CRYSTAL WASHINGTON

Multifunctional strategist with substantial consumer analysis and consumer insights skills. Experience working closely with senior executive management, suppliers as well as retailers in many different industries. In depth experience analyzing sales, economic and consumer data to assist making long term strategic decisions.

Core Competencies include:

Data Analysis and Customer Insights

Shopper Marketing & Strategy

Strategic Planning and Marketing

Consumer Behavior

Marketing Research & Reporting

Training & Development

Excellent Communication

Professional Experience

Lowe’s Home Improvement, Mooresville, NC 10/2013 – Current

A fortune 50 Home Improvement company with $32 billion in assets. Their focus it to help people love where they live.

Strategy & Alignment Analyst

Trend Insights - Responsible for updating scenario planning for long term strategies across Lowe’s by

working in a team of peers to solve problems and shares information with peers, executive

management, and customers as appropriate

Executive-level Reporting and Presentation Development - Create executive-level written reports and

presentations in support of Strategy and Alignment processes, including executive meetings and

briefings and business planning efforts

Personal Growth Opportunity – Leading an internal BD team to diagnose low engagement scores and

execute a plan working with Purpose & Values as well as HR. Pilot program for Lowe’s Corporate

White Wave Foods, Columbia, MD 03/2012 – 10/2013

The White Wave Foods Company is a consumer packaged food and beverage company that manufactures, markets, distributes, and sells branded plant-based foods and beverages, coffee creamers and beverages, premium dairy products and organic produce throughout North America and Europe.

Customer Solutions Manager

Data Analysis – Responsible for analyzing business data in order to craft strategies for the customer &

channel sales teams including but not limited to category reviews, new and seasonal item sales decks,

and customized brand decks. Assist in activation of shopper marketing programs

External Presentations – Provide category insights on retailer visits with Regional Business Manager

as well as custom data support and analysis for customer level recommendations

Senior Level Reporting – Provide custom data support and analysis for senior sales management and

create and present monthly business reviews for review by national team. Provide objective tracking,

new item and competitive activity tracking and analysis. Identify potential marketplace threats and

opportunities

Personal Growth Opportunity – Part of a company-wide think tank to increase sales utilizing a path to

purchase model

Crystal Washington Page 2

The Nielsen Company, Stamford, CT (On-site at Nestle Beverage Company) 04/2010 – 03/2012

Nielsen is a leading global information and measurement company that enables companies to understand consumers and consumer behavior. Nielsen measures and monitors what consumers watch (programming, advertising) and what consumers buy (categories, brands, products) on a global and local basis.

Analyst

Market Research – Contribute to client deliverables and deliver integrated insights and analyses by

conducting research and participating in knowledge sharing in order to deliver a high level of service.

Leverage a full range of analytics tools and skills to support everyday decision making and deliver

business-building insights to Nielsen clients on a daily basis in areas such as competitive insights,

brand health analysis, category management, shopper insights, trend detection, sales driver analysis

and promotion effectiveness

Building Sales - Build category reviews for buyers in the retail business to enhance beverage sales in

key accounts

Training/Personal Growth Opportunity - Key team member dedicated to training both the client and

other team members on Nielsen tools and ways to help grow their business

Daymon Worldwide, Stamford, CT 08/2008 – 04/2010

Daymon is a diverse company with an expanded focus on branding, sourcing, and commercializing customized

retail solutions with our partners. The companies of Daymon Worldwide provide a full menu of dedicated retail

branding and sourcing services.

Category Business Analyst

Data Analysis – Primary analytic support for beverage division including dairy, new age beverages

and traditional beverages. Support national and international retailers and suppliers and help grow

beverage business year over year

Business Reviews – Assist the Category Business Director by creating business reviews through

syndicated and non-syndicated data sources for buyers and supplier category reviews

Data Integrity – Analysis of data source to determine validity of data by using math and business

calculations

Personal Growth Opportunity – Participated in young leaders think tank to improve communication

among associates

Education & Other Credentials

Manhattanville College, White Plains, NY

M.S. Leadership and Strategic Management

Stony Brook University, Stony Brook, NY B.S. Economics Minor: Business Management

Full working knowledge of Nielsen tools including but not limited to Spectra, Nitro POS and Home Scan data. EYC loyalty card, Business Objects, Mintel, Kantar, Advanced Excel and other Microsoft Office Applications including BI tools, IRI

Contact Information

Crystal_Washington828@yahoo.com

Ph: 631-974-2707