March 25 - 27, 2010www.techshow.com

Crossing the Digital Divide: emarketing to clients and

prospectsPresenter

Carolyn Elefant

Marketing/Social media trackMarch 25, 2010 2:30-3:30

March 25 - 27, 2010www.techshow.com

6 Inexpensive, High Tech Ways to Market Your Practice

E-mail Marketing

Podcasting

Videocasting

Blogging

Webinars

e-Books and Vooks

E-BooksWhat?•An electronic pamphlet, usually 8-25 pages, on a discrete legal topicWhy?•Educate clients•Call to action and permission marketing•SEO if posted on archive sitesWhere?•Download via website & autoresponder•Post on JD Supra, DocStoc & other archiving sitesHow?•aggregate blog posts in PDF file•compile client FAQs

Blogging

What?•A frequently updated website.Why?•educate clients•SEO•engage in discourse w/other lawyers•keep abreast of practice developments

BloggingWhere?

Blogging

How to Start:

•Select a service (start free/cheap and upgrade)•Choose a name (cutesy v. SEO)•choose a topic (discrete and niche are best)•commit to regularity - 3-4 times a week starting out

Webinars

What?  •Seminar online

Why?•MOST effective method to attract & retain clients•educate new clients•reinforce ties to existing clients•repurpose content for website or even sale (extra revenue stream)•Looks impressive, but very inexpensive

Webinars

WHERE?

Webinars

How?•choose platform•choose topic•choose date •Set up registration (Google forms, Aweber, ejunkie)•promote webinar via social media, email lists and conventional tools •deliver and record webinar•redistribute webinar via YouTube, website