Critical Discourse Analysis, Wodak

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    ANALYTIC FAAMEWORKS

    18 4

    Poner. J. on pn:ssl l)iscuu"" analysi

    n

    t.UlarJy

    ind

    A

    Rrymat

    (cds).

    //anJlw''

    oJ

    vara

    ArW/.$'-'

    London.

    oner. J.

    and

    ;JwardJi. )

    . (2003) R c t h i n k o n ~

    c o g ~ o u o n

    on

    c,

    111

    111

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    ANALYTIC FRAMEWORKS

    196

    nokcll

    or

    . . bc ihcy

    wn

    ncn. '-

    l.lf

    sem1011c

    Jalll. .

    1

    0

    anenipl 10 111akc

    l)

    ar.:hcr.;

    as

    . .

    visual. e

    , roe . . ,. il whik rc1a1nt11g

    rsnccllvC'

    cXP

    1

    ' .

    1hc:1r

    "

    n

    iX .-

    icthodolog1cs.

    rc>pc.'Cl\c sc1cn111tc n irk ,,. ulso markcd

    ' h CDA nct\\l .

    Thc

    start ot 1 e . [)i"k's oumal

    D1s-

    I

    , nh

    ot

    vu

    n

    ihr.lllgh

    1hc au . .

    1990

    )

    us

    wdl

    as

    1hrough

    ,11ur.o ' ~ ~ c i n c s s :

    Lcmkc (1995 defines

    ~ ~ l e ~ e l s

    0

    f sb ncrcte realiiation of abstr4CI ti '

    11

    a. : ' : ~ ~ ~ Thc:thryretl>re teta 117

    ..,.

    co d .

    ) lh

    onn1 of ...... . ~ . . . are

    , ._

    icdgC: (' 1scoursc , us adhenng to

    a and

    lli.ce. - isc:.

    ~ o ~ u 1 t i a n a p p r o a c ~ (sec also Jiigcr, 200 mor-e d o m i ~ ~ . ' . ' . , ' ~ i e . COfltendiof ditrenn

    o u c

    11

    Jiscoursc-h1stoncal approach . ).

    Th::"""" ng lllld

    ltl\I ~

    l

    o e h .

    clab- -

    dc:ti

    111-

    ,

    ' and link to t e soc10-cognitive theo with ' ining fcat ....,.

    o

    lltc

    vaJI

    o

    1

    k (1985, 1993, 1998) and view?'d .of

    ilnd , : : ~ ~ ~ a

    c e n t ~ ~ ~ : : D A

    llCC t&tonce

    fcun ' as a fonn

    of knowledge and memo

    IS wh1ch inco Mi lo devctap

    a

    ilion in '

  • 8/10/2019 Critical Discourse Analysis, Wodak.

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    ANALYTIC FRAMEWORKS

    ,

    .

    . roblem-orienied, rather

    2

    Thc a ~ h :

    ific lin,'llistic items.

    lhall

    fo1.-used

    pc:cthc

    items

    of

    rescarch.

    Soo;ial probk:IJ15 arcdenlity so.:ial change',

    su.;h as rac1sm.

    1

    d'

    Id

    be

    studied

    rse

    are an

    ~ o u

    h ich. ol

    cou '

    rs ciives. The .CD".'

    from r n a n 1 f o l ~ - pe iext analys1s - is

    d rnens1on - discourse

    i . ble approachcs.

    one

    of

    rnany possi

    11

    as the mcthodologics

    , Thc

    tticones

    as

    we . d ....-hods are

    1

    e

    theoncs an ..

    are ec

    e c u ~ .

    1

    adequate for an under-

    in1cgratcd

    thd

    at

    pa;canation of

    thc object under

    s,Wlding an ex

    ~ : ~ ~ t i ~ ~ ~ a y s

    incorporates fiel_

    work

    and

    4

    c t h n o , f 8 ~ h y

    to

    ex

    plore

    1h

    e

    b J e C t

    und

    er

    investi ation ( study from thc

    in

    s1de) as a pre

    c o o d 1 t i ~ n

    for any further analys1s

    a n ~

    theo-

    . . Th. pproach rnakes 11 poss1blc to

    nzmg. is a . h .

    .d fining the data

    10

    1llustratc a t eory

    ~ ~ ~ c r .

    wc deal

    "ith

    1>onom-up

    an

    d top

    down approaches at th

  • 8/10/2019 Critical Discourse Analysis, Wodak.

