Crossbow Group has a proven ability to plan and developsuccessful programs:

➢ For traditional direct marketers — Crossbow Group’s work reflects a solid grounding in the disciplines ofdirect, brand and digital marketing.

➢ For brand marketers who have made targeting and developing relationships with specific customers a primary goal — Crossbow Group leverages the power of your brand. We use it to elicit a specific response from prospects, and maintain that approach through the entire relationship.

➢ For marketers who know that the right partner can generate more sales immediately while building yourbrand over time — Crossbow Group combines its understanding of and respect for the brand with thestrategies and metrics of targeted marketing.

Maximize Marketing Investment

➢ On strategy

➢ Senior level management involvement

➢ Top creative talent

➢ Superior value

➢ Rapid turnaround

136 Main StreetWestport, CT 06880203.222.2244203.226.7838 faxwww.crossbowgroup.com

Join us on:

Contact: Jay Bower, President

A Strategic Direct MarketingServices Firm built on the philosophy that effective marketing solutions must be grounded in thorough and objective analysis

Take a Disciplined Approach to Each Challenge…

➢ Critically assess the assignment and set appropriate goals

➢ Encompass one or all marketing tools

➢ Evaluate results and recommend next steps

over please >>

direct thinking

Developi ng and implementing high impact

creative strategies and tactics that measurably

increase the efficiency of customer acquisition

and growth efforts

S

trat

egic

Ser

vices

Integrated Comm

unications

Integrated Direct and Digital Marketing Servic

es

Competitive Analysis

Brand Identity

Positioning

AppDevelopment

Analytics

Messaging

Marketing Planning

Database Design & Management

Lead Generation

Pay Per ClickAnalyses and Management

Loyalty/Continuity Programs Winback Programs

Social Media

Partnership/AffinityMarketing

Direct ResponseAdvertising & Promotion

Event Marketing

MobileMarketing

Sales Tools& Presentations

Search EngineOptimization

Print Collateral

Web Design & ContentDevelopment

A

38%36%

300%

TESTIMONIALS

“What do I look for in an agency? Icould go on with a list of qualitiesand needs, but in the end I look for one that can deliver results.Crossbow delivers results.”

– Rick ShaubPresidentSassy Inc.

“Crossbow is a terrific resource for fresh,exciting innovative creative. They are completely up on all the latest marketingstrategies, and we rely on them to recommend smart test ideas. The people at Crossbow are a pleasure to work with;they are attentive, helpful and always listen well.”

– Amy RosensteinAssociate Creative Director

Scholastic

“Crossbow always did greatwork for us while I was president of Weekly Reader.They were smart, fun and honest and always deliveredtheir work on time.”

– Neal GoffFormer PresidentWeekly Reader

“Crossbow’s a first-class creative and business strategy team. They have delivered superior results againstother top creative agencies. They havebeen able to do this by combining theability to understand clients’ key business issues and customer needswith a creative flair not often found in the industry.”

– Scott LehnerSenior Director of Marketing

Ancestry.com

direct thinking

105%

60%

RESULTS

We deliver measurable, profitableresults like these:

An acquisition campaign for STAPLES exceeded projections by over 300%.

A campaign for INTUIT’S newpayroll offering increased paidconversion by over 60%.

Our campaign for SCHOLASTICincreased revenue by 36%.

Two thirds of the members of THE FIRST YEARS' (the #1 unitseller of juvenile - i.e. baby -products) Parents Council indicated that membership inthis one-to-one, life-stage specific, web-based program(see www.thefirstyears.com) significantly increased their purchase propensity. Follow-onresearch demonstrated that profitability per memberincreased by 38%.

CONVERTED ORGANICS’ salesincreased 105% after our integrated direct and retail campaign was launched.

AWARDS