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8/3/2019 #CROWDSOURCING tweet Book01
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#CROWDSOURCINGtweetBook01
By Kiruba Shankar and Mitchell Levy
140 Bite-Sized Ideas to Leverage the Wisdom o the Crowd
E-mail: [email protected]
20660 Stevens Creek Blvd., Suite 210Cupertino, CA 95014
Foreword by Jeffrey Hayzlett
Book Excerpt
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BOOK EXCERPT Table of Contents
Foreword by Jefrey Hayzlett
Section I: Introduction to Crowdsourcing
Section II: Crowdsourcing Examples
Section V: Motivation or Crowdsourcing
Section VIII: Criticism or CrowdsourcingAbout the Authors
140 Bite-Sized Ideas to Leverage the Wisdom o the Crowd
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3#CROWDSOURCINGtweet
ContentsThis is the Table o Contents (TOC) rom the book or your
reerence. The eBook TOC (below) difers in page count rom
the tradebook TOC.
Foreword by Jefrey Hayzlett 13
Section I
Introduction to Crowdsourcing 15
Section II
Crowdsourcing Examples 25
Section III
Corporate Use o Crowdsourcing 39
Section IV
Leadership Enablement 53
Section V
Motivation or Crowdsourcing 61
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140 Bite-Sized Ideas to Leverage the Wisdom o the Crowd
Section VI
Crowdsourcing is a Community Efort 69
Section VII
Diversity o Opinions 77
Section VIII
Criticism or Crowdsourcing 87
Section IX
Crowdsourcing Insights 95
Section XConclusion 107
Appendix A
Steps to Crowdsource a THiNKaha Book 115
About the Authors 117
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#CROWDSOURCINGtweet 5
As the author o two business and marketing books,a maverick marketer and ormer CMO o a Fortune 100
C-suite company, I know the power and influence social
media ollowers can bring to any product, service, orcompany. Whether you crowdsource or riendsource, thepower to wrangle that collective knowledge is amazing.
Ive rustled up some o the best eedback and inormationrom my companys ollowers to drive simple productimprovements or new products customers loved and
bought like crazy andbest o allincreasing revenue. Itsabout listening and responding in a relevant and timelyway. Youve then moved a step closer to the holy grail o
marketing: the one-to-one relationship.
Authors Shankar and Levy share a vision o crowdsourcingworth examining and exploring. #CROWDSOURCING tweet
Book01 demonstrates the benefits o collecting knowledge inbite-sized ormats on key topics in a relatively quick ashion.
Well-edited, this content provides a robust, consolidatedview o the topic at hand. The crowdsourced content within
the THiNKaha series may truly become the Clif Noteso crowdsourcing and marketing or anyone in business.
Not only do I recommend reading this book, I encourageeveryone to consider their own business experiences to
create their own book in this series.
~ Jefrey HayzlettGlobal Business Celebrity, Bestselling Author,
and Sometime Cowboy
Foreword byJeffrey Hayzlett
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Section I: Introduction to Crowdsourcing
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Introduction to Crowdsourcing
Section I
This section handholds you through
the concept o crowdsourcing.
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Section I: Introduction to Crowdsourcing
1
2
Crowdsourcing is the process o
gathering interesting people andtapping their knowledge and spare
time to create something o value.
Crowdsourcing is cultivating and
establishing relationships with the
people who want to be involved and
contribute meaningully.
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3
4
The collective knowledge o theaudience is always higher than that o
any one individual (even the expert).
Crowdsourcing is an efective way to
connect the haves and the
have nots.
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Section I: Introduction to Crowdsourcing
5
6
Crowdsourcing is when one persongets the ball rolling and others join in
to keep it going.
Crowdsourcing means combining the
labor and creativity o the web to ofer
cost-efective and better service
to clients.
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7
8
Crowdsourcing is a neologistic
compound o crowdand outsourcing.
The crowdsourcing idea is that a large
group o people can find the solution
to a problem more accurately than a
small group o people can.
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Section II: Crowdsourcing Examples
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Crowdsourcing Examples
Section II
The best way to understand the
concept o crowdsourcing is to look at
examples where it has been applied.
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Section II: Crowdsourcing Examples
16
Micro-finance is a greatexample o crowdsourcing,
by which many people loan
small amounts o money to
seed und a deserving idea.
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17
Twitter is an amazing crowdsourcing
tool available to everyone or free!
18I Linus Torvalds had decided to
create Linux on his own, he would have
ailed miserably. Ater all, he wrote
only two percent o the code!
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Section II: Crowdsourcing Examples
19Crowdsourcing works best when
there is a bigger cause as the goal.
Wikipedia is a perect example.
Apple earned a cool $1 billion rom its
App store. How?By letting developers
build most o the 140,000 apps and
sharing the profits.
20
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21Like tiny ants building a mammoth
anthill, crowdsourcing churnsthe intelligence o a group into a
knowledge powerhouse.
