Cross Media Planner

2 0 0 9Media Data

Print Online

Event Service

www.kfz-betrieb.de

For those in the know.

Print

EventService

Online

Prin

t O

nlin

e

The right mix for your message

Printed ads

Bind-ins

Loose

inse

rts

Specia

l adve

rtising

form

ats

Postcards

“Marke

tplace” listi

ngs column

Print

Premium partnersh

ip

Presentatio

n space

Event

Job marke

t (prin

t + onlin

e)

Lunch sp

onsorin

g

Even

tSe

rvic

e

2

Range of distribution, brand creation, image and awarenessGeneration of high-quality contact data (leads), efficiency, transparencyMeasurabilityFace-to-face marketing, presentation, discussionSelective targetingDocumentation of corporate know-how

Business

clips

Bannering

Web TV sponso

ring

Company database

White

papers

Business

papers

Webcast

Topic sp

onsorin

g

Direct m

arketin

g

Special prin

t form

ats

Corporate publishing

Digital re

prints

Logo sp

onsorin

g

Service

Online

Prin

t O

nlin

eEv

ent

Serv

ice

Online sp

ecials

The right mix for your message

�

Range of distribution, brand creation, image and awarenessGeneration of high-quality contact data (leads), efficiency, transparencyMeasurabilityFace-to-face marketing, presentation, discussionSelective targetingDocumentation of corporate know-how

�

Prin

t

The facts: Highest circulation

»kfz-betrieb« has the highest circulation of all trade journals for the automotive trade.*

Highest number of subscriptions »kfz-betrieb« has the highest number of subscriptions of all trade journals for the automotive trade*, making it the undisputed market leader.

Premium target group Decision-makers in retail and service use »kfz-betrieb« each week to keep up with events in the automotive trade.

Weekly publication »kfz-betrieb« is published every week, bringing readers the freshes and latest news from the automotive industry.

Proven editorial quality »kfz-betrieb« has been accompanying managers in the automotive trade for almost 100 years and is the most established trade journal in the industry.

Unique range of topics The generalist of the automotive trade has the largest editorial staff to ensure that all industry-relevant topics are covered in depth.

Official magazine of the German Motor Trade The official communications platform of the German Motor Trade, »kfz-betrieb« reports regularly on all insider events.

*Source: Subscriptions of all comparable industry titles according to IVW (Copies per issue on average throughout the year�

Your benefits: Your ad achieves the highest possible coverage. You profit from the renown of »kfz-betrieb«. Your ad can positively influence in your favor the decisions made by

owners and managers. Weekly publication provides maximum flexibility.

The Basis: Trade Journal AdvertisementTrade journals continue to rank among the most important sources of information for professional decision-makers. Print offers the bigger picture and encourages further research, thus ensuring a high rate of information transfer to other B2B media such as the Internet.

»kfz-betrieb« – the market leader* in automotive retail and service

�

Prin

t

Structural breakdown of recipients % copies

Automobile traders and workshops 9�.0 28,10�

Gas stations 1.1 ��2

Industry 1.� ��1

Institutions 2.� 7�0

Others 1.1 ��9

Circulation: industrial sectors:

Circulation: breakdown by occupation:

Job characteristics: Share of total circulation

position in the company % copies

Owners, managing directors plant managers 82.8 2�,021

Workshop managers 9.9 2,992

Customer service managers �.7 1,118

Sales managers 2.9 88�

Distribution

Circulation (annual average)

�0,�98 copies - audited

Geographical breakdownGermany 99.� %Other Countries 0.7 %

Annual subscription rate 197.60 abroad, incl. postal charges and VAT

Dimensions:width 2�0 mm x height 297 mm

Type area: width 190 mm, height 270 mm,� columns each �6 mm wide

Printing specification:Offset, positive/right reading, screen up to 1�0, emulsion side down, adhesive bindingPlease send us your printing materials in digital form on a data carrier or by ISDN. PDF files in prepress quality are preferred.

6

Prin

t

ScheduleIssue DOP* ACD* PMD* ADC/

C* Feature Topics/Special Sections/Supplements Trade Fair Dates Events

1/2 08.01. 10.12. 2008

18.12. 2008

�0.12. 2008

Business prospects for 2009Market assessments, expert opinions Automotive trade fairs in 2009, event overview Industry index (BIX)

3/4 22.01. 29.12. 2008

09.01. 1�.01. Wheels & tires, parts & accessories Sales new vehicle registrations (private and commercial) Special section on service technicians

5 29.01. 08.01. 16.01. 21.01. Balance sheet for 2008, lubricantsBrand associations in Germany (passenger cars)

6 0�.02. 1�.01. 2�.01. 28.01. Brand associations in Germany (commercial vehicles)CareersPersonnel management, programs of automotive manufacturersIndustry index (BIX)

7 12.02. 22.01. �0.01. 0�.02. »kfz-betrieb« special on body and paintworkMarket developments, new repair techniques, painting, body repair, workshop equipment, legal advice

IMOT, Munich (1�.02.-1�.02)

8 19.02. 29.01. 06.02. 11.02. Sales new vehicle registrations (private and commercial)Trade fair issue for the IHMSpecial section on service technicians

Tuning Salon, Chemnitz (27.02.-01.0�)Autosalon Chemnitz (29.02.-02.0�)

9 26.02. 0�.02. 1�.02. 18.02. Trade fair issue for the Geneva Motor ShowCommercial vehicles (market, technology, and service)

CeBit, Hanover (0�.0�.-08.0�)International Motor Show, Geneva (0�.0�.-1�.0�)

10/11 0�.0�. 12.02. 20.02. 2�.02. »kfz-betrieb« special on IT report for 2009: Market developments, overview of providers, IT solutions for industry, software, hardware, workshop networking, dealer management systemsIndustry index (BIX)

IHM, Munich (11.0�.-17.0�)

Febr

uary

Mar

chJa

nuar

y

Trade fair issue

Trade fair issue

Month

7

Prin

t

12 19.0�. 26.02. 06.0�. 11.0�. Body and paintworkAlternative powertrains (technology and service)Sales new vehicle registrations (private and commercial)Vehicle electronics and diagnosticsMotor vehicle assessor organizations

13 26.0�. 0�.0�. 1�.0�. 18.0�. »kfz-betrieb« special on the AMI/AMITEC trade fairs

Industry index (BIX)»kfz-betrieb« dossier on the DAT report

AMI/AMITEC, Leipzig (28.0�.-0�.0�.)Presentation of the »kfz-betrieb«- Sales-Award, AMI, Leipzig (28.0�.)Presentation of the Innovation-Award for the used vehicle business, AMI, Leipzig (28.0�.)

14 02.0�. 12.0�. 20.0�. 26.0�. Environmental protection in »kfz-betrieb«Construction and set-up: energy managementBrand architecture (CI and CD rules)Vehicle climate control (technology and service)Special section on service technicians

15 09.0�. 19.0�. 27.0�. 01.0�. 2009 sales awardCustomer loyalty systems (banks, financing, insurance)

16 16.0�. 2�.0�. 01.0�. 08.0�. »kfz-betrieb« special on natural and liquid petroleum gasMarket developments, vehicles, retrofitting, certification and workshop practicesSales new vehicle registrations (private and commercial)

Tuning World Bodensee (�0.0�.-0�.0�.)

29.0�. 06.0�. 1�.0�. »kfz-betrieb« special on oldtimers and youngtimersMarkets, trends, listings, trade, parts and accessories, training

17/18 �0.0�. 07.0�. 17.0�. 22.0�. Independent workshops, workshop systemsTechnology data and informationState-of-the-art wheel alignment, industry index (BIX) Current market value repair, smart repairsSpecial section on service technicians

19 07.0�. 1�.0�. 2�.0�. 29.0�. »kfz-betrieb« special on wheels and tiresMarket developments; tire technology, marketing and service; news and trends: wheels, tires, and environment

1�.0�. 21.0�. 27.0�. »kfz-betrieb« special on sales professionals in 2009The best sales ideas for 2009

Apr

ilM

ayM

arch

Trade fair issue

Supple- ment*

Supple- ment*

Supplement

Supplement

8

Prin

t

Issue DOP* ACD* PMD* ADC/C* Feature Topics/Special Sections/Supplements Trade Fair Dates

Events20 1�.0�. 22.0�. �0.0�. 06.0�. Online business

Listings, internet service providers, web designers, marketingEvent marketing at the dealership

Autopromotec, Bologna (20.0�.-2�.0�.)Bundesbildungskongress des ZDK (Federal education convention of ZDK), Bad Wildungen (1�.-16.0�.), Award of the Federal Education Price, Bad Wildungen (1�.0�.)

21 22.0�. 29.0�. 08.0�. 1�.0�. Fleet management (cars and commercial vehicles)Sales new vehicle registrations (private and commercial)

22/23 0�.06. 12.0�. 20.0�. 27.0�. Report from the Bundesbildungskongress des ZDK (Federal education convention of the ZDK) Body and paintwork, commercial vehicles (technology and service)Direct reception area, workshop allocation/planningWorkshop equipment for direct receptionConstruction and set-up Special section on service technicians

Autosalon, Brünn (0�.06.-1�.06.)Expertenmeeting Karosserie-Instandsetzung, (meeting of experts to discuss body repair) VCC, Würzburg (09.06.)