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    190

    t . id coneatualialion. bur

    mo.a:h

    m conlCA

    v Di-lt

    propases

    hanil) lil) 111 dlcorY

    of

    oateXL 811 models in

    '

    defino:

    contell.l 111

    totm

    _of conlC'Xf ...

    thllr

    is ,

    m rerms o . . . . . . . -"-

    ..,__.,J>c mel110I). - of

    he oogoing

    commu-

    J)nanuc ~ r i o n .

    11

    is

    bese conrcxr

    --"VC eVClll ..,

    1 d-

    ,_. - D i ; ~ s vicw

    conuol

    al IS

    mookb rbal.

    111

    van -

    ,,..

    -

    iall

    lftd

    and

    cspcc y a

    of dJ:5counC rhal adapl ir

    10

    the_ urren

    silulrion -

    i

    it IS undcrs>od by

    thc

    partJCipanl5 -

    :web as

    i l) 'k

    and rhctoric (van

    DiJk.

    2001 ).

    M u b r ~

    Rccognition

    of

    the conlribution of ali the aspccts

    oflhe

    convnunicative conrcxr to rexr meanmg,_as

    wcll as

    a

    gnming awan:ness in media studies

    ~ n e r a l l y of rhe importance of non-ve_bal

    aspects

    of

    rcxts.

    has

    turncd artenuon to s e m 1 ~ n c

    devices in discour.iC other than the hngu1suc

    enes. In pmticular.

    the

    rheory

    pul

    forward

    by

    l(n:si;

    and

    van Leeuwen (1996) should

    be

    men

    rioned herc, as 1his provides a useful framework

    for considering the communicative potcnual of

    visual dc\1ces in the media (sec Anthomssen,

    2001 ; Scollon. 2001). Van Leeuwen studied film

    and relevision production as wcll as Hallidayan

    linguistic.s. His principal publ cations

    are con

    cemed

    with

    tapies

    such as the mronauon

    of

    d1sc

    jockeys ami newsreaders, the language .

    of

    tele

    vision interviews

    and

    newspaper reponmg and,

    more

    recently.

    the

    M miotics of visual

    communi

    catioo and music. Van Leeuwen developed a

    ID051 mluential methodological tool : the actor's

    analysis ( 1993). This taxonomy allows for the

    analysis

    of

    (both

    wriuen and

    oral) data, related to

    agency in a very differentiated and validated

    way. The taxonomy has since then been widely

    .,iplied in data analysis.

    Recently. Van Leeuwen

    has

    focused on sorne

    arcas

    of ~ i s u a l

    communication, especially the

    scmiotics of handwriting

    and

    iypography

    and the

    question of colour.

    He

    is increasingly moving

    away from using a systemic-functional

    approach

    as

    the

    single model and feels that it is imponant

    for social

    .emiotics

    to realize that semiotic

    dis

    C O t I T T e ~

    and methods

    are linked

    to semiotic

    prac

    tices. and that

    grammars

    are

    one type

    of

    semiotic

    d i s c o u ~

    that is linked to a specific kind of con

    trol over specific kinds of

    semiotic

    practices.

    To

    givc an example of a very different

    type

    of dis

    course, histories of art

    and design

    focus

    on the

    fCDliotic innovations of specific individuals in

    tbeir

    historical contexts, rather than on a

    syn

    nous approach to semiotic systems. How

    c_. they, too,_ re linked to the specific

    ways

    in

    h1ch

    production

    and

    consumption

    is

    regulated

    in thal arca. 11 is imponam

    far

    SOc

    providc.

    modcls

    of

    semiotic

    ~ i o t i c s lo

    appropnate to the practiccs thcy tbat

    different semiotic praetices are Dlodcl, lllld

    as

    organized. il is not possible

    10

    vcry d i f f ~ y

    model

    to

    ali.

    Ali

    of

    this

    is ctosci iipply

    a 1ing1c

    role and status of semiotic

    p r a c

    to tbc

    and

    this

    is currently undcrgoing SOclet)r,

    result of hc fact

    that

    it

    is

    incrcasingl

    hangc as

    1

    porations

    and

    semiotic technologie/ glba

    COr

    national institutions, that rcgulate '

    nuhcr

    han

    duction and consumplion. 1Cntio11c Jln).

