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ITC Infotech implements first ever CRM based loyalty solution
for Finnair
Company ProfileITC Infotech, a wholly owned subsidiary of ITC
Limited is an SEI CMM Level 5 company. Thecompany provides
end-to-end IT solutions and services, which include CRM consulting,
Sieble
and SAP Implementation, systems integration, package
implementation, software applicationdevelopment & maintenance,
IT security and infrastructure management services to
corporationsglobally.
Some of highlights of the company include -
- Stability, being part of the US2$ 2 billion ITC Group.- Rich
domain experience coupled with our expertise in state-of-the-art
technology.- Cost effective services resulting from our large, 1.5
million square feet offshore deliveryinfrastructure.- High quality
standards
- Professionalism and easy-to-work-with reputation.
ITC Infotech, a global IT services company, has successfully
implemented a new-generation CRM basedloyalty solution for Finnair,
Finland's largest airline. Finnair is the first airline in the
world to move awayfrom a legacy based frequent flyer program to an
analytical CRM solution. This is the first of its kind CRMbased
loyalty solution in the world for airlines and Finnair launched
this solution recently.
The new loyalty system for automating Finnair Plus, the loyalty
program for Finnair customers, isexpected to improve the
effectiveness and usage of Finnairs loyalty program. This
implementation willalso improve reporting, analysis and decision
support for operations and management.
Mr. Tom Kllstrm, Vice President, eBusiness Development,
Commercial Division, Finnair said Wecongratulate ITC Infotech on
the successful deployment of the new Finnair loyalty application.
The loyaltyprogram has gone live and now we can be more innovative
in offering new services to our most valuedcustomers.
He further added, ITC Infotechs excellent CRM capabilities,
exemplary customer focus and flexibilitymakes them an ideal partner
for us.
Commenting on the implementation, Mr. Sanjiv Puri, Managing
Director, ITC Infotech said, Thesuccessful delivery of the loyalty
solution to Finnair demonstrates our capability to bring
domainknowledge and technology expertise together to create a
business friendly solution.
ITC Infotech had signed a five-year multi-million dollar
contract with Finnair in 2006. ITC Infotech isinvolved in
implementing Finnairs frequent flyer loyalty program, e-ticketing
and other operationalapplication systems.
About FinnairFinnair, one of the world's oldest operating
airlines, was established on 1st November, 1923. The airlinesends
passengers and cargo to nearly 50 international and 16 domestic
destinations. In addition, thecarrier provides travel agency
services, catering, package tours, and aircraft maintenance. The
Finnishgovernment is the airline's largest shareholder, with 58 per
cent. Finnair is part of the oneWorld Allianceled by British
Airways and American Airlines. Finnair Group operations cover
scheduled passenger traffic
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& leisure traffic, technical & ground handling
operations, catering, travel agencies as well as travelinformation
and reservation services. Its subsidiaries provide air traffic
support services or operate inclosely related areas.
In June Finnair started direct flights from Mumbai to Helsinki.
Finnair started flying to New Delhi its10th Asian destination in
October 2006, which is said to be the quickest route between India
and the
European Union.
Warum sollen wir uns als kleineres oder mittleres Unternehmen
mit CRM
beschftigen?
In den meisten Branchen ist es heute so, dass mit einer
effizienteren Neukundengewinnung, mithherer Kundenbindung und
-loyalitt die Gewinne berproportional gesteigert werden knnen.Doch
wenn man damit die Gewinne steigern kann, was passiert dann in
Zukunft? Sie ahnen es:mehr und mehr Unternehmen werden sich mit CRM
beschftigen. Diese Entwicklung ist heute
unbestritten. Fr die Kunden fhrt dies zu einer immer hheren
Anspruchshaltung. Und wie wirddas enden? Wenn die meisten Firmen
erfolgreiche CRM-Konzepte umsetzen? CRM wird zurNOrmalitt! Dies
bedeutet: wo heute mit CRM noch entsprechende Marktvorteile
erarbeitetwerden knnen, wird erfolgreiches CRM in Zukunft zur
existentiellen Unternehmensfrage.Doch wenn Sie dies erst
realisieren, wenn es soweit ist, dann ist es zu spt. Denn die
erfolgreicheUmsetzung von CRM ist ein langfristiger Prozess.
Deshalb sollten Sie sich jetzt mit CRMbeschftigen. Dabei muss das
CRM-Projekt lngst nicht immer so komplex und umfangreichsein, wie
manche Berater und Softwarehersteller dies gerne darlegen. Wir
zeigen Ihnen Wegeauf, wie Sie kurzfristig und Ihren zeitlichen und
finanziellen Ressourcen angemessen, beginnenknnen CRM-Konzepte
umzusetzen. Das CRM-Haus kann Ihnen dabei eine gute
bersichtshilfesein.
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ITC Sector - Telecommunications / Information Technology
Customer Relations Management
Implementation of new technologies, customer loyalty, efficiency
of business processes, qualitymanagement and sound employee
expertise. These are the essentials in the ITC sector. Thesecurity
and quality of data in networks also form part of the core
business. For these andadditional requirements, the TV Rheinland
Group has developed industry solutions. Thesesolutions are shown in
the following as customer, market, and product-oriented services
andmanagement services.
Customer loyalty, Customer Satisfaction, Optimise
Customer-Oriented Processes, CustomerService/Customer
Information.
