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PRIVATE AND CONFIDENTIAL
Creditstar Group
Company Presentation
Founded in 2006, Creditstar is
celebrating 10 years in business.
While great care has been given to the contents of this document, no guarantee, warranty or representation, express or implied, is
given to their accuracy or completeness, up-to-datedness, fairness. Many of the statements in this document about future events
are management opinions which may not materialise as envisaged in the management opinion. The information in this document
is subject to change without notice. The delivery of this document shall not, under any circumstances, create an implication that
the information contained herein is correct at any time after the date hereof or that there has been no change in the affairs of
Creditstar Group AS (the Company) since the date hereof.
Nothing in this document shall be treated as a representation or warranty as to the profitability of the investments into the
Company. Nothing contained herein is, or may be relied upon as, a promise, representation or guarantee as to the future
performance or policies of the Company or as to any other circumstances that may or may not occur in the future. Nothing in this
document constitutes an offer or invitation by or on behalf of the Company to invest into the Company or in its loans.
By receiving this document, you accept and acknowledge that no special relationship of trust or duty whatsoever exists that would
require updating the information herein and confirm that you are not relying upon any such special relationship of trust or duty
(including but not limited to under Article 1048 of the Estonian Law of Obligations Act, in Estonian: Võlaõigusseadus).
Neither this document nor any information contained herein shall not be treated as legal, financial or tax advice of any kind.
Nothing in this document shall be construed as the giving of investment advice by the Company or any other person. You should
take independent advice from qualified professional advisors before making investment decision(s).
The information set forth in this document is confidential and may include trade secrets. This information is intended only for
Company’s creditors, potential creditors, shareholders, management, advisors, auditors, lawyers and current investors.
Forwarding this presentation to third parties (including media, press) can only be done with Company’s approval and is otherwise
prohibited. Especially, you should not make it available to any person prohibited by law, including but not limited to United States
of America resident
Disclaimer
3
Executive summary
Creditstar Group („Creditstar“, „the Company“), established in 2006, is a provider consumer
financial services in Europe
Creditstar has gained trust of almost 350,000 registered users in 8 countries across Europe,
including Estonia, Finland, Sweden, Lithuania, Poland, UK, Czech Republic and Spain
The Company is run by an entrepreneurial team of 80 people from 14 nationalities of different age
and background
With total assets of approximately 48 M EUR and net profit exceeding 1.6 M EUR Creditstar had
another record year in 2016
In August 2016 Creditstar started operating on Mintos Marketplace. Since then about 6000
investments per week have been done in Creditstar loans issued in Poland and Spain.
4
Creditstar - an international fintech company
Creditstar operates in 8 countries
Trusted by many customersOverview
Creditstar, a successful provider of consumer financial services, was
established in 2006 in Tallinn, Estonia. Today it has ca. 40% market share1
in presence in 7 other markets in Europe
Company’s revenue and customer growth has been fuelled by entering new
geographical markets, expanding customer base and product development
The Company offers unsecured online and mobile consumer loans in the
amount of EUR 50 to 3,000 for a period of 5 days to 36 months
Lending activity is supported by an industry-leading infrastructure that
meets strict regulations and provides exceptional user experience.
Creditstar Group acts according to Responsible Lending policy and
thoroughly checks the background of all loan applicants.
349,000 272,000
registered users active customers2
1: Management estimate which based on portfolio sizes of its competitors
2: A customer who has taken at least one loan and/or has logged in the website at least once during last 12 months
Key financials (Fiscal year 2016)
€10,570(thousand)
Interest income
€1,640(thousand)
Net profit
11%
Net margin
€47,588(thousand)
Total assets
Active markets
5
Our MissionWe want our service to make people's everyday lives a little easier. Our clients can rely
on us, when they need a simple and transparent short term financial assistance.
Our VisionWe aim to deliver a simpler approach to personal financial services. We manage our
client relationships with a positive tone, by being friendly and respectful. And we want to
be a service provider who our clients trust, but moreover who they actually like.
Responsible PracticesAt Creditstar, we are committed to responsible lending. It means that we are selective in
giving out approvals to loan applications. We also urge our potential and existing clients
to consider all the flip sides of the coin before taking on a new financial commitment. Our
service is something that needs to be communicated with great integrity and we do our
best to meet the expectations of all parties involved.