24 12.06. 19.0�. 28.0�. 0�.06. »kfz-betrieb« special on the used vehicle businessBuying a vehicle, financial service providers, insurance, motor vehicle assessor organizations, refurbishingIndustry index (BIX)

17.06. 22.0�. 28.0�. »kfz-betrieb« special on education professionalsCurrent requirements for vocational training

25 18.06. 26.0�. 0�.06. 09.06. Test benches for the workshopSales new vehicle registrations (private and commercial)Training and further trainingThe certified service consultant/car salesmanSpecial section on service technicians

June

May

Month

Supple- ment*

Schedule

9

Prin

t

26 2�.06. 0�.06. 12.06. 17.06. »kfz-betrieb« special on market and brandsTrends in sales and service, markets and structures in Europe, studies and statistics, sales and service networks of manufac-turers/importers (cars and commercial vehicles), free-market concepts and workshop systems providers

27/28 02.07. 16.06. 19.06. 2�.06. Cleaning and washingWork clothesIndustry index (BIX) Special section on service technicians

29 16.07. 2�.06. 0�.07. 08.07. IT solutions for industryDealer management systems (DMS)Sales new vehicle registrations (private and commercial)

30 2�.07. 02.07. 10.07. 1�.07. »kfz-betrieb« special on body and paintworkMarket developments, new repair techniques, painting, body repair, workshop equipment, legal advice

Motorcycle tour: Automotive Media on the road, Bad Brückenau/Rhön (2�.-26.07.)

31/32 06.08. 16.07. 2�.07. 29.07. Tuning market, exhaust systems (diesel particulate filters, catalytic converters, tuning)Trends in electrics and diagnosticsIndustry index (BIX)Special section on corporate consulting in the automotive trade

33 1�.08. 2�.07. �1.07. 0�.08. Bumpers (technology and service)Service marketingSpecial section on service technicians

34 20.08. �0.07. 07.08. 12.08. »kfz-betrieb« special on parts and accessoriesParts and accessories market, distribution channels in Europe, parts wholesale trade, specialist dealer concepts Sales new vehicle registrations (private and commercial)

35 27.08. 06.08. 1�.08. 19.08. Commercial vehicle market (technology, trade, and service)Crisis management (controlling/analysis of key figures)

36 0�.09. 1�.08. 21.08. 26.08. IAA previewIndustry index (BIX)

37 10.09. 20.08. 28.08. 02.09. »kfz-betrieb« special on the IAA trade fair

IAA, Frankfurt (17.09.-27.09.)Presentation of the »kfz-betrieb«-Service Award + »kfz-betrieb«-Internet Sales Award, Maritim, Frankfurt (17.09.)

Aug

ust

Sept

embe

rJu

ly

Trade fair issue

June

10

Prin

t

Issue DOP* ACD* PMD* ADC/C* Feature Topics/Special Sections/Supplements Trade Fair Dates

Events38/39 24.09. 03.09. 11.09. 16.09. Automotive light systems (technology, service, light test 2009)

Lubricants (technology, products, management)Body and paintworkSales new vehicle registrations (private and commercial) Service Award 2009Special section on service technicians

40 01.10. 10.09. 18.09. 23.09. »kfz-betrieb« special on wheels and tiresMarket developments; tire technology, marketing and service; news and trends: wheels and tiresIndustry index (BIX)

Auto und Ausbildung. Das Forum, (cars and education forum) VCC, Würzburg (02.10.)Presentation of the Award „Motorradhändler des Jahres“, (motorcycle dealer of the year)Bike & BUSINESS trade fair, Essen

41 08.10. 17.09. 25.09. 30.09. Automotive trade in 2010European motor vehicle trade, group exemption regulation, freedom of establishment, European single marketInternet Sales Award 2009 IT solutions for industry Sales marketing

19th »kfz-betrieb«-Unternehmerin-nenkongress, (Congress of women in the Automotive Trade) Munich (09./10.10.) with presentation of the »kfz-betrieb«-Women’s-Award and »kfz-betrieb«-Junior-Award

42/43 15.10. 24.09. 02.10. 07.10. Construction and set-up, facility and energy management Air-conditioning systems and cold-start heatersSpecial section on service technicians

18th Fachtagung für Freie Werkstätten, (conference for independent workshops) VCC, Würzburg (24.10.)

29.10. 06.10. 12.10. »kfz-betrieb« special on service professionals 2009The best service ideas in 2009

44 29.10. 08.10. 16.10. 21.10. »kfz-betrieb« special on financial servicesBanks, financing, leasing, insuranceSales new vehicle registrations (private and commercial)

04.11. 14.10. 20.10. »kfz-betrieb« special on online professionals 2009The best ideas for conducting internet business in 2009

Oct

ober

Sept

embe

rMonth

Supple- ment* Supplement

ScheduleN

ov.

Supple- ment* Supplement

11

Prin

t

45 05.11. 15.10. 23.10. 28.10. Alternative powertrains/gas-powered vehiclesBody and paintworkCongress of women in the Automotive TradeIndustry index (BIX)Motorsports and businessEssen Motor Show, tuning, wheels and tires, parts, accessories, lubricantsSpecial section on service technicians

Anniver-sary issue

11.11. 21.10. 27.10. 100 years of the German Motor Trade (ZDK=German Association for Motor Trades and Repairs)

18.11. 28.10. 03.11. »kfz-betrieb« special on oldtimers and youngtimersMarkets, trends, listings, trade, parts and accessories, training

47/48 19.11. 29.10. 06.11. 11.11. Report from the 17th conference of independent workshopsFree market, service, marketing, corporate management, workshop equipmentSales new vehicle registrations (private and commercial)Special tools for automotive repairLifting systems

Motor Show, Essen (28.11.-06.12.)

49/50 03.12. 12.11. 20.11. 25.11. Engine and transmission maintenance and repairCurrent market value repair (used vehicle and replacement parts)Industry index (BIX) Special section on service technicians

51 17.12. 26.11. 04.12. 09.12. Year-end retrospective of news and trends in 2009Sales new vehicle registrations (private and commercial)2010 service reportSummary of product news and announcements in 2009

52 Special issue

23.12. 03.12. 11.12. Germany´s Automotive Mega Dealers

DOP* = Date of publication ACD* = Ad copy deadline PMD* = Print material deadline ACD/C* = Ad copy deadline for classifieds

Dec

embe

rN

ovem

ber

= Supplement (Size: 210 x 290 mm)

Supple- ment*

Supple- ment*

Supplement

Anniversary issue

Special issue

12

Prin

t

Terms of payment: 2 % discount for payments received within 1� days; net without discount for payments received within �0 days.VAT ID no.: DE2�1711�81Bank details: HypoVereinsbank Würzburg Bank sort code (BLZ 790 200 76) Account no. �26 212 0�2 S.W.I.F.T.-Code HYVEDEMM���IBAN: DE6� 7902 0076 0�26 2120 �2Advertisement sizes and rates (in Euro): Prices exclude VAT at the applicable rate.

Circulation: Print run: �0,�98 copies Total circulation (avg. for year) (acc. to AMF Sheet 2, No. 17): �0,218 copiesMagazine size: 2�0 mm wide x 297 mm highMagazine size, special: 2�0 mm wide x 290 mm highMagazine size, supplement: 210 mm wide x 290 mm highType area: 190 mm wide x 270 mm high Number of columns: � Column width: �6 mmPrinting and binding method, printing materials:Offset printing, saddle-stitch with wire staples. Printing materials in digital form on data carrier and proof or via ISDN connection. No liability is accepted for data which are faulty in content or incomplete. Redesigning and drafting of advertisements are charged separately. The same applies to revisions that exceed standard outlay (approx. 1� minutes). Faulty, incomplete, or unusable data can result in extensive additional outlay, which is charged separately on an hourly basis (Euro 80.00 per hour). See “Datenlieferung” (data delivery) for more information on how to provide data in digital form.Deadlines: Frequency: Weekly Publication date: See publication schedule Advertising copy deadline: See publication schedule Printing materials: See publication schedulePublished by: Vogel Business Media GmbH & Co. KG Street address: Max-Planck-Str. 7/9, 97082 Würzburg, Germany Postal address: kfz-betrieb, 9706� Würzburg, Germany Internet: www.kfz-betrieb.deOrder management: Phone: +�9 9�1 �18-2�2� Fax: +�9 9�1 �18-2810 E-mail: christa.stratenwerth@vogel.de

Advertising RatesList No. 062, effective September 1,2008

Format Width x Height (in mm)

Base priceb/w

2-Color 3-Color 4-Color

2/1-page 10,980.– 12,220.– 1�,�60.– 1�,700.–1/1-page 190 × 270 �,�90.– 6,110.– 6,7�0.– 7,��0.–Juniorpage 1�6 × 190 �,��0.– �,870.– �,�10.– �,7�0.–1/2-page 190 × 1��

9� × 270 2,7��.– �,18�.– �,62�.– �,06�.–1/�-page 190 × 88

62 × 270 1,8�0.– 2,220.– 2,610.– �,000.–1/�-page �6 × 270

9� × 1�� 190 × 66 1,�70.– 1,710.– 2,0�0.– 2,�90.–

1/8-page �6 × 1�� 9� × 66 190 × �2 68�.– 1,02�.– 1,�6�.– 1,70�.–

1/16-page �6 × 66 9� × �2 ��2.– 682.– 682.– 682.–

1/�2-page �6 × �2 17�.– �1�.– �1�.– �1�.–

1�

Prin

t

Surcharges, Bind-ins, Loose inserts

Color charges (in Euro) (not subject to discounts): Special colors available on request.

