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1 Crossroads Weekly News Letter, January 23, 2013 Crossroads SAN BERNARDINO ROTARY CLUB Service Above SelfExecutive Officers President: Dr. Shan Pai, (909) 7997111, [email protected] PresidentElect: Ben Hartnell 9909) 7253121, [email protected] Past President: Carolyn Hays (951) 2053690 [email protected] Secretary Stan Sewell (909) 7960990 [email protected] Treasurer Barry Lowenstein (909) 2251762 [email protected] Assoc. Treasurer Bernice Lowenstein (909) 2154175 Bernicelowenstein@ roadrunner.com Board Members Membership Recruitment Manzoor Massey(661) 3041080 [email protected] New Generations: Jonathan Hartnell (951) 4155150 [email protected] Foundation/Grants Bryan Hartnell, (909) 7966881 [email protected] Foundation/Grants William Heisler (909) 8624947 [email protected] Community Service Roo McKenzie (909) 4963135, [email protected] Community Service Doug Hermann (909)7 960161, ext. 3301 [email protected] Fundraising Maynard Lowry, (909) 8158762, [email protected] Fundraising Treva Webster (909) 6335534 [email protected] Public Relations Cheryl Donahue, 5286453 red- [email protected] Public Relations, Bulletin Editor Robert Boehm, (951) 9661042 [email protected] Historian: Mel Upp (909) 825 5234 [email protected] Today’s Presenter… ..Jeff Little of Inland Temporary Homes. In 1991, Carolyn Hamil- ton opened the doors of an old farmhouse surrounded by orange trees in Loma Linda as Inland Temporary Homes (ITH)with just one staff member and one program. However, when Carolyn invested in more love and de- termination than she had money, she founded this unique program dedi- cated to help families of children to replace the broken shards of home- lessness with a firm foundation on which to build productive, self- sufficient lives. To be introduced by Rotarian of the Month, Ben Hartnell Last Wednesday’s Presentation… ...by Heidi Mayer, was superb! Heart touching… Soul Softening. YouthHope was started in July of 2009 by Heidi Mayer. Heidi noticed a need in the city of Redlands, and with the experience she gained working with homeless, runaway, and at-risk youth in San Francisco, she went to work to help the youth in her community. Our hearts were really touched as Heidi described just a few of cases she has worked with in Redlandshelping youngsters to get off the streets, providing food, water, & shelter for the homeless, working with kids whose parents are drug addicted & have no idea how to parent their little ones who live in squalor. The many questions asked of Heidi after her presentation reflected the interest our members showed toward YouthHope. Finally, Heidi’s goal is to build trust with the youth so she can help them in whatever needs they have. It is Heidi's hope that she can provide these youth with help in a re- spectful way which will build their confidence and provide them with hope. Heidi Mayer was introduced by Rotarian of the Month, Ben Hartnell

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Page 1: Crossroads Weekly News Letter, January 23, 2013 Crossroadsclubrunner.blob.core.windows.net › ... › newsletter › 28AJANUARY232… · 2 Crossroads Weekly News Letter, January

1

Crossroads Weekly News Letter, January 23, 2013

Crossroads SAN BERNARDINO ROTARY CLUB

“Service Above Self”

Executive Officers President: Dr. Shan Pai, (909) 799‐7111, [email protected] President‐Elect: Ben Hartnell 9909) 725‐3121, [email protected] Past President: Carolyn Hays (951) 205‐3690 [email protected] Secretary Stan Sewell (909) 796‐0990 [email protected] Treasurer Barry Lowenstein (909) 225‐1762 [email protected] Assoc. Treasurer Bernice Lowenstein (909) 215‐4175 Bernicelowenstein@ roadrunner.com Board Members

Membership Recruitment Manzoor Massey(661) 304‐1080 [email protected] New Generations: Jonathan Hartnell (951) 415‐5150 [email protected] Foundation/Grants Bryan Hartnell, (909) 796‐6881 [email protected] Foundation/Grants William Heisler (909) 862‐4947 [email protected] Community Service Roo McKenzie (909) 496‐3135, [email protected] Community Service Doug Hermann (909)7 96‐0161, ext. 3301 [email protected] Fundraising Maynard Lowry, (909) 815‐8762, [email protected] Fundraising Treva Webster (909) 633‐5534 [email protected] Public Relations Cheryl Donahue, 528‐6453 [email protected] Public Relations, Bulletin Editor Robert Boehm, (951) 966‐1042 [email protected] Historian: Mel Upp (909) 825 5234 [email protected]

Today’s Presenter… ..Jeff Little of Inland Temporary Homes. In 1991, Carolyn Hamil-

ton opened the doors of an old farmhouse surrounded by

orange trees in Loma Linda as Inland Temporary Homes

(ITH)—with just one staff member and

one program.