    This cmphasis on rcgulatory Pracf

    to

    a

    rcsearch approach in

    three

    sta

    JCCs

    has

    led

    with the analysis of a panicular ca-ggcs, stan111g

    ' ory Of

    culturaJ artefacts

    or

    communicativc e " ' ~ t s

    moving

    to a

    second set

    of

    texts

    ( and/vcnt,

    thcn

    r df . .

    or

    CUlt-

    arte.acts an or

    commun1cat1vc

    cvents

    _,.,

    those that

    seck

    to

    r c ~ l l l a t c the p r o d u ~

    l l a l n c l y

    consumption

    of

    the

    first

    set, and

    final

    on

    illld

    to a third sel of exts, namely actual initanmoving

    producing or

    consuming

    texts (etc)

    belo ces Of

    . . nging to

    the firsl set . For mstance, m a study ofbab

    van Leeuwen

    and

    bis

    team

    analysed

    the t y toys,

    h

    1

    oys and

    t

    eir

    sem1ot1c

    potenlla

    , as objects-for-use

    nd

    cultural icons, then studied

    discourses

    seek

    1

    as

    . t o

    mfluence

    how they are

    used, e.g. relevant

    secuons of parentmg books

    and ma azines

    t

    ad

    . o

    vert1semcnts, texts on toy packaging, etc., and

    finally transcnbed analysed videos of moth

    and

    babies

    using

    these

    same

    toys

    t o g e t ~ ~

    (Caldas-Coulthard and van Leeuwen, 2001.

    Th1s type of

    work

    leads to a

    panicular

    relation

    between discourse analysis, ethnography,

    history

    and

    theory

    in which these

    disciplines

    are no

    longer

    contributing

    to

    the

    whole

    through sorne

    kind of indefinable synergy or

    triangulation, but

    are complementary in

    quite

    specific

    ways.

    Jay

    Lemke and Ron

    and Suzie

    Scollon also

    have

    to be mentioned

    in

    this

    context.

    In the last

    few years

    Lemke's work has emphasized

    multi

    media

    semiotics,

    multiple time scales and hyper

    texts/traversals. He

    extended his earlier

    work on

    embedded

    ideologies

    in

    social

    communication

    from

    analysis ofverbal

    text to

    integration ofver

    bal text with visual images and other

    presenta

    tional

    media, with

    a

    particular

    focus on

    evaluative meanings. This work emphasizes the

    implicit value

    systems

    and their connections

    to

    institutional and

    personal

    identity

    .

    The

    work

    on

    multiple

    time

    scales

    is

    an exten

    sion

    of

    earlier

    work

    on ecological-social systems

    as complex dynamic systems

    with

    semiotic

    cultures. lt is very imponant

    in

    considering

    _ali

    aspects of social dynamics to consider lookmg

    across multiple

    time scales

    , i.e., how processes

    and practices that takc place al relatively

    faster

    ratcs

    are organized within the framework

    ofmor

    e

    CllJTICAt_ O

    1

    Sco\J

    cflallging features of SOcial . _

    S E ~ ~

    ;1,

    wl)'1.1Uures. This is

    a

    promisin n s t i t u 1 i o n ~

    ~ ' h

    1

    o the so-called micro/macg Practica

    -.A.oac

    d th ro Probl

    J l l ~ ( h e o r e u c a y an me odologically L ern,

    lJI

    ?()() ).

    H1s newest work has co Crnkc,

    ,

    ;()()O

    J;ese

    themes to develop the id mb1ned

    ti-'th b we

    tell

    our lives as

    narratives

    ea tha1

    ,thO"gthern

    as

    hypenexts. Building we expc.

    n'.,._--e --rnantic resources of hvn..n research

    th ...

    d

    th

    ,

    ext

    as

    ""

    _

    he propase

    at postmodem

    1

    .fi a

    _.,i,l)lfl. .be d ti 1 e-styl

    11'"':- -re.asingly h rate rom panicular i . es

    JfC ill" ..,les and that we tend to move nstuu.

    - .d i w ti . on rnu1

    11 '-

    1

    me

    scales, rom

    mvolvement .

    uple

    n ~ o n

    10

    another

    ,

    creating new

    k_mdsone

    m

    1

    i> ng less bound 10 fixed genres and r .