For each additional color (Euro scale) (prices in Euro):

1/1-page 1/2-page 1/�-page 1/�-page and smaller

2nd color 620.– ��0.– �90.– ��0.– �rd color 620.– ��0.– �90.– ��0.– �th color 620.– ��0.– �90.– ��0.–

�-color 1,860.– 1,�20.– 1,170.– 1,020.–

Rates for preferred placement Of base price (b/w) +10 %

Prices for special formats in Euro (subject to discount) (for printing costs and technical costs please inquire) Front cover with window fold, 4-color 16,890.– (= can be folded out into a double-page) 2 consecutive pages recto/verso, 4-color 8,235.– Cover wrap, 4-color 15,855.– (around front cover and back cover, motif of back cover not hidden) Front cover package band, 4-color 7,800.– Advertisements through gutter: treated as bleed advertisements Bleed charges (not subject to discount): 10 % of base price of 1/1 page b/w Dimensions incl. trim: For 1/1 page in journal: 2�6 mm wide, �0� mm high For 1/1 page in supplement: 216 mm wide, 296 mm high

Prices for listings and job market: Classifieds and help-wanted ads are charged according to the effective printed height. The single-column millimeter line (�6 mm wide, 1 mm high) costs Euro 2.9� + VAT.

See price list “listings and job market” for details.

Special forms of advertising: Upon request

Discounts: For insertions within one year

Series contract � × 6 × 12 × 18x 2� ×

� % � % 10 % 1� % 20 %

A sample must be provided prior to order acceptance. Dimensions: 2�� mm wide, �06 mm high including 6 mm head and � mm outer trim per edge (bind-ins with four or more pages must be delivered already folded)Loose inserts (in Euro): (not subject to discounts): Insert prices per thousand. 2-� Pages 8 Pages 12 Pages 12+ PagesUp to 2� g 28�.– 290.– 29�.– �00.–For each additional � g in total: Euro 1�.00 per thousand. The width and height of the loose insert must each be at least 10 mm smaller than the trimmed size of the magazine. Maximum size: 220 mm wide x 287 mm high, minimum size: 1�8 mm wide × 10� mm tall A complication surcharge of Euro 16 per thousand is applied for partial circula-tions (minimum circulation �,000). A sample must be provided prior to order acceptance.Pasted postcards: Mechanically pasted postcards (attached parallel to the gutter, no oblique positioning) size DIN A6, maximum weight � g, in conjunction with a 1/1 page advertisement or bind-in: �� % of the gross page rate b/w or the 2-page bind-in rate plus pasting costs of Euro ��.00 per thousand (not subject to discounts). Placement possibilities must be checked in advance. Pasting in of brochures, CDs, and sample products, etc. on request.Delivery address for loose inserts and bind-ins: Free to: Vogel Druck und Medienservice Leibnizstraße �, 9720� Höchberg Germany (citing “kfz-betrieb” and the issue number) Delivery to advertising copy deadline.

Space contract 1/2-page 1 page 2 pages � pages 6 pages 9 pages

� % � % 10 % 1� % 20 % 2� % Technical services are not subject to discounts.Combinations: Upon requestBind-ins (rates in Euro):Paper weight 2-Page �-Page 6-Page 8-PageTo 180 g/m2 7,��0.– 8,08�.– 8,820.– 10,09�.–Over 180 g/m2 9,180.– 10,090.– 11,020.– 11,980.–Under 90 g/m2 Upon request, with sample; the same applies to bind-ins with more than 8 pages.Discounts: According to series contract or space contract; also in conjunction with ads. Basis: 1 sheet = 1 advertising page � sheets = 2 advertising pages 2 sheets = 1,� advertising pages � sheets = 2,� advertising pages

1�

Prin

t DeadlinesFrequency: Weekly (Thursday)Publication date: See the publication programAdvertising copy deadline: Wednesday, � p.m.Printing materials: See the publication program

Advertising department: Phone: +�9 9�1 �18-2� �0 and 22 9� Fax: +�9 9�1 �18-28 10 E-mail: doris.kuemmet@vogel.de

edith.riegel@vogel.de

Advertising “Listings and job market”List No. 01�, effective September 1,2008 Format Width x

Height(in mm)

Job Openings, Stand-Ins, Looking to Purchase/Sell, Automotive Market, Real Estate, Training/Further Training, Miscellaneous mm price 2.95

Color Advertise- ments (2-C)

mm price 3.80

Color Advertise- ments (4-C)

mm price 4.75

Want-Ads (Employ-ment)

mm price 2.00

1/1 page 190 × 260 �,068.– �,9�2.– �,9�0.– 2,080.–

1/2 page 190 × 1�0 9� × 260 1,���.– 1,976.– 2,�70.– 1,0�0.–

1/� page �6 × 260 9� × 1�0 190 × 6�

767.– 988.– 1,2��.– �20.–

1/8 page �6 × 1�0 9� × 6� 190 × �0

�8�.�0 �9�.– 617.�0 260.–

1/16 page �6 × 6� 9� × �0 191.7� 2�7.– �08.7� 1�0.–

Pricing for “Listings and job market” (in Euro):

Terms of payment: 2 % discount for payments received within 1� days; net without discount for payments received within �0 days.VAT ID no.: DE2�1711�81Bank details: HypoVereinsbank Würzburg Bank sort code (BLZ 790 200 76) Account no. �26 212 0�2 S.W.I.F.T.-Code HYVEDEMM���IBAN: DE6� 7902 0076 0�26 2120 �2

DeadlinesFrequency: Weekly (Thursday)Publication date: See publication scheduleAdvertising copy deadline: Wednesday, � p.m.Printing materials: See publication schedule

Advertising department: Phone: +�9 9�1 �18-2��0 and 229� Fax: +�9 9�1 �18-2810 E-mail: doris.kuemmet@vogel.de

edith.riegel@vogel.de

Formats and pricing for “Listings and job market” (in Euro):Prices exclude VAT at the applicable rate. Minimum size: 10 mmDiscounts:For two unaltered insertions: 10 % For three unaltered insertions: 1� %

Series contract � × 6 × 12 × 18x 2� × � % � % 10 % 1� % 20 %Technical services are not subject to discounts.

Placement in online “Marktplatz” (marketplace)column: 1/1-, 1/2-, 1/�-page 1�0.– EUR.column: 1/�-, 1/8-page 100.– EUR.column: To 1/16-page �0.– EUR.Run time: � weeks

Box no. charge: 11.–

Placement in online “Jobmarkt” (job market) column:All formats �9�.– Run time: 8 weeks

1�

Prin

t

1. Scope of application; exclusive and future applicability1.1 These General Terms and Conditions apply to Customer’s bookings with Vogel Business Media

GmbH & Co. KG (hereinafter “Publisher”) for placing one or several advertisements or for cir-culating other advertising media, such as inserts, bound inserts or special advertising formats (hereinafter collectively the “Advertisement(s)”), in the magazines published by Publisher. These terms and conditions apply analogously to any services provided in connection with the placing of an Advertisement (e.g. redesign, drafts, modifications).

1.2 Any General Terms and Conditions of Customer shall not apply even if Publisher has not specifi-cally objected thereto.

1.3 These GTC in the present version also apply to all future Advertisement bookings, irrespective of whether or not they are referenced again in the individual booking. The contracting partner will be advised without delay of any amendments to these GTC (e.g. on the invoice). The amended GTC will be effective from awareness and apply to Customer’s next booking.

2. Conclusion of contract; contracting partner2.1 Customer’s bookings will be handled on the basis of the Advertisement price list as applicable

at the time the booking is placed. Customer may request the price list directly from Publisher or view it online www.vogel-media.de.

2.2 Publisher reserves the right to refuse unconfirmed Advertisement bookings within 14 days of receipt of the booking. Further, Publisher has the right to refuse individual advertising contents in accordance with sec. 4 below.

2.3 Advertisements including advertising of or for third parties (tie-in advertising) are subject to Publisher’s prior written acceptance in each case and entitle Publisher to bill a tie-in surcharge. The contracting partner shall be the Customer who accepts liability towards Publisher for the third parties’ acts and the costs of the Advertisement.

2.4 In the event of agency bookings in case of doubt the contract is entered into directly with the advertising agency. If, however, the advertiser shall be the direct Customer, he must be identified by name by the advertising agency. Publisher has the right to request from the agency proof of the advertiser’s order to the advertising agency and proof of the business registration.

