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CROSS CUTTING ISSUES
BMM
SEMESTER I
Course Code COURSE CROSS CUTTING
ISSUE CROSS CUTTING ISSUE - Sub themes
UABMM101 EFFECTIVE
COMMUNICATION SKILL- I
Professional Ethics, Human values
Workplace communication and assertiveness skill, Life skill in decision
making
UABMM102 FUNDAMENTALS OF MASS
COMMUNICATION
Professional Ethics, Human values
Workplace communication and assertiveness skill, Life skill in decision
making
UABMM103 INTRODUCTION TO
COMPUTERS Professional Ethics, Human values
Professional Ethics, Human Values, Life skill in decision making
UABMM104 LANDMARK EVENTS IN
20TH CENTURY HISTORY
Professional Ethics, Human
values, Environment
Changing boundaries, Human Rights,
Humanitarian aid, Urbanization
UABMM106 INTRODUCTION TO
SOCIOLOGY
Gender, Environment, Sustainability, Human
values
Gender equality, Social and Civil rights, Respect for race ethnicity and diverse
cultures, Urbanization and rural issues, Legal & economic rights, Gender
empowerment
UABMM105 INTRODUCTION TO ECONOMICS
Gender, Environment, Sustainability, Human
values
Human rights, Professional ethics, Building cities, Sustainable development and
infrastructure funding
SEMESTER II
Course Code COURSE CROSS CUTTING
ISSUE CROSS CUTTING ISSUE - Sub themes
UABMM201 EFFECTIVE
COMMUNICATION SKILL -II
Professional Ethics, Human values
workplace communication and assertiveness skill, Life skill in decision
making
UABMM204 POLITICAL CONCEPTS &
INDIAN POILITICAL SYSTEM
Gender, Environment, Sustainability, Human
values
Human values, Sustainable development, Social Justice and Equity issues, Good
governance, good development of national legislative frameworks,
UABMM206 PRINCIPLES OF MANAGEMENT
Professional Ethics,
Gender, Environment, Sustainability, Human values
Beneficiary accountability, Environmental
Impacts, Funding, Utilities, Organizational issues, Professional ethics, Gender mainstreaming, strategic action competency
UABMM205 PRINCIPLES OF
MARKETING
Professional Ethics, Gender, Environment,
Sustainability, Human values
urbanization and entrepreneurship building, role and participation of youth in
entrepreneurship and building cities, Equal opportunities
UABMM203 MEDIA PSYCHOLOGY
Gender, Environment,
Sustainability, Human values
Human values, Inclusion and exclusion,
gender stereotyping, diverse impact of media in increasing gender violence, people
from different and diverse sexual orientations
UABMM202 INTRODUCTION TO
LITERATURE
Professional Ethics,
Gender, Human values
Professional Ethics, Human Values, Race
ethnicity and diverse cultures
SEMESTER III
Course Code COURSE CROSS CUTTING
ISSUE CROSS CUTTING ISSUE - Sub themes
UBMM304 INTRODUCTION TO MEDIA
STUDIES
Human Values, Gender Creating social awareness, globalization,
Human values, Stereotyping, Gender violence
UBMM301 INTRODUCTION TO CREATIVE WRITING
Human Values, Gender, Environment
Gender Discrimination, Gender Stereotyping, Human Values, Environment
UBMM305 UNDERSTANDING CINEMA
Gender, Sustainability Sustainable development, Gender equality,
Social, Economic, Legal and Civil rights, Respect for race ethnicity and diverse
cultures, Gender empowerment
UBMM303 INTRODUCTION TO PUBLIC
RELATIONS
Environment, Sustainability, Professional
Ethics
Environment sustainability, Professional Ethics, Critical thinking, Workplace
assertiveness and communication skill
UBMM302 INTRODUCTION TO
CULTURE STUDIES
Human Values, Gender, Environment
Gender equality, Social and Civil rights, Respect for race ethnicity and diverse
cultures, Urbanization and rural issues, economic rights, Gender empowerment
UBMM306 ADVANCED COMPUTERS Human Values,
Professional Ethics
Professional Ethics, Human Values, Human
rights, Life skill in decision making
SEMESTER IV
Course Code COURSE CROSS CUTTING
ISSUE CROSS CUTTING ISSUE-Sub themes
UBMM401 INTRODUCTION TO ADVERTISING
Human Values, Gender,
Professional Ethics, Sustainability
Human values, gender stereotyping, diverse
skill in decision making, advertisements & Human rights, Professional Ethics, Building
sustainable cities
UBMM402 INTRODUCTION TO JOURNALISM
Gender, Environment, Professional Ethics
Racial Discrimination, Equality- Race/ Religion/ Gender, human values,
Environment, Professional Ethics
UBMM403 PRINT PRODUCTION &
PHOTOGRAPHY
Professional ethics, Sustainable development,
Gender, Environment
Professional ethics, Sustainable