6
Creditstar Group: an international fintech company
Excellence in operations
International and accomplished team
Scalable and timely processes
International reach
Innovative products
State-of-the-art in-house technology
Compliance with legislation
Big data and advanced analytics
Creditstar has efficient and controlled processes around all aspects of
customer life cycle - portfolio allocation, marketing, customer due
diligence, credit scoring, underwriting, customer support, cross-
selling/retention and debt collection.
Creditstar is led by an international team of experienced professionals.
The team has diverse backgrounds and skill sets with focus on IT and
banking. With native employees for each of its markets Creditstar ensures
efficient communication with local counterparties and better understanding
of cultural differences and customs of the markets.
Company’s international expansion focuses on growth, the process of
expansion is standardised which ensures cost efficient and fast execution.
Similar process is also implemented in product development and the way
how the products are brought to market.
The Company operates in 8 countries and is currently evaluating several
other countries which the Company might enter in the foreseeable future.
Creditstar has introduced to the market convenient, flexible and
transparent financial products that meet clients' expectations and needs.
The Company provides flexible microloans, instalment loans and credit
lines. Products in development include loans via VISA credit cards.
The technology developed by Creditstar can shape new trends in lending
behaviour. The online lending platform is user friendly and provides
excellent user experience from all devices at the same time
accommodating comprehensive and efficient back-office functionality.
Creditstar meets licensing requirements in all its geographic markets.
Creditstar’s IT platform ensures that the whole Creditstar Group can
quickly adapt to changes in regulations.
Creditstar has data driven culture and operations - advanced statistical
and machine learning models are used to make lending decisions, detect
fraud and expand the customer base. The Company also uses real-time
credit scoring and underwriting analytics. Marketing optimization and
customer segmentation analytics is also data driven.
7
In June 2016, the Czech subsidiary of Creditstar Group announced
the launch of www.creditstar.cz and started operations in Czech
Republic.
The subsidiary already has over 4,700 registered users.
Czech Republic
Spain
Latest milestones and developments
Compliance New markets
Creditstar Estonia and Ziip received authorisation from the
Estonian Financial Supervision Authority (FSA) in March 2016.
Successful fundraising
Creditstar completed two new unsecured bond issues in Q2 2016.
Issue 1: A three year bond issue in the amount of EUR 6 millionand maturity of March 2019.
Issue 2: A six month bond issue in the amount of EUR 3 millionand maturity of December 2016.
Creditstar UK received full authorisation from the Financial Conduct
Authority (FCA) in the UK in March 2016. Before receiving full
authorisation, Creditstar UK was operating with an interim
permission issued by the FCA.
Estonian Financial Supervision Authority
Financial Conduct Authority in the UK
In May 2016, the Spanish subsidiary of Creditstar Group
announced the launch of www.creditstar.es and started operations
in Spain.
The subsidiary already has over 22,500 registered users.
Acquisition of Reisiraha OÜ
In April 2016, Creditstar acquired 100% of the share capital in
Reisiraha, a small consumer credit provider offering holiday
financing in Estonia. The acquisition will enable Creditstar to
accelerate Group’s marketing efforts into travel and vacation
financing.
The portfolio of Reisiraha accounts for less than 1% of the
Creditstar Group’s loan portfolio.
Creditstar Group was selected as a National Champion
representing Estonia in the 2016/17 European Business Awards.
International recognition to Creditstar
8
Key strategic initiatives
Mission Objective
Creditstar is continuously evolving and its activities are based on
the vision to be the most reliable and innovative provider of
financial services. Creditstar’s mission is to help people when they
need simple and transparent financial solutions.
The aim of the Company is to offer clients a high level of customer
service and provide financial products that correspond to its
customers needs whenever they are in need of short term
financing.
Strategic goal
Company’s strategic goal is to build a strong international brand by
adapting and scaling its successful marketing, technological and
debt managing techniques of Estonian market in international
markets.
KEY INITIATIVES
Continue international expansion
Introduce new products and services
Introduce new complementary services to existing customers
(e.g. credit cards) and expand loan product range
Attract financing.