3. Artwork; proofs; other pieces of work; storage of Artwork3.1 Customer is solely responsible for the timely delivery and appropriate quality of the artwork or

other advertising media (hereinafter collectively the “Artwork”). Where digital Artwork is used, Customer is obliged to deliver the due and proper data files in due time before the beginning of the placement. A file is deemed “due and proper” if it complies with the media data applicable at the time or any other technical specifications issued by Publisher. A delivery is deemed “in due time” if the due and proper Artwork is received by Publisher by the latest delivery date notified in the media data as applicable at the time or otherwise communicated by Publisher.

3.2 Proofs will be delivered only upon Customer’s express request. Customer is responsible for the correctness of any proofs returned to Publisher. If Customer fails to return in due time any proofs that were delivered to him in a timely fashion, such proofs will be deemed approved for print-ing.

3.3 Customer will bear the costs for any preparation of or changes to the Artwork requested or caused by Customer (e.g. changes necessitated by late or incorrect delivery). Publisher’s price list as applicable at the time of the preparation or changes shall apply.

3.4 On request, after publication of the Advertisement Publisher will provide proof thereof. A com-plete copy of the magazine will be provided if justified by the type and scope of the advertising contract. If proof can no longer be procured, it will be replaced by a confirmation of Publisher.

3.5 Artwork will be returned to Customer, at Customer’s expense, only on Customer’s express request. The duty to store the Artwork expires three months after the fulfilment of the contract. Thereafter Publisher has the right to destroy the Artwork.

4. Publisher’s right of refusal4.1 Publisher reserves the right to accept or refuse individual Advertisements. Publisher may jus-

tify the acceptance or refusal on grounds of uniform standards regarding contents, origin, or technical format of the Advertisement. Publisher is entitled to a right of refusal as set out in this paragraph also with respect to Advertisement bookings accepted by representatives of Publisher or other receiving offices. Publisher will notify Customer without delay of any refusal of Advertisements.

4.2 If the refusal is due to reasons within Customer’s responsibility, Customer’s obligation to make payment will not be affected. Customer will in any event be entitled to place replacement adver-tising. If a Customer who is not responsible for the refusal exercises this option, the payment obligation will remain unaffected as well.

5. Placing of Advertisement; marking5.1 Unless agreed otherwise the Advertisement will be published in the next available issue. 5.2 If several Advertisements have been booked in advance, in case of doubt they will be placed

within one year of the conclusion of the contract. The Advertisements will in case of doubt be published at regular intervals throughout the placement period.

5.3 Publisher expressly reserves the right of editorial changes to the interior arrangement, the get-up, the title or the scope of the respective magazines and resulting changes to the publication dates.

5.4 When placing the Advertisement Publisher will respect Customer’s preferences as far as possi-ble. Unless agreed otherwise Customer is not entitled to any specific placement or the exclusion of advertisements relating to the goods or services of a competitor.

5.5 Advertisements which are not clearly recognizable as such by their design may be clearly dis-tinguished from other contents by Publisher in Publisher’s sole discretion, e.g. by marking them as “advertisement“.

6. Box number advertisements6.1. Responses to box number advertisements will be picked up by Customer at Publisher’s domicile.

If Customer instead requests being sent the responses, they will be sent by mail to the address specified by Customer, at Customer’s expense and risk. Registered letters and/or express letters received by Publisher will also be forwarded to Customer by regular mail unless requested oth-erwise by Customer.

6.2 Responses which, for reasons outside Publisher’s responsibility, cannot be delivered to Customer’s address as specified by Customer, will be kept by Publisher for pick-up for four weeks. Thereafter Publisher has the right to destroy any responses that have not been picked up.

7. Remuneration; price changes; discounts7.1 The remuneration agreed between Publisher and Customer is set out in the booking confirma-

tion. In the absence of a written booking confirmation or any remuneration clause in the booking confirmation, the price list as applicable at the time of booking shall apply.

7.2 Prices remain subject to change at any time. However, for bookings that have already been confirmed by Publisher, price changes will be effective only if they were announced with at least one month’s advance notice. In this event Customer will be entitled to a right of termination, which must be exercised in writing within 14 working days after the price change was notified. No refund of discounts under sec. 7.7. will apply in this case. All further claims of Customer are excluded. If no notice of termination is given, the price increase will be deemed approved for pending bookings as well.

Business Terms Print

16

Prin

t

7.3 Except where advance payment has been agreed, invoices fall due by the deadline indicated on the price list and in all other cases within 30 days of the invoice date. Discounts for early payment will be granted in accordance with the price list.

7.4 If Customer unjustifiably protests bills of exchange or checks or if a petition for insolvency pro-ceedings against Customer’s assets is filed, Publisher may suspend the further fulfilment of pend-ing advertising contracts until payment has been made, unless Customer provides security.

7.5 No discounts will be granted to businesses whose corporate purposes include the booking of Advertisements for several advertisers in order to claim a collective discount.

7.6 A collective discount may be claimed for affiliated companies only from the date of written proof of the affiliation. Affiliated companies for the purposes of this clause shall mean companies with a capital interest of more than 50 percent between them.

7.7 The discounts indicated in the Advertisement price list apply only to the Advertisements published within one year. The one-year period commences upon publication of the first Advertisement unless a different beginning has been agreed in writing at the conclusion of the contract. If the one-year period is not observed, Customer is obliged to refund to Publisher the difference between the discount granted under the contract in consideration of the fixed total volume, and the discount corresponding to the actual volume purchased (refund of discounts).

8. Indemnification by Customer8.1 Customer is solely responsible for the lawfulness of the contents of Customer’s Advertisements.

Publisher is not obliged to review the Advertisements under legal aspects.8.2 In particular, Customer is responsible for that the Advertisements delivered by him do not con-

travene any applicable laws (such as criminal laws, regulations for the protection of young persons, rules of fair competition) or rights of third parties (e.g. trademark rights, personal rights, copyrights). In particular, the Advertisements may not have any defamatory, discrediting or por-nographic contents or contents glorifying violence or war. Where any contacts are named in the Advertisement, Publisher assures that every natural person identified by name has consented thereto.

8.3 If recourse is taken against Publisher by a third party, court or authority, due to culpable conduct on Customer’s part, especially culpable breach of the above obligations, Customer will indemnify Publisher, as far as legally possible, against any claims and pay the costs of the legal defence. Publisher will inform Customer without delay when any such claims are raised. Customer will use best efforts to support Publisher in the defence against these claims. If Customer fails to meet this obligation within a reasonable period of time to be fixed by Publisher, Publisher shall have the right to settle the third party’s claim in Publisher’s reasonable discretion in consideration of the legal and factual situation as known to Publisher. The costs of such settlement will be borne by Customer, including in the event that the settlement afterwards proves unfavourable due to Customer’s failure to provide information.

9. Warranty; notification of defects 9.1 Publisher warrants that the quality and publication of the Advertisement are customary in

accordance with the contractual agreements (in particular booking confirmations, printing specifications in the media data), taking account of the specifications transmitted by Customer.

9.2 If the publication of an Advertisement is not substantially consistent with the owed quality for reasons within Publisher’s responsibility, Customer is entitled to an immediate replacement plac-ing in a comparable setting.

9.3 If Publisher seriously and definitely refuses to place the replacement, or if the replacement is defective as well within the meaning of sec. 9.2 above, Customer will have a right to reverse the (partial) booking concerned or to reduce payment to the extent the purpose of the Advertisement was impaired.

9.4 Customer shall inspect the Advertisement promptly upon first publication and notify any defects (duty to notify defects). Concealed defects have to be notified promptly upon their discovery.

9.5 Obvious defects must be notified in writing within five working days of the first publication of the Advertisement, concealed defects within five working days of their discovery.

9.6 Warranty claims become time-barred after 12 months.10. Assignment; setoff; right of retention10.1 Any assignment of the claims arising from the Advertisement booking by Customer requires

Publisher’s prior written consent.10.2 Any setoff by Customer against claims of Publisher is excluded unless Customer’s claim is

uncontested or established by final enforceable judgment. A right of retention may be asserted only if Publisher’s payment claim and Customer’s counterclaim are based on the same contrac-tual relationship.

11. Publisher liability11.1 Publisher shall be liable for damage sustained by Customer due to acts of intent or gross negli-

gence of Publisher or Publisher’s legal representatives, executives or vicarious agents.11.2 Irrespective of the degree of fault, Publisher will be liable for damage caused by a breach by any

of the persons named in sec. 11.1 of a duty which is essential to the achievement of the contrac-tual purpose (major obligation), and in the event of wilful deceit. Likewise, Publisher will be liable irrespective of the degree of fault if the damage was caused by a breach of a guarantee issued by Publisher or a management fault not resulting from negligence.

11.3 The above exclusion of liability shall not extend to Customer’s claims for damages based on inju-ries to life, limb or health caused by a breach of duty by Publisher or any of the persons named in sec. 11.1 above.

11.4 In all cases other than those set out in sec. 11.1 to 11.3 hereof, Publisher’s liability – irrespective of the legal grounds – shall be excluded. Claims for damages against Publisher become time-barred 12 months after they arose, unless they are based on a tortuous or wilful act.

11.5 Claims for damages are limited to foreseeable damage characteristic of the contract and shall amount to 5% of the booking value in the event of default.

