CROKE PARK, DUBLIN - TheStadiumBusiness Summit behaviour trends, innovations causing disruption (wearables), as well as a look at businesses which have used digital payments to fuel

THE STADIUM BUSINESS SUMMIT 2017 - DUBLIN - 22-23 JUNE 2017

PROGRAMME PREVIEW#2 1

PROGRAMME PREVIEW#2

Here’s your exclusive preview of the year’s key stadium industry meeting. See you this June?!

New solutions! World-class speakers

Exclusive venue tours

CROKE PARK, DUBLINTHURSDAY 22 & FRIDAY 23 JUNE 2017

International networking

The Awards!

Engaging debates

Let’s get together in Dublin!

Wednesday 21st June

16.00-19.00 WELCOME DESKCroke Park HotelArrive early to collect your badge and delegate pack.

17.00-19.00 VENUE TOUR [OPTIONAL]National Indoor ArenaA unique technical tour of Dublin’s brand new National Indoor Arena. Delegates will have the chance to go behind the scenes at this world-class, award-winning sports performance centre at the heart of Ireland’s National Sports Campus. Hosted by Sports Campus Ireland. Tour sponsor KSS Architects. If you can’t make this date, then KSS is offering a futher tour at the end of Summit on Friday 23rd June. Advance reservation required. Further details and registration on booking.

19.00-20.30 NETWORKING THE MONSTER JAM™ MIDSUMMER WELCOME PARTY AT CROKE PARK HOTEL We kickoff with our regular icebreaker – a chance to catch up with old friends and make many new ones. Once again, we’re delighted to welcome back Monster Jam back as our party sponsors. To-date, Monster Jam has performed in a total of 26 countries and 52 cities around the globe. In 2016, Monster Jam performed in 12 countries and 24 cities outside the United States with a total attendance of over 600,000, an increase of nearly 5% year-over-year. And there’s more to come... Monster Jam has new dates in Seoul, Riyadh and Buenos Aires – all first-ever engagements! Grab a drink and meet the Monster Jam crew and stadium professionals from around the world at our summer party.

Bar sponsored by those lovely audio experts at d&b audiotechnick

20.30 End of party / An early night before the Summit ;)



Arriving early? Join the tour of National Indoor Arena...

Thursday 22nd June

MORNING PLENARY: THE HOGAN SUITE, CROKE PARK

08.00-17.30 REGISTRATIONRegistration and Coffee in The Marketplace

09.00 WELCOMEWelcome to the 8th annual TheStadiumBusiness Summit

• Ian Nuttall, Founder, TheStadiumBusiness• Karim Fanous, Moderator, TheStadiumBusiness Summit

09.30 PLENARY - THE BIG PICTURE GLOBAL PERSPECTIVES & EMERGING TRENDS We open with international insights from some big names on the big trends and key strategies emerging in the global sports, stadium and entertainment sector.

Rugby World Cup 2023: Ireland’s Bid For The World StageIreland’s bid to host the RWC2023 promises a tournament like no other, full of Irish spirit and commercial success, capturing the imagination of the world and helping to drive Rugby’s global momentum. Opening the Summit programme for 2017 we welcome the head of this world-class bid:

• Kevin Potts, Chief Operating Officer, Irish Rugby Football Union

A New Green Guide for a New EraThe ‘Green Guide’ is our industry’s favourite bed- (and day-) time read. The little book has been an indispensable guide for safer stadium design. Our speaker reflects on the critical role safety plays in the fan experience – and also detail the consultation process for the forthcoming revised edition of the Guide to Safety at Sports Grounds.

• Karen Eyre-White, Chief Executive, Sports Ground Safety Authority

10.45 Coffee break in The Marketplace



All conference sessions are hosted at Croke Park...

11.15 KEYNOTE - TECHNOLOGY & INNOVATION THE STADIUM AS A PLATFORM Attending a sporting event is no longer just about the sightlines, seat widths, or concessions. The sports industry is moving toward a new model in which the stadium is a technological and commercial platform. While the platform concept requires an organisational and operational mindset shift for teams and stadium operators, organisations that embrace it in stadium design, construction, and operation will be in the vanguard of offering their fans the best experience in the stadium of the future. The speaker will outline five key implications that are vitial when your organisation is evaluating how to leverage each level of the technology “stack” for its stadium.