development, Gender equality, Environmental sustainability, Social,
Economic, Legal and Civil rights
UBMM404 RADIO & TELEVISION
Professional ethics, Sustainable development,
Gender equality, Environmental sustainability
Professional ethics, Sustainable development, Gender equality,
Environmental sustainability, Social, Economic, Legal and Civil rights,
Entrepreneurship building
UBMM405 MASS MEDIA RESEARCH Professional ethic, Human
values
Professional ethic, Human values, role of research in spreading Social awareness,
Critical thinking
UBMM406 ORGANIZATIONAL
BEHAVIOUR
Professional Ethics, Gender, Environment,
Sustainability
Beneficiary accountability, Environmental Impacts, Funding, Utilities, Professional
ethics, Gender mainstreaming, strategic action competency, role and participation of
youth in entrepreneurship and building
cities
SEMESTER V (Advertising)
Course Code COURSE CROSS CUTTING
ISSUE CROSS CUTTING ISSUE-Sub themes
UABMMA505 ADVERTISING IN
CONTEMPORARY SOCIETY
Professional Ethics, Human Values, Gender
Discrimination
Professional ethics, human values, Social awareness, needs of the Society, problems
and Issues that affect the society and the role of media, gender discrimination,
stereotyping, Consumer rights, Media rights
UABMMA501 COPYWRITING
Professional Ethics, Human right
Professional Ethics, Human rights, Consumer Rights, Advertising rights, Legal
issues, Human values, Rights of the marginalized, Economic values and rights,
Media rights
UABMMA506 ADVERTISING DESIGN
Professional Ethics, Human right
Design Ethics, Beneficiary communication and accountability, Personal and
Professional Ethics, Human values, Consumer awareness
UABMMA503 CONSUMER BEHAVIOUR
Professional Ethics, Human
right, Environment Sustainability
Environment sustainability, Professional
Ethics, Consumer rights, Human values, Social Awareness, Economic values and
rights
UABMMA502 MEDIA PLANNING &
BUYING
Professional Ethics, Human right, Environment
Sustainability
Professional Ethics, Economic cost cutting methods, Organizational Sustainability,
consumer costing and budgeting, issues of funding
UABMMA504 BRAND BUILDING Advertising & Marketing ethics, Social
awareness, Human rights, Human values
SEMESTER V (Journalism)
Course Code COURSE CROSS CUTTING
ISSUE CROSS CUTTING ISSUE-Sub themes
UABMMJ501 REPORTING
Human Rights, Professional Ethics, Human values,
Environment sustainability, Gender discrimination
Human Rights, Professional Ethics, Media ethics, Human values, Environment
sustainability, Rights of the marginalized, Gender stereotyping & discrimination,
UABMMJ502 EDITING
Human Rights, Professional
Ethics, Human values, Environment sustainability
Human Rights, Professional Ethics, Media
ethics, Human values, Environment sustainability
UABMMJ503 JOURNALISM AND PUBLIC
OPINION
Human Rights, Professional
Ethics, Human values, Environment sustainability,
Gender discrimination
Professional ethics, social responsibility,
diversities, biases, Human values, Stereotyping, gender violence
UABMMJ504 FEATURES AND OPINION Human values, Environment
Human values, Environment
UABMMJ505 INDIAN REGIONAL
JOURNALISM
Human values, Environment Sustainability
Human values. Diverse culture, Building cities, Economic viability, Development,
Women's right, peasant movements, Freedom and anti-colonialism
UABMMJ506
NEWSPAPER AND
MAGAZINE MAKING (PROJECT PAPER)
Human Rights, Professional
Ethics, Human values, Environment sustainability,
Environment sustainability, Professional
Ethics, Organizational ethics, Economic viability, Social issues
SEMESTER VI (Advertising)
Course Code COURSE CROSS CUTTING
ISSUE CROSS CUTTING ISSUE-Sub themes
UABMMA604 ADVERTISING &
MARKETING RESEARCH Professional Ethics Design and sub-types in real life,
Professional Ethics, Self-awareness
UABMMA605 LEGAL ENVIRONMENT &
ADVERTISING ETHICS
Professional Ethics, Human right, Environment
Sustainability, Gender discrimination
Human Rights, Professional Ethics, Media ethics, Legal rights and issues
UABMMA601 FINANCIAL MANAGEMENT
FOR MARKETING & ADVERTISING
Professional Ethics, Human
right, Environment Sustainability
Professional Ethics, Business Ethics,
Organizational Sustainability, Environment sustainability, Economic cost cutting issues, consumer costing and budgeting, issues of
funding
UABMMA603 AGENCY MANAGEMENT
Professional Ethics, Human
right, Environment Sustainability