12. Force majeure Any temporary interruption of the publication of Advertisements caused by force majeure, strike,

lawful lockout or unforeseeable operational breakdowns will not release the parties from the advertising contract. In any such case the acceptance period will be extended accordingly. These circumstances give rise to a right of rescission only if performance is definitely prevented, and otherwise after three months. Customer is entitled to suspend payments during the interrup-tion; advance payments made will be refunded, to the extent owed under the law, in connection with the reversal of the transaction, if any. Any further claims for damages are excluded.

13. Place of performance; governing law13.1 Publisher’s domicile shall be the place of jurisdiction and performance if Customer is a business. 13.2 This agreement is governed exclusively by the laws of Germany with the exclusion of the UN

Sales Convention.

Status: January 2009

17

Prin

t

1/2 page (vertical) 2 columns94 x 270with bleed:

11� x 2971/8 1 column46 x 134

1/16 1 column46 x 66

1/8 � columns190 x 32

3/32 1 column46 x 99

3/16 2 columns94 x 99

3/32 2 columns94 x 48

1/4 2 columns94 x 134

1/8 2 columns94 x 66

1/16 2 columns94 x 32

1/32 2 columns94 x 15

2/3 page (vertical) 2 columns126 x 270with bleed:

1�6 x 297

2/3 page (horizontal) � columns190 x 180with bleed:

2�0 x 19�

1/3 � columns190 x 88with bleed:

2�0 x 102

3/4 page (horizontal) � columns190 x 200with bleed:

2�0 x 21�

1/1 page190 x 270 with bleed:

2�0 x 297

9/16 page (Junior-Page)136 x 190 with bleed:

1�9 x 210

1/4 � columns190 x 66with bleed: 2�0 x 82

1/2 page (horizontal) � columns190 x 134with bleed:

2�0 x 1�8

3/4 page (vertical) � columns142 x 270with bleed:

162 x 297

1/4 1 column46 x 270with bleed:

66 x 297

Advertisement formats »kfz-betrieb« (W x H in mm)

1/32 1 column46 x 32

3/64 1 column46 x 48

1/3 1 column62 x 270with bleed:

82 x 297

Delivery of bleeded ads: including 3mm trim allowance per bleed edge!

Examples of various advertisement formats W x H in mm.

18

Onl

ine

The facts: The online presence of the market leader*

“www.kfz-betrieb.de”, the official online portal of the market leader in automotive trade and service, presents a new multilayer, multimedia, and interactive offering of technical, corporate, and product informa-tion.

Maximum coverage of the entire automotive trade The portal covers all functions and areas of responsibility throughout the automotive trade.

Always up-to-date The latest news from the automotive industry is uploaded every day. RSS feeds are also provided, and a daily newsletter is sent directly to your inbox.

Bundled know-how The expertise of »kfz-betrieb«, »autoFACHMANN«/»autoKAUFMANN«, »Gebrauchtwagen Praxis«, and »bike und business« is now available from a single source.

*Source: Subscriptions of all comparable industry titles according to IVW II/08 (basis)

The new online world of the automotive industry

Your benefits: “www.kfz-betrieb.de” enables you to reach decision-makers

throughout the automotive trade. The multi-trade online portal allows selective targeting. Detailed reports inform you of the success of your ad. Innovative advertising formats provide you with high-quality contact

data of potential customers (leads).

http://www.kfz-betrieb.de/

The next level: advertising on the webThe Internet has just as high a utilization factor as print.* This makes the Web the ideal complementary tool for the trade journal, true to the slogan: Print provides an overview – online increases knowledge. All context-relevant information is easily accessible online and in an updated, concise, and well-structured format. Information can be accessed at any time, from any place.*Source: Wirkungs-Analyse Fachmedien 2006

19

Onl

ine

Product Publication of your own video production (e.g. as a product/application presentation, trade fair interview, speech, tutorial, or live seminar)

Communication goal To extend coverage

Placement In rotation within the topic pages/channels like a banner

Use Immediately viewable in a separate window without registration

Preview/teaser Excerpt from video

User contact data (leads) No registration required, no generation of leads

Price 150 € CPTR/cost per thousand readers

Business ClipMore coverage with your video clip

(Live)WebcastsGenerate user contact data (leads) – know who viewed your file

Product Publication of your own video production (e.g. as a product/application presentation, trade fair interview, speech, tutorial, or live seminar)

Communication goal To generate user contact data (leads)

Placement Context-related placement on all pages, optimized by search engine logic; listing in the webcast database

Use Registration required for download; used to generate leads

Preview/teaser Title with brief description, company incl. logo, link to company profile in the company and prod-uct database; can also be viewed as an abstract

User contact data (leads) Leads can be called up and analyzed at any time in the protected area (Lead Center)

Price 500 €/month, all leads included

Advertising impact of business clips:Coverage, awareness, brand creation, image Documentation of corporate know-how !

Advertising impact of webcasts:Generate high-quality contact data of potential customers (leads) Documentation of corporate know-how !

Business-Clip Webcast

20

Onl

ine

Business PaperMore exposure for your presentations in PDF format

WhitepapersTo generate user contact data (leads)

Product Publication of company-written articles (i.e. studies, analyses, market research results, technical data, performance summaries, and product applications) with high solution potential and added value

Communication goal To increase exposure

Placement In rotation within the topic pages/channels like a banner

Use Can be called up immediately without registration

Preview/teaser Excerpt from PDF

User contact data (leads) No registration required, no generation of leads

Price 150 € CPTR/cost per thousand readers

Advertising impact of business papers:Coverage, awareness, brand creation, image Documentation of corporate know-how !

Product Publication of company-written articles (i.e. studies, analyses, market research results, technical data, performance summaries, and product applications) with high solution potential and added value

Communication goal To generate user contact data (leads)

Placement Context-related placement on all pages, optimized by search engine logic; listing in the webcast database

Use Registration required for download; used to generate leads

Preview/teaser Title with brief description, company incl. logo, link to company profile in the company and product database; can also be viewed as an abstract

User contact data (leads) Leads can be called up and analyzed at any time in the protected area (Lead Center)

Price 500 €/month, all leads included

Advertising impact of whitepapers:Generate high-quality contact data of potential customers (leads) Documentation of corporate know-how !

Business-Paper Whitepaper

21

Onl

ine

Web TV sponsoringInterest in Web TV services is increasing dramatically, and the automotive trade is no exception to the trend. This is why “www.kfz-betrieb.de” continues to expand this type of editorial reporting. From trade fair television, to interviews, to model presentations and awards ceremonies, Web TV sponsoring enables your company to make a strong multimedia impression.

Package includes: Integration of your logo within the Web TV channel Integration of your trailer advert as a pop-up before main

programm Supplementary media package comprising print and online

advertising

Further details and prices available upon request.

Advertising impact of Web TV sponsoring:

Brand creation, brand exposure,brand awareness, brand image !

22

Onl

ine

Company DatabaseThe company database at “www.kfz-betrieb.de” provides comprehensive information on the know-how and innovations of highly capable automotive suppliers. Interested parties can access key contact data of manufacturers and service providers in eight categories. Your presence in this database constitutes as a long-term advertising strategy, and your data are made available to decision-makers in the automotive industry 2� hours a day.

Advertising impact of database entries:Brand creation, brand exposure,brand awareness, brand image Presentation in an editorial context !

Standard entry:Brief overview of your companyAddress data: Company name, post office box, street, zip code, town/cityContact information: Phone number, fax number, e-mail address, websiteProfile data: Number of employees, sales, founding year, branches, parent/subsidiary companies, ownership structure, certifications, reference customersNumber of contacts: AnyProduct assignment: Unlimited number of links to defined product categoriesLink to booked whitepapers, link to booked webcasts

Listing view (search result)Display of company name, town/city, and country

Base price per month: Free(minimum booking periods 12 months)

Premium entry:Comprehensive offer including many additional features as part of a microsite. Greater reach than the standard entry thanks to top place-ment in the listing view and automatic placement for context-relevant content throughout the portal.Address data: Company name, post office box, street, zip code, town/cityContact information: Phone number, fax number, e-mail address, Web siteProfile data: Number of employees, sales, founding year, branches, parent/subsidiary companies, ownership structure, certifications, reference customersNumber of contacts: AnyProduct assignment: Unlimited number of links to defined product categoriesDeep links: Defined product categories linked to the relevant URL address of the company websiteLink to booked whitepapers, link to booked webcasts, company logo Brief overview of company:Dates, company news, company photos, company brochure Product display in showroom:Product name, brief description, product photo link to product URL. Up to 20 products can be displayed.Link to contact form

Listing view (search result):Display of company name, city/town, and country; link to company profile top placement; company logo; link to contact form; special placement (“Related content”); automatic assignment of company advertisement to related articles in the topic channels

Base price per month: 82.50 €(minimum booking period 12 months)

Added benefit

2�

Onl

ine

Advertising impact of banner and newsletter advertisementBrand creation, brand exposure, brand awareness, brand image Presentation in an editorial context !

Newsletter advertisingThe »kfz-betrieb« newsletter reports on top industry news Monday through Friday. Number of subscribers: 20,000 1), potential contacts/week: 100,000 1)

Banner advertisingThis classic online advertising format is available in almost every modern format – from oversize banners, to skyscrapers, to content ads.