    Jl)(

    Jlll

    surf'

    across channels, websit egis-

    ' S. a.s Th ' . es and

    ti: ... ex.,,.riences. 1s 1s seen

    as

    a new h. .

    ''' ' r t,

    01

    1 . .

    ISton-

    .L.velopmen n

    supp

    ammg

    mstitut

    al .,..

    1

    ons

    .... lding up

    new

    socio-cu tural possibi . '

    hUI 1 hes

    and o\er them.

    ''t all this work,

    Lemke

    uses critica .

    n f . . social

    tics as

    an

    extens1on o cnt1cal

    dis

    sern

    .

    d

    h

    course

    J1131ysis,

    combine wll models of the

    material

    Of

    emergent social

    phenomena

    His

    co

    tJaSC

    .

    ncem

    _ ith social

    and cultural change

    :

    how

    1

    1

    h

    '

    '

    . . . ap

    pi:OS.

    how

    1t 1s constramed

    ,_ and the ways in

    .hich is expectedly unpred1ctable.

    The problem that

    Ron

    and Suzie Scollon

    ,jdreSS in recent

    work

    1s to build a fonnal th

    reiical and_a

    pract

    ica _

    ink b ~ ~ e e n

    discourse

    action.

    It 1s

    an

    acllv1st

    p o ~ l t l o n

    that uses

    tools

    and strateg1es of

    engaged

    d1sc?urse analysis and

    ihus requires a formal

    ~ n a l y s 1 s

    of how its

    own

    aciions can be accomphshed t_

    hrough

    discourse

    and 1ts

    analys1s.

    The problems

    m

    developin th

    .

    k

    h

    . .

    g IS

    farnewor

    are t

    at

    act1on 1s

    alway

    s

    mulf

    b th h ip

    e,

    bo

    th m e sense a_t

    ere

    always simultane-

    ous parallel

    and mteractmg

    act i

    ons at an

    moment we choose

    to

    analyse, as well as in t h ~

    sens that

    these multiple

    actions operate

    -li . .

    1

    across

    d enng time sea es so

    that it

    is not at ali

    1

    tha

    h. h c ear

    1we

    can

    see 1g

    er

    le

    ve

    actions as

    .

    1

    f ' I s1mp e

    compos

    1tes o ower leve(' actions Th

    1

    nk

    e 1

    ages

    are more _complex.

    Jay Lemke's

    work

    is

    of

    course

    , an important

    resource in Iooking

    into '

    1h

    problem. is

    Ron Scollon 's

    recent work furth

    h .

    di lelo

    ped

    ._, d. ers

    t e

    idea

    . m .,e iated Discourse: e N . r

    Pract ce (2001) th . . exu s oJ

    usefully unders; O: practtce m general is most

    that are

    linked .o

    as many separate practices

    liOns between

    dm

    a

    nexus of practice

    .

    The rela-

    1scourse and

    il?many and com 1 a n e x ~ s of

    practice

    ren1

    nterest

    is in

    tp and rarely d1rect. His cur

    th :se

    li

    nkages th ymg to

    open

    up and explcate

    nexus

    anal

    ysis.

    T ~ ~ u h

    w?at

    could

    .

    be

    called

    in two pro ork is now bemg carried

    Suz ~ e c t s . 1n

    th fi .

    ie Scollon h . e Irst, wh1ch Ron and

    ave Wntten

    b

    a

    out

    m Discour

    ses

    Nationa1 Soc 1

    a rst 1

    cnt1ca1 philol . SUage becarn

    Klemperer (K og1ca1 observaf 10 e thc obicct of

    ernpe ns bv v

    e_ver, . was the ti rer, 1975 ). Utz M, ktor

    hngu1stic

    Pract"

    rst to subject th aas, how.

    depth n a l y s i s / ~ :

    ~ ~ a t i o n a J S o c i a l ~ m e : e r y d a y

    approach

    of

    . . NS texts to e)(e o_an in -

    1989a, 9

    89

    b -esweisenana/yse

  • 8/10/2019 Critical Discourse Analysis, Wodak.