Attract long-term financing from institutional investors
Finland
45,000Sweden
13,000
Estonia
120,000
Lithuania
35,000
Poland
66,000
Czech Republic
4,700
United Kingdom
44,000
Country
Registered users as of
Dec’16
Customer base
Spain
23,000
9
▪ Cost-efficient business model
▪ Driving force in innovations in the consumer credit market
▪ Strong financial performance throughout its 10 year history
Strengths and opportunities
Strong partner network
Partnership with established companies that help to facilitate the
communication with customers and marketing.
Focus on market niches
Distinguished operational performance
Transparent operations
10
Excellent marketing and product development
▪ Deep knowledge of designing user experience in online and
mobile applications
▪ Proven experience in software engineering
▪ Ownership of an extensive database with customer data and
ability to draw business insights from it
▪ Creditstar’s credit scoring model is superior to majority of
commercial banks. Creditstar uses much more data points in
their qualitative scoring technologies and big data analysis.
▪ Quarterly reporting to different stakeholders
▪ Conservative provision policy
▪ Regulated and licensed by relevant supervising authorities in all
markets where Creditstar operates
▪ Consumer credit segment is overlooked by large retail banks.
Creditstar’s specialization allows running the business with
very low overhead expenses.
▪ Creditstar is able to quickly react to regulatory changes and
modify the business models to match the new market situations.
Organic growth in international markets
The ability to source customers in numerous countries pan-Europe
diversifies risks and leads to a competitive advantage over
consumer loan providers operating only in one or a few markets.
Superior resources - a geographically diversified platform requires
a significant amount of funds, time and effort as well as
implementation of advanced control systems and management
processes.
In more than 10 years of operations, the Company has built a
scalable IT and business systems. It has also acquired local skills
such as understanding of local customers and regulatory regimes.
Advanced data analytics and marketing
Real-time
Creditstar Group pursues data and analytics to build competitive advantage and improve the customer experience, loan
underwriting, scoring.
The Company is able to analyse big data volumes. That has resulted in improved marketing methods which can accommodate
growth in current target markets and further international expansion.
Real-time credit scoring and underwriting analytics
11
Optimization
Marketing optimization and customer segmentation analytics
Automated decisions
Advanced statistical and machine learning models to make better
lending decisions, detect fraud, and expand the customer base
more effectively
Multiple data points
Creditstar Group is using and developing scoring models (cross-
country) based on thousands of data points to assess customers’
credit risk.
Superior quality
This translates directly into better credit quality and improved client
acceptance policies
Scoring models reduce credit losses while at the same time increase revenue through expanding client base. In addition, such
unified credit scoring model also provides the Company with an advantage when entering new markets
Marketing
Loyalty programmeData driven marketing – cost-efficient, expansion to new
markets.
The Company has designed a customer loyalty concept, which
gives the returning customers an incentive to use Creditstar’s
services.
▪ Based on the number of loans taken clients acquire a certain
status. With every status upgrade the credit limit of the client
increases.
▪ Special offers and awards for loyal customers.
12
Customer retention
▪ Segmentation and automation with direct marketing through
different channels (e-mails / online retargeting / telemarketing /
SMS campaigns)
▪ Marketing automation and its special purpose software
react to predefined triggers (e.g. visit to our website or
furthermore logging in to the user account section of our
website). can include conditions (e.g. reacting only to a
predefined specific customer segment). Actions (e.g. web
banners with specific communications and a trigger to a call
centre when no action is evidenced within certain amounts of
days).
Channels
▪ TV advertising campaigns in countries where the market
position is adequately established.
▪ New markets - variety of digital marketing options.
In-house marketing team
▪ The execution of marketing activities is done by Creditstar’s in-
house marketing team, working together with digital marketing,
performance marketing and media agencies in different
countries
▪ Post-launch - full service performance marketing agency –
learning best practises
▪ Later - shift the dominant share of the marketing execution to
the in-house team. Agency partners continue, but with more
specific and limited assignments
Economies of scale
▪ Benefits of becoming more international – marketing
partnerships across the countries, convenience, cost savings
Automation and data analysis give better feedback of what works well and what doesn’t leading to better decisions and more value
gained for each euro spent
13
▪ Under supervision as a public
consumer credit lender (Creditor)
by Estonian Financial Supervisory
Authority - Finantsinpektsioon.