Format Size (px) CPTROversize banner 728 x 90 55 e

Skyscraper 160 x 600, 120 x 600 55 e

Hockey stick 728 x 90 + 160 x 600 75 e

Wallpaper Size upon request 105 e

Content ad ��6 x 280 115 e

Text ad 100 x 100 pixel/ maximum 200 characters 115 e

Page peel Size upon request 150 e

Oversize banner

Content ad

Skyscraper Hockey stick

Text adWallpaper

Page peel

Format Size (px) Price per dispatch for the booked period 1)

Price per Week

Price per Month

Full-size banner (top placement) 2) �68 x 60 600 e 2,400 e 7,200 e

Full-size banner (intermediate placement) 3)

�68 x 60 520 e 2,080 e 6,656 e

Skyscraper 160 x 600 680 e 2,720 e 8,704 e 1) Based on number of subscriptions in 09/082) Placement: Initial newsletter advertisement: One banner preceding and following top news�) Placement between messages

Newsletter sponsoring Exclusive sponsoring of a newsletter dispatch Incl. co-branding with logo and “sponsored by” claim Sponsor advertisements only

Price: 1,000 e per dispatch for the booked period

2�

Onl

ine

Advertising impact of Topic sponsoring:Brand creation, brand exposure, brand awareness, brand image Presentation in an editorial context !

Advertising impact of Logo sponsoring Brand creation, brand image Presentation in an editorial context !

Logo sponsoringWhen your logo is integrated (in an editorial topic special, for example), you are presented as a professional partner in an advertising environment free of exposure-loss.

Overview of services: Integration of your logo with “sponsored by” claim and link Accompanying advertising measures:

- 3,000 ad impressions with co-branded banner on “www.kfz-betrieb.de” - Text advertisement with logo and “sponsored by” claim in the »kfz-betrieb« newsletter

Price: 1,000 €/month

Your benefit

Topic sponsoringThis offer allows you to occupy an entire topic channel or an editorial topic.

Overview of services: Integration of logo in the respective topic channel or editorial topic

special with “sponsored by” claim and corresponding link Accompanying advertising measures:

- �,000 ad impressions with co-branded banner on “www.kfz-betrieb.de” Homepage teaser (“InfoBox”) Wallpaper underlay or full use of all available advertising media

(oversize banner, text ad, etc.) in the topic channel/topic special Link to online specials (if available)

Price: 4,900 €/month

2�

Onl

ine

Advertising impact of online specials:Presentation of customized editorial content Brand creation, brand exposure, brand awareness, brand image Presentation in an editorial context Generation of high-quality contact data (provided that corporate webcasts/whitepapers are booked)

!

Online SpecialOnline specials position you and your products effectively as an integral part of “www.kfz-betrieb.de”. This exclusive editorial page allows you to customize content about your company and its products.Describe your company, products and services in a compact, easy-to-read format. All of your booked online advertising formats also appear in your online special.

Overview of services:Initial setup

Navigation Graphics Entry of editorial content Premium entry in “Partner Profile” database Production, online advertising media

Price: 5,000 €

Monthly services

Content maintenance Accompanying advertising measures:

- Banner on “www.kfz-betrieb.de” - Text advertisements in the »kfz-betrieb« newsletter - Teaser on the online special homepage

Reporting: - Exposure - Qualified contact data (leads)

Price: 7,000 €(minimum run time: 3 months)

Double bonus in »kfz-betrieb«One promotional advertisement in 1/1, 4-c formatOne editorial promotion (advertorial) in 1/1, 4-c format

26

Onl

ine

General Terms of Business for Online AdvertisingPage 1

General Terms and Conditions for Advertising1. Scope, exclusive application1.1 The following terms and conditions are valid for the «advertising measures» conducted by Vogel

Business Media GmbH & Co. KG (hereinafter called »Vogel«) for the client. 1.2 Contrary terms and conditions of the client have no validity, even if not contradicted by Vogel in

individual cases.2. Advertising measures; Identification2.1 »Advertising measures« in the sense of these General Terms and Conditions comprise all »advertis-

ing material« bookable with Vogel and all other services bookable with Vogel within the framework of advertising (e.g. support with the provision of advertising material, translations, implementation of advertising campaigns).

2.2 »Advertising material« means offers comprised of pictures and/or text and/or sound sequences and/or animated pictures and/or comprising of a sensitive area which is linked on mouse-click to a web address (e.g. a link) specified by the client. Besides classic banner advertising this may com-prise specifically also product- and company entries, sponsoring or e-mail campaigns. So-called »download offers« of the client, such as web casts, web video, whitepaper and other download- or streaming offers kept ready by Vogel are also included. »Whitepapers« are specialist data, compiled by the client on specific topics, which may also contain product- and company information.

2.� Advertising material not clearly identifiable as such due to its design is clearly separated from other content by Vogel, at its sole discretion, e.g. by identification as »advert«.

2.� With reference to advertising material in the download offer, Vogel is not obliged to identify this in accordance with Section 2.�. It is the client’s responsibility to do this, if required. He is further obliged to identify the download offer with his company name and to keep this information up-to-date. For the rest, Section �.6 is applicable.

3. Order completion�.1 A contract on advertising measures materializes following written confirmation by Vogel or by per-

formance of the advertising service. The contract is considered rejected unless it is confirmed or performed within two weeks. Verbal or telephonic declarations are not legally binding and require written confirmation to be effective.

�.2. In the case of agency bookings, the contract materializes with the advertising agency itself in case of doubt. Should an advertiser become a client, the latter must be mentioned by name by the adver-tising agency. Vogel is entitled to demand proof of the commissioning by the advertiser as well as a proof of registration of a business.

4. Provision of advertising material by the client�.1 Insofar as the advertising material is to be placed by Vogel, the client will provide the advertising

material to Vogel at least five working days prior to the agreed first appearance date. The provi-sion of data is subject to Vogel’s relevant current »Technical requirements«. Should Vogel not be in a position to achieve the proper and on schedule publication of the advertising material due to

delayed delivery or non-compliance with the »Technical requirements« of Vogel, the client’s obliga-tion to pay remains unaffected thereof.

�.2. The client is responsible for the on schedule provision of advertising material.�.�. Insofar as the client has the right to place the advertising material himself, Vogel will provide him

with a password for this purpose. The client is obliged to keep this password secret. Vogel has the right to prescribe technical requirements to the client regarding the placement of this advertising material. In addition, Vogel may prohibit the application of certain techniques, specifically if Vogel’s servers may thereby be excessively loaded or if the functionality of Vogel’s websites may be impaired.

�.� Provided a new browser window is opened, the client is entitled to use so-called deep links for reference to his website. Employment of other technical methods leading the user away from the page or collecting his data is not allowed, particularly the use of pop-ups, prompting for the input of user data and the placement of cookies require prior written permission by Vogel.

5. Duties of client; Indemnity against liability �.1 The client shall ensure that the advertising material transferred or placed by him is protected

by state-of-the-art protection software and is free from malicious code such as e.g. viruses and trojans. The client undertakes that the advertising measures transferred or placed by him do not contravene applicable laws (e.g. the applicable penal laws, the regulations for the protection of minors and the unfair competition law) or third party rights (e.g. trademark rights, personal rights, copyrights). In particular, the advertising measures shall not contain defamatory, discrediting or pornographic content or content glorifying violence or war. Insofar as the advertising material men-tions contacts, the client assures that consent has been obtained of any natural person mentioned by name.

�.2 Insofar as the client obtains leads, he shall undertake to use these solely for own purposes of advertising, market- or opinion research and not pass these on to third parties or use these for the purposes of third parties. Should the client culpably contravene these obligations, he shall be obligated to pay Vogel a commensurate contractual penalty to be determined by Vogel in each individual case, the basis and magnitude of which may be reviewed by a competent court of law (Section 1�.1).

�.� The client undertakes to honor the applicable data protection regulations. He shall respect the revocation of the consent of a user and promptly block such user’s data, following notification.

�.� The client assures that he has obtained the necessary rights in respect of all authors of advertising material, allowing him to concede such rights to Vogel in accordance with Section 9.1 and 9.2. The same is applicable to possibly required agreements with collecting societies (specifically GEMA). He shall bear all costs charged by these collecting societies. Vogel carries no responsibility for verification of the advertising measures of the client.

�.7 Should a claim be made on Vogel by a third party, a court of law or an authority because of culpable behavior of the client, in particular due to a culpable violation of the above obligations, the client undertakes to indemnify Vogel against possible claims as far as legally possible and to bear the

27

Onl

ine

General Terms of Business for Online AdvertisingPage 2

legal defense costs. Vogel will immediately inform the client of the assertion of relevant claims. The client shall support Vogel to the best of his ability in the defense against these claims. Should the cli-ent fail to meet this obligation within a reasonable period to be determined by Vogel, Vogel is entitled to settle such third party challenge by its own professional judgment and in due consideration of the circumstances and legal position as presented to Vogel. The costs of such settlement shall be borne by the client, also in the case where the settlement in hindsight proves prejudicial due to information not provided by the client.

6. Power of refusal; Discontinuation of the advertising measures6.1 Vogel may refuse individual advertising measures if these contravene applicable laws or applicable

legal practice, official or judicial directives or contravene a cease-and-desist declaration issued by Vogel or infringe on third party rights or if the publication is unacceptable to Vogel on grounds of the content, the origin or for technical reasons.