Human Rights, Human Values, Professional
Ethics, Organizational sustainability, Business Ethics, Entrepreneurship ethics, issues of funding
UABMMA602 DIRECT MARKETING Professional Ethics, Human right
Social Awareness, Consumer awareness, Human rights, human values, professional
ethics
UABMMA606 CONTEMPORARY ISSUES
Professional Ethics, Human right, Environment
Environment Sustainability, Ethics, Behavioral Change, Social awareness,
Rights of the marginalized, Urbanization, Disaster Risk Reduction, gender
discrimination, stereotyping
UABMMA607 DIGITAL MEDIA Sustainability, Gender Discrimination,
Environment Sustainability
Trafficking, Farmers Rights, Migration, Biodiversity, Gender based violence
Environment sustainability, Media Ethics
SEMESTER VI (Journalism)
Course Code COURSE CROSS CUTTING
ISSUE CROSS CUTTING ISSUE-Sub themes
UABMMJ605 NEWS MEDIA
MANAGEMENT
Human Rights, Professional
Ethics, Human values, Environment sustainability,
Gender
Environmental Impacts, Funding, Utilities,
Professional ethics, Gender mainstreaming, strategic action competency, role and
participation of youth in entrepreneurship and building cities
UABMMJ603 BROADCAST JOURNALISM Professional Ethics Professional ethics, social responsibility,
diversities, biases
UABMMJ604 BUSINESS & MAGAZINE
JOURNALISM
Professional Ethics, Environment sustainability
Professional Ethics, Economic cost cutting methods, Organizational Sustainability,
consumer costing and budgeting, issues of funding
UABMMJ602 INTERNET & ISSUES IN THE
GLOBAL MEDIA
Human Values Equality- Country/ Race, Human Values
UABMMJ601 PRESS LAWS & ETHICS
Human Rights, Professional Ethics, Human values,
Environment sustainability, Gender discrimination
Human Rights, Professional Ethics, Media ethics, Legal rights, Human values,
Environment sustainability, Rights of the marginalized, Gender stereotyping &
discrimination, Trafficking of children
UABMMJ606 CONTEMPORARY ISSUES
Professional Ethics, Human right, Environment
Sustainability, Gender Discrimination
Environment Sustainability, Ethics, Behavioral Change, Social awareness,
Rights of the marginalized, Urbanization, Disaster Risk Reduction, gender
discrimination, stereotyping, Trafficking, Farmers Suicide, Migration, Biodiversity,
Gender based violence
UABMMJ607 DIGITAL MEDIA Environment Sustainability Environment sustainability, Media Ethics
CROSS CUTTING ISSUES
BMS
SEMESTER I
Course Code COURSE CROSS CUTTING ISSUE CROSS CUTTING ISSUE - Sub themes
UBMSFSI.1 Introduction to Financial
Accounts Professional ethics
Accounting principles, International Financial Reporting
Standards, Accounting in Computerized Environment
UBMSFSI.2 Business Law Human values and
Professional ethics,
Essential elements of Contract; Agreement and Contract – Capacity to Contract, free consent, consideration, lawful
objects/ consideration, Breach of contract, Consumer Protection Act, 1986,Intellectual Property Rights (IPR)
UBMSFSI.3 Business Statistics Professional skill & ethics,
Relevance of Data(Current Scenario), Type of
data(Primary & Secondary), Primary(Census vs Samples, Measures Of Central Tendency, Probability and Decision
Theory
UBMSFSI.4 Business Communication - I Human values and
Professional ethics
Feedback Emergence of Communication as a key concept in the Corporate and Global world Impact of technological
advancements on Communication, Characteristics of Verbal Communication Characteristics of Non-verbal
Communication, Business Etiquette, Personal Integrity at the workplace, Business Ethics and media, Computer
Ethics, Corporate Social Responsibility
UBMSFSI.5 Foundation Course - I Human values, Indian cultural values, women and
gender and human rights
Understand the multi-cultural diversity of Indian society through its demographic composition, Appreciate the
inequalities faced by people with disabilities and understand the issues of people with physical and mental
disabilities, Role and significance of women in politics, Fundamental Duties of the Indian Citizen
UBMSFSI.6 Foundation of Human Skills Human values, gender and Environmental
sustainability
Understanding of Human Nature, Group Behaviour, Creative problem solving, Organisational Change,
Creativity and Development and Work Stress
UBMSFSI.7 Business Economics-I Human values, Professional
ethics and sustainability
Demand Function, Demand estimation and forecasting, Supply and Production Decisions and Cost of Production,