However, when Carolyn invested in more love and de-

termination than she had money, she founded this unique program dedi-

cated to help families of children to replace the broken shards of home-

lessness with a firm foundation on which to build productive, self-

sufficient lives. To be introduced by Rotarian of the Month, Ben Hartnell

Last Wednesday’s Presentation… ...by Heidi Mayer, was superb! Heart touching… Soul Softening.

YouthHope was started in July of 2009 by Heidi Mayer. Heidi noticed a

need in the city of Redlands, and with the experience she gained working

with homeless, runaway, and at-risk youth in San Francisco, she went to

work to help the youth in her community.

Our hearts were really touched as Heidi described just a few of cases she

has worked with in Redlands—helping youngsters to get off the streets,

providing food, water, & shelter for the homeless, working with kids

whose parents are drug addicted & have no idea how to parent their little

ones who live in squalor.

The many questions asked of Heidi after her presentation reflected the

interest our members showed toward YouthHope.

Finally, Heidi’s goal is to build trust with the youth so she

can help them in whatever needs they have. It is Heidi's

hope that she can provide these youth with help in a re-

spectful way which will build their confidence and provide

them with hope. Heidi Mayer was introduced by Rotarian of the Month,

Ben Hartnell

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Crossroads Weekly News Letter, January 23, 2013

By Mary Beth Norris

Agenda for this Trimester:

January 17, 2013: First Meeting—Humane Society

January 31, 2013: Rescue Dog

February 14—alentine’s Day: Second Meeting

February, 2013: . ..will be the month we will do the project that the kids p

January 17, 2013. Bradley School

Our first Early Act meeting of 2013 was a suc-

cess. We had 30 students attending a program by

Mrs. Lynn Hildebrand from the Humane Society.

She spoke to the children about "The Power of

One." This idea comes from Dr. Jane Goodall's

program for children called "Roots and Sprouts."

It teaches children about how to take care of the

animals AND the environment of the earth.

First, she shared stories of children who made a

difference in the world. She stressed that, al-

though they were just young children, they made

a difference.

Lynn also told of one young four-year-old girl

who has collected thousands of socks for the

homeless. Some of our local schools have started

recycling programs and donated the money to

Mary's Table for money to buy pet food for ani-

mals of the homeless.

Mrs. Hildebrand also stressed how making a dif-

ference does not always involve raising money,

but can be as simple as collecting crayons from

restaurants and then sharing the crayons with

local schools.

Perhaps the most inspiring part of the program

was when Lynn a personal aspect of her own

life: she sometimes gets very discouraged. But,

the most important of all was that she has to

make the personal decision to keep trying.

Lynn explained how Dr. Goodall, the TV lady,

became very sad at times about her work with

primates. However, despite the ignorance and

lack of understanding in the world about pri-

mates, she decided to keep trying to save them.

Finally, Lynn challenged the kids to get creative

and problem solve together to make a differ-

ence.

"The power of one" was a great message for the

children—especially as we celebrate Martin Lu-

ther King, Jr. Day on Monday ,January 21st!

Early Act…

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Crossroads Weekly News Letter, January 23, 2013

Letter to the Editor

In case you haven’t heard, we have a new option for members to pay their quarterly Club invoices

for dues, lunch, fines and the Rotary International Foundation. It’s called—the Credit Card!

Don’t you think it is about time that Crossroads Rotary caught up with the times? Besides, Cross-

roads Board has approved the general use of credit card payments for dues and other club financial

commitments. The benefits would be:

Of course ,you can still use checks or cash if you wish. You will still need cash for the SCRIP pro-

gram that gives you full value with a variety of retailers while our club gets a rebate to help finance

Club activities. Nearly all other transactions can be cleared by credit card.

