audiences,

100PLUShas doneon-ground activitiesbased

onitsonlinegamingcontest-InnityChallenge.

OfcialIsotonicSportsDrinkendorsedby:

OfcialIsotonicSportsDrinkof:

www.100PLUS.com.my