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Crush Boutique Press Kit
Citation preview
Since opening its doors in April 2007, Crush
Boutique has become a hidden gem for women's
clothing and accessories in Boston's historic Beacon
Hill district. Featuring an array of Los Angeles and
New York based designers, Crush captures styles
and looks that are often hard to come by in Boston.
Owners and founders Laura and Rebecca are al-
ways on the hunt for new designers, whether by
combing for noteworthy talent at the buying shows,
flipping through the pages of Women's Wear Daily
and Lucky, or celebrity scanning on Perez
Hilton.com.
Crush not only offers great styles for women but
also features collections at various price-points to
ensure that there is always something for everyone!
Exceptional customer service and individual
attention are the rule, not the exception, so whether
you're looking for a twist on a classic look to wear to
the office, a fun frock to wear to this weekend’s
cocktail party, or just the right ensemble to snag
your CRUSH, we have the perfect look for you!
About Crush Boutique
Growing up on the Connecticut shoreline together,
Rebecca and Laura spent nights sketching designs and
playing in their wardrobes trying to replicate the styles fea-
tured in fashion magazines. It was clear their dream of
opening a boutique would someday become a reality
when they began styling all their friends for big nights out to
the Guilford Fair or Homecoming dances. The duo moved
to Boston following college graduation and began brain-
storming ideas for the perfect new boutique. After years of
hard work and research, including trips to Los Angeles and
New York boutiques, and fashion classes at Mass Art, Crush
came to life in April 2007.
About the Girls
Address: 131 Charles Street, Boston, MA 02114
P (617) 720 – 0010 F (617) 720 – 0041
Website: www.shopcrushboutique.com
Blog: www.shopcrushboutique.com/blog
Twitter: @crushboutique
Facebook: www.facebook.com/crushboutique
Owners: Laura Macris and Rebecca Penner,
Manager: Brianne Dyke, Manager/Marketing Coordinator
Press: Lucky Magazine, Store Adore, Marie Claire, Stuff Boston Mag-
azine, The Improper Bostonian, The Boston Globe, Yankee Maga-
zine, Lola Magazine, Bostonfashion.com, Daily Candy, Boston Her-
ald, Crave Boston, Cosmopolian, Local Hem, Beantown Bride, Col-
lege Fashionista
Services: Private Shopping Parties, Shop by Appointment, Closet
Cleanses
About Us: Since opening its doors in April 2007, Crush Boutique has
become a hidden gem for women's clothing and accessories in
Boston's historic Beacon Hill district. Featuring an array of Los Ange-
les and New York based designers, Crush captures styles and looks
that are often hard to come by in Boston. Owners Laura and Re-
becca are always on the hunt for new designers, whether by
combing for noteworthy talent at the buying shows, flipping
through the pages of Women's Wear Daily and Lucky, or celebrity
scanning in US Weekly, People Magazine, and fashion blogs.
Fact Sheet
The Crush customer is a young profes-
sional female, aged 25 to 35. She re-
sides primarily in Beacon Hill or else-
where in downtown Boston, though
our online customers hail from Man-
hattan, San Francisco, Los Angeles
and other major American cities. The
Crush girl is likely to live with a room-
mate or spouse, and has a close knit
group of girlfriends. She’s both social
and successful. Our customer is active,
involving herself in yoga or other
physical activities. She cares about
her appearance but is also passionate
about her work, friends, and often
charitable causes that appeal to her.
Our Customer
Private Shopping Appointments
Does your everyday schedule keep you from making it to
Crush durin normal store hours? Have no fear, the ladies at
Crush are happy to keepthe store open late for you Monday
through Thursday...Just call to book your private shopping ap-
pointment!
Private Shopping Parties
Host a girl's night out with your favorite fashionistas at Crush!
The store will be private for you and your guests from 6:30 to
9:30 p.m., and we will personally style you while you sip wine
and snack on hors d'oeuvres. Crush will provide the refresh-
ments. 10% off one item of your choice for each guest in at-
tendance. Call to schedule any evening Sunday - Thursday.
Closet Cleanse
That's right, the Crush girls are now making personal house calls
for those fashionistas in need of a closet cleanse! The Crush
Girls are happy to give you a private wardrobe consult when-
ever you like. We will come to your home, with champagne to
make the event festive, and help to "cleanse" your closet.
We’ll teach you how to take what's currently in your closet and
create completely new updated looks and styles, get rid of
what should be purged, and tell you what additions could be
made in order to be armed with a stellar wardrobe. $150.
Services
Since opening its doors in April 2007, Crush
Boutique has become a hidden gem for women's
clothing and accessories in Boston's historic Beacon
Hill district. Featuring an array of Los Angeles and
New York based designers, Crush captures styles
and looks that are often hard to come by in Boston.
Owners and founders Laura and Rebecca are al-
ways on the hunt for new designers, whether by
combing for noteworthy talent at the buying shows,
flipping through the pages of Women's Wear Daily
and Lucky, or celebrity scanning on Perez
Hilton.com.
Crush not only offers great styles for women but
also features collections at various price-points to
ensure that there is always something for everyone!
Exceptional customer service and individual
attention are the rule, not the exception, so whether
you're looking for a twist on a classic look to wear to
the office, a fun frock to wear to this weekend’s
cocktail party, or just the right ensemble to snag
your CRUSH, we have the perfect look for you!
List of Designers
213 Dream Paul & Joe Sister
525 America East Coast by Dolan Plastic Island
Akiko Fighting Eel Priorities
Alexia Admor Free People QI Cashmere
Ali Ro French Connection Rails
Alice & Trixie Frock! By Tracy Reese Riller & Fount
Alice + Olivia Gemma Rory Beca
Alisha Levine Glam Single Needle Tailoring
Amanda Uprichard Gypsy 05 Sally Tseng
Aryn K Haven Shoshanna
Aude Hy & Dot Sky
Bailey 44 Jae Basilio Smitten
BB Dakota Jamison Sunner
BCBGeneration Jenny Han T Luxury
Beth Bowley Karen Zambos Tart
Billy Blues Kettle Black Testament
Central Park West Kimberly Taylor Thatcher
Charlie Jade Kova&T Thayer
Chelsea Flower LA Made The Cue
Chris & Jaime La Rok Torn
Collective Concepts LnA Tracy Reese
Covet Loveappella Tricia Fix
Daftbird Madison Marcus Twg
Dallin Chase Max & Cleo We the Free
Daughters of the Revolution Mink Pink Wessex
Dex MM Couture Whitley Kro
Dolan Parker Wink
Dolce Vita Patterson Kincaid
List of Designers