Yes, we’ve accepted credit cards in the past, but now we’ve decided to generalize the availability of

credit card payments to cover nearly all Club financial transactions. Pay by card and the Club will

pick up the convenience charge.

Don’t forget that, at present, merchant SCRIP still requires payment in cash (or check). How much

easier, and how much more convenient would it be if we could use credit cards? And, you’d proba-

bly sell more SCRIP because of it too.

Please consider these thoughts,

Maynard

All transactions would be paperless

Streamline club transactions

More convenient to keep club dues up to

date.

Bring member payments up to date.

Greater onvenience for Treasurer’s duties

Easier Cash flow management

Quicker invoicing & evaluating of present

funds

Better equipped to decide on projects to

take on

Treasurer would be in sync with District

and Rotary International expectations.

The cost of each transaction is small:

In Reply… Dear Maynard,

Thank you for your letter to the editor. In this modern world of technology, everything seems possible—but when is

another matter. There are some questions that Google can’t answer, I know—especially when you go into a church!

However, after much thought, research, and advice from a techie-geek friend of mine (i.e., Barry!), he has come up

with an answer.

First aspect to consider: It would be a disaster if everyone tried to get the credit card charges made at the same

meeting. Next, the system would need to provide the option to give the president your credit card information in

advance along with a way to authorize payment if you were not present at a meeting.

Then, the system would also need to recognize that some members' bills are paid by their employer, or through

their banking service, which then necessitates use of checks.

Finally, the electronic system would also need to address automatic monthly payments.

Thanks for your letter! Great minds come up with great ideas!

The Editor

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Crossroads Weekly News Letter, January 23, 2013

A rich landowner named Carl often rode around his vast estate so he could congratulate himself on

his great wealth. One day while riding around his estate on his favorite horse, he saw Hans, an old

tenant farmer. Hans was sitting under a tree when Carl rode by.

Hans said, "I was just thanking God for my food."

Carl protested, "If that is all I had to eat, I wouldn't feel like giving thanks."

Hans replied, "God has given me everything I need, and I am thankful for it."

Then the old farmer added, "It is strange you should come by today because I had a dream

last night. In my dream a voice told me, 'The richest man in the valley will die tonight.' I don't know

what it means, but I thought I ought to tell you."

"Dreams are nonsense," Carl snorted, and galloped away, but he could not forget Hans'

words: "The richest man in the valley will die tonight." He was obviously the richest man in the val-

ley, so he invited his doctor to his house that evening. Carl told the doctor what Hans had said. After

a thorough examination, the doctor told the wealthy landowner, "Carl, you are as strong and healthy

as a horse. There is no way you are going to die tonight."

Nevertheless, for assurance, the doctor stayed with Carl, and they played cards through the

night. The doctor left the next morning and Carl apologized for becoming so upset over the old

man's dream.

At about nine o'clock, a messenger arrived at Carl's door.

“What is it?" Carl demanded.

The messenger explained, "It's about old Hans. He died last night in his sleep."

Richest Man In The Valley

Story Time

Rotary Test of the Things We Think, Say, & Do

1. Is it the TRUTH?

2. Is it FAIR to all concerned?

3. Will it build GOODWILL and better FRIENDSHIPS?

4. Will it be BENEFICIAL to ALL concerned?

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Crossroads Weekly News Letter, January 23, 2013

the rotarian®

This article is ©2013 Rotary International and is

provided for the non-profit use of Rotarians worldwide;

commercial use is prohibited. The article may be quoted,

excerpted, or used in its entirety, but the information

should not be changed or modified in any way.

Photography, illustration, and other artwork may not be

extracted or repurposed in any way.

From the pages of a r o t a r y p r i m e r

globaloutlook a RotaRian’s guide to advocacy for polio eradication Copyright © 2013 by rotary international. all rights reserved.

60 th e r o t a r i a n | f e b r u a r y 2 0 1 3

*as of october 2012

The world is 99 percent polio-free. india is

no

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Crossroads Weekly News Letter, January 23, 2013

longer polio-endemic. We are closer than ever

to ending the crippling disease for good, yet

we are in emergency mode. We don’t have the

funding to finish the job. that’s why we need you to

use your network of contacts to help stop this disease.

advocacy is not the job of a small group of senior rotary

leaders – it’s up to everyone to make sure polio stays on

the global agenda. Write to your government officials.

