Cruise Study

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Ministry of Tourism, Government of India

Cruise Tourism Potential & Strategy Study

Final Report

December 2005

CRISIL Limited

CRUISE TOURISM POTENTIAL & STRATEGY STUDY Ministry of Tourism, Government of India

TABLE OF CONTENTSPREFACE.............................................................................................................................................. 9 ACKNOWLEDGEMENTS ............................................................................................................... 12 EXECUTIVE SUMMARY ................................................................................................................ 13 1 GLOBAL CRUISE TOURISM INDUSTRY PROFILE......................................................... 231.1 HISTORICAL BACKGROUND .......................................................................................................... 23 1.2 MARKET GROWTH AND DIRECTION............................................................................................ 24 1.2.1 Statistical Highlights ......................................................................................................................... 24 1.2.2 WTO Market Trends .......................................................................................................................... 24 1.2.3 Recent Growth Trends ....................................................................................................................... 25 1.2.4 Market Share vis--vis Tourism Industry.......................................................................................... 28 1.2.5 Global /Regional Players .................................................................................................................. 28 1.2.6 Passenger Demographic Profile ....................................................................................................... 30 1.2.7 Trends in Duration of Cruises........................................................................................................... 32 1.3 INDUSTRY KEY DRIVERS ................................................................................................................ 33 1.3.1 Strategic deployment to maximize yield ............................................................................................ 33 1.3.2 Itineraries that satisfy key passenger requirements.......................................................................... 34 1.3.3 Home Porting Advantage .................................................................................................................. 35 1.3.4 Flexibility in repositioning ................................................................................................................ 35 1.3.5 Capacity Drives the Market............................................................................................................... 36 1.3.6 Sensitivity to global security issues ................................................................................................... 36 1.3.7 Strict Environmental Standards ........................................................................................................ 36 1.3.8 International Aviation Developments................................................................................................ 37 1.4 PRODUCTS AND SERVICES OFFERED .......................................................................................... 38 1.4.1 What makes Cruising unique............................................................................................................. 38 1.4.2 Niche cruise tourism markets ............................................................................................................ 38 1.4.3 Types of cruises.................................................................................................................................. 39 1.4.4 Onboard Entertainment Facilities..................................................................................................... 41 1.4.5 Accommodation ................................................................................................................................. 42 1.5 RIVER & CANAL CRUISES ............................................................................................................... 43 1.6 PROFILING OF CRUISE LINERS ...................................................................................................... 45 1.6.1 Carnival ............................................................................................................................................. 45 1.6.2 Royal Caribbean ................................................................................................................................ 47 1.6.3 Star Cruises........................................................................................................................................ 47 1.6.4 Disney Cruise..................................................................................................................................... 49 1.7 ASIA CRUISE TOURISM MARKET.................................................................................................. 52 1.7.1 Growth in the region.......................................................................................................................... 52 1.7.2 Market Highlights .............................................................................................................................. 52 1.7.3 Cruise passenger traffic at key ports................................................................................................. 53 1.8 FUTURE GLOBAL GROWTH TRENDS ........................................................................................... 54

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INDIAN CRUISE TOURISM SCENARIO.............................................................................. 562.1 INDIAN TOURISM MARKET SCENARIO ....................................................................................... 56 2.1.1 Indian Tourist Trends ........................................................................................................................ 56 2.1.2 Indian Tourism Market Dynamics..................................................................................................... 56 2.2 INDIAN CRUISE INDUSTRY............................................................................................................. 60 2.2.1 Target Tourism Segment for the Indian Cruise Sector ..................................................................... 60 2.2.2 Current Trends of Indian Cruise Tourists......................................................................................... 61 2.3 PRIMARY SURVEY RESPONSE TO INDIAN CRUISE TOURISM............................................... 62 2.3.1 Objective of the Survey ...................................................................................................................... 622

CRUISE TOURISM POTENTIAL & STRATEGY STUDY Ministry of Tourism, Government of India

2.3.2 Profile of Respondents....................................................................................................................... 62 2.3.3 Primary Survey Response.................................................................................................................. 62 2.4 INDIA AS A CRUISE DESTINATION ............................................................................................... 73 2.4.1 Cruise Tourist arrivals in India......................................................................................................... 73 2.4.2 Indian Cruise market scenario .......................................................................................................... 74 2.5 GOVERNMENT INTIATIVES ............................................................................................................ 75 2.6 CRUISE MARKET POTENTIAL ........................................................................................................ 76 2.6.1 Potential arising from Cruise Tourist arrivals in India ................................................................... 77 2.6.2 Potential arising from International Tourist arrivals in India......................................................... 80 2.6.3 Potential arising from Domestic Indian Tourists ............................................................................. 82 2.6.4 Potential arising from Indian Outbound Tourists............................................................................. 84 2.6.5 Total Cruise Tourism Potential ......................................................................................................... 86 2.7 IMPACT OF GROWTH IN CRUISE SHIPPING SERVICES............................................................ 87 2.7.1 Economic Impact ............................................................................................................................... 87 2.7.2 Environmental Impact ....................................................................................................................... 88 2.7.3 Socio-Cultural Impact ....................................................................................................................... 90

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INFRASTRUCTURE & LINKAGES ....................................................................................... 913.1 CRUISE TOURISM PORTS ................................................................................................................. 91 3.1.1 Roles Ports play in cruise tourism .................................................................................................... 91 3.1.2 Identified Ports for Cruise Tourism in India.........................