▪ http://bit.ly/2flmoBH
▪ http://bit.ly/2eFWpU0
▪ Authorised and regulated by the
Financial Conduct Authority under
registration number 675392.
▪ http://bit.ly/2e7NAWA
▪ Regulated by the Finnish
Regional State Administrative Agencies
▪ http://bit.ly/2flqmuc
▪ Authorised and Regulated as a consumer
credit company by the Swedish Financial
Supervisory Authority – Finansinspektionen.
▪ http://bit.ly/2f0HAhI
Compliance and regulation
▪ Under supervision as a
public consumer credit lender by the
Central Bank of Lithuania.
▪ http://bit.ly/2fBufya
▪ Trade License for Provision or
intermediation of consumer credit.
▪ http://bit.ly/2fKga0G
Customers
GEOGRAPHIC BREAKDOWN OF CUSTOMERS1 CUSTOMER AGE NO OF LOANS TAKEN BY CUSTOMERS1
PROFILE OF AN AVERAGE CUSTOMER
EE 34%
FI13%
SE4%
LT10%
PL19%
UK13%
ES6%
CZ1%
18-259%
26-3544%
34-4522%
46-5515%
56 and older10%
149%
216%
38%
46%
5 and more21%
Note: Information as of Q4 2016
1: All customers who have taken at least one loan from Creditstar Group since the start of operations in 2006
Summary
▪ Creditstar has a very good understanding of its existing customer
base. The behaviour of all customers, both new and existing, is
closely monitored.
▪ Creditstar’s customer loyalty programme has increased customer
retention rates and lowered counterparty risk for Creditstar.
▪ Creditstar has 349,000 registered users. 272,000 of
them have taken at least one loan and/or have logged in the
homepage at least once during last 12 months
Profile of an average customer
The typical Creditstar’s customer remains out of the focus of large
commercial banks
Key characteristics of the typical customer:
▪ Active young male
▪ Lives in a small town
▪ Belongs to the age group 26-35
▪ Has taken a loan more than once
14
Underwriting process
Summary
▪ Creditstar issues loans according to strict underwriting process
which complies with applicable regulations and internal
procedures.
▪ Some specifics in the registration and loan application process
varies depending on the legislation of the country in which the
customer applies for the loan
▪ In all cases, loan application process is completed in a short
period of time
▪ Approximately 60% of loan application are approved in Estonia
and approximately 20% are approved in other markets.
Responsible lending policy
In all geographic markets, Creditstar operates according to
responsible lending policy. The policy includes such rules as:
▪ Thorough background check for all loan applicants
▪ Loan is not granted for repayment of other loans
▪ Simple customer agreements
▪ Marketing message calls for reasonable borrowing
▪ Loan Administrator
contacts first time loan
applicant by phone to
confirm the information
▪ Verification of contact
address and mobile
phone number
▪ Through mobile phone
or website
▪ All new customers are
required to provide
personal information
such as liabilities,
income, employer
▪ Loan applicants’
financial background is
checked with the credit
assessment agency
▪ Credit history with
previous loans
▪ Credit scoring and
underwriting analytics
▪ Phone call with each
customer
▪ Loan is transferred to the
client’s account
▪ Payment schedule and
loan agreement are sent
to customers mailbox at
Company’s webpage
▪ Registration at
Company’s website
▪ Required only for new
customers
▪ Primary customer
identification. All new
customers in Estonia
are identified face to
face (about to be
dropped as regulation
was relaxed)
REGISTRATION LOAN APPLICATION SOLVENCY CHECK LOAN APPROVAL
FINANCIAL CHECK
CREDIT SCORING
Over 70% of loan applications are rejected due to
conflict with these rules
15
up to 499 EUR44%
500-999 EUR42%
1000 and more14%
0
7
14
21
28
35
42
49
'07 '08 '09 '10 '11 '12 '13 '14 '15 '16
Loan portfolio
Summary
Variable Value
Number of loans outstanding Loans 57,000
Gross value of the loans EUR 56,820,000
Average size of a loan EUR 994
Impairments EUR 13,411,000
BREAKDOWN OF LOAN SIZES LOANS BY MATURITY LOAN PORTFOLIO AFTER PROVISIONS (M EUR)
up to 6m34%
over 6m66%
Note: Information as of Q4 2016
PROFILE OF AN AVERAGE CUSTOMER
Non-performing loans
▪ Majority of the non-performing loans have been recoverable – the
small size of the loans has helped to keep recovery rates at high
levels.