Use your social network to spread the word. provide a

link to www.endpolionow.org in your email signature.

host a fundraising dinner to help fill the Us$700 million*

funding gap that holds us back. in this issue, you’ll

find tips to help you share your voice. More tools, such

as letter templates and graphics, are available at www.

endpolionow.org. together, we will cross the finish line

and leave a legacy of a polio-free world.

just

add

your

voice illUstrations by otto steininger

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Crossroads Weekly News Letter, January 23, 2013

as polioplus national advocacy adviser in

the United Kingdom, Judith diment has

raised thousands of pounds, executed

high-profile events, and rallied rotarians in

her district to get the word out about polio

eradication. a member of the rotary Club of Windsor

st. george, england, she also runs her own public

relations consultancy built on a decade of marketing,

communications, and event-planning experience.

When the olympic and paralympic games came to

london in 2012, diment and a multidistrict team of

rotarians used the occasion as an advocacy opportunity.

she remains driven to close the funding gap in the fight

against polio by educating government officials and

spreading the word about the need to end the disease.

How did you maximize the opportunity

of the Olympic and Paralympic Games? i decided to organize an event to bring the paralympics

and polio together to raise awareness for our campaign. We

researched paralympians with polio. by working with the

british pakistan Foundation, i was introduced to the pakistani

paralympic committee and arranged for paralympians, some

of whom had polio, to attend our event. We held an english

garden party, as it was the summer, and had members of three

of the paralympic teams there: one from pakistan, another from

niger, and the third from haiti. We wanted to raise awareness

that polio is still a problem in pakistan and elsewhere.

Did you tie any of your advocacy efforts to

the main Olympic events? originally, i’d thought about doing [an advocacy event] for the

olympics, but ours would have been one in a million. by tying in

with the opening day of the paralympics, we stood out.

Was this solely an awareness event? the paralympics event didn’t start as a fundraiser. but

after talking to the pakistani paralympic committee, we

decided to raise funds for the paralympians who have very

few resources. When i learned that one athlete from niger’s

team had to borrow a wheelchair to compete, i thought, “We

have to do something.” We held an auction and raised about

£4,500 altogether, with two-thirds of the money going to the

paralympic teams and one-third to polio.

you have a knack for planning events and securing

extraordinary venues, like when you hosted a dinner

at Windsor Castle. How did you gain access? it was a chance conversation, which led to an opportunity.

i attended an event with the governor of Windsor Castle and

his wife. she asked if i had any holiday plans. i said, “i’m

going to new orleans for the rotary international Convention

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because bill gates is speaking and i’d like to hear him.”

i then explained to her husband about bill gates and the

polio eradication program and the shortfall in funding. he

suggested that he could perhaps help with arranging a dinner

at Windsor Castle and asked me to follow up with a note f e b r u a r y 2 0 1 3 | t h e r o t a r i a n 61

a conversation

with

polioplus

national

advocacy

adviser

judith diment 62 th e r o t a r i a n | f e b r u a r y 2 0 1 3

including all the information. he put me in touch with the

dean of Windsor, and we arranged an event for 70 people

at st george’s house, Windsor Castle.

How did it go? i worked with ri director allan Jagger on planning the event.

he introduced the evening, and [2011-12] ri president Kalyan

banerjee spoke. We also had an after-dinner speaker from the

bbC, Fergus Walsh, a medical correspondent who had been

to india and nigeria and filmed the polio eradication campaign.

he talked about polio in the global context and showed his

footage. We invited many prominent businesspeople and the

media. We raised £35,000 and another £7,500 in matched

funding from the british government.

The dinner at Windsor Castle was held on

the heels of the february 2012 announcement

that India was no longer polio-endemic.

Did you time the event to coincide with this

news for media attention? that was a lucky break. We knew the polio campaign in india

was going extremely well, but sometimes you get a bit of luck.

How do you inspire clubs in your region to

publicize and raise money for polio eradication? you have to lead by example. i am also district governor

this year, and for World polio day, i visited every club in the

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district and had a little media event. We got an ri pr grant,

and i produced 25,000 copies of a 12-page newspaper for

the public; the lead story was polio. i asked clubs to give out

this newspaper and talk to people about polio. We did this

last February and gave it out over four weeks – 25,000 is a

lot to distribute. last year, we analyzed the impact it had on

the district website and Facebook. there was a great peak

in visitors to the website, and even more on Facebook.

