Cruise Study

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<p>Workable solutions to help you make the difference.</p> <p>Ministry of Tourism, Government of India</p> <p>Cruise Tourism Potential &amp; Strategy Study</p> <p>Final Report</p> <p>December 2005</p> <p>CRISIL Limited</p> <p>CRUISE TOURISM POTENTIAL &amp; STRATEGY STUDY Ministry of Tourism, Government of India</p> <p>TABLE OF CONTENTSPREFACE.............................................................................................................................................. 9 ACKNOWLEDGEMENTS ............................................................................................................... 12 EXECUTIVE SUMMARY ................................................................................................................ 13 1 GLOBAL CRUISE TOURISM INDUSTRY PROFILE......................................................... 231.1 HISTORICAL BACKGROUND .......................................................................................................... 23 1.2 MARKET GROWTH AND DIRECTION............................................................................................ 24 1.2.1 Statistical Highlights ......................................................................................................................... 24 1.2.2 WTO Market Trends .......................................................................................................................... 24 1.2.3 Recent Growth Trends ....................................................................................................................... 25 1.2.4 Market Share vis--vis Tourism Industry.......................................................................................... 28 1.2.5 Global /Regional Players .................................................................................................................. 28 1.2.6 Passenger Demographic Profile ....................................................................................................... 30 1.2.7 Trends in Duration of Cruises........................................................................................................... 32 1.3 INDUSTRY KEY DRIVERS ................................................................................................................ 33 1.3.1 Strategic deployment to maximize yield ............................................................................................ 33 1.3.2 Itineraries that satisfy key passenger requirements.......................................................................... 34 1.3.3 Home Porting Advantage .................................................................................................................. 35 1.3.4 Flexibility in repositioning ................................................................................................................ 35 1.3.5 Capacity Drives the Market............................................................................................................... 36 1.3.6 Sensitivity to global security issues ................................................................................................... 36 1.3.7 Strict Environmental Standards ........................................................................................................ 36 1.3.8 International Aviation Developments................................................................................................ 37 1.4 PRODUCTS AND SERVICES OFFERED .......................................................................................... 38 1.4.1 What makes Cruising unique............................................................................................................. 38 1.4.2 Niche cruise tourism markets ............................................................................................................ 38 1.4.3 Types of cruises.................................................................................................................................. 39 1.4.4 Onboard Entertainment Facilities..................................................................................................... 41 1.4.5 Accommodation ................................................................................................................................. 42 1.5 RIVER &amp; CANAL CRUISES ............................................................................................................... 43 1.6 PROFILING OF CRUISE LINERS ...................................................................................................... 45 1.6.1 Carnival ............................................................................................................................................. 45 1.6.2 Royal Caribbean ................................................................................................................................ 47 1.6.3 Star Cruises........................................................................................................................................ 47 1.6.4 Disney Cruise..................................................................................................................................... 49 1.7 ASIA CRUISE TOURISM MARKET.................................................................................................. 52 1.7.1 Growth in the region.......................................................................................................................... 52 1.7.2 Market Highlights .............................................................................................................................. 52 1.7.3 Cruise passenger traffic at key ports................................................................................................. 53 1.8 FUTURE GLOBAL GROWTH TRENDS ........................................................................................... 54</p> <p>2</p> <p>INDIAN CRUISE TOURISM SCENARIO.............................................................................. 562.1 INDIAN TOURISM MARKET SCENARIO ....................................................................................... 56 2.1.1 Indian Tourist Trends ........................................................................................................................ 56 2.1.2 Indian Tourism Market Dynamics..................................................................................................... 56 2.2 INDIAN CRUISE INDUSTRY............................................................................................................. 60 2.2.1 Target Tourism Segment for the Indian Cruise Sector ..................................................................... 60 2.2.2 Current Trends of Indian Cruise Tourists......................................................................................... 61 2.3 PRIMARY SURVEY RESPONSE TO INDIAN CRUISE TOURISM............................................... 62 2.3.1 Objective of the Survey ...................................................................................................................... 622</p> <p>CRUISE TOURISM POTENTIAL &amp; STRATEGY STUDY Ministry of Tourism, Government of India</p> <p>2.3.2 Profile of Respondents....................................................................................................................... 62 2.3.3 Primary Survey Response.................................................................................................................. 