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    R MEWORKS

    A

    LY"flC F

    possible are selec1ed fro111 the

    N uc as '

    1

    haractcns

    1

    for concrete

    ana

    ys1s. Selection

    e d matena f h d

    archive a structunil analys1s o t e 1 entifiect

    , from

    rcsul11ng bcd

    i

    92

    of cxts

    re

    inscn

    pol> phollY . d1cuons a d poh11cal

    ,,.

    ro rhc

    . 1al conrra , social an . 1 rovi-

    ; ~ 1 ; . : 1 1 h ~ : : ~ ~ r o m

    J1ve:;1

    i u n ~ : ~ ~ a : S bul

    nio iexl ' in;

    rcc1p. by NS

    po

    1 are ulll-

    1 (O:'" icxts who ,

    c o n i c x t ~

    u l 1 u ~ 1 \ 1 s

    idcology, d1scourse)

    a ~ "

    cen

    ~ i n

    left P

    0

    1

    ffects of

    discursive

    for-

    "''' ' '

    v1t11 1 g1ca e . 1 b

    - urse ' e ,deo

    0

    copie

    as socia su ~ e c t s .

    '.,ses

    th p a s i u o n m ~ ~ u g g e s t s that peoplc are

    in 1ttiusser .

    h

    position of

    sources

    of

    ''

    g A agmary h . d.

    '

    ,ho1n

    .

    thC im reas actually

    1 e1r

    iscourse

    cd

    in urse, whe

    ve

    s are effects

    o f

    the1r

    d i s c ~ theY

    1h

    _

    m7:

    _

    The

    sources . and

    1

    J

    1

    ndee

    1

    posllJOn

    n gposi

    tioning ar

    e htdden

    0

    ogica f rtieir

    ow

    typically

    no

    t aware

    of

    '

    e

    es

    o h y

    are

    .

    1

    d .

    C

    ess le

    T

    e

    ihm

    a part1cu

    ar

    1scur-

    r neop

    from w1

    . . ,.

    1

    n1

    w r r t i n g

    ver the

    d1scurs1vc

    1onna-

    t

    fl

    ng.

    Morco

    d

    pe3k

    1

    tion. ple are pos1Uonc

    are

    '

    e foJ1Tlh n which peothe

    complex whole

    in

    ,,,

    v1t

    1

    d by

    h' h

    on>

    '

    1

    es shape .

    ursive format1ons

    , w 1c

    ~ m s e ve

    of

    disc

    .

    ourse'

    _

    but people are

    n a n ~ a l l s i n t e r d i ~ ~ g Radical ch a

    n

    ge in the

    p ~ c h e of hat shap d m discourse can come

    vare

    051

    uone

    no

    ople are P revolution. .

    .ay pe palit1cal .

    lleagues

    changed the1r

    0

    nY romx and hishco

    1

    ss

    ues

    in the late l 970s

    'c

    heu

    . d

    ot

    er

    p

    h

    e.

    on thrs an ain

    ueneau,

    1987;

    ec eux,

    11c

    11

    s ly 980s

    (M

    gf

    Foucault increased,

    as

    ear . fluence o h

    :JJ1

    The m .

    tudies began to e m ~

    a s 1 ~ e

    of

    a k ~ t m

    discursive formations

    m

    d1d

    h

    mplex m1xmg

    eity and ambivalence o f

    ihe co d the h e t e r o g e ~ 1981 ).

    Sorne

    other

    xlS an Courtme, .

    " see, e.g., . estigate detailed rhetoncal

    1

    x

    15

    ch

    re

    searchers

    1

    7v

    in

    the presidential cam-

    ~ m s . for ~ ~ a ~ ~ d e 1995. The i n ~ u e n c e o f

    pa

    i

    gns of

    19

    ra

    matics

    is also promment, ~ n d

    ~ n g l o - S a x o n P Fg

    ch

    l inguist Benveniste

    , f

    the

    ren

    . . . '

    rha

    l o h e work on enonc1atwn

    1 996/1974), : .osphenomena.

    In this

    frame-

    d

    on de1c11c .

    1

    d ts

    f c

    use

    d ( 1995)

    produced deta1

    e

    accoun

    ~ o r k

    Achar

    1

    i ctioning o f

    a

    very wide range

    lh

    po

    htrca un k 1997

    of

    e ( Fairclough and

    Woda , ,

    f exl types see

    for

    more

    details).