How do you incorporate social media

into your advocacy role? i’m not young and social media is not something i grew up

with, so i had to learn it. i took professional advice

that you get better results if you focus on a cause rather

than general chitchat. so, i have a twitter account and

use it only for the polio campaign. it’s been very effective.

the people i follow and those who follow me are all

connected to polio. you build a natural, global community

of people who can relate to one another. Facebook is

important too. i use it for my district-governor work only

– nothing personal. My twitter messages go onto my

Facebook page as well.

5 reasons

to eradicate polio (1) it saves lives experts say if we choose to control polio

rather than eradicate it, more than 10 million children

under the age of five could be paralyzed by the

disease in the next 40 years.

(2) it’s achievable We have the tools to end the disease and

the means to reach all children. the new bivalent

vaccine successfully targets the two remaining

strains of polio in one dose.

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Crossroads Weekly News Letter, January 23, 2013

(3) it’s a good investment an independent study published in the medical

journal Vaccine estimates that the Us$9 billion global

investment in a polio-free world will net an

economic benefit of $40 billion to $50 billion

over the next 20 years.

(4) it strengthens the system our polio eradication efforts have established an active

disease surveillance network in all countries

that is supporting other health interventions,

including measles vaccinations and the distribution

of deworming tablets and bed nets.

(5) it sets the stage the ability to reach all children with the

polio vaccine is proof that we can succeed on

our next major global health initiative.

you have many high-level contacts. What would

you tell a rotarian who wants to help raise

money or promote polio eradication but does not

have a large network? you’d be amazed by how many people have contacts they

don’t use. Use friends, family, and contacts in business

to get to the top person rather than writing a letter cold.

if you’re not used to pr and communications, always

get someone else to read anything you’re sending off.

also, use the ri staff and the ri resources. For example,

every time we do an event, i always give out a packet of

information on polio from ri. it’s up-to-date and looks

professional. it means people are taking away something

that is correct and looks good.

Do you ever find it difficult to ask for money? i don’t go to someone and say, “give me £5,000.” i

think one way [to bring in money] is to organize an

event to help raise the issues; let people know they

have to pay to come and the money is going to polio. so

you’re giving them something in return. the other way

is to make people aware of the program and the need

to complete it successfully. they can then help – either

themselves, or by putting us in touch with someone who

can give us money. the other powerful argument we

have in rotary is that we have already given over Us$1

billion toward polio ourselves.

How do you make sure that meetings with

potential donors go well? research. get all the background you can on them.

go on their website, spend time learning about their

organization. do not go into a meeting cold. have your

story polished and professional and slick. i always

advise clients talking to the media to have three key

messages you want to get across. it’s similar when

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talking to potential donors. your points are: (1) i’m in

rotary (2) polio and the need (3) how you can help. it’s

all about preparation.

How much would it help if every rotarian tapped

into his or her network to conquer polio? i’m a great believer that every rotarian is the best

ambassador for rotary and we should be using all our

skills and talents toward that end. polioplus is such

an important program, and we’ve put so much into it.

it’s up to every rotarian to make a contribution toward

eradicating polio. We should all be proud of what we’ve

done, and we must make eradication happen. n

how to ask for

money Robert Hall has helped his zone raise almost

Us$7 million for polio eradication since December

2007. “all I do is facilitate people’s spending

money on what they are interested in,” says Hall, end

Polio Now coordinator for Zone 34 and a member of the

rotary club of Dunwoody, Ga., Usa. Developing personal

relationships and helping others discover what they

are passionate about is key to success, Hall says. He

approaches fundraising in three steps:

(1) alert. Make the potential donor aware of the

fight against polio and why you are committed to it.

though it’s important to include all the relevant facts, such

as how many new cases occurred this year and how much

money the effort still needs, Hall says a compelling story

is what appeals to people. He tells one about his wife, who

as a child saw other children on the playground push a little

girl who had polio and take her crutches.

