Crisis Management – Just in Case…

Jeannie Shaughnessy HodgesJanuary 2013

Things to Think About… Stuff does happen Better safe/prepared than sorry… Crisis and unexpected events CAN be well

managed 10 Thoughts to Ponder

Thought #1It CAN Happen to YOU• Take 5 minutes to think

about the Risks of NOT accepting that notion

• Impact on: • Brand• Business• Consumer trust/confidence• Shareholders• Employees

Thought #2PLAN AHEAD- Just in Case- Better to be

prepared- Write it down- Literally create a

Crisis Management Plan- Pre- During- Post

Thought #3Engage ALL Stakeholders- Internal- External- Consider Assigning

a dedicated “Point Person” responsible for Crisis Management Plan

Thought #4DIG DEEP!- Review policies

- Insurance coverage, new exclusions

- Outline Areas of Exposure/Risk- Budget for

Potential Crisis- Brainstorm

potential Crisis scenarios

Thought #5Use BEST PRACTICES to Power Success- Learn From Others

Experiences- Review Other Plans- Track and Understand

New FDA and Other Requirements

- GMP’s- Expand Training and

Awareness- Communicate

Commitment to Crisis Planning/Management

Thought #6Have Systems for Success in Place - Not just lip

service; won’t likely get you the results you need- Identify and

gather missing pieces

Thought #7Enlist Professional Support- Not as a sign of

weakness, rather a sign of seriousness- Legal- Insurance- Communications/PR- Employee Management- Safety Experts- Transportation- Etc.

Thought #8Communicate and Distribute “The Plan”- Review objectives- Describe role in

success- Outline clear

expectations- Put in place where

many can locate, quickly…- Won’t be very helpful

“on the shelf”

Thought #9Is it a Crisis? When In Doubt – Consult the Plan

- When done right a Crisis Management Plan will be your trusted road map

Thought #10UPDATE THE PLAN- Often - and based

on set schedule - Quarterly- New Regulations- New Examples of

Others - Policy Changes- Renewal Dates- Budget Season

Potential PTNPA Support Webinar Series in 2013?• Methods for Protecting Business/Industry• Creating a Plan – Getting Started• How to Review Insurance Policies for Greatest

Coverage• Communications and PR Planning and/or Training• What to Expect: FDA Investigations and

Inspections• Risk Mitigation and Management• Update: Good Manufacturing Practices (GMPs)• OTHERS?

Continue to Contact Us! www.ptnpa.org