The game Grand Theft Auto focuses a lot on stealing cars, hitting The game Grand Theft Auto focuses a lot on stealing cars, hitting pedestrians and basically running from the law. There are a few scooters already in the game so it would be easy to add the Vespa logo to them. Hitting other cars and people is glorified and a certain amount of points would be awarded for finding and hitting Vespa scooters in the game. Also the Vespa and logos would be written

across buildings or signs.

Vespa

Vespa

Vespa

Nikon

NikonWhen a certain task is completed in When a certain task is completed in the game Grand Theft Auto, a player can use their Nikon camera to

document completing the task. The task is documented by taking a pic-ture and when this is done, a photo pops up at the bottom of the screen showing where the player was when showing where the player was when the task is completed with the

Nikon logo at the bottom. The Nikon logo will also appear on various buildings and billboards.

Grand Theft Auto Product Placement

Nikon

Vespa

Share your Vespa and Nikon experiences here!

Travel and photography go hand in hand. With a partnership between Vespa and Nikon, both hobbies would become cheaper and more accessible. When a person purchases a Vespa, a discount would be given on certain Nikon products and cameras as well as more information about the Nikon brand and its products. When a person buys a Nikon product with intent on travel, a discount would be given on certain Vespa bikes and accessories and an information packet on Vespa. The transaction would be simple and quick without the consumers needing to sign up for special offers or promotional e-mails. Those who participate in this special offers would be encouraged to write about experiences with prod-ucts on a common Web site that is completely dedicated to Vespa and Nikon users. Each brand has a ucts on a common Web site that is completely dedicated to Vespa and Nikon users. Each brand has a following of consumers that are very brand loyal. By allowing each market to converse in a common

place, the brand loyalty would be able to merge with the other product.

Community Web site