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Crossroads Weekly News Letter, January 23, 2013

(2) ask. “If you don’t ask, no one is going to give,

no matter what,” Hall says. If you’re requesting a

large amount, set up a one-on-one meeting. after asking

for a specific sum, stay quiet and wait for a response from

the potential donor. this is difficult, he says, but the donor

must have a chance to consider. If the answer is yes, make

it easy to complete the donation (for example, with a credit

card or through a multiyear pledge). If the answer

is no, Hall gently probes for the reason with four questions:

Is it the organization? Is the project a problem? Is the

amount not right? or is the timing difficult? once he

identifies the reason, he knows what to do next. In some

cases, it may be coming back to the donor in a few months.

(3) acknowledge. follow up with a handwritten

thank-you note and, if appropriate, public

recognition for large gifts. because large gifts are often a joint

decision by a couple, be sure to thank them both. – sUsie Ma 64 th e r o t a r i a n | f e b r u a r y 2 0 1 3

advocacy

around

the world auStralIa in March 2011, rotarians in australia

conducted a letter-writing campaign

directed toward prime Minister Julia gillard. they

urged the australian government to reengage in

the fight against polio by contributing to the global

polio eradication initiative (gpei) and encouraged

the inclusion of polio on the agenda of the

Commonwealth heads of government Meeting, which

australia was to host that october. that august,

Rotary Down Under published an open letter to the

prime minister. the campaign was a success: at

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the meeting, gillard – joined by UK prime Minister

david Cameron, nigerian president goodluck

Jonathan, Canadian prime Minister stephen harper,

and pakistani prime Minister yousaf raza gilani –

announced that australia would provide a$50 million

over four years to the gpei to help purchase vaccine,

monitor outbreaks, and respond when and where

needed. she said in her remarks, “i also want to

acknowledge the efforts of rotary in what has been a

longstanding global initiative for change, and i’d like to

remind everyone in this room that change is possible.”

beNIN twelve rotarians from Cotonou

reached about three million people

with rotary’s this Close campaign through social

media. the rotarians changed their Facebook profile

pictures to one of the this Close ads so that all of

their friends (ranging from 125 to more than 2,000)

saw them. they also tagged some of their friends on

the pictures, and left a comment explaining rotary’s

polio eradication work. each tagged friend received

a notification of the tag and the comment. the effort

triggered conversations about polio eradication, and

soon others began changing their profile pictures to

this Close ads too. “it started in Cotonou and went

to other cities in benin,” says boris Crestia, rotary

public image coordinator for Zone 20. “people in togo

started changing their profile pictures, and in gabon

they did the same. in ivory Coast they changed their

profile picture, then it went to Morocco, then it went

to France. it was a very, very big success.”

CaNaDa Canadian rotarians have held several

letter-writing campaigns to persuade

members of parliament to support polio eradication.

For a campaign in august, rotary Foundation trustee

Chair and past ri president Wilfrid J. Wilkinson and

international polioplus Committee Chair robert s.

scott, both from Canada, took the lead by writing to

prime Minister stephen harper. a copy of that letter

went to every rotarian in the country, along with

another asking them to contact their own member

of parliament. Within three days, Wilkinson heard

back from rotarians who had spoken with the prime

minister or written friends in government positions

to encourage them to spread the message. “that

personal touch is what’s needed,” Wilkinson says. in

september, the Canadian government announced a

contribution to the polio eradication effort at a side

meeting during the United nations general assembly.

the Canadian international development agency

and the bill & Melinda gates Foundation will each

give to the gpei C$1 for every $1 raised by Canadian

rotarians up to $1 million. Upon completion, the

initiative will generate a total of $3 million. “the

fundraising by the rotarians allows them to ask

for support from the Canadian public at large,”

Wilkinson says. “the fact that the government

of Canada and the gates Foundation are behind

rotary’s polio eradication efforts is a big plus

and helps our overall awareness efforts.”

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Crossroads Weekly News Letter, January 23, 2013

fINlaND rotarians in Finland worked with their

government to contribute Us$1.04

million from 2010 to 2012 to end polio. through

suomen rotary, a nongovernmental organization of the

rotary districts in Finland, rotarians applied for and

received funding to support polio eradication activities

in afghanistan, such as training health workers.

the rotarians provide at least 15 percent of the funds,

and the Finnish government contributes the rest. the

money goes to the World health organization via

the rotary Foundation. the current effort runs through

2013; both the Finnish government and rotarians

have expressed an interest in continuing their work

together and are considering a new project. in honor

of World polio day, the collaboration was highlighted

at a seminar organized by the national institute for

health and Welfare, suomen rotary, Ministry for

Foreign affairs of Finland, Ministry of social affairs

and health of Finland, and the Finnish association

of polio survivors.

