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Summer V acations 1

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Summer Vacations 1

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ii Summer Vacations Summer Vacations iii

Contents

rt is Useless...............................................................ivSummer Vacation.........................................................25 Minute Attention Span...........................................5ehind the Backstage...................................................6

The Last Vacation.........................................................8

Editorial 2-

4 5

6-7 8-9Editor- in - Chief

Danielle Marie Eleazar

What’s in this issue?

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iv Summer Vacations Summer Vacations v

Art is Us elessani Eleazar

“All art is quite useless.” – Oscar Wilde

Oodles o people do this thing where they turninto something they’re not in ront o peoplethey want to make an impression on all the

me. I see this as a sort o their only moment or theirtistic juices to ow out. The only time these peo-e can call themselves creative is when they longor the attention they can’t get by being themselves,us, their innovativeness in creating a totally di er-

nt character—one that they deem apt to the en-ronment they want to t into. I, however, can setysel apart rom people who nd it easy to take theape o whatever shape like any uid substance. I

eviate and don’t really nd pleasure in doing whatveryone chooses to do. That’s how I characterizeysel when I’m in a particular social context.

Ihave this habit on taking a non- con ormist role inevery gathering that I go to, especially in ormalevents where attire has strict parameters. I chooseshow up in jeans and sweats in events that require

lk, ta eta or satin abrics and I’d show up in layers o hi on or those events that require dressed- downut ts. I like being the odd one out; the outcast ande weird girl. The weird girl with a very unique dis-

osition, although inappropriate, but one who likeseclaring to the world how not normal she’d want

be. You can call me a rebel, I don’t actually care.hat’s the beauty in going against the norm—I don’tress mysel over thinking o how people perceivee to be or how people want to judge or, more ap-opriately, misjudge me. As much as most people

on’t like the image or the presence o an imminenterence, I like the constant weird looks and atten-

on… Or the lack o attention, rather. For me, this isy own kind o art that I make o mysel . I’m much o

n artist as those people who create a aux açades

o themselves in order to make them seem di erent.As much as I really don’t like the idea o sharing thesame identity as those people who try so hard, I haveto.

Why? That’s because I AM them. I AM thosepeople who try hard. What I just did in theprevious paragraph was exactly what I rst

described about people making it seem like they’redi erent. I put on this image o divergence romnorms and made it look like my own personalitywhen in truth, it really isn’t. This is how I deal withcertain situations. It doesn’t sound really good butthat’s what I, sadly, do in the midst o di erent peo-ple in di erent environments. I guess it’s sa e to saythat I don’t have a real personality when it comes toother people. I shi t, bend and shape like water andI make mysel this useless work o art. I’m uselesslyinteresting that way.

The only time these people cancall themselves creative is whenthey long for the attention theycan’t get by being themselves,thus, their innovativeness increating a totally different

character

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2 Summer Vacations Summer Vacations 3

S u

m m e r V a c a t i o n

Te fight back rom Oaxaca seemed totake orever, but I ear it was only Judith’sdisgust with me that made it seem inter-minable. Anyway, we got home and li ereturned to normal, or even better thannormal, even supernormal, i there is sucha word. I told Judith I was sorry about thecomments I made about her parents andthe Day o the Dead celebration, and sheapologized or her brazen irting withthat good- or-nada bull ghter. Then, inan e ort to cement our new- ound bond,

Judith enrolled us in an origami class. “Ohgreat, I thought, “my marriage has beenreduced to olded paper.” But now thatI’ve been in the class or a ew weeks, Imust admit that I love it. Origami is amaz-

ing and beauti ul.On the evening o our rst class, the in-structor, a cheer ul gray-haired womannamed Alessandra, told us the rivetingstory o Tsuru no On-gaeshi (A Repaying

Crane):“Once upon a time, there was a poorhunter. One day, he came across atrapped crane. He took pity on the craneand released it. A ew days later, a lovelywoman visited his house, and asked himto shelter or the night. Soon the two got

married.“The bride was sweet in disposition aswell as beauti ul, so they lived happily.But the hunter couldn’t a ord to supporthis new wi e. One day, she said she would

weave cloth or him to sell at market, butshe told him never to see her weaving.

“She stayed in a weaving hut or threedays. When she nished weaving, sheemerged with a beauti ul abric. Hebrought the abric to town, where mer-chants were surprised and paid gold orit. The abric was very rare and called Ts-uru-no-senba-ori (thousand eathers o

crane).”

