Crowdfunding

Communication Phases

1. PRE-RELEASE CAMPAIGN:

It is time to create and/or activate your online community: Think of the

target audience of your project and start creating a community on

social networks where your target audience is located.

Prepare a list of social media: both generic and specialized in the

subject of your project, to reach them once you have the project up

and you have made publications through press releases and other types

of communications.

Prepare a list of influential bloggers in your niche market: The objective is

the same as with social media tell them about your project and if they

like your crowdfunding proposal ask them to support it, mention it to their

followers, etc…

Prepare the content that you are going to use to disseminate your

crowdfunding campaign such as press releases; videos; texts, material to

spread through your blog, the crowdfunding platform blog, etc. This will

save you a lot of time, and it will also allow you to address the

developments that may arise during the funding phase.

It is recommended to make a video: WARNING: statistics confirm that

projects having audiovisual material are more likely to succeed in a

crowdfunding campaign. Visual aid helps to remember and understand

your message and invite to take action.

“What we say”, “Who says it” and “How do you say it” are the three

basic principles of effective communication. “What we say”, focuses on

the experience, originality and potential of the project, rather than on

past achievements. The “Who says it”, is also critical, and again the

experience appears as an important factor in communicating the

message. The experience can be communicated in a simple way, if you

are a researcher, for example, use your work clothes, a white coat and

do it in the laboratory. In addition, appear with your team and/or

followers, because it reinforces the support for the idea presented. The

“How we say it”, emphasizes the messages using rhyming phrases, they

help to be more convincing and use an optimistic intonation. Explain the

goal of your project, rather than asking to please support your project.

2. DURING THE CAMPAIGN

The three F's: We have talked about how family and friends act as the

“wood" when lighting the fire. Is the time to start spreading the word

among the community created during the preparation phase. Post the

contents that you had prepared, and always attached a link to the

project on the platform to facilitate the visit and possible contribution to

the project.

Send the press releases to your media and press contacts acquired

during the search process. You could use tools such as mail-chip for

sending mass emails, using the Excel sheet created in the preparation

phase of the project, described above. Consistency is the key in the

online world: If you have a blog, make a publication at least once a

week. Also use the Safari’s blog platform to update your project at least

once a week. Projects that send weekly updates, manage to get 4 times

more money than those who do not.

SOCIAL NETWORKS: Which one should I use?

• Twitter: a microblogging social network that is considered one of the

most snapshots of all. Its 140 characters are a fast way of dissemination

to get to thousands of people. The key is to use the hashtags or trends

related to your ideas. Join them, interact with them and enrich the

debate!

• Facebook and Linkedin: Create Fan Pages and Corporate Pages of

the project or the company. In this media we will publish our own

content, some very important news of the sector and entries created by

us. The idea is based on a blog or quality content and not mass or news

content such as Twitter.

• Google Plus: We must not forget about the social network for

excellence created by Google. The fundamental characteristics of this

social network are to be able to categorize your community through the

so called "Circles" that are created based on the interests of the users or

another segmented variable. Moreover, leaving aside their usefulness for

SEO (don’t forget that it is a fast social network), its performance is similar

to Facebook.

• Youtube: Multimedia Social Network. Videos represent the most

attractive viral media content together with images. Upload your own

videos and create folders to host other videos on conferences and

presentations related to the sector and your users interests with the

purpose to educate potential customers on the product or service of

your crowdfunding campaign.

• Blogging: The need to have a blog goes together with your personality

image.

With a blog you not only reinforce the image but you also associate it

with the know-how and the professionalism of your project. You have

two options to create a blog, on a third-party platform (eg.

Wordrpress.com or Blogger.com) or create a Blog with your own Hosting,

meaning hosted on your own web server. The first option is easier for

users who are starting and the second is recommended for an

experienced professional.

SOME ADVICE

• Rule 30-90-100: The campaigns that reach 30% of its fundraising goal in

the first week have a 90% chance to reach 100% of its fundraising goal.

Rule 1-3: https://vanacco.com/la-regla-1-3-del-crowdfunding/

• The three F's: family, friends and fools are the people who contribute to

our project during the early days. With a good campaign that contains a

good community and your three F's you will have 30% down.

• Rule U: it indicates that the majority of contributions are received at the

beginning and at end of the crowdfunding campaign. Crossing the

desert or 'curse of the second week' they are those middle days where

the funding is very low. We are in the midst of the rule of U.

•Rule patron VIC (Very Important client): Creating generous and

abundant tangible rewards for contributors. Giving contributors the

option to collaborate in some decisions of the campaign. You

overcoming the power of the free with exclusive rewards, limited and

valuable.

3 REWARDS

Be transparent and keep in contact with your investors.

https://vanacco.com/zuadernos/

http://www.verkami.com/projects/9257-can-vies-viu-br-unica-solucio-br-

reconstruccio

https://www.kickstarter.com/discover/categories/food?recommended=

false&sort=most_funded