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Mind your business…
Government to CitizenAnything goes with an attitude
Business to Business (generelt)Dow AgroSciences
Brenntag
Durogesic
Andersen Winches
Flexofold
Devi Danfoss
Hollensen A/S
MacArtney A/S
Megaman Danmark
MultiLine A/S
Sanovo Engineering
AVK International A/S
TripleNine
Business to Business (service) Centrovice
Kompan Play Institute
Vingstedcentret
VestConsult
Kokken & Co
Indhold
Business to Consumer (foods)Credin Bageripartner A/S
Danske Slagtermestres Landsforening
Rynkeby Food Service
Tulip Foods #1
Tulip Foods #2
Danpo
Business to Consumer (generelt)Heta
Winther Cykler
Business to Consumer (service)Østjysk Bank
Pengeinstitutternes Udviklingssamarbejde
Aktiv FamilieFerie
Selskabskokken
Government to CitizenSkive Kommune
Business to Business
Dow AgroSciences
Amerikansk kemi koncern – med speciale inden for ukrudtsbekæmpelse i landbrugsafgrøder.
Opgave: Vi varetager den totale nordiske markedsføring til landbruget – lige fra konceptudvikling til lancering.
Typisk gennem web, direct mail kampagner, brochurer og annoncering.
Målgruppe: Landmænd og landbrugskonsulenter
Business to Business
annoncer »
»dIrect maIl
Brenntag
Kemivirksomhed som køber, behandler, sælger og markedsfører ingredienser og kemikalier til industrikunder i Danmark.
Opgave: Strategisk og taktisk udvikling af virksomhedens produktkommunikation
Målgruppe: Produktionsvirksomheder med behov for kemiske proces behandlinger (blend/mix).
Business to Business
»profIlbrochure
Business to Business
Durogesic
Janssen-Cilag, er en international medicinalvirksomhed, der bl.a. producerer smertestillende medicin
Opgave: Markedsføringen af et af deres produktområder, Durogesic (Fentanyl, smertestillende depotplastre)
over for læger og hospitaler.
Målgrupper som kulturelt og informationsmæssigt er meget krævende, både i indhold og måden der kommunikeres.
annoncer »
Business to Business
Andersen Winches
Producent af kvalitetsspil til lystyachts
Opgave: Udvikling og implementering af virksomhedens markedsføring globalt.
Primært i form af kataloger, brochurer, annoncer og messestande.
Målgruppe: Bådværfter / producenter af større motorbåde og lystyachts. Sekundært bådejere.
»folder
For latest Distributor update – please visit www.andersenwinches.com
Who Do You Trust?Nothing Compares to the Original
Reliable …All the Way
For latest Distributor update – please visit www.andersenwinches.com
Winches You Can Trust
ANDERSEN Winches offer reliable and aesthetic lightweight drums. The highly polished stainless steel drum surface has an extremely low vertical rope friction. It will show no sign of wear and tear. The unique exterior Power Rib System© provides an everlasting superior grip with less rope wear.
45 years of experience is the reason why ANDERSEN Winches are the market leader when it comes to quality winches.
annoncer »
For latest Distributor update – please visit www.andersenwinches.com
Who Do You Trust?Nothing Compares to the Original
Business to Business
Flexofold
Flexofold udvikler, fremstiller og sælger foldepropeller til sejlbåde og lystyachter.
Opgave: redefinering af den grafiske annonceprofil
Målgruppe: ejere af sejlbåde og lystyachter gennem annoncering i internationale fagmagasiner
»annoncer
Flexofold ApS . Denmark . Tel +45 7555 4346 . [email protected]
Higher performance and safety with Flexofold
Folded 3-blade propeller
Unfolded 3-blade propeller
• Excellent performance in forward and reversing manoeuvres
• Short stopping distance – provides greater safety in the harbour• Low drag propeller
– increased sailing speed
Contact us directly at www.flexofold.com
Flexofold ApS . Denmark . Tel +45 7555 4346 . [email protected]
Park your boat anywhere
with Flexofold
Folded 3-blade propeller
Unfolded
3-blade propeller
• Excellent performance in forward
and reversing manoeuvres
• Short stopping distance
– provides greater safety in the harbour
• Low drag propeller
– increased sailing speed
Contact us directly at
www.flexofold.com
Flexofold Deutschland . [email protected] . Tel: 0461-481 5610
Safety First
Bei einem Faltpropeller stehen die Flügel beim
Segeln nicht hervor wie bei Fest- oder Dreh-
flügelpropellern. Sie fangen also keine Leinen,
Angelschnüre, Netze oder anderes Treibgut.
Hervorragende Manövrierfähigkeit Dank des Flügelprofils und des hydrodyna-
mischen Designs entwickeln Flexofold-Propeller
überragenden Schub, vorwärts und rückwärts.
Höhere Geschwindigkeit Ein Faltpropeller reduziert den enormen
Schleppwiderstand und verbessert Ihre
Segel-Performance um durchschnittlich 15%.
Mehr Komfort
Mit einem Flexofold-Faltpropeller gibt es so wenig Lärm wie Schleppwiderstand.
Flexofold hat groß dimensionierte eingebaute
Anschlagdämpfer für leises Öffnen.
Preis-Leistungs-Verhältnis
Bei einem Flexofold-Propeller sind die einzigen
beweglichen Teile die Flügel. Weich arbeitende
Verzahnungen und robuste Materialien sichern
eine lange Lebensdauer.
Vorteile des Flexofold-Faltpropellers
Kontakten Sie uns direkt auf www.flexofold.deZusammengefalteter
Dreiblatt-Propeller
“...der besten Kombination der Pfahlzugwerte vor und zurück” - Das deutsche Magazin Segeln
Mehr Informationen: www.flexofold.de/segeln-test
Entfalteter Dreiblatt-Propeller
Business to Business
Devi Danfoss
Danfoss Floor Heating Electrical er Europas førende producent af intelligente elektriske gulvvarmesystemer.
Opgave: Udarbejdelse af koncepter vedr. produktudvikling og produktlanceringer.
Målgruppe: Installatører og grossister.
»annoncer
»nyhedsbreve
Business to Business
Hollensen A/S
Hollensen Energy udvikler løsninger inden for kraftvarmeværker baseret på biobrændsel og forsilbrændstof.
Opgave: Udvikling af virksomhedens grafiske identitet (bl.a. logo, image brochure og og tekniske brochure i 2 niveauer).
Målgruppe: Kommuner, større virksomheder og fjernvarme bestyrelser.
» InvItatIon
»foldere
»profIlbrochure
Business to Business
MacArtney A/S
Producent af en række forskellige udstyr til brug på store havdybder. Eksempelvis fjernbetjente undervandsfartøjer,
akustisk og optisk måleudstyr, fiberoptik etc.
Opgave: Vi har udviklet logo til MacArtney og deres datterselskaber, samt systembrochure, posters og messestand.
Målgruppe: Virksomheder (private og offentlige) der er afhængige af viden om kritiske forhold og ændringer I havene
– som f.eks. Marinen, sikkerheds styrker, off-shore operatører etc. over hele verden.
»brochure
»messestand
»poster wall
Business to Business
Megaman Danmark
Megaman laver elsparepærer, hvor kvalitet, innovation og miljøtænkning er forenet i et program
af elsparepærer og elspare lyskilder.