Perfect competition and Monopoly and Pricing and Output Decisions under Imperfect Competition
SEMESTER II
Course Code COURSE CROSS CUTTING ISSUE CROSS CUTTING ISSUE - Sub themes
UBMSFSII.1 Principles of Marketing Professional ethics and gender equity and
sustainability
Social relationship, Holistic marketing, Macro
environment, Consumer Behaviour, New trends in marketing – E-marketing , Internet marketing and
marketing using Social network, Social marketing/ Relationship marketing
UBMSFSII.2 Industrial Law Human values and Professional ethics , labour
laws, work ethics
Laws Related to Industrial Relations and Industrial
Disputes, Employers liability for compensation (S-3 to 13), Rules as to Compensation (Sec 4 to Sec 9) (14 A &
17), Social Legislation,
UBMSFSII.3 Business Mathematics Professional skill & ethics,
Elementary Financial Mathematics, Solving a system of linear equations using Cramer’s rule, Rules of derivatives,
Application of Derivatives, Numerical Analysis [Interpolation]
UBMSFSII.4 Business Communication -
II
Human values and
Professional ethics
Presentation Skills, Group Communication, Business
Correspondence, Language and Writing Skills
UBMSFSII.5 Foundation Course - Value
Education and Soft Skill - II
Human skills, Professional
ethics and work ethics
Globalisation and Indian Society, ; Human Rights constituents with special reference to Fundamental Rights
stated in the Constitution, Importance of Environment Studies in the current developmental context;
Understanding concepts of Environment, Conflict‐
resolution and efforts towards building peace and harmony in society
UBMSFSII.6 Business Environment Professional ethics, Work Diversity and sustainability
Introduction to Macro Components: Demographic,
Natural, Political, Social, Cultural, Economic, Technological, International and Legal), Political and
Legal environment, Social and Cultural Environment, Technological environment and Competitive Environment,
Challenges faced by International Business and Investment Opportunities for Indian Industry
UBMSFSII.7 Principles of Management Human values, Professional ethics, gender equity and
sustainability
Role & Skills of effective managers, functions of
Management-Planning and Decision Making, Organising, Directing, Leadership, Co-ordination and Controlling,
Green Management & CSR
SEMESTER III
Course Code COURSE CROSS CUTTING ISSUE CROSS CUTTING ISSUE - Sub themes
Group A: Finance Electives
UBMSFSIII.6 Basics of Financial Services Professional ethics and sustainability
Regulatory Framework of Indian Financial System(Overview of SEBI and RBI-Role and Importance
as regulators), Need And Emergence of Development Financial Institutions In India, Function of Development
Banks, Purpose & Need of Insurance
UBMSFSIII.7 Corporate Finance Professional ethics and
sustainability
Introduction to ownership securities, Capital Structure and Leverage, Importance of Risk and Return analysis in
Corporate Finance, Foreign capital and collaborations, Foreign direct Investment (FDI), Emerging trends in FDI,
Global Depositary Receipts, Policy development, Capital flows and Equity Debt, Brief introduction & sources of short term Finance Bank Overdraft, Cash Credit, Factoring
Group B: Marketing Electives
UBMSFSIII.8 Consumer Behaviour Human values and Professional ethics
Nature of personality, Personality Traits and it’s Marketing significance, Product personality and brand
personification, Learning - Theory, Nature of Consumer Attitudes, Consumer Attitude, Learning - Theory, Nature
of Consumer Attitudes, Consumer Attitude, Cultural Influences on Consumer Behaviour
UBMSFSIV.8 Integrated Marketing Communication
Human values and Professional ethics
Promotional Tools for IMC, IMC planning process, Role
of IMC in Marketing, Communication process, Traditional and alternative Response Hierarchy Models,
Public Relations and Publicity, Ethics and Marketing communication, Current Trends in IMC
Group C: Human Resource Electives
UBMSFSIII.10 Recruitment & Selection Human values and
Professional ethics
Preparing Bio-data and C.V., Social and Soft Skills –
Group Discussion &Personal Interview, Video and Tele Conferencing Skills, Presentation and Negotiation Skills,
Aesthetic Skills, Exit, Presentation and Negotiation Skills, Aesthetic Skills, Etiquettes-Different Types and Quitting
Techniques.