    TH DISCOURSE-HISTORICAL

    APPROACH

    The study for which the discourse-historical

    approach was actually

    developed,

    first at tempted

    10 lrace in detail the constitution o f an anti

    llmic slcreotyped image, or Fe indbild , as

    it

    r

    me

    r

    ge

    d n public

    discourse in the 1986 Austrian

    p

    e

    si

    dential campaign o f

    Kurt

    Waldhe im

    i 'odak et al., 1990,

    Gruber

    199J Mitten

    1

    9J

    , '

    , -J

    n arder to be

    able to

    study the discourse

    ~ u t the 'Waldheim

    Affair '

    ' comext ' was

    ira

    ve led '

    la into

    vanous

    d i

    mensions.

    The research

    ; e ~ ~ n ~ s l i n g six researchers from three

    ields

    (hnguistics,

    psychology and

    his1

    ory

    ,

    decidcd

    in favour

    of

    .

    approach', Wh1ch macte 11 > O ~ s 1 ~ l c l ~ 1 a ~ g u l a t o r y

    thc rnany d1ffercn1 gcnres lhat were

    : i t :u s

    on

    the d1fferen1 poh11ca1 fields of act1on

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    ANALYTIC FAAMEWORKS

    Grand Theory

    Mlcldle RanP

    Theory

    Dlscourse Theory

    Un1u1sUcAnalyses

    ~ ~ t i o n A r g u m e n t a ~

    Penpecttvation ___

    D

    Strategies

    S t n t ~ o f

    Self

    Represencation

    lntensification

    and Mitigation

    Strategies

    f11Ure 12. I Levels o heofieS

    ond

    inguisric onalysis.

    unerances into account.

    is

    it possible to grasp the

    inter1extuality and interdiscursivity

    of

    whole dis

    courscs

    on

    ethnic groups

    or

    on specific persons.

    Moreover. certain

    wpo

    are recontextual zed

    from

    one public domain

    to

    the next, but realized

    through different

    1

    nguistic devices (ledema,

    1999: Wodak. 2000). A comprehensivc analysis

    should thus relate different approaches and

    theories

    from

    neighbouring disciplines

    as

    well.

    To ul'Kkrsiand rdcist. xenophobic

    or

    anti-Semitic

    discourses. it is importan to tum to historical,

    socio-p>ychological. sociological, psycho

    analytic and political claims because the pheno

    menon

    is

    '

    complcx (see Wodak and Reisigl,

    1999).

    In

    t h ~ example below, 1 cannot summa

    rize

    ali thc>e different. but relevant. theoretical

    and

    lll< lhoological theories.

    1

    will highlighr

    only

    1h

    o..:

    1har

    hdp to understand and explain the

    spccitic ca_.,e study in this chapter, which deals

    with

    . : c n r racist discourses and the Haider

    pheoomcnon'

    1see

    abo Wodak and Pelinka. 2002).

    The rangc of argumentative strategies and insin

    uation> ill illustrdte new dimensions

    of

    the dis

    cur.,J\c

    con>ruction

    of

    the 'othcr'

    in

    discourse.

    7

    M_re_mportantly. the precise discourse analysis

    w1ll

    11lU>tr.ite

    how importan it might be to

    mtegrate >cveral lcveb

    of

    context and a

    mult -theorctical .

    a ~ p r o a c h

    when analysin

    pohucal commumcat1on. g

    The spccific discourse-analytical approach

    applied in the four studies referred to is three

    dimensional: after (

    1)

    having established the

    specific contents or topics of a specific discourse

    (2) the discursive strategies (including argumen'.

    tation strategies) were investigated. Then (3), thc

    linguistic meaos (as types) and the specific,

    context-dependent

    linguistic realizations (as

    tokens) werc examined

    4)

    .

    There are severa discursive elements and

    strategies that, in our discourse-analytical vicw,

    deservc to receive special attention. We orient

    ourselves to fivc constitutive questions:

    How are persons namcd and referred to

    linguistically?

    2

    What traits, charactcristics, qualities and

    features

    are

    attributed to them?

    3

    By meaos

    of

    what arguments and argurncnta

    tion schcmes do specific persons or social

    groups try

    to

    justify and legitirnize thc inclu

    sion or cxclusion of others?

    4 From what perspcctive or point

    of

    view

    are

    thcse labels,

    attributions

    and argurncnts

    cxpressed?

    CRITICAL

    Disco

    ...

    hle

    1

    2. I Discursive suotegies for . . UttSE ANAL

    y

    .....

