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Cruise Experience in TallinnPort-Net Workshop: Passenger traffic trends in the EU
Tiina LiitmäeMarketing Manager
Size matters
• 2 destinations• 43 cruise lines• 71 cruise ships• 299 calls• 312 828 crussengers
Cruise calls
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50
100
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Cruise calls*
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50
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150
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2002 2003 2004 2005 2006 2007E
A Cruise is a voyage of at least 60 hours by a seagoing vessel. /…/ The cruise voyage must include at least 2 visiting ports apart from the starting and the ending point.
Cruise passengers
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50000
100000
150000
200000
250000
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350000
Cruise passengers*
0
50000
100000
150000
200000
250000
300000
350000
2002 2003 2004 2005 2006 2007E
Source: Internet
What does a non-visitor think
• Capital of Talin is Latvia• They do not have a king• Russians?• Terribly cold and snow everywhere • Do they have houses with doors and
windows?• Can they write?• Desert? Mountains? Bogs?
Photo credits: Brand Estonia
Visitor’s opinion
• The prettiest girls + the greatest legs• Pearl of the itinerary• Confounds expectations• Scandinavian attitude • Ability to develop its own way of doing things• Inherently entrepreneurial people• Ecological haven • Interesting contrasts• Ability to retain tradition and adopt modernity
simultaneously
Source: Enterprise Estonia, Port of Tallinn
Photo credits: Brand Estonia
Cruise passenger
• Collects countries & emotions• Loves legends & stories• More positively impressed than an average
foreign visitor • Returning tourist (probability of 50%)• Seen this, done that
What we sell
• We have been here for 4,500 years• The oldest capital city in the Baltic Sea area• The World’s highest building• The World’s oldest continuously functioning
apothecary• The World’s biggest choir• Ultima Thule where the Sun beds down• Capital of Sweden
Why?
• Cruise ships are mobile, ports they call are not.
Itinerary planningItinerary planning (1) (1)
• If you don’t go full, you won’t make money.• Port cost is considered when planning the
itinerary. Fuel cost is not. Frank del Rio
• Should you wish to have smaller cruisers, differentiate port dues and charges for vessels with 100 pax on board and 2000 pax on board.
Mark Conroy
Itinerary planningItinerary planning (2) (2)
• Must include 2 full days in St.Petersburg• Most passengers will only cruise the Baltic once, so
tend to desire famous cities on the itinerary and tend to desire as many countries as possible
• First choice ports of call are those on the most direct route
• US passenger product is usually 12 nights to keep the whole holiday inside 2 weeks
• UK passengers have more time, but companies need to be price-competitive, so offer a 12-17 night range
Nigel R. Lingard, Fred Olsen
The world is a book. And those who do not travel read only one page.
Augustine of HippoRoman philosopher and theologian
Welcome to Estonia
Estonia as it is. Nordic with a twist. Unique and magical. Positive and invigorating. A rich heritage that inspires everything we do. Lots of mystery and the taste of ancient times. Castles. Ecological haven. Lakes and islands. Countryside of great scenic beauty with many forests. Wonder of white nights. The innovative and creative solutions of tomorrow.
Port of Tallinn Sadama 25, 15051 Tallinn, ESTONIA ph +372 631 8555 fax +372 631 [email protected] http://www.portoftallinn.com
