CS 4001Mary Jean Harrold 1 Using Visual Arguments

Mary Jean Harrold 1CS 4001

Using Visual Arguments


Outline

1. Understanding design elements in visual arguments

2. Compositional features of photos and drawings

3. Analysis of visual arguments using images


Understanding Design Elements in Visual Arguments

Components of visual design (see Table 9.1) Type

Variables: font style, font size, emphasis (bold, italics, …) Principles:

• sans serif for headings, titles, slogans– Century gothic– Ariel (title of this slide is ariel)

• body type serif for long documents and main text– Times New Roman (most common for articles)– Courier New (often used for program code)

• only 2-3 styles per document• consistent patterns of type to indicate relationships (e.g., all

titles same, all text same, all captions same)• select type to project impression: Formal, business-like (Ariel)

informal (Comic Sans)



Components of visual design (cont’d)) Use of space and layout

Variables: • page size and type

• white space, arrangement on page

• highlighting elements (tables, sidebars, …)

• headings, etc. to break visual

Principles: • Layout to make readable and structure

• Academic: simple, functional

• Magazines: attractive

• Both: limit text and visual items



Components of visual design (cont’d)) Use of color

Variables: • Variations in font color

• Use of color in images, graphics

• Use of background tints and color shading

Principles: • Use according to audience

– Academic: minimal– Magazines: lavish

• Use functionally (relationships), decoratively (appeal)

• Use color for realism, symbolic associations, aesthetic effect…



Components of visual design (cont’d)) Images and graphics

Variables: • Photographs

• Drawings

• Numeric graphics

Principles: • Decide how image will work in the argument

• Consider how to establish relationship between the image or graphic and verbal text


Outline





Compositional Features of Photos and Drawings

Type of photo or drawing Distance from subject Orientation of the image

and camera angle Point of view Use of color Compositional special

effects

Juxtaposition of images Manipulation of images Settings, furnishings,

props Characters, roles, actions Presentation of images


Outline





Analysis of Visual Arguments Using Images

President Bush clearing brush from Texas ranch 1. What are most notable

features of the photo?2. What is implicit

argument?3. What camera

techniques and compositional features are in the photo?

4. What image of President Bush does this image attempt to create for citizens and voters?


Analysis of Visual Arguments Using Images (cont’d)

President Bush greeting crowd 1. What are most notable features of the photo?

2. What is implicit argument?

3. What camera techniques and compositional features are in the photo?




President Bush holding baby 1. What are most notable features of the photo?






President Bush giving speech at Mt. Rushmore

1. What are most notable features of the photo?





Outline




4. Extra credit on presentation if you have a good visual argument to add to enhance your argument

Documents

CS 4001Mary Jean Harrold 1 Using Visual Arguments