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CREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan Battles CATMULL, EDWIN E., AND AMY WALLACE. CREATIVITY, INC.: OVERCOMING THE UNSEEN FORCES THAT STAND IN THE WAY OF TRUE INSPIRATION.

Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

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Page 1: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

C R E AT I V I T Y, I N C .

O v e r c o m i n g t h e U n s e e n F o r c e s T h a t S t a n d i n t h e Wa y o f Tr u e

I n s p i r a t i o n

B o o k B y E d C a t m u l l & A m y Wa l l a c e S l i d e s b y R y a n B a t t l e s

C AT M U L L , E D W I N E . , A N D A M Y W A L L A C E . C R E AT I V I T Y, I N C . : O V E R C O M I N G T H E U N S E E N F O R C E S T H AT

S TA N D I N T H E W AY O F T R U E I N S P I R AT I O N .

Page 3: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

Give a good idea to a mediocre team, and they will screw it up.

Page 4: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

Give a mediocre idea to a great team, and they will either fix it or come up with

something better.

Page 5: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

If you don’t strive to uncover what is unseen and understand its nature, you will be ill

prepared to lead.

Page 6: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

It’s not the manager’s job to prevent risks.

Page 7: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

It’s the manager’s job to make it safe for others to take risks.

Page 8: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

The cost of preventing errors is often far greater than the cost of fixing them.

Page 9: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

A company’s communication structure should not mirror its organizational

structure.

Page 10: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

Everybody should be able to talk to anybody.

Page 11: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

Do not assume that general agreement will lead to change—it takes substantial energy

to move a group, even when all are on board.

Page 12: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

Quality is the best business plan.

Page 13: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

Failure isn’t a necessary evil.

Page 14: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

People are more important than ideas.

Page 15: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

Prepare for the unknown.

Page 16: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

Don’t confuse the process with the goal.

Page 17: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

Give good feedback to ensure excellence.

Page 18: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

These principles should be at the heart of any work environment that strives for

originality, fosters problem solving, and pushes its employees to new heights.

Page 19: Creativity, Inc.key - Ryan Battles · PDF fileCREATIVITY, INC. Overcoming the Unseen Forces That Stand in the Way of True Inspiration Book By Ed Catmull & AmyWallace Slides by Ryan

T H I S H A S B E E N A B R I E F O V E R V I E W O F S O M E I D E A S F R O M C R E AT I V I T Y, I N C .

!B U Y T H E B O O K F O R T H E F U L L E X P E R I E N C E

!C AT M U L L , E D W I N E . , A N D A M Y W A L L A C E .

C R E AT I V I T Y, I N C . : O V E R C O M I N G T H E U N S E E N F O R C E S T H AT S TA N D I N T H E W AY O F T R U E

I N S P I R AT I O N . !

A L L P R O D U C T A N D C O M PA N Y N A M E S A R E T R A D E M A R K S O R R E G I S T E R E D T R A D E M A R K S O F

T H E I R R E S P E C T I V E H O L D E R S . U S E O F T H E M D O E S N O T I M P LY A N Y A F F I L I AT I O N W I T H O R

E N D O R S E M E N T B Y T H E M .