8/3/2019 Critical Integrated Marketing
1/2
W. Timothy Coombs, David McKie JaCritical Integrated
Marketing
Communication/Public Relations
CONVENORS
W. Timothy Coombs, Eastern Illinois University
[email protected]
David McKie, University of Waikato
[email protected]
Jacquie L'Etang, University of Stirling
[email protected]
Workshop Description:
Integrated Marketing Communication (IMC) and Public relations
each contribute to the
marketized society. Public relations intersects with IMC at a
number of points. The
most visible point of intersection is in the promotion of
products and services toconsumer publics. However, public relations
extends beyond customer publics to the
community, media, government, employees, activists, and
investors to name but the
primary publics. Public relations can play a vital role in
reputation management byhelping to shape peoples expectations and
evaluations of organizations. Both fields havebeen criticized as
being manipulative and a corruptive force within society. In
particular,
research in public relations has lacked a reflective approach to
these concerns.
Call for Papers
This workshop invites papers that present a critical approach to
IMC and public relationsunder the general heading of Speaking for
(and of) the organisation.. Public Relations as
an asset to Critical Management practice. Potential themes would
include but are not
limited to:
Role of public relations and IMC in suppressing activism Role of
public relations and IMC in giving voice to the marginalized
PR and nationalism: stateless nations, nation-building, national
identity
Public relations as a cultural practice: tourism, sport,
religion
Technology and discourse communities
Theory developments: sociology of public relations; cultural
theory and PR
Manipulation of the news media by IMC and PR
Values and ethical issues in the development of IMC and PR
knowledge
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
8/3/2019 Critical Integrated Marketing
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Radical assessments of contemporary IMC and PR practices
Reputation management, substance or style
Role of IMC and PR in greenwashing and bluewashing
Corporate social responsibility as a stakeholder lead revolution
and PRs role
Timeline
Abstracts to Convenor ([email protected]) Nov. 1, 2008
Decisions on acceptance/rejection communicated Dec. 1, 2008
Full paper to Convenor May 1, 2009
Abstracts should fit the following requirements:
Submissions in Word Arial Font
Maximum Length 1500 Words
Including:
Title
Authors (affiliation, contact details)
Body of Text
References
mailto:[email protected]:[email protected]