• Peter Giorgio, Sports Consulting Lead, Deloitte Consulting LLP

11.45 INNOVATIONS SHOWCASE #1 QUICKFIRE NEW IDEAS Keep up to date with new technologies and find out what innovative applications and software are coming to the market in our quickfire session, inspired by pecha kucha. Each innovator will have under seven minutes to pitch their product and convince you of their revenue-driving or cost-cutting benefits. It’s “Dragons’ Den meets X Factor” with scorecards at the ready!

12.30 KEYNOTE - THINKING ABOUT REVENUE THE DIGITALISATION OF CASH How Can Stadium Businesses Use Digital Payments To Their Advantage? Digital payments overtook cash for the first time in 2015. Cash payments have been in decline for several years and as digital payments become more accessible and importantly more convenient to consumers, you won’t be surprised to know that this decline is expected to continue over the next 10 years.

So what’s driving this change? In this presentation we explore the technological impacts (such as contactless), the cost of cash management to businesses, consumer behaviour trends, innovations causing disruption (wearables), as well as a look at businesses which have used digital payments to fuel their success.

• Chris Crang, Head of Corporate Marketing, Worldpay UK



Stadium as innovation hub

for the fan experienc

e

14.30 KEYNOTE - FAN ENGAGEMENT TODAYS SPORTS FANS Building the FoundationsBuilding a relationship with fans requires careful strategy and robust support. Fan engagement is a 365-day-a-year practice. It’s not a monologue. It’s a dialogue, and that generates excitement about the team. We’re delighted to welcome back one of our favourite speakers who’ll be explaining how his organisation has embraced fans, data and partners to deliver the very best in fan engagement for Canada’s finest athletes.

• Chris Overholt, CEO & Secretary General, Canadian Olympic Committee

15.00 INNOVATIONS SHOWCASE #2 QUICKFIRE NEW IDEAS Part two of our quickfire presentations of new ideas and solutions to drive your stadium business. Scorecards at the ready please!

AFTERNOON: PARALLEL SESSIONS - ARE YOU IN THE RIGHT ROOM? Please note that after the break the Summit programme splits into parallel sessions. Look out for room directions and make sure you get there early to secure a seat.

TIME LOCATION SESSION

16.15-17.30 Room #1 [A] WORKSHOP: FAN EXPERIENCE

16.15-17.30 Room #2 [B] ROUNDTABLE: ROI ON TECH

17.30-18.00 The Marketplace Networking roundup

13.00 Lunch in The Marketplace | Sponsored by


16.15-17.30 WORKSHOP [A]: ROOM #1 CASE STUDIES IN FAN EXPERIENCE

Matchday Production & EngagementWolfsburg has been using the latest in LED Lighting and show production systems to wow its fans into a pre-match frenzy. The AV installation – the first of its kind in the Bundesliga – has also helped cut the energy bills!

• Christian Seifert, Head of Events, VfL Wolfsburg-Fußball GmbH

Keeping Up With The BestHow do you keep the ‘best fans in the world’ happy? will offer insights into how Northern Ireland’s fans have embraced their team at home – at the new National Football Stadium in Belfast – and away.

• Patrick Nelson, Chief Executive, Irish Football Association



FAN ENGAGEMENT PARTNER

Take your pick

17.30-18.00 NETWORKINGTour the demos and meet the experts in the networking area.

18.00-19.30 STADIUM TOUR [OPTIONAL] INSIDE CROKE PARK The management team of Croke Park – Europe’s fourth largest stadium – will be opening its doors (and expertise) to show delegates the very best in stadium operations.

Everton’s Everyday is MatchdayEverton FC is underway with its new stadium plans but for now the team must make the most of Goodison Park.

• Scott McLeod, Head of Engagement, Everton FC• Christine Prior, Fan Engagement Manager, Everton FC

Insights from Hosting IIHF World Championships 2017Hockey fans are some of the most vocal in the world but how do you ensure they’re saying great things about their team? Fresh from hosting the IIHF World Championships in Belfast, our speaker reflects on the best of world hockey’s fan engagement plays.

• Mark Brooks, Commercial Manager, Stena Line Belfast Giants

16.15-17.30 ROUNDTABLE [B]: ROOM #2 TECH INVESTMENTS: FACT, FICTION OR FANTASY? The world’s tech companies are lining up to sell us more and more kit. But which investments are really paying dividends? Where are the smart choices being made?

