CROWNS FOR

CROWN PIZZA

LAUNCH ON FACEBOOK PAGE

OBJECTIVES

• Launch of Crown Pizza on Facebook

• Create Virality

• Re-energize Current fanbase

IDEA

Facebook App was created where User can send different

types of Crowns to his / her friends. Every crown sent gets

posted on the friends wall. The Person who sends the

maximum crowns wins Rs. 500 Pizza Hut Delivery Voucher

everyday.

How does it works?

1. Like the Page

6 Leader Board

5 See your friends with

crowns4 Select Friends

3 Pick a crown2. Play now

EVERY CROWN SENT IS

POSTED ON FRIEND’S

WALL

EVERY

SENDER GETS

AN EMAIL

WITH MORE

DETAILS

ABOUT

CROWN PIZZA

Email During Christmas

DAILY WINNER ANNOUCED

ON FACEBOOKAND

NOTIFIED THROUGH EMAIL

DATA

• Number of crowns Sent = 71,740

• Crowns Sent / Day = 3587

• Crowns Sent / User = 53

App Likes Added Organic Likes

Added

Paid Likes Paid Like : Organic Like

Crown App 93625 27992 65633 2.3

• For Every 2.3 Paid Likes during Crown App

Contest, 1 Organic Like was added.