    -------=--_:_:":....':"f>osf ive Sel - SIS

    . - ond neroti

    Ob;ectives

    0

    rher.,._

    --------. . . . :. . . . . . . . :. :._- .

    ,..resentat;o,,

    19S

    ConstniCtion

    of n-

    ou t-groups

    Croupi

    nd

    l'1tmbersn1p c.i

    Bio1011ca1,

    ""'

    OfrintJon

    l.abelling social

    positi.,.,_, or

    ctors more

    or s

    . . .

    negatiy ly

    e s

    deprecatorily e '

    Metephors nd ,zinc nd dep.,.

    Synecdoches "''"tonYmies sono11z1"1

    Stereo ._. pars

    Pro IQlo

    . ..IQI ev ,

    ""'1

    Justifiation of PPreclatively

    utributions

    tive

    or negtive

    negalive o; Uillve ttnb ro PorJ)

    lmplicit a d PD

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    E

    ...,.,.RKS

    .,...,e

    FRAM

    ..-.-

    AJllAL

    dO

    undcrsi.and

    19' -

    cJio5" who ve 10 ivc

    al

    1U$i01" '

    r

    lht"

    '

    he niaY

    ~ r t _

    ' lhY

    . ns mY

    be

    bC vct f ... nd allusO

    soons . auvc

    acis.

    ;. . '

    aJways so

    ,....

    ornmuni< 1

    ivc

    wY - be

    si_. < . a hi:lilY cxp

    os

    . ion and cannol

    unJC

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    AJ ALYTIC FRAMEWORKS

    198

    . .

    onc short

    categones JO

    roach anJ ali illi would like to

    summanze

    app . . Nen:rthde s. 1 . be used JO thc

    S'Cuon. t procedul\'s to

    .. . mo.st importan . .

    11.. . . . itk 1cxts.

    analys1s

    ot

    sJ>C' .

    nd context

    .

    about thc

    co- a .

    Sampk

    n t o n n a u ~ n

    1

    politi.:al. histoncal,

    f 1he toe 1so.:ia

    ~ y : h o l o g i c a l

    etc

    .).

    dis.:oursc

    to which

    the

    Once the gcnre

    and c c ~ cstablished, sample

    t c ~ t

    belongs ha 'c

    . . rmation cstabhsh

    more e.thn og_aph11:, - ' t ~ r t e x 1 u a l i 1 ~ (texls on

    - 1ty anu JO e

    1

    ntcrd1s.:ur.;iv .th imilar a rguments,

    . . , , tCXL WI

    s

    imilar

    1 o p i ~ > . , _of aciion, gcnn:s) .

    macro-topi.:s.

    tidds

    undcr investigation, for-

    fr om 1hc

    problem

    -h

    question

    s and

    e r e s e a r ~

    mulatc precis . , fields for explanatory

    p l o n ncighbounng

    1

    aspecls

    .

    1 h e o r i ~ and theorcuca

    . arch

    questions

    into

    Opcra1ionalizc

    the rcsc

    linguis

    1i

    c

    ca1cgoncs:_

    _ quen1ially on to the

    Apply 1hesc

    ca

    egones

    se

    . 1

    approachcs to

    h 1

    in" theoreuca

    1c

    xt " 1 e us "' . , . 1 , from the

    . 1 1he

    mcamngs r ~ s u ung

    JOlcrprc .

    rcsearch

    qucsuons

    . h c

    ific

    , t'" .

    conlext diagram for

    t e

    spe

    Dra" up "" . '"

    tc:1.1 and

    lhe

    f i c : l d ~

    of ac11ons. .

    hile

    Makc an cxtcnsive

    inlerpretauond

    w

    the

    .

    to th

    c

    ~ a r c

    quesuons an

    to

    rctumJOg . . .

    problem undcr mvesugauon .

    Tbese

    steps are taken severa ti Tk.S,

    alway

    s

    c o m i n ~

    and

    going between text,

    e t h n o , T i l p h ~

    . heones an

    anal sis

    Most

    importantly. the dec1s1ons that are

    requin:d in

    the

    analysis

    have to be made

    cons

    1

    and Jus

    11

    fied

    The mediation between

    e xp 1cll .

    thcories and empirical analys1s, between the socia

    and he tcxL will nevcr be

    implemented

    totally ._ A

    ._ and hermeneutics and mterpretauve

    gap

    tX SlS,

    dcvices

    are

    always needed to bridge the

    ga

    p.