Partnerships & Innovation at Croke ParkUnique insights into innovation partnerships at Croke Park, along with the co-operative approach to the stadium’s proposed DAS deployment.

• Tomás Meehan, Chief Technology Officer, GAA

Ashton Gate: The Live Test LabBristol Sport is promoting its Aston Gate Stadium as “a live test lab for vendors and solutions providers, to be able to develop their products and bring them to market quicker in a real world environment.” Our speaker will lift the lid on its cutting edge partnerships in SDN trials and experimental HD Wifi, along with the spec of its new broadcast studio.

• Paul Lipscombe, Head of IT, Bristol Sport

West Ham FC’s Move To a New HomeWith its move to London Stadium, West Ham FC is enjoying the benefits of the youngest stadium in the Premier League. How did the club plan its IT infrastructure as the team transitioned from Upton Park to the new facilities of a post-Olympic stadium.

• Mike Bohndiek, Head of IT, West Ham FC

18.00 The Marketplace closes



18.00-19.30 ROOF CLIMB TOUR [OPTIONAL] ETIHAD SKYLINE TOUR @ CROKE PARK Some lucky delegates will have the chance to climb the roof of Croke Park on its Etihad Skyline Tour offering unmatched panoramic city views and insights into Dublin’s celebrated landmarks, combined with the thrill of walking on top of one of Europe’s largest stadiums. Numbers are limited. Advance reservation required. Further details on booking.

THE STADIUM BUSINESS AWARDS 2017 GAA MUSEUM @ CROKE PARK We’ve come full circle! TheStadiumBusiness Awards were launched in Dublin in 2010 and in the subsequent eight years have grown into the industry’s very own Oscars. Join us as we celebrate the very best of the global stadium business with an audience of this year’s shortlisters, judges, delegates and future winners.

Entry to the Awards dinner is by advance ticket only. Please collect your ticket at registration.

20.00 The StadiumBusiness Awards 2017

Midnight - The StadiumBusiness Awards ends



Friday 23rd June

08.30-09.00 KICK-OFF NETWORKINGCoffee and breakfast bites in The Marketplace

PARALLEL SESSIONS - ARE YOU IN THE RIGHT ROOM? Please note the Summit programme for the final is hosted in parallel sessions. Look out for room directions and make sure you get there early to secure a seat. Here’s an overview:

TIME LOCATION SESSION

09.15-10.30 Room #1 [C] CONTENT & PROGRAMMING

09.30-10.45 Room #2 [D] HOSPITALITY, VIP & PREMIUM

10.30-11.15 The Marketplace Coffee break

11.00-12.00 Room #1 [E] OPS & THE GIG ECONOMY

11.15-12.15 Room #2 [F] VISITOR ATTRACTIONS

12.15-13.15 Room #1 [G] DATA, CRM & ANALYTICS

12.30-13.30 Room #2 [H] SUSTAINABILITY

13.00-14.30 The Marketplace Lunch buffet

14.30-15.30 Hogan Suite Closing Plenary

09.15-10.30 SESSION [C]: ROOM #1 CONCERTS, CONTENT & PROGRAMMING How do we win more events? How do we manage that event calendar to maximise footfall and revenues? And where do we fit the downtime when there’s no longer an ‘off-season’ period?

Race of Champions: A Decade of Stadium SpectaclesOur speaker started Race of Champions back in 1988 and has taken this motorsports spectacle to stadia all over the globe – but what gets him excited about future locations?

• Fredrik Johnson, President, ROC/IMP

Let’s Celebrate the Importance of ConcertsWe all love hosting concerts but what is the real value to a city of the latest pop spectacle. Our speaker will share insights from the excellent Let’s Celebrate report. Released earlier this year, this is the first detailed study into the economic contribution to live entertainment events. Want more concerts? Hear this!

• Justin Green, Managing Director, Wide Awake Communications

Flipping the Business: Flexibility Drives Stade Pierre Mauroy When it comes to multi-purpose venues, they don’t come more flexible than Stade Pierre Mauroy in Lille, France. The main bowl floor can be divided and stacked to create a fully-enclosed arena space. Add on a retractable roof and this ‘box of tricks’ can be sliced and diced to accommodate any event.