62 2.4 INDIA AS A CRUISE DESTINATION ............................................................................................... 73 2.4.1 Cruise Tourist arrivals in India......................................................................................................... 73 2.4.2 Indian Cruise market scenario .......................................................................................................... 74 2.5 GOVERNMENT INTIATIVES ............................................................................................................ 75 2.6 CRUISE MARKET POTENTIAL ........................................................................................................ 76 2.6.1 Potential arising from Cruise Tourist arrivals in India ................................................................... 77 2.6.2 Potential arising from International Tourist arrivals in India......................................................... 80 2.6.3 Potential arising from Domestic Indian Tourists ............................................................................. 82 2.6.4 Potential arising from Indian Outbound Tourists............................................................................. 84 2.6.5 Total Cruise Tourism Potential ......................................................................................................... 86 2.7 IMPACT OF GROWTH IN CRUISE SHIPPING SERVICES............................................................ 87 2.7.1 Economic Impact ............................................................................................................................... 87 2.7.2 Environmental Impact ....................................................................................................................... 88 2.7.3 Socio-Cultural Impact ....................................................................................................................... 90</p> <p>3</p> <p>INFRASTRUCTURE &amp; LINKAGES ....................................................................................... 913.1 CRUISE TOURISM PORTS ................................................................................................................. 91 3.1.1 Roles Ports play in cruise tourism .................................................................................................... 91 3.1.2 Identified Ports for Cruise Tourism in India..................................................................................... 92 3.1.3 Analysis of the key Cruise Tourism Ports ......................................................................................... 93 3.1.4 Facilities provisioned for Cruise Ships at the prospective Ports ..................................................... 99 3.1.5 Benchmarking of facilities at the Indian Ports ............................................................................... 100 3.1.6 Study of international ports with respect to their infrastructural aspects ..................................... 101 3.1.7 Listing of standard facilities desirable at Cruise Ports.................................................................. 102 3.1.8 Gap Assessment of Infrastructural aspects at Indian Ports ........................................................... 103 3.2 PROFILING DUBAI AND SINGAPORE CRUISE TERMINALS.................................................. 105 3.2.1 Dubai Cruise Terminal .................................................................................................................... 105 3.2.2 Singapore Cruise Terminal ............................................................................................................. 108 3.3 FINANCIAL IMPLICATIONS........................................................................................................... 110 3.3.1 Investment Estimation...................................................................................................................... 110 3.3.2 Earnings from passenger spends: ................................................................................................... 113 3.3.3 Potential Economic Impact of the Cruise sector for India ............................................................. 115 3.3.4 Viability of Cruise Terminals .......................................................................................................... 116 3.4 DEVELOPING CRUISE TERMINALS IN INDIA ........................................................................... 120 3.4.1 Primary Stakeholders ...................................................................................................................... 120 3.4.2 Funding approach ........................................................................................................................... 121 3.4.3 Options for Private Sector Participation ..................................................................................... 121 3.4.4 Identifying possible Private Sector Partners .................................................................................. 125</p> <p>4</p> <p>DEVELOPING CRUISE TOURISM IN INDIA : STRATEGIES &amp; IMPERATIVES ..... 1274.1 POSITIONING APPROACH.............................................................................................................. 127 4.1.1 Need to develop India as a single national brand .......................................................................... 127 4.1.2 Need to address the requirements of varied segments.................................................................... 127 4.1.3 Need to create port wise &amp; region wise destinations ..................................................................... 127 4.1.4 Need to position Indian Cruises for the youth and for families...................................................... 127 4.2 PRODUCT APPROACH..................................................................................................................... 128 4.2.1 Itineraries......................................................................................................................................... 128 4.2.2 Designing Cruise Circuits ............................................................................................................... 128 4.3 PROPOSED CRUISE CIRCUITS....................................................................................................... 130 4.3.1 Rejuvenation Cruise......................................................................................................................... 130 4.3.2 Discover India Cruise .................................................................................................................... 131 4.3.3 Shoppers Bonanza Cruise............................................................................................................ 132 4.3.4 Heritage Cruise................................................................................................................................ 132 4.3.5 Sunshine Cruise to Beaches............................................................................................................. 1333</p> <p>CRUISE TOURISM POTENTIAL &amp; STRATEGY STUDY Ministry of Tourism, Government of India</p> <p>4.3.6 Nature Lovers Cruise....................................................................................................................... 133 4.3.7 Party Cruise ...........................................................................................................</p>