Opgave: Fag-annoncering af forskellige sparepærer, messemateriale samt forbruger informationsfolder.
Målgruppe: Arkitekter, el-installatører og danske kommuner.
»annoncer
Business to Business
MultiLine A/S
MultiLine A/S er grossist med forhandling af en række produkter inden for bl.a. rengøring, kontor- og kantineforsyning.
Opgave: Udvikling af forskellige printmaterialer (foldere og kataloger).
Målgruppe: Beslutningstagere inden for serviceområder i virksomheder.
»folder
»katalogforsIde
Business to Business
Sanovo Engineering
Er en produktionsvirksomhed med speciale i turn-key udstyr til sortering, pakning og efterbehandling af æg.
Afsætningen er global.
Opgave: Conceptudvikling og færdiggørelse af kommunikation til forskellige markedsområder (primært print).
Målgruppe: Internationale ægproducenter – både større og mindre virksomheder
»annoncer
Business to Business
AVK International A/S
AVK står for salg og eksport af ventiler og tilbehør til vand- og gasforsyning, rensningsanlæg og sprinkleranlæg.
Opgave: Vi har udarbejdet koncepter til forskellige produktgrupper, samt materialer til internationale messer.
Målgruppe: Entreprenører, ingeniører, installatører og grossister.
»annoncer
Business to Business
TripleNine Fish Protein
Virksomheden producerer og sælger fiskemel og -olie af høj kvalitet, til anvendelse inden for fiskeopdræt,
agro- og petfoodproduktion.
Opgave: Den nuværende web site skal ændres i overensstemmelse med et skifte fra være produktionsorienteret til mere
salg/marketing drevet. Markedsmæssigt skal der fremover ske en udvidelse både til USA og Kina. Desuden er den grafiske
identitet redesignet i form af logo, brevlinje, omslagsmappe, samt powerpoint.
Målgruppe: Beslutningstagere hos producenter af fiskefoder, agro (primært foder til smågrise), og pet food.
»web
»brevlInje
omslagsmappe»
»usb key/key hanger
Business to Business
Centrovice
Centrovice er et professionelt rådgivningscenter for små og mellemstore erhvervsvirksomheder.
Opgave: Organisationsudvikling i forbindelse med sammenlægning af fire centre til ét for at fastholde ledelsens mål om at udvikle
virksomheden internt og ændre dens image eksternt. I samarbejde med coachingvirksomheden Wolfway afholdtes 2 interne
kurser inkl. interne kommunikationsmaterialer i form af folder og posters. Efterfølgende eksternt materiale i form af brochurer.
Målgruppe: Hhv. medarbejderne hos Centrovice, samt erhvervsvirksomheder inden for landbrug, håndværk, industri og service.
»brochure
»folder
»brochure
Business to Business
Kompan Play Institute
KOMPAN Play Institute (KPI) er et netværk af internationale specialister i aktive udemiljøer for børn og unge.
KPI har lanceret et helt nyt internationalt aktivitetsconcept målrettet unge i byområder uden tilstrækkelige uderum.
Opgave: Udvikling af kommuniktationsplatformen og eksekveringen af kampagnen der bl.a. omfatter web, brochurer, annoncer etc.
Målgruppe: Beslutningstagere blandt politikere og ledere i den offentlige administration.
This publicaTion is abouT providing for
young people ouTdoors, physically and
socially. included in The publicaTion is
a series of documenTed soluTions for
ouTdoor acTiviTy for young people ThaT
is The resulT of many years of exTensive
research.
http://teenagers.kompan.com
nowhere to go Inclusion and ownership
For young people the outdoors is a place of freedom: at
home parents are hovering, in the sports clubs curricu-
lums must be followed. Outdoors they can meet other
young people, maybe even new young people. But they
need places to go.
Numerous surveys do show that when young people are
included in the planning of outdoor activity places, the
vandalism in the area declines. It can often be a pro-
blem to find a place to ‘hang out’ as for fear of disturbing
neighbours, especially at night. But in the focus groups
interviewed by Capacent Epinion the young people
expressed that they wanted outdoor places where they
did not disturb the neighbours – they do not want to be
a nuisance.
Good spaces for physical activity can be used for much
more than just physical activity. They can give ownership
to the neighbourhood or maybe even the town that the
young people live in. They can give the youth a reason,
or excuse, for going outdoors, being active and meeting
others. These outdoor spaces could be strong signals
to the young people that they are welcome in the neigh-
bourhood.
Being young today
The 10-15-year-olds of today are conscious consumers
and world citizens. They
have grown up with the
communication of the
digital medias and in many
cases have been raised in families in which
they have been asked their opinion on every-
thing from ‘whats for supper to the destination
of the next family holiday!’. It is referred to as the
negotiating or democratic family.
In public life there are
different scenarios for
the young teenager.
Their influence and
inclusion could be
better – in fact it is
hard to find out where to go if you want to be listened
to. At school, the teachers rule and the rules have not
changed despite the demands and attitudes of today’s
children. In leisure time there a few offerings to the
youth, apart from organised sports.
“The new media”
An increasing number of young people spend con-
siderable time in front of computers and mobile phones.
They do it because these are strong social medias and
their social life plays a big role when children grow older.
Furthermore there is a fast response rate on the me-
dia – they are interactive in a way that television never
was. Some say that cyber space is the last space where
children and young people can be free of parental and
adult interference. However, the parents and teachers
know where the young people are when they are seated
in front of the screen.
Furthermore, as com-
puters are said to be
the future, parents
and teachers can
comfort themselves
that the children are learning whilst
playing. In fact the digital media has one
major failing, the users tend to be seated
and there is little or no contact between the
users.
Restricted mobility
People say that the youth of today are disengaged and
do not participate and they have no respect for the public
domain and of the common values. However, quite often
the public sphere offers no space for children and youth
to be heard and seen. In some places it is not accepted
that young people can move round the city freely. If the
youth gather in big groups, or if they become physically
active in the spaces allowed to them, they are discour-
aged from this behaviour. Despite the fact that many
European cities have a growing population of young
citizens, city planning and the general attitude towards
young people is not favourable towards them. Only a few
places are dedicated to the outdoor life of the 10-15-
year-olds. Developmentally, children in or on their way to
puberty have a growing need to be with their peers. The
young Danish teenagers asked by Capacent Epinion for
the KOMPAN Survey expressed their desire to be with
their friends outdoors, but the majority did say that there
are not many places where this is possible.
Understanding the world of YoUng PeoPle“…in the teen advisory boards interviewed by capacent epinion for Kompan the young people express that they want outdoor places where they do not disturb the neighbours.”
http://teenagers.kompan.com
� �
KomPan PlaY institUte
bacKgroUnd
❑ YOuNG PEOPlE ArE CONSuMErS AND ArE uSED TO CHOOSING. NOrTH AMErICAN 8-14-YEAr-OlDS wErE
ESTIMATED TO HAvE 56 BIO DOllArS AMONGST THEM FOr CONSuME IN 2006!