UBMSFSIII.11 Organization Behavior and
HRM
Human values and
Professional ethics
Importance of Organizational Behaviour-Cross Cultural Dynamics, Creating Ethical Organizational Culture&
Climate, Individual and Group Behaviour, Managing Communication: Conflict management techniques, Time
management strategies
Core Courses (CC)
UBMSFSIII.1 Information Technology in
Business Management - I
Professional and work
ethics and sustainability
Management Information System(MIS), Decision Support
Systems (DSS), Executive Information System(EIS), Knowledge based system, Expert system, Office Automation using MS Office, Creating a presentation
with a script. Presenting in different views, Inserting
Pictures, Videos, Creating animation effects on them, Slide Transitions, Timed Presentations, Rehearsal of
presentation, E-Security Systems, Email, Internet and its Applications
UBMSFSIII.3
Business Planning and
Entrepreneurial
Management
Human values and
Professional ethics and Environmental
sustainability
Foundations of Entrepreneurship Development, External
Influences on Entrepreneurship Development, development and problems faced by Women
Entrepreneurs, Development of Women Entrepreneurs with reference to Self Help Group, Entrepreneur Project
Development &Business Plan, Institutional support to an Entrepreneur, New trends in entrepreneurship
UBMSFSIII.4 Accounting for Managerial
Decisions Professional ethics
Analysis and Interpretation of Financial statement, Ratio
analysis and Interpretation, Preparation of cash flow statement(AccountingStandard-3(revised),
UBMSFSIII.5 Strategic Management Professional ethics,
business Environment sustainability
Environment Analysis and Scanning(SWOT ), Business
Level Strategy(Cost Leadership), Change Management– Elementary Concept, Strategic Evaluation & Control
UBMSFSIII.2 Environment Management
Human values and
Professional ethics and Environmental
sustainability
Environmental Degradation, Waste Management, Disaster
Management, Sustainability and role of business, Carbon Bank, Environmental Auditing, Innovations in Business-
Innovative Business Models
SEMESTER IV
Course Code COURSE CROSS CUTTING ISSUE CROSS CUTTING ISSUE-Sub themes
Group A: Finance Electives
UBMSFSIV.7 Corporate Restructuring Professional ethics and
sustainability
Planning, Formulation and Execution of Various Restructuring Strategies, Important Aspects to be
considered while Planning or Implementing Corporate Restructuring Strategies, Accounting of External
Reconstruction (Amalgamation/ Mergers/ Takeovers and
Absorption), Change in External Aspects on Reorganization - Engagement with Statutory Authorities,
Revised ISO Certification and Similar Other Certifications, Revisiting past Government approvals,
decisions and other contracts
UBMSFSIV.6 Auditing Professional ethics and
sustainability
Errors & Frauds, Errors & Frauds , Audit Planning, Procedures and Documentation , Test Check
Internal Control, Auditing Techniques: Vouching &Verification
Group B: Marketing Electives
UBMSFSIII.9 Product Innovations
Management
Human values and
Professional ethics
Thinking Tools for Innovations, Left and right brain
thinking; Creative thinking; Traditional V/S Creative thinking; Intuition; Introduction to creativity; Process of
creativity; Creativity methods, Climate and culture for innovations, Product innovations, Process Innovations and
Innovations Diffusion
UBMSFSIV.9 Rural Marketing Human values and Gender equity Professional ethics
Rural Market in India-Size & Scope, Rural development as a core area, Efforts put for Rural development by
government, Problems of rural market, Constraints in Rural Marketing and Strategies to overcome constraints,
Rural Infrastructure -Rural Housing, Electrification, Roads, Challenges in Rural Communication,
Developing Effective Communication, Rural Media- Mass media, Non-Conventional Media, Personalized
media
Group C: Human Resource Electives
UBMSFSIV.10 Human Resource Planning
& Information System Human values and Professional ethics
Requirements for Effective HR Planning, Barriers in Effective Implementation of HRP and Ways to Overcome
Them, HR Policy, Job Analysis, Recruitment and
Selection, Data Information Needs for HR Manager, HRP as Tool to Enhance Organizational Productivity
UBMSFSIV.11 Training & Development in
HRM Human values and Professional ethics
Assessment of Training Needs, Methods & Process of
Needs Assessment, Overview of development– concept, scope, importance & need and features, Human
Performance Improvement, Counselling techniques with reference to development employees, society and
organization, Career development– Career development cycle, model for planned self-development, succession
planning
Core Courses (CC)
UBMSFSIV.4 Business Research Methods
Human values and
Professional ethics and Environmental sustainability
Stages in research process, Characteristics of Good Research, Essentials of a good research design, Areas /
Scope of research design, Interpretation of data-Essentials, importance and Significance of processing data, Report
writing, Ethics and research, Objectivity, Confidentiality and anonymity in Research, Plagiarism, Characteristics of
Good Research
UBMSFSIV.3 Business Economics-II
Human values, Professional
ethics and business Environment sustainability
Introduction to Macroeconomic Data and Theory, Money, Inflation and Monetary Policy, Role of a
Government, Instruments of Fiscal policy , Union budget, Foreign Investment, Balance of Payments, Foreign
Exchange and foreign exchange market
UBMSFSIV.5 Production & Total Quality
Management
Professional ethics, business Environment
sustainability
Product Development, Classification and Product Design, Importance–Inventory Control Techniques ABC, VED,
FSN, GOLF, XYZ, SOS, HML, Importance Of Quality Management, factors affecting quality; TQM– concept and
importance, Cost of Quality, Philosophies and Approaches To Quality: Edward Deming, J. Juran , Kaizen , P.