This story made me eel good inside. I learned to ap-preciate the art o origami, and I decided to read as

much about its history as time allowed. The name origami was coined in 1880 or the wordsoru (to old) and kami (paper). It started in the rstcentury AD in China. (I thought it started in Japan,but Judith quickly pointed out the error in my think-

ing.) They say that’s when papermaking started, andwith papermaking came paper olding. The Chinesedeveloped some simple orms, some o which sur-vive to this day. Buddhist monks brought Origami toJapan in the sixth century AD. It caught on quicklythroughout the culture: paper was used in architec-ture and in many everyday rituals. Many o the ear-liest designs have been lost, since there was noth-ing written down about origami until 1797 with thepublication o the Senbaduru Orikata (How to FoldOne Thousand Cranes). The Kan no mado (Window o Midwinter), a comprehensive collection o tradition-

al Japanese gures, was published in 1845.Origami ourished in other parts o the world, aswell. Arabs brought the secrets o papermakingto North A rica, and in the eighth century AD, theMoors brought the secrets o Spain. The Moors, de-voutly religious, were orbidden to create represen-

tational gures. Their paper olding was a studgeometry. A ter the Moors were driven out o Sduring the Inquisition (Judith gave me a look, bthen so tened into a smile), the Spanish developpapiro exia, which sounds to me like some sortin ammation o the Pope’s ligaments. Anyway,

technique is still popular in Spain and Argent

Modern origami owes its existence to a man namAkira Yoshizawa. In the 1930’s, Yoshizawa desithousand o models o various subjects. He isoriginator o the system o lines and arrows uin modern paper olding. He exhibited his wthroughout the west in the 1950’s and 1960’s ahelped inspire many paper- olders in the west

well asAs origami evolves, elaborate olding techniq

produce amazing moIn our class, Judith specialized in creature sh asea creature origami. During the rst two weekstraining, she produced a horseshoe crab, a gold sa strikingly beauti ul seahorse, a so-so squid, anlopsided clam, basing her patterns on Barbour, A

dreozzi, and RobAs or me, I do not trust the o

There is no place like a sunny beachsummer fun

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4 Summer Vacations Summer Vacations 5

S u m m e r V a c a t i o n

She stayed in a weaving hut for three days.When she fnished weaving, she emerged

with a beautiful fabric. He brought the fabric to town, where merchants were sur- prised and paid gold for it. The fabric was

very rare and called Tsuru-no-senba-ori (thousand feathers of crane).”

15 Minute Attention Spanby Dani Eleazar

I my parents gave me all the liberty in the world, I would’vedecided to go against their will and join all the possible theatreorganizations accessible. I that drove me enough to really seek

or such a career, I’d be shimmying my way to where spotlightsburn the bightest.

I I had one ree plane ticket destined to anywhere in the worldand i I had limitless sums o moo or lodging, ood, etc., I’d go toEgypt. I’d stand on the oot o the Sphinx, look at the directionwhere the Sphinx’s perspective is and gaze and wonder in aweon how the Egyptians were smart enough to make the Sphinx

point to the constellation o Leo. (I hope you get the analogy)

I I could get a ree house locally, I’d want it to be betweenKatipunan and Makati or somewhere there. That way, I couldgo rom academic to corporate easily without having to worry

about moving out and shit

I I could get a ree vacation home, I’d love or it to be a cottagenear the Swiss Alps

I I were a ree human being without anything pulling me downor without parameters and whatnot, I’d sit back and just let li ewash over me and overwhelm me. A riend o mine said I need-ed to worry less. This is probably a nice way to live by what he

said (‘cause I agree).

A teen minute attention span is probably not something Ihave. I’m guessing it’s shorter. ADHD hahahaha.

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6 Summer Vacations Summer Vacations 7

Behind the BackstageWhat’s behind every Print Advertisement

It’s almost customary to see an ad plastered acrossa billboard along EDSA or to see a commercial be-ing played in between TV shows. It is common, too,recognize the stars o these advertisements, butis uncommon to nd anyone who has any knowl-

dge o what goes on behind the production o andvertisement or the work that the people who takere o this sort o thing go through to deliver, what

they call, a great money- maker image.

Teams, that may be properly named special adver-tisement teams, assemble themselves in order to

ake commercials or advertisements possible. Ka-n Matias, a head director rom the Ogilvy-Mathers

dvertising rm, welcomed our group to a photooot in Makati where we could actually view the

appenings behind every normal print ad. The groupcharge o the shoot consisted o a director, a pho-grapher, make- up artists, (a) model/s, heads, co-

eads and personal assistants, a lot o them buzzingound with many work to do as we arrived at the

estination. Observing the trafc within the studiooretold and de ned that the teams that make upe production o a photo shoot exert a lot o e ort

to deliver the desired result or an ad.