    CKNOWLEDGEHENTS

    This short swnmary is based on long and extensive

    discussions with my friends,

    colleagues and

    co

    n:searchersas well as students . 1would like tomen

    tion

    and thank

    Rudolf

    de

    Cillia, Martin Reisigl,

    Gertr.1ud

    Benke

    ,

    Gilbert Weiss, Bemd

    M a i ~ h e k . Michael Meyer and Richard

    Minen

    ,

    with ali of whom 1 have

    wo

    rk

    ed

    together

    over

    the

    years . Moreover, many ideas have come up with

    m y st

    udents.

    1 would like to thank Usama

    Suleunan. Alexander Pollak, Maria Arduc and

    Otrbtine

    Anthonissen for their insights and e labo

    r.uio I.'>.

    fina

    lly, 1

    would

    like to

    thank my

    peer

    group. "hom 1 have written about, and the many

    co llcagues 1have not been able to

    mention here.

    NOTES

    Scc Wodak and Mcycr (2001); wdak ,

    Tiaschcr

    el

    al . O

    991 ,

    2000); Rcisigl alld ( ~ 0 0 2

    (2001); van D1k (2001): Fairclough and ~

    ( 1997); Wciss and Wodak (2003 ; Blomma.:'Odali:

    Bukacn (2000); Anlhumsscn (2001 J: Pollak ( ~ l l e

    etc.

    21.

    2 Scc also Rcisig l and Wodak (2001) ; wdak

    2001 b); Wodak and de Cillia (2002a. 2oo

    2

    bJ

    12

    001a,

    Scc lunguuge and Puwa by Norman FaircJou

    (

    19119).

    language

    ,

    Power

    and ld ofugy try gh

    Wodak ( 19 19), and

    Pn:judice in Discuursr

    b ulh

    van Dijk (1985 . Y cun

    4 Thc Erasmus

    n c t w o r ~

    consis1ed

    of

    a

    CO

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    ,ANALYTIC FRAMEWORKS

    .U I Obcr Kollcktivsymbolik

    itn

    p o l i ~

    LiM.. J. t I . Jilirctl

    TcndcnzCO

    Oiilturs 1-1 11ftt1 AlllCtl aa 101A

    ~ . 1 7 1 1 1 . . .

    U. 119841

    .4/s

    ~ &ist

    Ju -wcl taf t

    ~ . . . . >-" Spra

    :il< i .

    V;1tiU11a1su:

    1

    1

    ' '

    w ~ - r

    Vcrtag. .

    MMI. U. t l'IS'MI .lrllnkY.>hnl -

    olitisdw

    Spracll

    ..

    u -

    FrulNn""' Main.

    Sulublnp

    . . .

    Mus,

    U. ( I ' l b l .

    Spncllcr-:

    rcadmg

    and

    nbllC indigcoous AusintiaoS". io G Wc1ss and

    Jt. "'odak tcdsl. Cnncai l>iscow'st' n-r ,

    -4

    _..,,OpbMrity. London: Palgra..: Macm1llan.

    pp. 199-:?19

    Me)

    . J. ( l 4 1 , , , . . , , , . , _ , ,

    07.bd:

    Bla.-twcil ( 1994

    Msacn.

    R

    t 19'111 11w

    Polllia

    of Alltist'lllilic Prrjudict :

    nw

    l f ~ ~ i

    Aarria.

    Bouldcr. CO :

    Wosnic"'

    Prcss.

    Mwoogl, P Wc= G.

    and

    Wodak.

    R.

    (: 0001

    EIUV('t all

    u - .

    , . . , , , q J i ~ w n t 1

    .411

    / 1 1 ~ r r J i s c i p l i

    _ ..

    , .

    4ppro=lt w

    EwcpJo_,..,,..,., P o l i c ) ~ M a b t r g

    and

    ~ _ ,

    Clttutgc.. Amstcrdam: BcnJanns.

    Ndlan.

    M. t191C) /..altgwlgr. Snruwics and

    ldrology

    (:?ad

    cd.I.

    l.Dadon:

    Maanillan.

    Ndl:

    rruusmus ' . Vicnna: lnslitu1 fr

    Wissc

    be

    Und

    nd Pchkan, J. , ,