Cross Sell Marketing Support

Taglines – Different Words, Same Unified Message

Georgia Chance to Win Millions 4 Nights Weekly

Illinois A Whole New Ball Game

Michigan Always a Big Jackpot! 4 Drawings Every Week!

New Jersey It Has Arrived

New York Dream Bigger, More Often

Texas It wasn't born in TX, but it got here as fast as it could

Virginia Chance to Win a Jackpot 4 Nights a Week!

Kansas Don't Miss Out on the Jackpots

Kentucky Why Choose? Play Both!

Minnesota What's Your Dream?

Missouri We've added a new star to our lineup!

North Carolina Big JPs 4 Times a Week/More Fun Than One

Rhode Island Why Choose? Play Both!

Tennessee Now Playing Mega Millions!

West Virginia Two Jackpots Games…Buy Them Both!

Wisconsin Something Mega Exciting is Rolling Into Wisconsin!

Illinois

• New Jackpot Signage

• How-to-Play Materials

• Ticket Messaging

• Retailer Training

• Public Relations Events

Texas

• Creative Point-of-Sale Material

• “Jackpot Alert” Badges for Clerks

• In-store Lone Star Spin promotions for a Lottery merchandise prize.

• Customer Appreciation Days with Texas Lottery promotions trailer.

• Ask for the Sale promotions

Tennessee

• Unique advertising – a “movie theater marquee”-themed poster, advertising both jackpot games like featured movies.

• Lottery website “home page takeover” with marquee image

• “Mega Millions Coming Soon” point-of-sale

Georgia• “Lights, Camera, Action” promotion where players create TV

commercials

• Flash Mob Dance Group press event at the Atlanta airport.

• Chain-specific promotions

• Social media: Facebook, Twitter, and YouTube.

• Dual jackpot billboards

• Direct mailers with Buy One, Get One (Powerball) coupons.

• Georgia Lottery “Street Teams” traveling throughout the stat.

Virginia

• Television and Radio Advertising

• Dual Jackpot Signage

• Website Banner Ads

• Bus Wraps

• 75 Updated Billboards

• Retailer 2% increased commission on all PB and MM tickets through April 10.

• Mega Power Sweepstakes – Players submit non-winning PB and MM tickets for a chance for cash prizes

Wisconsin

• New Point-of-Sale material

• Television Commercials

• Internet Advertising

• New Jackpot Signage

• Retailer Training: Updated retailer reference guides, in-store training, and retailer newsletters.

• Retailer Incentive: For every MM ticket sold with Megaplier, retailers received an additional $0.195 added to their standard $0.056 commission!

North Carolina

• Social Media: Twitter

• TV and Radio Advertising

• New point-of-sale material

• Update Billboards

• Bonus Payments for retailers who sell winning Mega Millions or Powerball tickets in North Carolina.

• “Ask for the Sale” strategy for the Megaplier option

Minnesota • “Be the First to Dream” launch event at Lottery Headquarters on January 23.

• Radio ads, television commercials, and new point-of-sale material, updated billboards

• Player promotion: Players who purchased $5 of Powerball or $5 of Mega Millions on February 1st or 2nd got a $1 Mega Millions ticket free!

• Mall of America event where players who purchased Mega Millions tickets got a chance to win a $2,000 Mall of America Mega Shopping Spree, among other prizes.