❑ IN FAMIlIES wITH CHIlDrEN AGED 8-14 YEArS, CHIlDrEN OFTEN HAvE THEIr OwN DISPOSABlE
INCOME AND HAvE A SAY IN PurCHASES wITHIN THE HOuSEHOlD, EvEN BuYING A CAr
❑ MOrE THAN 50% OF EurOPEAN TEENAGErS ArE NOT PHYSICAllY ACTIvE AS IN THE rECOMMENDED
wOrlD HEAlTH OrGANISATION’S 60 MINuTES PEr DAY
❑ ON AvErAGE 25% OF THE EurOPEAN CHIlDrEN AND YOuTH ArE OvErwEIGHT Or OBESE
Sources:Brandchild, Martin lindström, Millward Brown 2003.Study on young people’s lifestyles and sedentariness and the role of sport in the context of education and as a means of restoring the balance, Brettschneider and Naul, Paderborn and Duisburg-Essen, 2004.
6 groUnd PrinciPlesbased on the input from young people , playground and youth professionals across europe, Kompan has defined 6 principles for successful outdoor places for young people, the Kompan ground. To view an example, please open the following page.
http://teenagers.kompan.com
�
KomPan PlaY institUte Knowledge Knowledge
the concept of a KomPan groUnd 1 In the survey for outdoor acti-vity, made by Capacent Epinion for KOMPAN, 63% answered that they liked swings, especially the girls (86% of the girls preferred swings).
3 Create a youthful atmosphere by adding a visually attractive landmark.
The top scores for boys and girls in Capacent Epinion’s survey were agility tracks (65%) and climbing (48%). Especially the girls were keen on the agility tracks. This corner of the play-ground provides opportunities for both girls and boys.
2 The wall with different levels provide a great space to hang out, balance, stand or sit and watch. This is a prefe-rence for a number of the participants in the focus groups interviewed by Capacent Epinion for KOMPAN.
12
3
4
KomPan PlaY institUte http://teenagers.kompan.com
5 Social activity is important and especially the girls like to sit and watch. In the focus group interviews made by Capacent Epinion forKOMPAN the girls expressed that they liked trees and nature in their hangouts. The trees furthermore provide a shelter for uv radiation.
6 Ballgames are attractive to most boys. In this solution it is close to the seating are so that interaction between these spheres is created.
7 48% of the young participants in the Capacent Epinions survey expressed that they liked climbing equipment. 37% of the girls fur-thermore expressed that they liked spinning activities. This corner of the KOMPAN GrOuND provides an opportunity especially for the girls to sit, watch and be physically active at the same time.
7
56
6 principles for a succesful ground:
Include The useRs
❑ Involve the user group – this creates a sense of
shared responsibility, ownership and constructive
interplay
❑ Ask: what would you like to do? (Not: what equip-
ment would you like to have?)
❑ Involve neighbours and the local community
❑ Involve social services, schools and police (SSP) in
problem areas
InvesT In The RIghT locaTIon
❑ To ensure success, identify the right location: Young
people want to see and be seen. But they do not
want to disturb anyone or be disturbed
❑ Also involve neighbours and the local community
❑ Young people prefer places within cycling
distance of where they live
RememBeR socIal acTIvITy
❑ remember the social element: somewhere to sit;
cosy corners
❑ remember the girls: they often prefer to sit in twos
or in small groups
❑ Covered areas provide shelter and shade
RememBeR physIcal acTIvITy
❑ Provide a variety of activities
❑ remember the girls: ball games,
skateboarding and the “sweaty” activities are
mostly for the boys; girls are more interested
in swings and spinning activities
cReaTe a secuRe aTmospheRe
❑ Keep the place clean and well maintained – this Keep the place clean and well maintained – this
gives a sense of security
❑ Consider lighting for the place – light creates a sense Consider lighting for the place – light creates a sense
of security
❑ Consider whether there should be a supervisor� Consider whether there should be a supervisor�
playworker linked to the place
cReaTe a youThful aTmospheRe
❑ use elements that signify youth
❑ Create a visually attractive landmark
is there a Place for Us?
http://teenagers.kompan.com
young teenagers today are not nearly active enough. This results not only in physical problems such as overweight and obesity and lack of fitness. When young teenagers are not active enough, this also has a negative impact on their ability to concentrate and, at worst, can result in learning difficulties.
based on our knowledge, we have developed a new concept for succesful outdoor places for young teenagers. it is called Kompan ground.read more at http:/teenagers.kompan.com or send an email to xxxxxxx
KomPan PlaY institUte
http://teenagers.kompan.com
stoP teenage vandalism!
KomPan PlaY institUte
When children reach puberty there are few ageappropriate outdoor places for playful activity for them. often, young teenagers have a bad image and the public sphere offers no space for them to be seen or heard. They are mainly limited to sportsfields or young children’s playgrounds.
based on our knowledge, we have developed anew concept for succesful outdoor places for young teenagers. it is called Kompan ground.read more at http:/teenagers.kompan.comor send an email to xxxxxxx
Kompan Play Institute
KOMPAN Play Institute (KPI) er et netværk af internationale specialister i aktive udemiljøer for børn og unge.
KPI har lanceret et helt nyt internationalt aktivitetsconcept målrettet unge i byområder uden tilstrækkelige uderum.
Opgave: Udvikling af kommuniktationsplatformen og eksekveringen af kampagnen der bl.a. omfatter web, brochurer, annoncer etc.
Målgruppe: Beslutningstagere blandt politikere og ledere i den offentlige administration.
This publicaTion is abouT providing for
young people ouTdoors, physically and
socially. included in The publicaTion is
a series of documenTed soluTions for
ouTdoor acTiviTy for young people ThaT
is The resulT of many years of exTensive
research.
http://teenagers.kompan.com
nowhere to go Inclusion and ownership
For young people the outdoors is a place of freedom: at
home parents are hovering, in the sports clubs curricu-
lums must be followed. Outdoors they can meet other
young people, maybe even new young people. But they
need places to go.
Numerous surveys do show that when young people are
included in the planning of outdoor activity places, the
vandalism in the area declines. It can often be a pro-
blem to find a place to ‘hang out’ as for fear of disturbing
neighbours, especially at night. But in the focus groups
interviewed by Capacent Epinion the young people
expressed that they wanted outdoor places where they
did not disturb the neighbours – they do not want to be
a nuisance.
Good spaces for physical activity can be used for much
more than just physical activity. They can give ownership
to the neighbourhood or maybe even the town that the
young people live in. They can give the youth a reason,
or excuse, for going outdoors, being active and meeting
others. These outdoor spaces could be strong signals
to the young people that they are welcome in the neigh-
bourhood.
Being young today
The 10-15-year-olds of today are conscious consumers
and world citizens. They
have grown up with the
communication of the
digital medias and in many
cases have been raised in families in which
they have been asked their opinion on every-
thing from ‘whats for supper to the destination
of the next family holiday!’. It is referred to as the
negotiating or democratic family.
In public life there are
different scenarios for
the young teenager.
Their influence and
inclusion could be
better – in fact it is
hard to find out where to go if you want to be listened
to. At school, the teachers rule and the rules have not
changed despite the demands and attitudes of today’s
children. In leisure time there a few offerings to the
youth, apart from organised sports.
“The new media”
An increasing number of young people spend con-
siderable time in front of computers and mobile phones.
They do it because these are strong social medias and
their social life plays a big role when children grow older.
Furthermore there is a fast response rate on the me-
dia – they are interactive in a way that television never
was. Some say that cyber space is the last space where
children and young people can be free of parental and
adult interference. However, the parents and teachers
know where the young people are when they are seated
in front of the screen.