• Julien Rongier, Director of Marketing and Events, Stade Pierre Mauroy



Take your pick!

09.30-10.45 SESSION [D]: ROOM #2 HOSPITALITY, VIP & PREMIUM Some new ideas and insights into best-in-class sports hospitality

Formula E: New Races. New ConceptsHow do you create hospitality products for a completely new sporting experience? Our speaker will explore how the innovative electric vehicle racing series is also innovating on traditional motorsports hospitality concepts.

• Charlene Nyantekyi, Head of Hospitality Sales & Operations, Formula E

Drive those sales!We’ll also be showcasing the latest in hospitality sales solutions – from VR sales suites through to interactive presentation tools.

Plus...We’ll be touring the revamped premium hospitality spaces at Croke Park.


11.00-12.00 SESSION [E]: ROOM #1 OPS & THE GIG ECONOMY

How are you managing your labour resource?The ‘labour spike’ is one of the most difficult, costly and demanding challenges faced by stadium execs. To kickoff the panel, our speaker will share insights into how a multi-purpose sports, entertainment and business venue is managing its labour resource – all the more interesting now the team at Emirates Old Trafford is moving into hotel management as the operator of a new Hilton hotel.

• Daniel Gidney, Chief Executive, Lancashire County Cricket Club

Security & Management in the Gig EconomyBig issues are impacting stadium labour force management. Higher levels of security validation are being demanded but these are hard to attain for many staffing agencies, who are seeing their own compliance costs rise. Brexit may also reduce the entire labour pool in the UK. Meanwhile, new apps linking venues directly to casual staff are changing how events are being resourced in the emerging ‘gig economy’.

• Wayne Doran, Director, Humanforce>> continues over...



Premium insights

Labour resources in a

Gig world!

[E] OPS & THE GIG ECONOMY continued

Onboarding is Not Orientation!Your frontline staff are your ambassadors. But most of the staff are on temporary – or even zero hour – contracts. How do you train and support your ambassadors to do the best they can?

Joining this roundtable we welcome:• Andrew Daniels, CEO, Adelaide Oval SMA, Australia• Hans-Jörg Otto, Operations & Events Director, DDV Stadion, Germany• Matthew Surabian, Director of Event Booking, MetLife Stadium, USA

11.15-12.15 SESSION [F]: ROOM #2 TOURISM: THE STADIUM AS A VISITOR ATTRACTION

Upgrading your museum? Reinventing your stadium tour? We’ll be sharing results from our own benchmarking survey of Stadium-based Visitor Attractions. What are the key ingredients to today’s museum successes? How are venues attracting non-matchday audiences with interactive experiences? TheStadiumBusiness will be putting some key figures out there – and some essential lessons from the wider tourist attractions sector.

Aerial Adventures: A Walk on the Wild SideWe’ll also showcase how the latest in rooftop walks and aerial adventures are driving non-matchday visitors. Plus an exclusive preview on some new installations opening very soon.

• Andy Broad, Director, Wire & Sky

12.15-13.15 SESSION [G]: ROOM #1 DATA, CRM & ANALYTICS

Content May Be King But Data Is CriticalWe will explore how data visualisation tools have transformed the way millions of tickets are marketed and sold across 17 theatres on Broadway – and how the same tools are now coming to sports stadia.

• Einar Saeverson, CEO & Co-Founder, Activity Stream

CRM: Small Club, Big ReturnsEven the smallest clubs are leveraging their data assets to drive their business forward. We will be talking about “quick wins” from the first steps in data-driven decisions, plus hearing how CRM helped drive the Crusaders from near liquidation to the UEFA Champions League!

• Mark Langhammer, Director ATL, Crusaders FC



Visualise your stadium

business in real-time

14.30 CLOSING PLENARY - KEY CONSIDERATIONS STADIUM DESIGN: NEW FACES. NEW PLACES Before we close, a selection of groundbreaking stadium ideas.

Turning Venues Into Lucrative Experiences We take a deeper look into the changing face of modern-day venues including Twickenham Stadium, Anfield, Amex Community Stadium, Stade Océane and the new Sport Ireland National Indoor Arena. Specific focus will be placed on the importance of commercial revenue, designing for the new fan experience and creating synergies with businesses in the local area.