6.2 Vogel is entitled to (temporarily) discontinue the implementation of advertising measures should there be a justified suspicion that the conditions in accordance with Section 6.1 have been met, specifically in the case where a third party asserts a not obviously unjustified violation of his rights, where a warning exists in a similar case, or in case of the initiation of investigations by governmen-tal authorities. The same is applicable to the case where the client subsequently makes changes to the advertising material content that lead to a violation in accordance with Section 6.1. Vogel will inform the client of such a discontinuation and will grant him the opportunity to explain and, if necessary, prove the legality of the advertising measure.

6.�. The client may equally demand the discontinuation or removal of the advertising measure by Vogel if a claim is made on him by a third party because of an infringement. Insofar as the client can himself remove or put the advertising measure offline, he is in such case obliged to remove or block this himself.

6.�. In the case of the advertising measures being refused or discontinued following action on the pre-ceding sections, the client shall nevertheless pay the compensation agreed upon, unless Vogel was able to sell the provided advertising space elsewhere. There is no obligation to pay for a discontinu-ation in accordance with Sections 6.1 or 6.2, provided the client is able to prove that the contents of the advertising material was legitimate and no reasons for the refusal and/or discontinuation initiated by Vogel therefore existed.

7. Obligation to give notice of defects7.1. The client shall check the advertising measure immediately following the date of first publication

and give notice of possible defects (obligation to give notice of defects). In case of concealed defects, notification shall be given immediately after their detection.

7.2. Written notice shall be given of evident defects within five working days of first publication and of concealed defects within five working days after detection.

8. Placing of advertising; Leads; Term; Availability8.1. Vogel will place the advertising material within the framework of the specifically booked advertis-

ing measure, with utmost consideration for the wishes of the client. Unless agreed otherwise, the client is not entitled to a specific placing or the exclusion of advertising for goods or services of a competitor of the client.

8.2. Vogel will make download offers as well as company and product entries available on a database, together with the information of other clients, and have these ready for retrieval by users via the client’s booked channels. It is in the interest of both parties that the download offers should be marketed as comprehensively as possible, which is why Vogel is entitled, but not obliged, to content syndication in accordance with Section 9.2 with respect to download offers. Unless agreed other-wise, content syndication comes at no additional cost to the client.

8.�. In the case of an assignment covering the placement of several Advertising means (framework con-tract), the retrieval of individual advertising material shall be effected within a year after conclusion of the contract. Regarding the price, the price list applicable at the time of placement shall apply. Should the one-year-period be violated, the client is obliged to pay Vogel the difference between the contractually agreed discount based on the predefined total volume and the discount for the actual retrieval (discount adjustment charge).

8.�. Insofar as the client has booked a certain number of page impressions/leads for an advertising measure, Vogel points out that these figures are inevitably based on past experience. Should the page impressions/leads not be achieved in exceptional cases, the placement period of the advertising measure will be extended until the booked number of page impressions/leads has been reached. Should the placing booked by the client already be allocated to another client for the extended advertising period, Vogel is entitled to divert to a comparable placing, with due con-sideration of the interests of the client. The use of �rd party ad servers may cause system-induced differences in counting. The numbers determined by the publishing house (DART system) are the standard basis for billing.

8.�. Insofar as the client should obtain leads, these are only made available within the framework of what is permissible under data protection laws. The client is specifically aware that the user may revoke consent to promotional measures. The client is obliged to respect such revocation or to undertake amendments to the data. The client shall inform Vogel immediately of possible complaints by users.

8.6. The client implements promotional measures, based on the leads, at his own risk.8.7. The term of the advertising material is initially guided by the specific conditions of the booked adver-

tising material, e.g. as reflected in the media data. In case of doubt, the following term is applicable:- in case of a booking in accordance with leads/page impressions, the period until the number of

booked leads/page impressions has been reached;- in case of a booking according to time, the booked period in accordance with the price list, calcu-

lated from the day of the online placement. Company- and product entries or provider profiles can only be booked on a yearly basis. They are automatically extended by a further year, in considera-tion of the price list valid at the receipt of the first order, unless Vogel or the client give notice with a period of three months to the end of the period of (first-) appearance. Section 10.2 is applicable accordingly in the event of a price increase;

- in case of a booking of download offers, basically also the booked term. Insofar as Vogel additionally markets the download offers within the framework of content syndication in accordance with Section 9.2, this download offer expires after notice by the client in accordance with Section 9.� at the latest.

28

Onl

ine

8.8. On a per month basis, Vogel guarantees 9�% availability of the Internet pages and therefore the advertising material. Reasonable interruptions required for maintenance of the system and inter-ruptions due to force majeure or unavoidable causes are not included in this figure. The availability is defined as the ratio of actual time (AT) to target time (TT). The availability is then calculated as follows: AT/TT * 100.

9. Concession of rights by the client9.1. In relation to all advertising material, the client devolves the regionally unlimited rights of use and

exploitation rights required for implementation of the assignment to Vogel. This concession of rights specifically includes the right of duplication, distribution, transmission, storage as well as the right of placement in databases, availability for retrieval and the right of making the advertising material publicly available.

9.2. With reference to the download offers and in the interest of comprehensive marketing of their con-tent, the client in addition grants Vogel the right to license the content to third parties for availability on the Internet or to use the contents for further forms of offers (e.g. eBooks) (so-called content syndication).

9.�. The client grants these rights for the duration of placement of the advertising material. Regarding content syndication in accordance with Section 9.2. The rights are granted temporally unlimited but may be rescinded at any time with a notice period of two weeks.

10. Remuneration; Conditions of payment; Default10.1. The valid remuneration between Vogel and the client follows from the confirmation of order. In the

case of a missing written confirmation of order or if the confirmation of order contains no remunera-tion, then the valid price list at the time of order placement is applicable.

10.2. The price list may be changed at any time. For orders already confirmed by Vogel, price changes are, however, only applicable if they were announced at least one month in advance. Otherwise, the client has the right of cancellation, provided this is exercised in written form within five working days following notification of the price increase. Any further claims by the client are excluded. In the absence of a cancellation, the price increase is considered as approved, also for existing orders.

10.�. Unless otherwise agreed upon, the amount invoiced to the client is payable within �0 days. A dis-count of 2% on the invoiced amount is granted should payment be received within 1� days. The day of first publication of the advertising material is the reference for calculation of the period.

10.�. Should the client be in default or should the client allow bills or checks to be referred to drawer without justification, or should an application be made for an insolvency procedure against the assets of the client, Vogel is entitled to defer further execution of current orders until payment is received, remove already published advertising material and demand advance payment for the remaining placement of the advertising material.

11. Cession, Offset11.1. Cession of the claims resulting from the client’s advertising order requires prior written consent by Vogel.11.2. The client can only offset against claims by Vogel if the demand by the client is undisputed or

confirmed to be legally binding.

12. Warranty for defects by Vogel12.1. Subject to the confirmation of order and the »Technical requirements«, and in consideration of

the data provided by the client, Vogel guarantees the conventional quality and publication of the advertising material.

12.2. Should the publication of advertising material not meet the required quality due to a circumstance for which Vogel is responsible, the client may claim an extension of the publication period or an immediate substitute placement in a comparable environment. Vogel has, however, no obligation for extension or substitute placement.

12.�. Should the extension of the publication period be unacceptable to the client or should this fail, or should Vogel refuse the substitute placement seriously and finally, the client has the right to rescind the specific (partial) order or to a reduction in payments to the extent that the purpose of the adver-tising material was compromised.

12.�. Warranty claims lapse after 12 months.13. Liability of Vogel1�.1. Vogel is liable only for intent and gross negligence as well as for violation of a material obligation

under the contract (cardinal obligation). In case of a violation of the cardinal obligation arising from minor negligence, the liability of Vogel is limited to predictable damages at conclusion of the contract and which are typical to the contract. Vogel is not liable in case of violation of secondary obligations, which are not cardinal obligations, arising from minor negligence. In cases of initial impossibility, Vogel is liable only if the performance obstacle was known to it or if its ignorance was due to gross negligence, unless a cardinal obligation is involved.

1�.2. The abovementioned liability exclusions are not applicable in case of malicious concealment of defects or in case of the assumption of a quality guarantee for the liability for claims arising from the product liability law as well as from bodily injuries (life, body, health).

1�.�. Insofar as the liability of Vogel is excluded or limited, this is also applicable to the personal liability of its employees, jobholders, co-workers, representatives and auxiliary persons.

1�.�. With the exception of claims arising from unauthorized acts, claims for damages by the client for which the liability is limited in accordance with this section, lapse after one year calculated from the legal onset of the period of limitation.

14. Place of fulfillment; Applicable law, Written form1�.1. Sole place of jurisdiction shall be Würzburg.1�.2. This contract is governed exclusively by the laws of the Federal Republic of Germany, under exclu-

sion of the UN Convention on Contracts for the International Sale of Goods (CISG).1�.�. Modifications and amendments to these contract terms require the written form to be effective.

This is also valid if this written form clause itself is modified or amended. Insofar as the expression “written form” is used within the framework of these General Terms and Conditions, this means the text form in terms of § 126 b BGB [Civil Code].