Furthermore, as com-
puters are said to be
the future, parents
and teachers can
comfort themselves
that the children are learning whilst
playing. In fact the digital media has one
major failing, the users tend to be seated
and there is little or no contact between the
users.
Restricted mobility
People say that the youth of today are disengaged and
do not participate and they have no respect for the public
domain and of the common values. However, quite often
the public sphere offers no space for children and youth
to be heard and seen. In some places it is not accepted
that young people can move round the city freely. If the
youth gather in big groups, or if they become physically
active in the spaces allowed to them, they are discour-
aged from this behaviour. Despite the fact that many
European cities have a growing population of young
citizens, city planning and the general attitude towards
young people is not favourable towards them. Only a few
places are dedicated to the outdoor life of the 10-15-
year-olds. Developmentally, children in or on their way to
puberty have a growing need to be with their peers. The
young Danish teenagers asked by Capacent Epinion for
the KOMPAN Survey expressed their desire to be with
their friends outdoors, but the majority did say that there
are not many places where this is possible.
Understanding the world of YoUng PeoPle“…in the teen advisory boards interviewed by capacent epinion for Kompan the young people express that they want outdoor places where they do not disturb the neighbours.”
http://teenagers.kompan.com
� �
KomPan PlaY institUte
bacKgroUnd
❑ YOuNG PEOPlE ArE CONSuMErS AND ArE uSED TO CHOOSING. NOrTH AMErICAN 8-14-YEAr-OlDS wErE
ESTIMATED TO HAvE 56 BIO DOllArS AMONGST THEM FOr CONSuME IN 2006!
❑ IN FAMIlIES wITH CHIlDrEN AGED 8-14 YEArS, CHIlDrEN OFTEN HAvE THEIr OwN DISPOSABlE
INCOME AND HAvE A SAY IN PurCHASES wITHIN THE HOuSEHOlD, EvEN BuYING A CAr
❑ MOrE THAN 50% OF EurOPEAN TEENAGErS ArE NOT PHYSICAllY ACTIvE AS IN THE rECOMMENDED
wOrlD HEAlTH OrGANISATION’S 60 MINuTES PEr DAY
❑ ON AvErAGE 25% OF THE EurOPEAN CHIlDrEN AND YOuTH ArE OvErwEIGHT Or OBESE
Sources:Brandchild, Martin lindström, Millward Brown 2003.Study on young people’s lifestyles and sedentariness and the role of sport in the context of education and as a means of restoring the balance, Brettschneider and Naul, Paderborn and Duisburg-Essen, 2004.
6 groUnd PrinciPlesbased on the input from young people , playground and youth professionals across europe, Kompan has defined 6 principles for successful outdoor places for young people, the Kompan ground. To view an example, please open the following page.
http://teenagers.kompan.com
�
KomPan PlaY institUte Knowledge Knowledge
the concept of a KomPan groUnd 1 In the survey for outdoor acti-vity, made by Capacent Epinion for KOMPAN, 63% answered that they liked swings, especially the girls (86% of the girls preferred swings).
3 Create a youthful atmosphere by adding a visually attractive landmark.
The top scores for boys and girls in Capacent Epinion’s survey were agility tracks (65%) and climbing (48%). Especially the girls were keen on the agility tracks. This corner of the play-ground provides opportunities for both girls and boys.
2 The wall with different levels provide a great space to hang out, balance, stand or sit and watch. This is a prefe-rence for a number of the participants in the focus groups interviewed by Capacent Epinion for KOMPAN.
12
3
4
KomPan PlaY institUte http://teenagers.kompan.com
5 Social activity is important and especially the girls like to sit and watch. In the focus group interviews made by Capacent Epinion forKOMPAN the girls expressed that they liked trees and nature in their hangouts. The trees furthermore provide a shelter for uv radiation.
6 Ballgames are attractive to most boys. In this solution it is close to the seating are so that interaction between these spheres is created.
7 48% of the young participants in the Capacent Epinions survey expressed that they liked climbing equipment. 37% of the girls fur-thermore expressed that they liked spinning activities. This corner of the KOMPAN GrOuND provides an opportunity especially for the girls to sit, watch and be physically active at the same time.
7
56
6 principles for a succesful ground:
Include The useRs
❑ Involve the user group – this creates a sense of
shared responsibility, ownership and constructive
interplay
❑ Ask: what would you like to do? (Not: what equip-
ment would you like to have?)
❑ Involve neighbours and the local community
❑ Involve social services, schools and police (SSP) in
problem areas
InvesT In The RIghT locaTIon
❑ To ensure success, identify the right location: Young
people want to see and be seen. But they do not
want to disturb anyone or be disturbed
❑ Also involve neighbours and the local community
❑ Young people prefer places within cycling
distance of where they live
RememBeR socIal acTIvITy
❑ remember the social element: somewhere to sit;
cosy corners
❑ remember the girls: they often prefer to sit in twos
or in small groups
❑ Covered areas provide shelter and shade
RememBeR physIcal acTIvITy
❑ Provide a variety of activities
❑ remember the girls: ball games,
skateboarding and the “sweaty” activities are
mostly for the boys; girls are more interested
in swings and spinning activities
cReaTe a secuRe aTmospheRe
❑ Keep the place clean and well maintained – this Keep the place clean and well maintained – this
gives a sense of security
❑ Consider lighting for the place – light creates a sense Consider lighting for the place – light creates a sense
of security
❑ Consider whether there should be a supervisor� Consider whether there should be a supervisor�
playworker linked to the place
cReaTe a youThful aTmospheRe
❑ use elements that signify youth
❑ Create a visually attractive landmark
is there a Place for Us?
http://teenagers.kompan.com
young teenagers today are not nearly active enough. This results not only in physical problems such as overweight and obesity and lack of fitness. When young teenagers are not active enough, this also has a negative impact on their ability to concentrate and, at worst, can result in learning difficulties.
based on our knowledge, we have developed a new concept for succesful outdoor places for young teenagers. it is called Kompan ground.read more at http:/teenagers.kompan.com or send an email to xxxxxxx
KomPan PlaY institUte
http://teenagers.kompan.com
stoP teenage vandalism!
KomPan PlaY institUte
When children reach puberty there are few ageappropriate outdoor places for playful activity for them. often, young teenagers have a bad image and the public sphere offers no space for them to be seen or heard. They are mainly limited to sportsfields or young children’s playgrounds.
based on our knowledge, we have developed anew concept for succesful outdoor places for young teenagers. it is called Kompan ground.read more at http:/teenagers.kompan.comor send an email to xxxxxxx
This publicaTion is abouT providing for
young people ouTdoors, physically and
socially. included in The publicaTion is
a series of documenTed soluTions for
ouTdoor acTiviTy for young people ThaT
is The resulT of many years of exTensive
research.
http://teenagers.kompan.com
nowhere to go Inclusion and ownership
For young people the outdoors is a place of freedom: at
home parents are hovering, in the sports clubs curricu-
lums must be followed. Outdoors they can meet other
young people, maybe even new young people. But they
need places to go.
Numerous surveys do show that when young people are
included in the planning of outdoor activity places, the
vandalism in the area declines. It can often be a pro-
blem to find a place to ‘hang out’ as for fear of disturbing
neighbours, especially at night. But in the focus groups
interviewed by Capacent Epinion the young people
expressed that they wanted outdoor places where they
did not disturb the neighbours – they do not want to be
a nuisance.