• Andy Simons, Director, KSS Architects, UK

The New Bernabéu: Realising The VisionReal Madrid’s €400m makeover of the Bernabéu is one of the industry’s most anticipated future venues. Sharing insights into the prestigious development we welcome project architects:

• Ernesto Klingenberg, Partner, L35 Architects, Spain• Alejandro Lorca, Partner, L35 Architects, Spain

15.15 CLOSING THOUGHTSStick Around for Prize Draws We’ll be announcing the winners of our on-site competitions plus news on next year’s edition– plus some other surprises to reward those staying to the end!

12.30-13.30 SESSION [H]: ROOM #2 SUSTAINABILITY IN THE COMMUNITY

Croke Park: Environmental LeaderCroke Park is a recognised global leader in stadium sustainability. Our speaker shares how management has created and embraced a ‘sustainability culture’ across the business. She’ll also explore how you reduce costs by monitoring and how partnerships have been critical to the Greening of the GAA.

• Martha Smithers, Sustainability & Deputy Stadium Safety Officer, Croke Park Stadium, Ireland

Neighbours: From Good to GreatHow can stadia best develop and utilise their neighbours and neighbourhood in partnership for best results. Some lessons from the pioneering work of Croke Park.

• Julianne Savage, Community & Public Affairs, Croke Park Stadium, Ireland

Energy Reduction: Beyond First StepsWe’ll also be looking at energy reduction measures, the ROI from LED lighting and how to further reduce landfill and refuse costs through the application of smarter supply chains.

13.00 Lunch in The Marketplace



Learn the very best in sustainable stadium ops...

15.30 NETWORKINGLast chance to tour The Marketplace and make new contacts!

16.00-18.00 VENUE TOUR [OPTIONAL] NATIONAL INDOOR ARENA For those that missed the pre-Summit tour, there’s a second chance to take a look inside Dublin’s brand new National Indoor Arena before you head home. Hosted by Sports Campus Ireland. Tour sponsor KSS Architects. Advance reservation required. Further details and registration on booking.

16.00 Close of TheStadiumBusiness Summit 2017

18.00 End of Tours Programme



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3D Digital VenueActivity StreamAdelaide OvalAFL ArchitectsAnother AvenueArena Armeec SofiaARGUDER ConsultancyArnecke SibethArsenal FCAuditel Ingenieria Y ServiciosAwareManagerBelfast Giants Ice Hockey ClubBeyond 90BleepBluerock Sports & EntertainmentBohemian FCBoingo WirelessBolton Wanderers FCBrentford FCBrighton & Hove Albion FCBristol SportBuroHappold EngineeringCagliari CalcioCanadian Olympic CommitteeCardiff City FCCarlisle United FCCasement ParkCedar GroupCeltic ParkCenterplate UKCleanEvent ServicesCore FiveCroke Park

Crusaders FCd&b audiotechnikDaktronicsDublin City CouncilDundalk FCEden ParkElite GroupEverton FCEVS Broadcast EquipmentExterityFC BarcelonaFC InternazionaleFC Shakhtar DonetskFELD EntertainmentFormula EGaelic Athletic AssociationGalle District Football LeagueGlasgow WarriorsGreen 4 SolutionsHoare LeaHorizon ResourcingHumanforceIDOMIL&FS Urban InfrastructureIrish Football AssociationiXpoleKeyperKojoKSS Design GroupLagardere Sports and EntertainmentLancashire County Cricket ClubLevy Restaurants

LFPLimerick GAALiverpool FCLSSMagnumMaidstone FCManchester City FCManchester Giants BasketballManchester United FCMatchPoint GroupMCR SystemsMEIS ArchitectsMomentum Transport PlanningNCR CorporationO2 Arena PraguePACIFA decisionPearse StadiumPopulousPriavaProject and Development ServicesQ-railing EuropeRambollRedaelliRichmond Ground AthleticSale SharksSAPSecuTixSegra Football AcademySignature Systems GroupSiteco BeleuchtungstechnikSkiDataSMG Europe

Who’s coming along?We’ve already registered attendance from more than 150 sports teams, stadia, arena and industry suppliers...

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Documents

CROKE PARK, DUBLIN - TheStadiumBusiness Summit behaviour trends, innovations causing disruption (wearables), as well as a look at businesses which have used digital payments to fuel