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Music Video Analysis. Cry Me a River . Justin Timberlake. www.youtube.com/watch?v=-Mu8MrCR5pQ. Target Audience. Females ; Teenagers & Young Women. Female Gaze, this is impacted by lots of close up shots of Justin. Justin Timberlake, Britney Spears & Timberland fans. - PowerPoint PPT Presentation
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Cry Me a River Justin Timberlake
Music Video Analysis
www.youtube.com/watch?v=-
Mu8MrCR5pQ
Target Audience
Sympathetic Females; thinking that they wouldn’t cheat on Justin as shown in the video
The appealing theme of love, betrayal/cheating
& revenge
Justin Timberlake, Britney Spears & Timberland fans
Female Gaze, this is impacted by lots of close up shots of
Justin
Females; Teenagers& Young Women
Unique Selling Point (USP)
The video was released at the time of Justin
Timberlake & Britney Spears breaking up
It is shown in the video that a Britney
look-a-like is allegedly cheating on Justin & this is linked in with the real life scenario
Fans are drawn in & interested in the reality in the music
video as it is relevant to the times & media
gossip
Due to the USPs, the hit became very popular &
was a great publicity stunt at
the time
Timbaland also
appears & features in the video &
song
The song was supposedly influenced
by the break-up
Media Language Stone cold look
& smirks of arrogance,
shows that he knew & is over it
Shows no emotion of sadness, even though he’s been
cheated on Only at the beginning, close
up seems to show a slightly watery eye; to show that
at first he was upset
Near end shows a bit of emotion when singing
to her
Only see girl #1’s face clearly once at the end; either cut off by camera or in the dark, perhaps
doesn’t want to show that she looks like
Britney Blurriness in close ups; implies vision when crying
Black/dark clothing; expresses feelings & how he sees the situation as dark,
sad & serious Black represents rebellion; as he is
now cheating on her
Dull colours; brightness been
washed out
Mise En ScèneSetting; girl
#1’s house, set in Malibu,
California
Kicked picture flying through room; looks like a picture of them as a
happy couple
Minimal costume to address emotion
Stays in the same costume throughout;
shows narrative & also emphasises & brings more attention to the
serious meaning of the song & concept of the
video rather than aspects of his clothing
& genre
Lighting; dull to suit the mood &
colours
Special Effects; used when dancing to make
it more interesting
GenrePop, R&B
Genre is not shown that much in this video because it focuses on the meaning
rather than
Wealth; good cars, nice house with
swimming pool & technology such as video camera & tv
Attractive Females; girl #2 is skinny &
half naked & shows a
tattoo
Walks with swagger & a slight limp
showing off, but some genre aspects appear
Clothes; trendy & fashionable clothing
worn by all characters Justin wears black clothes with the jacket
hood up