Our group instantly wondered what it is that thesepeople go through and the steps that they have

to take to get their work done. “It’s a long process”,said Karen, when asked about the preliminary stepstowards the actual shoot. “Marami kasi dapat kau-sapin like the client and the people who would makethis shoot possible”. The initial steps take longer thanthe shoot itsel . The preparation or one per ect shotwould entail countless meetings with the client,

nding the right model and photographer, market-ing strategies and so much more. That’s just or thepre- shoot, but what happens during the shoot itsel and a ter the shoot? Karen reports that the work a -ter the shoot is just as tedious as the work be ore theshoot. “The photo shoots take days at a minimumpero mas matagal talaga kung ipaplan ang shoot at

kung aayusin yung pictures”, she says.

The day/s set or the actual photo shoot would bethe hardest or the model and the photographer.

The model would have to endure hours o sitting inront o the mirror having her make- up done and

having whatever the make- up artists need to add(extensions, temporary augmentations, et al). A terpreps or make- up, the model would then have totire her acial and body muscles to hold a pose just

so that the photographer can capture the per ectphotograph. “I’m used to it”, laughs the model, HeartEvangelista, when the assistants and co- heads jokedabout the team tiring her out. The photographerdeals with his share o stress when he can’t nd theright instructions to capture the pre ect picture. Tonsand tons o pictures are taken but the photographerwill always try to nd a way to capture somethingbetter. The heaviness o the equipment that the pho-tographer carries is just as heavy as the work that hehas to nish. All o these justi y that the model aswell as the photographer was indeed stressed out atthe shoot but the both o them took in every single

ash that came out o the camera like a pro.

Just like pros, the rest o the team would have toendure their air share o stress once the rst part

o the whole shooting process is done. Karen Matiasuttered no lie when she said that the events, post-shoot, are just as tiring as the events, pre- shoot.You’ve set the preparations or the shoot and havealready gone through the day or the shoot, whatnext? “Lots and lots o editing”, says the head direc-tor. Stress will loom itsel upon the imaging part o the team a ter all the photos are taken and collected.Apparently, not every photograph captured is totallyper ect when portraying an ad. Once the photogra-pher is satis ed with the pictures that he has cap-tured, the photos are ltered to nd the best onesto submit and then these pictures are edited, withthe help o the rest o the team, to its nest detail.It sounds very simple but editing is “just as difcultas any o the other jobs that has to be done or thisshoot, i not more difcult”, as told by one o the co-heads. What they said was right since the photog-

rapher would mutter nothing else but “i-edit nalannatin ‘to para magmukhang ganito” when he ca

tured a photo. He de nitely said it more than on

This photo shoot that our group visited only laed or a day but it was enough to view the h

work that every single person in the shoot had go through. These people had a lot o things goion under one roo ; photographing, negotiating, ranging, tting and xing, to name a ew. All o sounding very simple when mentioned alone but ao these are proven to be very strenuous. So behievery poster or print ad may be the contact detaito the brand that the poster is endorsing but behinthe production o such an ordinary- looking imagdays and days o hard work underwent by a team

people specialized to hand

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8 Summer Vacations Summer Vacations 9

Just like a prism,once hit by light, isable to display spec-

tral colors: she’ll have that effect on

the world, assuring her very bright fu-

ture.

I’m graduating! It seems pretty scary and yet excit-ing at the same time. Just recently, I nished ed-iting my Yearbook write up and, boy, reading it

made me eel like graduation’s one step closer.

Speaking o one step closer to graduation, I re-member having that spine- tingling eeling when

I had to wear the Ateneo toga or my graduation pic-ture. I elt so regal in it, even i I only wore slippers

underneath.

What I’ll be missing most about having school,o course, are the perks o having sembreaks,

christmas breaks and summer breaks (even i mycourse doesn’t allow a ull- out summer vacation). Iwas told by my riends who recently graduated thatI should make the most out o my last year in collegebecause, once school starts, I won’t be having the

luxury o enjoying long breaks.

Going back to the topic o write- ups, I want toshare my predicament which ended just a ew

minutes ago. I thought the write- up required 1,300

WORDS. Lo and behold, I had about 700+ wordmy write- up but 4,000+ CHARACTERS. The wr

only needed 1,300 characters at a maximu

Hence, I share a segment o my would-have-bw

Dani also goes by a lot o nicknames as addrby her riends, relatives and loved ones. Som

she goes with either: “Dani bani, Dani boy, DaDani babes, Daniburr or even dani Cali ornia”one most probably celebrates her “Dani-ness” dher college li e in Ateneo. As the student, the r

hard worker, and the special one among special oequipped with her skills and attitude – Just li ke a once hit by light, is able to display spectral colorhave that efect on the world, assuring her very b

The Last Vacation

Editor- in- Chie , DaniEleazar, talks aboutgraduating and how she’sgoing to miss havingvacations within school

terms.

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10 Summer Vacations Summer Vacations 11

Coming Soon

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Danielle Marie Eleazar

IV BS Management Major in

Communica ons Technology ManagementMinor in Enterprise Development

Editor0 In- Chief VERANO Magazine

CS176A-Tran Media Publica ons