22Microsot Encarta, the early digital
encyclopedia, olded because it
never truly embraced the power o
contributions rom people.
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Section V: Leadership Enablement
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#CROWDSOURCINGtweet 19
Motivation or Crowdsourcing
Section V
Why should someone look into
crowdsourcing? Here are some
reasons to motivate you to take it up.
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Section V: Motivation or Crowdsourcing
64
65
I you are spearheading acrowdsourcing project, always put
we beore I.
Most crowdsourced projects take time
to build momentum. Its important to
have a leader who will march orward
with the project vision.
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66Crowdsourcing automatically
breeds meritocracythe bigger your
contribution, the higher your authority!
The best person to do a job is the one
who most wants to do that job.
67
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Section VIII: Criticism or Crowdsourcing
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Criticism or Crowdsourcing
Section VIII
Not everything about crowdsourcing
is hunky dory. This section looks at
challenging the concept to reveal that
crowdsourcing doesnt necessarily
work in all situations.
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Section VIII: Criticism or Crowdsourcing
100
Lets not get carried away bycrowdsourcing. Dont turn it
into an excuse or slacking
of and expecting others to
do your work.
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101
102
Crowdsourcing is psychologically
backwards. When responsibility isdistributed, individual responsibility
goes down and people dont act.
I you agree with everything I say,
I have ailed. Thats the reason any
crowdsourced project should invite
constructive criticism.
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Section VIII: Criticism or Crowdsourcing
103
104
Crowdsourcing is cool, but or
immediate answers that actuallymake sense, my wie alwaysbeats
the Twittersphere.
Crowds tend to conorm to peer
pressure rather than doing the right
thing. Under Gandhi, this was or
good. Under Hitler, this was or evil.
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Kiruba Shankar is CEO o Business Blogging and Director o F5ive
Technologies. He is also an agriculturist at Vaksana Farms and a publisher
at Verdure Books. Prior to that, he was Associate Director at Sulekha.com.
He has 16 years o experience in the Internet space.
Kiruba is one o the ounders o The Knowledge Foundation, the group
behind successul events like BlogCamp and Proto.in, a premiere event
showcasing startups. He was on the advisory board o RangDe, a peer-to-
peer micro-lending initiative rom the ICICI Foundation. He loves teaching
and has taught at IIM Kozhikode, IIM Bangalore, IIT Madras, and AsianCollege o Journalism. He has authored technology columns in the New
Indian Express, Financial Express, and Business Standard Newspaper, as
well as the books, Wikipedia: A Beginners Guide and Copy Right and Left,
a book on Creative Commons. Kirubas next book is on couchsurfing.
As Ambassador or the TEDx program or India, Kiruba has helped guide
many TEDx events in India and has co-organized TEDxChennai. He is
a curator o http://Cerebrate.in , an international event or achievers.
A proessional podcaster, Kiruba hosts Kiruba.TV, where he interviews
achievers rom diverse fields. Businessworld Magazine ranked his blog,
Kiruba.com (http://www.Kiruba.com), as one o Indias top blogs.
Kiruba is a rowing champion and has captained the Siy Rowing Team toour consecutive M&B championship titles, a record in the 144 year history
o Madras Boat Club.
Kiruba can be reached at +91-9841597744 and [email protected].
About the Authors
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.
Mitchell Levy is the author o 12 business books and the CEO o the
independent publishing house, Happy About. Ater earning his MBA rom
the College o William and Mary, he spent 13 years working or corporations
in IT, Finance and Operations. He then spent 11 years as an entrepreneur
creating 13 companies and strategic partnerships, including Happy About in
2005. Wanting to deliver the types o services he was looking or as a service
provider, he created Happy About to make book publishing approachable.
Mitchell is also partner o the physical networking firm, CXOnetworking,and sits on the board o directors o Rainmaker Systems (NASDAQ: RMKR).
Previously, he created our executive education programs at two diferent
Silicon Valley Universities, was the conerence chair or our Comdex
conerences ocusing on business executives at medium-to-large sized
enterprises, has contributed to and written over 100 articles and given over
250 speeches on e-commerce and business, and has prognosticated and
published an annual top 10 business trends since 1998.
He is oten called upon or his strategic expertise and big picture thinking as
well as his extensive business network, particularly in Silicon Valley.
Mitchell can be reached at 408-257-3000 and [email protected].
140 Bite-Sized Ideas to Leverage the Wisdom o the Crowd
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Getting #CROWDSOURCING tweet Book01
(http://www.happyabout.com/thinkaha/crowdsourcingtweet01.php)
#CROWDSOURCING tweet Book01 can be purchased as an eBook or
$14.95 or tradebook or $19.95 at
http://www.happyabout.com/thinkaha/crowdsourcingtweet01.php
or at other online and physical book stores.
Please contact us or quantity discounts [email protected] or to be
inormed about upcoming titles
[email protected] or phone (408-257-3000).
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