Good spaces for physical activity can be used for much
more than just physical activity. They can give ownership
to the neighbourhood or maybe even the town that the
young people live in. They can give the youth a reason,
or excuse, for going outdoors, being active and meeting
others. These outdoor spaces could be strong signals
to the young people that they are welcome in the neigh-
bourhood.
Being young today
The 10-15-year-olds of today are conscious consumers
and world citizens. They
have grown up with the
communication of the
digital medias and in many
cases have been raised in families in which
they have been asked their opinion on every-
thing from ‘whats for supper to the destination
of the next family holiday!’. It is referred to as the
negotiating or democratic family.
In public life there are
different scenarios for
the young teenager.
Their influence and
inclusion could be
better – in fact it is
hard to find out where to go if you want to be listened
to. At school, the teachers rule and the rules have not
changed despite the demands and attitudes of today’s
children. In leisure time there a few offerings to the
youth, apart from organised sports.
“The new media”
An increasing number of young people spend con-
siderable time in front of computers and mobile phones.
They do it because these are strong social medias and
their social life plays a big role when children grow older.
Furthermore there is a fast response rate on the me-
dia – they are interactive in a way that television never
was. Some say that cyber space is the last space where
children and young people can be free of parental and
adult interference. However, the parents and teachers
know where the young people are when they are seated
in front of the screen.
Furthermore, as com-
puters are said to be
the future, parents
and teachers can
comfort themselves
that the children are learning whilst
playing. In fact the digital media has one
major failing, the users tend to be seated
and there is little or no contact between the
users.
Restricted mobility
People say that the youth of today are disengaged and
do not participate and they have no respect for the public
domain and of the common values. However, quite often
the public sphere offers no space for children and youth
to be heard and seen. In some places it is not accepted
that young people can move round the city freely. If the
youth gather in big groups, or if they become physically
active in the spaces allowed to them, they are discour-
aged from this behaviour. Despite the fact that many
European cities have a growing population of young
citizens, city planning and the general attitude towards
young people is not favourable towards them. Only a few
places are dedicated to the outdoor life of the 10-15-
year-olds. Developmentally, children in or on their way to
puberty have a growing need to be with their peers. The
young Danish teenagers asked by Capacent Epinion for
the KOMPAN Survey expressed their desire to be with
their friends outdoors, but the majority did say that there
are not many places where this is possible.
Understanding the world of YoUng PeoPle“…in the teen advisory boards interviewed by capacent epinion for Kompan the young people express that they want outdoor places where they do not disturb the neighbours.”
http://teenagers.kompan.com
� �
KomPan PlaY institUte
bacKgroUnd
❑ YOuNG PEOPlE ArE CONSuMErS AND ArE uSED TO CHOOSING. NOrTH AMErICAN 8-14-YEAr-OlDS wErE
ESTIMATED TO HAvE 56 BIO DOllArS AMONGST THEM FOr CONSuME IN 2006!
❑ IN FAMIlIES wITH CHIlDrEN AGED 8-14 YEArS, CHIlDrEN OFTEN HAvE THEIr OwN DISPOSABlE
INCOME AND HAvE A SAY IN PurCHASES wITHIN THE HOuSEHOlD, EvEN BuYING A CAr
❑ MOrE THAN 50% OF EurOPEAN TEENAGErS ArE NOT PHYSICAllY ACTIvE AS IN THE rECOMMENDED
wOrlD HEAlTH OrGANISATION’S 60 MINuTES PEr DAY
❑ ON AvErAGE 25% OF THE EurOPEAN CHIlDrEN AND YOuTH ArE OvErwEIGHT Or OBESE
Sources:Brandchild, Martin lindström, Millward Brown 2003.Study on young people’s lifestyles and sedentariness and the role of sport in the context of education and as a means of restoring the balance, Brettschneider and Naul, Paderborn and Duisburg-Essen, 2004.
6 groUnd PrinciPlesbased on the input from young people , playground and youth professionals across europe, Kompan has defined 6 principles for successful outdoor places for young people, the Kompan ground. To view an example, please open the following page.
http://teenagers.kompan.com
�
KomPan PlaY institUte Knowledge Knowledge
the concept of a KomPan groUnd 1 In the survey for outdoor acti-vity, made by Capacent Epinion for KOMPAN, 63% answered that they liked swings, especially the girls (86% of the girls preferred swings).
3 Create a youthful atmosphere by adding a visually attractive landmark.
The top scores for boys and girls in Capacent Epinion’s survey were agility tracks (65%) and climbing (48%). Especially the girls were keen on the agility tracks. This corner of the play-ground provides opportunities for both girls and boys.
2 The wall with different levels provide a great space to hang out, balance, stand or sit and watch. This is a prefe-rence for a number of the participants in the focus groups interviewed by Capacent Epinion for KOMPAN.
12
3
4
KomPan PlaY institUte http://teenagers.kompan.com
5 Social activity is important and especially the girls like to sit and watch. In the focus group interviews made by Capacent Epinion forKOMPAN the girls expressed that they liked trees and nature in their hangouts. The trees furthermore provide a shelter for uv radiation.
6 Ballgames are attractive to most boys. In this solution it is close to the seating are so that interaction between these spheres is created.
7 48% of the young participants in the Capacent Epinions survey expressed that they liked climbing equipment. 37% of the girls fur-thermore expressed that they liked spinning activities. This corner of the KOMPAN GrOuND provides an opportunity especially for the girls to sit, watch and be physically active at the same time.
7
56
6 principles for a succesful ground:
Include The useRs
❑ Involve the user group – this creates a sense of
shared responsibility, ownership and constructive
interplay
❑ Ask: what would you like to do? (Not: what equip-
ment would you like to have?)
❑ Involve neighbours and the local community
❑ Involve social services, schools and police (SSP) in
problem areas
InvesT In The RIghT locaTIon
❑ To ensure success, identify the right location: Young
people want to see and be seen. But they do not
want to disturb anyone or be disturbed
❑ Also involve neighbours and the local community
❑ Young people prefer places within cycling
distance of where they live
RememBeR socIal acTIvITy
❑ remember the social element: somewhere to sit;
cosy corners
❑ remember the girls: they often prefer to sit in twos
or in small groups
❑ Covered areas provide shelter and shade
RememBeR physIcal acTIvITy
❑ Provide a variety of activities
❑ remember the girls: ball games,
skateboarding and the “sweaty” activities are
mostly for the boys; girls are more interested
in swings and spinning activities
cReaTe a secuRe aTmospheRe
❑ Keep the place clean and well maintained – this Keep the place clean and well maintained – this
gives a sense of security
❑ Consider lighting for the place – light creates a sense Consider lighting for the place – light creates a sense
of security
❑ Consider whether there should be a supervisor� Consider whether there should be a supervisor�
playworker linked to the place
cReaTe a youThful aTmospheRe
❑ use elements that signify youth
❑ Create a visually attractive landmark
is there a Place for Us?
http://teenagers.kompan.com
young teenagers today are not nearly active enough. This results not only in physical problems such as overweight and obesity and lack of fitness. When young teenagers are not active enough, this also has a negative impact on their ability to concentrate and, at worst, can result in learning difficulties.
based on our knowledge, we have developed a new concept for succesful outdoor places for young teenagers. it is called Kompan ground.read more at http:/teenagers.kompan.com or send an email to xxxxxxx
KomPan PlaY institUte
http://teenagers.kompan.com
stoP teenage vandalism!