Crosby’s philosophy, Quality Improvement Strategies &Certifications
UBMSFSIV.2 Ethics & Governance
Human values and Professional ethics and Environmental
sustainability
Purpose and Scope of Business Ethics Towards Society and Stakeholders, Role of Government in Ensuring
Business Ethics, Principles of Business Ethics, 3 Cs of Business Ethics – Compliance, Contribution and Consequences, Myths about Business Ethics, Ethical
Performance in Businesses in India, Ethics in Marketing, Finance and HRM, Corporate Governance, Corporate
Social Responsibility (CSR)
UBMSFSIV.1 Information Technology in Business Management-II
Professional and work ethics and sustainability
Structure of MIS, Reasons for failure, understanding major Functional Systems, Decision support system, ERP/E-
SCM/E-CRM, Major Trends in e-SCM, Case studies ERP/SCM/CRM, Introduction to Data base and Data
warehouse, BPO to KPO, Outsourcing in Cloud Environment,
SEMESTER V
Course Code COURSE CROSS CUTTING ISSUE CROSS CUTTING ISSUE-Sub themes
Group A: Finance Electives
46003 Investment Analysis&
Portfolio Management
Professional ethics and
sustainability
Criteria for Investment, Types of Investors, Factors
Influencing Selection of Investment Alternatives, Concepts of Investment Banks its Role and Functions
46009 Wealth Management Professional ethics and sustainability
Scope of WM, Components of WM, Process of WM, WM Needs & Expectation of Clients, Code of Ethics for Wealth Manager, Basic Principles of Insurance, Tax and
Estate Planning
46015 Risk Management Professional ethics and
sustainability
Risk Process, Risk Organization, Key Risks –Interest,
Market, Credit, Currency, Liquidity, Legal, Operational,
Risk Process, Risk Organization, Key Risks –Interest, Market, Credit, Currency, Liquidity, Legal, Operational,
Principles of Risk, Risk Governance, Players of Insurance Business, Claim Management
46018 Direct Taxes Professional ethics and
sustainability
Definitions and Residential Status, Computation of Total
Income and Taxable Income of Individuals
Group B:Marketing Electives Semester V
46004 Services Marketing Human values, Professional ethics and Sustainability
Type of Contact-High Contact services and low contact
services, Benchmarking, Service Delivery, Unethical Practices in Service Sector, Sensitive to customers
reluctance to change
46007 E-Commerce & Digital
Marketing Human values, Professional ethics and Sustainability
Ecommerce Environmental Factors, Impact of E-Commerce on Business, Ecommerce in India, Trends in E-
Commerce in Various Sectors: Retail, Banking, Tourism, Government, Education, Issues Relating to Privacy and
Security in E-Business,E-Commerce Laws, Latest developments and Strategies in Digital Marketing
46010 Sales & Distribution
Management
Human values, Professional
ethics and Sustainability
Interface of Sales with Other Management Functions,
Qualities of a Sales Manager, Integration of Marketing, Sales and Distribution, Market Analysis, Selling Skills –
Communication Skill, Listening Skill, Trust Building Skill, Negotiation Skill, Problem Solving Skill, Conflict
Management Skill, Factors Affecting Effective Management Of Distribution Channels, Ethics in Sales Management, New Trends in Sales and Distribution
Management
46019 Strategic Marketing
Management Human values, Professional ethics and Sustainability
marketing as an art, science and business discipline,
marketing as a value creation process, Strategic decisions, Creating Customer Value through Positioning, Brand Tactics,
Group C: Human Resource Electives
46005
Finance for HR
Professionals & Compensation Management
Human values, Professional ethics and Sustainability
Compensation Plans and HR Professionals, Compensation
to Special Groups and Recent Trends, Legal and Ethical issues in Compensation
46008 Strategic Human Resource
Management & HR Policies
Human values, Professional ethics and Sustainability
Role of HR Professionals, HR Environment –
Environmental trends and HR Challenges, Linking SHRM and Business Performance, Human Resource Policies,
Human Capital Management
46011 Performance Management
& Career Planning
Human values, Professional
ethics and Sustainability
Pre-Requisites of Performance Management, Linkage of Performance Management with other HR functions,