Vogel Business Media GmbH & Co. KG / Status: January 2009

General Terms of Business for Online AdvertisingPage �

Even

t

29

Cultivating contacts: Face-to-face marketingAwards ceremonies, conferences, seminars, and trade fairs are integral components of a comprehensive and customized cross-media offer from Automotive Media. Our events have become established in the industry and are noted for their highly-qualified speakers, relevant and forward-looking topics, professional organization, and attractive locations (example: Vogel Convention Center/VCC).

The facts:You can become a sponsoring partner or book presentation space for the following events and awards ceremonies:

Awards: Sales award, service award, women’s award, junior award, Internet sales award, motorcycle dealer of the year award, innovation award for the used vehicle business, Federal Education Award of the German automotive industry (together with the ZDK)

Events: Independent workshops conference: congress of women in the automotive trade cars and education forum

Supplement to classic advertising Event and award sponsoring is a unique way to draw attention to your company and support your classic advertising campaign.

Your target group, live and direct No other part of your cross-media advertising mix brings you closer to your target group than events. Here you can engage in direct dialog with potential customers.

You network, we organize As an event sponsor, you enjoy all of the benefits of face-to-face marketing without being distracted by organizational details.

Your benefits: Effective face-to-face marketing offers opportunities for new busi-

ness initiatives Sponsoring an event or an awards ceremony increases brand

awareness and actively enhances brand strength and brand image. Events allow a personal and unfiltered interaction with potential

target groups. Face-to-face contact with customers provides immediate ad

perception feedback.

Even

t

�0

Premium partnershipIncludes:

Logo presence in all publications concerning the event Presentation space included Two participant slots included Company information as a loose leaf supplement to the conference

documentation Webcast (video) with report on the event at “www.kfz-betrieb.de” Further services in consultation with the event organizer

Value: Approx. 10,000 €

Presentation spaceOverview of services

A communication area for presenting your company and products within the exhibition hall or catering area

Value: Approx. 315 €/m²

Lunch sponsoringIncludes:

Welcoming address prior to lunch Logo placement on the menu Poster displayed at the buffet Table flags and napkins with company brand Other sponsoring options in consultation with the event organizer

Value: From approx. 3,500 €

Example for presentation space: the Würth booth

Serv

ice

�1

Additional Offer: Services & Support

ServicesCustomized media concepts round off your advertizing portfolio and provide you with the perfect framework for presenting your company and its products and services beyond the scope of classic advertising. VAM Plus, your media service provider for the auto-motive industry, supports you in designing a profes-sional media concept.

The benefit for you: VAM Plus offers you industry know-how from a single source and

allows you to implement your marketing goals using innovative media-based communication solutions.

SupportTo ensure the success of your advertizing strategy, Automotive Media is on hand with a competent team of consultants that will assist you in designing and creating your message. Additional support services such as market research and direct marketing further promote the effectiveness of your campaign.

The benefit for you: VAM plus can help you fine tune your advertizing strategy to achieve

a maximum on exposure and efficiency.

Serv

ice

�2

Direct marketingDirect marketing is an effective means of acquiring new customers. Here, you present your products and services directly to target group contacts; the busi-ness addresses you choose largely determine your marketing success. We assist you in this process and provide you with up-to-date, high-quality addresses.

Address rental: All prices for single use only. (Prices for multiple use available upon request.)Rental price per collection (minimum fee: �80 e) Commitment fee: 100 e (flat).

Free of charge: Each address call is mutually exclusive; optional address suffix and/or coding available upon request.Volume discount: � to 2� % on the rental price, based on the addresses rented per calendar year: 20,001 or more entries � % �0,001 or more addresses 10 %, 7�,001 or more addresses 1� %,100,001 or more addresses 20 %, 1�0,001 or more addresses 2� %

Address Count

Address Type: 1-50

0

501-

1,00

0

1,00

1-5,

000

5,00

1-10

,000

10,0

01-

25,0

00

From

25,

001

Company addresses withindustry trait 0.�6 e 0.�1 e 0.28 e 0.2� e 0.22 e 0.19 e

Company addresses withindustry trait* 0.61 e 0.�� e 0.�0 e 0.27 e 0.2� e 0.22 e

Personal addresses byfunction/position 0.8� e 0.�� e 0.�8 e 0.�� e 0.�1 e 0.29 e

Personal addresses byfunction/position* 0.88 e 0.�8 e 0.�0 e 0.�7 e 0.�� e 0.�1 e

Personal addresses byfunction/position withindustry trait* 0.92 e 0.60 e 0.�� e 0.�9 e 0.�6 e 0.�� e

Market researchSurely you want to know the impact your advertisement has made or how it is perceived by the target groups? Automotive Media assists you with advertising tests, topic surveys in journal, editorial sweepstakes, and additional questions in market panels. We will be glad to inform you of your options.

Example: Participation in the annual advertising copy test (kfz-betrieb) with differentiated analysis and benchmark coverage of your advertising motif

Price copy test: Free

*and production capacity and/or regional containment

Serv

ice

��

Event service + location Vogel Convention Center2 large halls (8�0 m² or 1,200 m²)6 conference/workshop rooms for 0 to 110 participantsTotal capacity: Approx. 1,000 visitors

Production of WebcastsIf you decide to add an innovative online business clip or Webcast to “www.kfz-betrieb.de” but do not have any film material about your product or company, we will gladly show you how to create your own video. Simply contact us for more information and on individual offer.

Production example: Package includes:

1 camera man, 1 camera assistant, 1 editor Recording: Webcast, recording time of 2 to 3 hours

(interview sequence with topic-specific overlays) Editing: Editing of the material to a 3-to-5-minute Webcast Production: Production of a trailer

(5-second opener preceding the Webcast) Music: Incorporation of free music

Price (incl. travel expenses): from 2,450 €

Rental fee for the “Shedhalle”: Approx. 2,900 €Rental fee for the “Rotationshalle”: Approx. 3,500 €There will be a charge of �0 % of the hall rental on put up and tear down days.

Additional services Design service for print and online advertising media Price: By outlay

Quality check of whitepapers Price: Free

Website creation Price: By outlay

Campaign planning with lead and exposure guarantee Price: Free

Anna GredelAdvertising Manager

+�9 9�1 �18-2920

anna.gredel@vogel.de

Helga SchmittKey Account Manager

+�9 9�1 �18-216�

helga.schmitt@vogel.de

Siegfried RohrbachKey Account Manager

+�9 9�1 �18-2�16

siegfried.rohrbach@ vogel.de

Benedikt SeubertKey Account Manager

+�9 9�1 �18-2816

benedikt.seubert@ vogel.de

Ragnar LangKey Account Manager

+�9 9�1 �18-2771

ragnar.lang@vogel.de

Contacts Sales

Gabriele GroitzschKey Account Manager

+�9 9�1 �18-2760

gabriele.groitzsch@ vogel.de

��

Elke GünterKey Account Manager

+�9 9�1 �18-2��7

elke.guenter@vogel.de

Susanne SchumannKey Account Manager

+�9 9�1 �18-29�6

susanne.schumann@ vogel.de

Christine GeistKey Account Manager/ International Sales

+�9 9�1 �18-22�1

christine.geist@vogel.de

Doris KümmetClassifieds ads

+�9 9�1 �18-2��0

doris.kuemmet@vogel.de

Stefan ZügnerHead of Marketing

+�9 9�1 �18-2�29

stefan.zuegner@vogel.de

Contact: Sales/Marketing/Managing/Editorial

Simone LenkProduct Marketing Manager

+�9 9�1 �18-27�8

simone.lenk@vogel.de

��

Stephan MadernerEditor-in-chief »bike und business« Deputy Editor-in-chief »kfz-betrieb«

+�9 9�1 �18-2918

stephan.maderner@ vogel.de

Ernst HaackManaging Director

+�9 9�1 �18-2212

ernst.haack@vogel.de

Wolfgang Michel Editor-in-chief »kfz-betrieb«

+�9 9�1 �18-2�61

wolfgang.michel@ vogel.de

Werner DegenEditor-in-chief »autoFACHMANN« »autoKAUFMANN«

+�9 9�1 �18-2�66

werner.degen@vogel.de

Silvia Lulei Editor-in-chief »Gebrauchtwagen Praxis«

+�9 9�1 �18-26��

silvia.lulei@vogel.de

Vogel Euro Publishing UK OfficePhone +�� 800 �101702Fax +�� 800 �10170�mark.hauser@comcast.netwww.vogel-europublishing.com

Vogel Europublishing Inc.Mark Hauser, 6�2 Sunflower CourtSan Ramon, CA 9��8�Phone +1 92� 6�81170 Fax +1 92� 6�81171mark.hauser@comcast.net

Great Britain:

USA:

Contact: Representatives

France:

Italy:

DEF & Communication�8, boulevard Jean Jaures92110 ClichyPhone +�� 1 �7�07180Fax +�� 1 �7�00189achrismann@wanadoo.fr

Ferdinando SalarisPhone +�9 ��8828�021Fax +�9 02��29�887ferdinando.salaris@vogel.de

Stat

us: 2

2.9.

2009