KomPan PlaY institUte
When children reach puberty there are few ageappropriate outdoor places for playful activity for them. often, young teenagers have a bad image and the public sphere offers no space for them to be seen or heard. They are mainly limited to sportsfields or young children’s playgrounds.
based on our knowledge, we have developed anew concept for succesful outdoor places for young teenagers. it is called Kompan ground.read more at http:/teenagers.kompan.comor send an email to xxxxxxx
»brochure
»web
»annonce
This publicaTion is abouT providing for
young people ouTdoors, physically and
socially. included in The publicaTion is
a series of documenTed soluTions for
ouTdoor acTiviTy for young people ThaT
is The resulT of many years of exTensive
research.
http://teenagers.kompan.com
nowhere to go Inclusion and ownership
For young people the outdoors is a place of freedom: at
home parents are hovering, in the sports clubs curricu-
lums must be followed. Outdoors they can meet other
young people, maybe even new young people. But they
need places to go.
Numerous surveys do show that when young people are
included in the planning of outdoor activity places, the
vandalism in the area declines. It can often be a pro-
blem to find a place to ‘hang out’ as for fear of disturbing
neighbours, especially at night. But in the focus groups
interviewed by Capacent Epinion the young people
expressed that they wanted outdoor places where they
did not disturb the neighbours – they do not want to be
a nuisance.
Good spaces for physical activity can be used for much
more than just physical activity. They can give ownership
to the neighbourhood or maybe even the town that the
young people live in. They can give the youth a reason,
or excuse, for going outdoors, being active and meeting
others. These outdoor spaces could be strong signals
to the young people that they are welcome in the neigh-
bourhood.
Being young today
The 10-15-year-olds of today are conscious consumers
and world citizens. They
have grown up with the
communication of the
digital medias and in many
cases have been raised in families in which
they have been asked their opinion on every-
thing from ‘whats for supper to the destination
of the next family holiday!’. It is referred to as the
negotiating or democratic family.
In public life there are
different scenarios for
the young teenager.
Their influence and
inclusion could be
better – in fact it is
hard to find out where to go if you want to be listened
to. At school, the teachers rule and the rules have not
changed despite the demands and attitudes of today’s
children. In leisure time there a few offerings to the
youth, apart from organised sports.
“The new media”
An increasing number of young people spend con-
siderable time in front of computers and mobile phones.
They do it because these are strong social medias and
their social life plays a big role when children grow older.
Furthermore there is a fast response rate on the me-
dia – they are interactive in a way that television never
was. Some say that cyber space is the last space where
children and young people can be free of parental and
adult interference. However, the parents and teachers
know where the young people are when they are seated
in front of the screen.
Furthermore, as com-
puters are said to be
the future, parents
and teachers can
comfort themselves
that the children are learning whilst
playing. In fact the digital media has one
major failing, the users tend to be seated
and there is little or no contact between the
users.
Restricted mobility
People say that the youth of today are disengaged and
do not participate and they have no respect for the public
domain and of the common values. However, quite often
the public sphere offers no space for children and youth
to be heard and seen. In some places it is not accepted
that young people can move round the city freely. If the
youth gather in big groups, or if they become physically
active in the spaces allowed to them, they are discour-
aged from this behaviour. Despite the fact that many
European cities have a growing population of young
citizens, city planning and the general attitude towards
young people is not favourable towards them. Only a few
places are dedicated to the outdoor life of the 10-15-
year-olds. Developmentally, children in or on their way to
puberty have a growing need to be with their peers. The
young Danish teenagers asked by Capacent Epinion for
the KOMPAN Survey expressed their desire to be with
their friends outdoors, but the majority did say that there
are not many places where this is possible.
Understanding the world of YoUng PeoPle“…in the teen advisory boards interviewed by capacent epinion for Kompan the young people express that they want outdoor places where they do not disturb the neighbours.”
http://teenagers.kompan.com
� �
KomPan PlaY institUte
bacKgroUnd
❑ YOuNG PEOPlE ArE CONSuMErS AND ArE uSED TO CHOOSING. NOrTH AMErICAN 8-14-YEAr-OlDS wErE
ESTIMATED TO HAvE 56 BIO DOllArS AMONGST THEM FOr CONSuME IN 2006!
❑ IN FAMIlIES wITH CHIlDrEN AGED 8-14 YEArS, CHIlDrEN OFTEN HAvE THEIr OwN DISPOSABlE
INCOME AND HAvE A SAY IN PurCHASES wITHIN THE HOuSEHOlD, EvEN BuYING A CAr
❑ MOrE THAN 50% OF EurOPEAN TEENAGErS ArE NOT PHYSICAllY ACTIvE AS IN THE rECOMMENDED
wOrlD HEAlTH OrGANISATION’S 60 MINuTES PEr DAY
❑ ON AvErAGE 25% OF THE EurOPEAN CHIlDrEN AND YOuTH ArE OvErwEIGHT Or OBESE
Sources:Brandchild, Martin lindström, Millward Brown 2003.Study on young people’s lifestyles and sedentariness and the role of sport in the context of education and as a means of restoring the balance, Brettschneider and Naul, Paderborn and Duisburg-Essen, 2004.
6 groUnd PrinciPlesbased on the input from young people , playground and youth professionals across europe, Kompan has defined 6 principles for successful outdoor places for young people, the Kompan ground. To view an example, please open the following page.
http://teenagers.kompan.com
�
KomPan PlaY institUte Knowledge Knowledge
the concept of a KomPan groUnd 1 In the survey for outdoor acti-vity, made by Capacent Epinion for KOMPAN, 63% answered that they liked swings, especially the girls (86% of the girls preferred swings).
3 Create a youthful atmosphere by adding a visually attractive landmark.
The top scores for boys and girls in Capacent Epinion’s survey were agility tracks (65%) and climbing (48%). Especially the girls were keen on the agility tracks. This corner of the play-ground provides opportunities for both girls and boys.
2 The wall with different levels provide a great space to hang out, balance, stand or sit and watch. This is a prefe-rence for a number of the participants in the focus groups interviewed by Capacent Epinion for KOMPAN.
12
3
4
KomPan PlaY institUte http://teenagers.kompan.com
5 Social activity is important and especially the girls like to sit and watch. In the focus group interviews made by Capacent Epinion forKOMPAN the girls expressed that they liked trees and nature in their hangouts. The trees furthermore provide a shelter for uv radiation.
6 Ballgames are attractive to most boys. In this solution it is close to the seating are so that interaction between these spheres is created.
7 48% of the young participants in the Capacent Epinions survey expressed that they liked climbing equipment. 37% of the girls fur-thermore expressed that they liked spinning activities. This corner of the KOMPAN GrOuND provides an opportunity especially for the girls to sit, watch and be physically active at the same time.
7
56
6 principles for a succesful ground:
Include The useRs
❑ Involve the user group – this creates a sense of
shared responsibility, ownership and constructive
interplay
❑ Ask: what would you like to do? (Not: what equip-
ment would you like to have?)