Performance Management and Performance Appraisal, Best Practices in Performance Management, Future of
Performance Management. Role of Technology in Performance Management, Ethics, Under Performance and Key Issues in Performance Management
46014 Industrial Relations Human values, Professional
ethics and Sustainability
Characteristics of a good Industrial Relations System/Principles of a good IR/Essentials of good IR,
Employee Discipline, Grievance Handling, Industrial Relations Related Laws in India
Core Courses
46001 Logistics & Supply Chain
Management
Professional and work
ethics and sustainability
Reverse Logistics and Green Logistics, Changing
Logistics Environment, Principles of Materials Handling, Systems of Materials Handling, Role of Information
Technology in Logistics and Supply Chain Management, Logistical Information System, Principles of Logistical
Information System, Logistics in the Global Environment
Ability Enhancement Course
46002 Corporate Communication
& Public Relations
Human values, Professional ethics, gender equity and
Relevance of Corporate Communication in Contemporary Scenario, Ethics and Law in Corporate Communication,
Public Relations Environment: Introduction, Social and
Environmental sustainability
Cultural Issues, Economic Issues, Political Issues, Legal Issues, Functions of Corporate Communication and Public
Relations
SEMESTER VI
Course Code COURSE CROSS CUTTING ISSUE CROSS CUTTING ISSUE-Sub themes
Group A: Finance Electives
86002 International Finance Professional ethics and sustainability
Scope of International Finance, Globalization of the World
Economy, Goals of International Finance, The Emerging Challenges in International Finance, Foreign Exchange
Risk, Appraisal & Tax Management
86005 Innovative Financial
Services
Professional ethics and
sustainability
Characteristics, Financial Service Market, Financial Service Market Constituents, Growth of Financial Services
in India, Problems in Financial Services Sector, Banking and Non-Banking Companies, Regulatory Framework,
Housing Finance, Consumer Protection, Credit Rating
86008 Project Management Professional ethics and
sustainability
Analyzing Project Feasibility, Budgeting, Cost & Risk Estimation in Project Management, Cost Benefit Analysis
in Projects, Project Termination & Solving Project Management Problems
86011 Strategic Financial Management
Professional ethics and sustainability
Decision Tree Analysis, Construction of Decision Tree, Shareholder Value and Corporate Governance/Corporate Restructuring, Financial Management in Banking Sector
and Working Capital Financing
Group B:Marketing Electives
86003 Brand Management Human values, Professional ethics and Sustainability
Planning and Implementing Brand Marketing Programs,
Measuring and Interpreting Brand Performance, Growing and Sustaining Brand Equity
86006 Retail Management Human values, Professional
ethics and Sustainability
Emerging Trends in Retailing, Customer Retention
Approaches: Frequent Shopper Programme, Special
Customer Services, Personalization, Community, HRM in Retail, Managing and Sustaining Retail
86009 International Marketing Human values, Professional ethics and Sustainability
Challenges of International Marketing, Difference between
Domestic and International Marketing, International Marketing Environment and Marketing Research,
Developments in International Marketing
86012 Media Planning &
Management
Human values, Professional
ethics and Sustainability
Role of Media in Business, Media Planning Process, Impact of Marketing Objectives, Challenges of Media
Planning, Organization Structure of Media Company, Regulatory Framework and Legal Aspects in Media
Planning, Developments in International Marketing
Group C: Human Resource Electives
86004 HRM in Global Perspective Human values, Professional
ethics and Sustainability
Reasons for Emergency of IHRM, Significance of IHRM
in International Business, Qualities of Global Managers, Cross Cultural Management, Managing Diversity in
Workforce, Dealing with Cultural Shock, Global HRM Functions, International HRM Trends and Challenges
86007 Organizational
Development Human values and Professional ethics
Relevance of Organizational Development for Managers,