▪ Historically 5-10% of all loans fail to comply with the initial or
extended payment schedule. Such loans are recovered with a
help of external debt collection service or bailiffs.
▪ Only less than 1% of the loans have not been recoverable due to
several reasons e.g. bankruptcy, death, fraud, etc.
▪ Creditstar has not lost a single court-case to its debtors.
30%CAGR (‘07- ‘16)
16
-1% 1%
22%18%
56%
38%
2011 2012 2013 2014 2015 2016
Financial highlights
Profitability Growth
The Company has been profitable since its establishment. Company’s net
and operating profit margins have remained strong in different economic
and legal settings and various markets.
Impairments
The Company has shown strong track record and double digit growth
rates since 2013. In 2017 the Company continues too see strong growth in
demand for its products and services in different geographic markets.
The quality of Company’s customer loan portfolio has improved over the
years. Impairment charges per period relative to customer loan portfolio
have been shrinking for the last years.
Interest margin
While the net interest margins have been stable after the introduction of
tougher regulation, the net interest income has steadily grown in absolute
numbers. For example, CAGR for period 2013 – 2016 was 17%.
interest income growth, y-o-y
impairments to loan portfolio1 net interest income3, th EURnet interest margin2
2: (interest income / average loan portfolio) – (interest expense / average borrowings)
3: interest income – interest expense – loan impairment charges
1: impairments per period over loan portfolio (last twelve month impairments /
average loan portfolio)
17
43%38% 37% 38%
29% 30%
18%15%
18% 20%
13% 11%0%
10%
20%
30%
40%
50%
2011 2012 2013 2014 2015 2016
Net margin Operating margin
12%
9%
7%6%
6%8%
2011 2012 2013 2014 2015 2016
4,578 4,644 5,646 6,644 10,365 14,316
27%
24% 23%
19%
24%27%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
2011 2012 2013 2014 2015 2016
-4,000
1,000
6,000
11,000
16,000
Financial performance
Creditstar - profitable throughout its history
net profit, figures in thousand EUR
Fintech company with strong balance sheet
equity and liabilities, figures in million EUR
Operations with accurate cost control
efficiency ratio = (operating expenses + wages&salaries) / revenue
Creditstar has established strong internal processes that ensure
lean and efficient operations. Efficiency and cost control has not
suffered even after expansion to other geographic markets.
Successful debt management
▪ 5 – 10% of issued loans are classified as non-performing because
they fail to be paid according to the initial or extended schedule
▪ If a client has an overdue loan, Creditstar engages in a
negotiation with the client to find a solution and solve the situation
▪ Creditstar takes conservative approach to making necessary
provisions for overdue loans
▪ Total impairments: EUR 10.5 M (as of Q4 ’15)
▪ Substantial part of loans under provision can be recovered. The
non-recoverable loans are less than 1% of the total loan
portfolio
Company has managed to make than EUR 1 million of net profit on
each of the last 4 years.
18
829 6881,033
1,355 1,2961,640
0
250
500
750
1000
1250
1500
1750
2011 2012 2013 2014 2015 2016
30% 28% 30% 29%
42% 42%
0%
10%
20%
30%
40%
50%
2011 2012 2013 2014 2015 2016
6 7 8 9 11 127
1012
16
25
35
5
10
15
20
25
30
35
40
45
50
2011 2012 2013 2014 2015 2016
Equity Liabilities
CREDITSTAR GROUP AS
Lõõtsa 5
11415 Tallinn, Estonia
Phone: +372 698 8710
Fax: +372 653 1508
www.creditstar.com