❑ Involve neighbours and the local community
❑ Involve social services, schools and police (SSP) in
problem areas
InvesT In The RIghT locaTIon
❑ To ensure success, identify the right location: Young
people want to see and be seen. But they do not
want to disturb anyone or be disturbed
❑ Also involve neighbours and the local community
❑ Young people prefer places within cycling
distance of where they live
RememBeR socIal acTIvITy
❑ remember the social element: somewhere to sit;
cosy corners
❑ remember the girls: they often prefer to sit in twos
or in small groups
❑ Covered areas provide shelter and shade
RememBeR physIcal acTIvITy
❑ Provide a variety of activities
❑ remember the girls: ball games,
skateboarding and the “sweaty” activities are
mostly for the boys; girls are more interested
in swings and spinning activities
cReaTe a secuRe aTmospheRe
❑ Keep the place clean and well maintained – this Keep the place clean and well maintained – this
gives a sense of security
❑ Consider lighting for the place – light creates a sense Consider lighting for the place – light creates a sense
of security
❑ Consider whether there should be a supervisor� Consider whether there should be a supervisor�
playworker linked to the place
cReaTe a youThful aTmospheRe
❑ use elements that signify youth
❑ Create a visually attractive landmark
is there a Place for Us?
http://teenagers.kompan.com
young teenagers today are not nearly active enough. This results not only in physical problems such as overweight and obesity and lack of fitness. When young teenagers are not active enough, this also has a negative impact on their ability to concentrate and, at worst, can result in learning difficulties.
based on our knowledge, we have developed a new concept for succesful outdoor places for young teenagers. it is called Kompan ground.read more at http:/teenagers.kompan.com or send an email to xxxxxxx
KomPan PlaY institUte
http://teenagers.kompan.com
stoP teenage vandalism!
KomPan PlaY institUte
When children reach puberty there are few ageappropriate outdoor places for playful activity for them. often, young teenagers have a bad image and the public sphere offers no space for them to be seen or heard. They are mainly limited to sportsfields or young children’s playgrounds.
based on our knowledge, we have developed anew concept for succesful outdoor places for young teenagers. it is called Kompan ground.read more at http:/teenagers.kompan.comor send an email to xxxxxxx
Business to Business
Vingsted
Vingsted er et 4-stjernet kursus- og konferencecenter med tilhørende hotelfaciliteter. Endvidere stor restaurant,
samt store indendørs- og udendørs sportsfaciliteter med naturskøn beliggenhed.
Opgave: Udarbejdelse af ny grafisk identitet i form af logo, brevlinje, web, annoncer, løsblade, profilbrochure
samt diverse foldere. Desuden PR, samt on-line nyhedsbreve.
Målgruppe: Primært virksomheder der har brug for en totalleverandør i fbm. kurser eller konferencer.
»logo
»web
»profIl brochure
»festbrochure
Business to Business
VestConsult A/S
VestConsult er et konsulenthus, der yder professionel IT-rådgivning og ekspertbistand til udvikling
af software samt design og installation af servere.
Opgave: Design af web, magasin og brochurerr for forskellige softwaresystemer.
Målgruppe: Både professionelle IT ansvarlige og brugere som f.eks. revisorer, advokater, kommuner mv.
»magasIn
»foldere
Business to Business
Kokken & Co
Kokken & Co er et selskab under Kokken & Jomfruen, der leverer forskellige frokostordninger til alle typer af virksomheder.
Opgaven: Udarbejdelse af ny grafisk identitet i form af logo, brevlinje, web, samt folder.
Målgruppe: Virksomheder med behov for frokostordninger.
»brevlInje
»menukort
Business to Consumer
Credin Bageripartner A/S
Credin bageripartner er totalleverandør til det danske bagerimarked.
Opgave: Vi har foretaget udvikling og produktion af alle forbrugerrettede medier
- bl.a. kampagneaviser, produktkampagner, butiksmateriale, messemateriale samt konceptuel sparring.
Mågruppe: Forbrugere - gennem selvstændige bagermestre somt instore bagerier.
»poster
»subbrands
»løsblad
»folder
Danske Slagtermestres Landsforening
Opgave: Vi har udviklet og produceret foreningens forbrugerrettede materialer
som f.eks. 3-fløjede foldere, prisskilte, plakater og bannere til de lokale Mesterslagterbutikker.
Målgruppe: Forbrugere
Business to Consumer
»prIsskIlte
folder»
»banner
Rynkeby Food Service
Rynkeby Food Service producerer et bredt sortiment af både juice-, saft-, grød- og marmeladeprodukter i høj kvalitet.
Opgave: Udvikling af forskellige annoncer
Målgruppe: Food service grossister, kantiner m.v.
Business to Consumer
»annoncer
»backlIt
Business to Consumer
Tulip Foods
Vi har udviklet forskellige In-store kampagner for Tulip Foods.
Opgave: Kampagne for Gøl grillpølser baseret på en kombination af TV, butik og web som medier.
Herunder en konkurrence der løb over 14 uger.
Målgruppe: Forbrugere
»skIlt
»web
poster»
Tulip Foods
Opgave: I forbindelse med lancering af en ny serie af fedtfattige Tulip pålægsprodukter, har vi udarbejdet
en komplet kampagne med en række in-store og trade marketing materialer.
Målgruppe: Forbrugere af traditionelt dansk pålæg.
Business to Consumer
»hængeskIlt
»dIsplyskIlte
»banner
»opskrIfter
Danpo
Danpo er et af Danmarks største kyllingeslagterier. Kyllinger af høj kvalitet
forarbejdes i mange varianter. Lige fra fersk kød til frosne convenienceprodukter.
Opgave: Vi har udviklet taktisk kommunikation, som f.eks. produktbrochurer, annoncer
og messematerialer målrettet BtB markedet, samt emballager til BtC.
Business to Consumer
»banner
»annoncer
Business to Consumer
Heta Brændeovne
HETA Brændeovne producerer og sælger pejse- og brændeovne med eksport til de fleste europæiske lande.
Opgave: Udvikling af markedsføringskoncept til introduktionen af deres produktnyhed, en træpille ovn til det danske marked.
Vi har udviklet kommunikationsplatformen og eksekveringen af kampagnen der bl.a. omfatter, brochurer, annoncer,
posters, bannere, PR etc.
Målgruppe: Forbrugerne gennem det etablerede forhandlernetværk.
»folder
»vIdeo
greenfire®
®greenfire
greenfire
banner»
»poster
Winther Cykler
Kendt dansk mærkevareproducent af både børne- og voksencykler.
Opgave: Vi har leveret strategisk sparring og udvikling af ny design-profil, der understreger Winther s position som en innovativ
virksomhed, der udvikler og fremstiller cykler og tilbehør af høj kvalitet.
Målgruppe: Primært unge og voksne forbrugere, samt beslutningstagere på institutionsmarkedet. Sekundært forhandlere.
Business to Consumer
»katalog
75th Anniversary Special
1932
2007
75 Years of Learning by Moving
»poster
Business to Consumer
Østjysk Bank
Østjydsk Bank består af 11 filialer beliggende primært i Østjylland med en stærk lokal forankring.
Opgave 1: Udarbejdelse af markedsføringskoncept ifbm. åbning af ny filial, herunder direct mailinvitation, annonce,
konkurrence, samt posters.
Opgave 2: Udarbejdelse af direct mail folder ”Åben Bank” med fokus på ét bestemt geografisk område.
Målgruppe: Forbrugere i lokalområdet.