OD- HRD Interface, Participation of Top Management in OD, OD Practitioner – Meaning, Role of OD Practitioner,
Competencies of an OD Practitioner, Ethics in OD – Meaning, Factors Influencing Ethical Judgement, Ethical
Guidelines for OD Professionals, Values in OD – Meaning, Professional Values, Value Conflict and Dilemma
86010 HRM in Service Sector
Management Human values, Professional ethics and Sustainability
Classification of Services: End User, Degree of Tangibility, People Based Services, Expertise Required,
Orientation Towards Profit, By Location, Service Culture in Organization – Meaning, Developing Service Culture in Organization, Relationship Marketing – Importance in
Service Sector Organizations, Six Market Model, Service Encounter and Moment of Truth, Managing Human
Element in Service Sector, HRP Evaluation, Attrition, Retention & Globalization
86016 Human Resource
Accounting & Audit Human values, Professional
ethics and Sustainability
Historical Development of Human Resource Accounting,
Cost of Human Resource, Human Resource Accounting Practices in India, Principles of Effective HR Auditing,
HR Audit for Legal Compliance and Safe Business Practices
Core Courses
86001 Operation Research Professional and work
ethics and sustainability
Linear Programming - Introduction and Formulation,
Network Analysis
Ability Enhancement Course
UBMSFSVI.20 Project Work II
Human values, Professional
ethics, gender equity and Environmental
sustainability
Project Work II
CROSS CUTTING ISSUES
B.SC. (HOSPITALITY STUDIES)
SEMESTER I
Course Code COURSE CROSS CUTTING ISSUE
USHO101 Food Production & Patisserie- I Human values and Gender equity Professional ethics
USHO102 Food & Beverage Service – I Professional ethics
USHO103 Front office – I Human values and Professional ethics
USHO104 Housekeeping – I Work Diversity & Sustainability, Professional Ethics
USHO106 Communication Skills Professional Ethics
USHO108 Food Safety & Nutrition Healthy living, Lifestyle issues, sustainability
SEMESTER II
Course Code COURSE CROSS CUTTING ISSUE
USHO201 Food Production & Patisserie – II Healthy living, Lifestyle issues, sustainability
USHO202 Food & Beverage Service – II Professional Skills and Ethics
USHO203 Front office – II Human values and Gender equity Professional ethics
USHO204 Housekeeping – II Human values and Gender equity Professional ethics, Human Skills
USHO206 Communication Skills Human skills, Professional ethics and work ethics
USHO207 Principles of Accountancy Work Ethics
SEMESTER III
Course Code COURSE CROSS CUTTING ISSUE
USHO301 Food Production & Patisserie – III Indian Cultural Values
USHO302 Food & Beverage Service – III Work diversity and Sustainability
USHO303 Front office – III Work Diversity
USHO304 Housekeeping – III Professional Ethics
USHO306 Hotel Accountancy and Cost Control Professional and work ethics
USHO307 Hospitality Law & Human Resource
Management Human values and Professional ethics
SEMESTER IV
Course Code COURSE CROSS CUTTING ISSUE
USHO401 Industrial Training for all core Departments Professional and work ethics and sustainability
SEMESTER V
Course Code COURSE CROSS CUTTING ISSUE
USHO501 Food Production & Patisserie – V Labour Laws
USHO502 Food & Beverage Service – V Business Environment Sustainability & Gender Equity
USHO503 Front office – V Professional skill
USHO504 Housekeeping – V Professional and work ethics
USHO506 Corporate English Professional and work ethics
USHO507 Environmental and Sustainable Tourism Environment Sustainability
SEMESTER VI
Course Code COURSE CROSS CUTTING ISSUE
USHO601 Organizational Behavior Human values and Gender equity Professional ethics
USHO602 Strategic Management Labour Laws
USHO603 Event Planning, Marketing, & Management Professional and work ethics and Gender Equity
USHO604 Core Elective course (any two)
USHO64A Advanced Food Production Business Environment Sustainability
USH064B Advanced Food & Beverage Operations
management Human values and Gender equity Professional ethics
USHO64C Advanced Housekeeping Professional and work ethics, Work Diversity & Sustainability
USHO64D Advanced Front Office Cultural values, women and gender and human rights
Allied Elective
USHO635 Services Marketing Cultural values, Gender and Human rights, Professional Ethics