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7/27/2019 Creativity Innovation Process
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Managing Creativity
and InnovationWilliam Y. Jiang, Ph.D.
Professor and Department Chairof Organization and Management
San Jos State University
Tel: 408-924-3551Email: [email protected]
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Objectives
Describe the creative processExplain the personality traits of creative
people
Explain how the four cognitive creativity skills
are promoted by creativity techniques.
List the five categories of characteristics that
distinguish creative people from noncreative
peopleExplain the organizational conditions that
hinder and promote creativity
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Innovation - Defined
Innovation is the implementation of new
ideas at the individual, group or
organizational level
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Creativity - Defined
Creativity is the development of ideas about
products, practices, services, or procedures
that are novel and potentially useful to theorganization
Eureka!
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What Does It Take
to Be Creative?
Time
Hard work
Mental energy
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The Creative Person
How are they different?
Personality Traits
Cognitive Creativity Skills
Domain-specific Knowledge
Intrinsic Motivation
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Characteristics of Creative
People
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Personality Traits of
Creative People
Persistence
Self-confidence
Independence
Attraction to complexity
Tolerance of ambiguity
Intuitiveness
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Personality Traits of
Creative People
Have broad interests
Are energetic
Drive to achieve
Love their work
Take risks
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Cognitive Creativity Skills
Think creatively
Generate alternatives
Engage in divergent thinking
Suspend judgment
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Domain-Specific Knowledge
Develops Via
Education Training
ExperienceContextual
Knowledge
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Creativity EnhancersFocus on intrinsic
motivationCreativity goals
Developmentalfeedback
Supportive supervision
Healthy competition
Participative decision
makingAutonomy
Hire creative people
Enriched, complexjobs
Provide resources
Clear organizationalgoals
Instructions to becreative
Recognize and rewardcreativity
Encourage risk taking
No punishment for
failure
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Creativity Enhancers
Workforce diversity
Internal and external
interaction
Diverse teams skilledat working together
Supportive climate
Organizational
culture the promotes
innovation
Flexible, flatstructures
Close interaction
and relationships
with customers
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How Can Organizations
Foster Creativity?
Hire creative &
diverse workforce
Design complex &
challenging jobs
Set clear
org. goals
Recognize &
reward creativity
Set creativity
goals
Use diverse
teams
Create the right
org. culture
Provide resources
esp. time
Be Creative!
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Management Style and
Creativity
Encourage risk taking
Provide autonomy
Encourage productivity - sweatequity
Supportive supervision, climate, and
work groupParticipative leadership
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Organization Design
and Creativity
Flexible
Flat
Structures
Internal &
External
Interaction
Close Contact
w/ Customers
That promote
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Creativity Killers
Excessive focus on extrinsic
motivation
Limits set by superiors
Critical evaluation
Close, controlling supervision
Competition in a win-lose situationControl of decision making
Control of information
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Stages in the Creative
Process
Preparation
IncubationVerification
Illumination
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Flow - Defined
Flow (autotelic experience) occurs when
people experience a state of effortless
concentration and enjoyment
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Creative Thinking
TechniquesBrainstorming RulesExpressiveness - Say whatever ideas come
to mind without focusing on constraints
Non-evaluation - No criticism allowed; allare valuable
Quantity - Produce as many ideas as
possibleBuilding - Expand on other
peoples ideas
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Creative Thinking
Techniques
Brainwriting
Hybrid of both individualand group brainstorming
Produces more ideasthan brainstorming