CaféstemningInvitationtil
Café˘ Gourmet med TomTom Thomsen blev udlært fra Munkebjerg Hotel i 1997 og aftjente herefter
sin værnepligt på Kongeskibet Dannebrog. Derefter vendte han tilbage til
Munkebjerg Hotel i Tree Top Restauranten. Her fik han mulighed for,
at komme på en inspirationstur til Singapore og efter få måneder hjemme
i Vejle var der ingen tvivl om, at det store udland skulle prøves.
Første stop blev så Singapore, hvor han arbejdede for restaurantkæden Les Amis.
Her blev han eksponeret for asiatisk kultur og kogekunst, der for alvor gav ham
lyst til at opleve flere kulturer inden for gastronomien.
Tom har arbejdet i Japan, USA, Mellemøsten, Asien og Frankrig. Sidste stop var
London, hvorfra han vendte tilbage til Danmark. I efteråret 2006 blev han gift
ind i hotelfamilien på Hotel Hedegaarden.
Tom er Executive Chef og food stylist, der tror på balance
og harmoni i smagssammensætning. En stor del af hans
hjerte banker for det traditionelle franske køkken.
Tom er kendt ude i verden i kategorien:
French with an Asian twist, og han nyder stor
anerkendelse og er prisbelønnet (award-winning)
for sine innovative tiltag ud i gastronomiens verden.
Kom, se og smag Toms lækkerier i Vejles lokalbank d. 20. august.
“Græsset er grønt og vådt.
Bierne har det godt.
Lungerne frådser i luft.
Åh, hvilken snerleduft!
Glæden er ikke det værste man har
og om lidt er kaffen klar”
Østjydsk Bank
Havnegade 22A, 7100 Vejle
Tel. 9668 4300, Fax 9668 4301
[email protected], www.oeb.dk
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Business to Consumer
Pengeinstitutternes Udviklingssamarbejde (PU) er lokale pengeinstitutters samarbejde om udvikling af stærke
og effektive redskaber i markedsføringen.
Opgave: Udvikling af en fælles pensionskampagne for PU medlemmerne med udgangspunkt i efterlønsreformen/skattefri
udbetaling af efterlønsbidrag. Udarbejdelse af handout, løsblad og annoncer.
Målgruppe: De lokale pengeinstitutters eksisterende kunder og evt. nye kunder.
»handout
»løsblad
»annonce
Business to Consumer
Aktiv FamilieFerie
Aktiv Familieferie er et nyt feriekoncept, der kombinerer unikke natur- og friluftsoplevelser med sjove udfordringer for hele familien.
Opgave: Vi har stået for opgaverne med at udvikle website, katalog, posters og postkort, samt PR.
Målgruppe: Typisk børnefamilier med børn i alderen 6-12 år, der kan lide en aktiv ferieform.
»poster
»brochure
»web
Business to Consumer
...inspiration til dine smagsløg
Den bedste festsmag
SelskabsKokken
Selskabskokken, som er et selskab under Kokken & Jomfruen, er leverandør af kvalitetsmad til livets fester.
Opgaven: Redefinering af det grafiske udtryk i form at brochure og annoncer.
Målgruppe: forbrugere der ønsker mad, som kvalitets- og prismæssigt ligger i den bedre ende.
»logodesIgn
…udgangspunktet for en vellykket festSelskabskokken er din leverandør afkvalitetsmad til livets fødselsdage, barnedåb, konfi rmation eller andre festlige begivenheder.
Bag Selskabskokken står et team af profes-sionelle folk med mange års erfaring ibranchen.
Vi leverer festmad tilberedt af friske, kvalitets-råvarer, så du og dine gæster får den bedste smagsoplevelse.
Vores menuer har altid udgangspunkt i tidens madtrends, og vi udvikler hele tiden nye ogspændende retter.
Fødevaresikkerhed og køkkenhygiejne erligeledes en væsentlig del af vores højekvalitetskrav. Vi har derfor nogle klare retnings-linjer for, hvordan vi behandler råvarerne,og hvordan vi sørger for god hygiejne.
Forret Gravad laks med dildsauce.
Hertil rustikt kuvertbrød
Pestobagt fi skefi let på spinat- og tomatbund. Hertil rustikt kuvertbrød
Melon med lufttørret skinke.Hertil rustikt kuvertbrød
Buffet Honningglaseret skinke
Hvidløgsmarineret oksefi let
Barbeque kyllingeoverlår
Grøn salatsymfoni med iceberg, gulerod, friske peberfrugter, små babyblade, mini tomater og ristede brødcroutons
Krydret kartoffelsalat med kirsebærpeber
Pastasalat vendt i basilikumspesto og friske tomater
Flødegratinerede kartofl er med friske porrer og små tern af bacon
Dessert Bagt tærte af chokoladetrøffel med kugler
af is og skovbærpuré
Mandeltærte med cremefraiche og jordbærpuré
Firkantet vaniljeislagkage med jordbærrippel og chokoladestykker
25,-
85,-
25,-
Kuvertpris for hele denne buffet
Kuvertpris pr. dessert
Kuvertpris pr. forret
5
Nyd øjeblikket…
Du kan selv vælge at sammensætte din menu, og få alt det, du bedst kan lide.Klik ind på www.selskabskokken.dk
“ En god leveregel er at spise under evne til hverdag, efter evne i weekenden og over evne til fest.
”
Det er vigtigt at kunne nyde festen oggæsterne. Har du allerede bestemt dig for at spare tid og undgå besværet med indkøb og tilberedning, så lad os sørge for maden.
Lad dig inspirere og friste af vores mange forskellige menuer.
3
25,-
Forret Gravad laks med rørt dildsauce.
Hertil rustikt kuvertbrød
Laksecarpaccio på tallerken medcitronolie. Hertil rustikt kuvertbrød
Hvid fi skefi let med rejer og dressing.Hertil rustikt kuvertbrød
Melon med lufttørret serranoskinke.Hertil rustikt kuvertbrød
Pestomarineret kyllingebryst på tomat-bund med frisk parmesan. Hertil rustikt kuvertbrød
Pestobagt fi skefi let på spinat- og tomat-bund. Hertil rustikt kuvertbrød
Varmrøget laksefi let med råmarineretfennikel og dressing. Hertil rustikt kuvert-brød (*)
Oksecarpaccio med olivenolie ogparmesan. Hertil rustikt kuvertbrød (*)
Rejecocktail ”Retro” i glas med citron, tomat, asparges og dressing.Hertil rustikt kuvertbrød (*)
SelskabsmenuerSammensæt selv din selskabs menu med minimum 2 retter fra allevores forretter, hovedretter, desserter og natmad.
4 retter 129,-3 retter 109,-2 retter 89,-Specialpris
Specialpris
Specialpris
Kuvertpris pr. forret (*) Tillæg på 10,-
(*) Tillæg på 10,- | (**) Tillæg på 20,-
»menukort
Government to Citizen
»poster
Skive kommune
I samarbejde med Skive Kommune og 7 lokale teknologitunge virksomheder, har CrossMind gennemført en kampagne for at
motivere unge nyuddannede ingeniører til at søge job hos en Skive virksomhed – og til efterfølgende at flytte til kommunen.
Projektet foregik I tæt samarbejde mellem CrossMind, Skive Kommune og universiteter i Ålborg, Århus og Herning.
Målgruppe: E-, IT-, produktions- og maskiningeniører der enten var nyuddannede eller ved afslutningen af uddannelsen.
»web