NIgerIa president goodluck Jonathan has

demonstrated his support for polio

eradication: he nearly doubled the budget for the

cause and launched an emergency action plan for

the nation. state governors are also campaigning to

end polio. now, rotarians in nigeria are working with

traditional leaders to designate polio ambassadors to

reach people on the local level. beyond entertainers

and famous figures, rotarians hope to engage

community members, such as clerics and polio

victims, who can make an impact. the campaign

is targeted at seven high-risk states in the northern

parts of the country. “We are hoping that through this

methodology, we will break resistance,” says olubusuyi

a. onabolu, chair of the nigeria polioplus Committee.

PakIStaN rotary’s pakistan polioplus Committee

teamed up with Coca-Cola beverages

pakistan to promote the polio eradication effort. Coca-

Cola pakistan printed messages about polio on more

than 70 million bottle labels and incorporated end polio

now ringtones at its call stations across the country. in

addition, the company placed permanent messages on

250,000 Coke coolers that were distributed throughout

pakistan and promoted national immunization days

on billboards. Coca-Cola pakistan has also agreed to

provide sponsored vans as needed to transport the polio

vaccine, and to help provide clean water in high-risk

districts to reduce diarrhea in children. “having Coke

on our side gives us a lot of mileage, and we can inspire

other multinationals to join hands with us in supporting

this noble and national cause,” says aziz Memon, chair

of the pakistan polioplus Committee.

uSa James l. lacy figures he spent 40 days

in Washington, d.C., last year, calling

on the offices of government officials to raise money for

polio eradication. “you can imagine how many contacts

and how many people i was able to see in that number

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Crossroads Weekly News Letter, January 23, 2013

of days,” says lacy, 1998-99 ri president and chair of

the polio eradication advocacy task Force for the Usa.

Working with ed long, of the firm van scoyoc associates,

he keeps officials and their staff members up-to-date on

the status of eradication, what has been accomplished

so far, and what’s expected to be accomplished in the

next year. it’s worked: in fiscal year 1995, the first year

of the lobbying effort, the United states appropriated

$11 million to the U.s. Centers for disease Control and

prevention, which rose to $111.6 million in fiscal year

2012, with an additional $39.5 million appropriation

for Usaid. “i think one of the things that Congress

was most impressed with was the amount of money

rotarians have raised ourselves,” lacy says. each year,

rotary honors members of Congress who have made

contributions to ending polio, such as writing letters to

the U.s. president or other congressional members,

as polio eradication champions. the United states is

the leading public-sector donor to the gpei, with an

investment of more than $2 billion. 0

10%

20%

30%

40%

50%

60%

1985-2002 2003-05 2006-09 2010-11 2012-13

Trends in GPeI financing n g8 countries & european Commission

n polio-affected countries

n private sector (including rotary) f e b r u a r y 2 0 1 3 | t h e r o t a r i a n 65 percentage of total contribution

getting started

The most important thing you can do

right now is talk to your elected officials,

business leaders, and friends about

supporting polio eradication. not sure what to

say? here are three ideas:

1 share articles about polio eradication,

particularly those that draw attention to

rotary’s role and the need for support.

2illustrate the importance of ending

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Crossroads Weekly News Letter, January 23, 2013

polio with graphics available at www.

endpolionow.org. graphics convey

key messages simply and can be shared

through social media at any time.

3invite an elected official to speak to your

club and use the event as an opportunity

to highlight rotary’s commitment to ending

polio. give the speaker a polio-related gift, such

as an end polio now pin or a framed photo of a

child receiving vaccine. you can also provide

a certificate to announce that a contribution has

been made in the speaker’s name to polioplus.

CurreNt

fuNDINg*

65%

funding gap:

$700m* or

35%

global polio

eradication

initiative

budget

2012-13:

us$2.18 billion*

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Crossroads Weekly News Letter, January 23, 2013

gates &

rotary

foundations

20% * as of october

2012