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Crush Boutique Press Kit

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Crush Boutique Press Kit

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Page 1: Crush Boutique Press Kit
Page 2: Crush Boutique Press Kit

Since opening its doors in April 2007, Crush

Boutique has become a hidden gem for women's

clothing and accessories in Boston's historic Beacon

Hill district. Featuring an array of Los Angeles and

New York based designers, Crush captures styles

and looks that are often hard to come by in Boston.

Owners and founders Laura and Rebecca are al-

ways on the hunt for new designers, whether by

combing for noteworthy talent at the buying shows,

flipping through the pages of Women's Wear Daily

and Lucky, or celebrity scanning on Perez

Hilton.com.

Crush not only offers great styles for women but

also features collections at various price-points to

ensure that there is always something for everyone!

Exceptional customer service and individual

attention are the rule, not the exception, so whether

you're looking for a twist on a classic look to wear to

the office, a fun frock to wear to this weekend’s

cocktail party, or just the right ensemble to snag

your CRUSH, we have the perfect look for you!

About Crush Boutique

Page 3: Crush Boutique Press Kit

Growing up on the Connecticut shoreline together,

Rebecca and Laura spent nights sketching designs and

playing in their wardrobes trying to replicate the styles fea-

tured in fashion magazines. It was clear their dream of

opening a boutique would someday become a reality

when they began styling all their friends for big nights out to

the Guilford Fair or Homecoming dances. The duo moved

to Boston following college graduation and began brain-

storming ideas for the perfect new boutique. After years of

hard work and research, including trips to Los Angeles and

New York boutiques, and fashion classes at Mass Art, Crush

came to life in April 2007.

About the Girls

Page 4: Crush Boutique Press Kit

Address: 131 Charles Street, Boston, MA 02114

P (617) 720 – 0010 F (617) 720 – 0041

Website: www.shopcrushboutique.com

Blog: www.shopcrushboutique.com/blog

Twitter: @crushboutique

Facebook: www.facebook.com/crushboutique

Owners: Laura Macris and Rebecca Penner,

Manager: Brianne Dyke, Manager/Marketing Coordinator

Press: Lucky Magazine, Store Adore, Marie Claire, Stuff Boston Mag-

azine, The Improper Bostonian, The Boston Globe, Yankee Maga-

zine, Lola Magazine, Bostonfashion.com, Daily Candy, Boston Her-

ald, Crave Boston, Cosmopolian, Local Hem, Beantown Bride, Col-

lege Fashionista

Services: Private Shopping Parties, Shop by Appointment, Closet

Cleanses

About Us: Since opening its doors in April 2007, Crush Boutique has

become a hidden gem for women's clothing and accessories in

Boston's historic Beacon Hill district. Featuring an array of Los Ange-

les and New York based designers, Crush captures styles and looks

that are often hard to come by in Boston. Owners Laura and Re-

becca are always on the hunt for new designers, whether by

combing for noteworthy talent at the buying shows, flipping

through the pages of Women's Wear Daily and Lucky, or celebrity

scanning in US Weekly, People Magazine, and fashion blogs.

Fact Sheet

Page 5: Crush Boutique Press Kit

The Crush customer is a young profes-

sional female, aged 25 to 35. She re-

sides primarily in Beacon Hill or else-

where in downtown Boston, though

our online customers hail from Man-

hattan, San Francisco, Los Angeles

and other major American cities. The

Crush girl is likely to live with a room-

mate or spouse, and has a close knit

group of girlfriends. She’s both social

and successful. Our customer is active,

involving herself in yoga or other

physical activities. She cares about

her appearance but is also passionate

about her work, friends, and often

charitable causes that appeal to her.

Our Customer

Page 6: Crush Boutique Press Kit

Private Shopping Appointments

Does your everyday schedule keep you from making it to

Crush durin normal store hours? Have no fear, the ladies at

Crush are happy to keepthe store open late for you Monday

through Thursday...Just call to book your private shopping ap-

pointment!

Private Shopping Parties

Host a girl's night out with your favorite fashionistas at Crush!

The store will be private for you and your guests from 6:30 to

9:30 p.m., and we will personally style you while you sip wine

and snack on hors d'oeuvres. Crush will provide the refresh-

ments. 10% off one item of your choice for each guest in at-

tendance. Call to schedule any evening Sunday - Thursday.

Closet Cleanse

That's right, the Crush girls are now making personal house calls

for those fashionistas in need of a closet cleanse! The Crush

Girls are happy to give you a private wardrobe consult when-

ever you like. We will come to your home, with champagne to

make the event festive, and help to "cleanse" your closet.

We’ll teach you how to take what's currently in your closet and

create completely new updated looks and styles, get rid of

what should be purged, and tell you what additions could be

made in order to be armed with a stellar wardrobe. $150.

Services

Page 7: Crush Boutique Press Kit

Since opening its doors in April 2007, Crush

Boutique has become a hidden gem for women's

clothing and accessories in Boston's historic Beacon

Hill district. Featuring an array of Los Angeles and

New York based designers, Crush captures styles

and looks that are often hard to come by in Boston.

Owners and founders Laura and Rebecca are al-

ways on the hunt for new designers, whether by

combing for noteworthy talent at the buying shows,

flipping through the pages of Women's Wear Daily

and Lucky, or celebrity scanning on Perez

Hilton.com.

Crush not only offers great styles for women but

also features collections at various price-points to

ensure that there is always something for everyone!

Exceptional customer service and individual

attention are the rule, not the exception, so whether

you're looking for a twist on a classic look to wear to

the office, a fun frock to wear to this weekend’s

cocktail party, or just the right ensemble to snag

your CRUSH, we have the perfect look for you!

List of Designers

213 Dream Paul & Joe Sister

525 America East Coast by Dolan Plastic Island

Akiko Fighting Eel Priorities

Alexia Admor Free People QI Cashmere

Ali Ro French Connection Rails

Alice & Trixie Frock! By Tracy Reese Riller & Fount

Alice + Olivia Gemma Rory Beca

Alisha Levine Glam Single Needle Tailoring

Amanda Uprichard Gypsy 05 Sally Tseng

Aryn K Haven Shoshanna

Aude Hy & Dot Sky

Bailey 44 Jae Basilio Smitten

BB Dakota Jamison Sunner

BCBGeneration Jenny Han T Luxury

Beth Bowley Karen Zambos Tart

Billy Blues Kettle Black Testament

Central Park West Kimberly Taylor Thatcher

Charlie Jade Kova&T Thayer

Chelsea Flower LA Made The Cue

Chris & Jaime La Rok Torn

Collective Concepts LnA Tracy Reese

Covet Loveappella Tricia Fix

Daftbird Madison Marcus Twg

Dallin Chase Max & Cleo We the Free

Daughters of the Revolution Mink Pink Wessex

Dex MM Couture Whitley Kro

Dolan Parker Wink

Dolce Vita Patterson Kincaid

List of Designers

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