Creative Ways to Jump Start Your Mobile Strategy ?· Creative Ways to Jump Start Your Mobile Strategy…

  • Published on
    04-Jun-2018

  • View
    212

  • Download
    0

Embed Size (px)

Transcript

  • Creative Ways to Jump Start

    Your Mobile Strategy

    SPEAKERS:

    Andrew Opdyke, Department Manager of Mobile Development, Americaneagle.com

  • Speaker Introduction

    Mobile vs. Desktop

    Who is your audience

    Industry-specific mobile uses

    Case Study: Richard Roeper

    Case Study: Chicago Auto Show

    Top 4 Registrant Questions

    Summary and Additional Q&A

    AGENDA

    2011 Americaneagle.com All Rights Reserved.

  • Andrew Opdyke: As Department Manager of Mobile Development at Americaneagle.com, Andrew sets the vision and overall direction of new mobile development and mobile strategy. Andrew has also worked on many different projects including websites for sports teams, sporting events, large corporations and libraries, in which he focuses on: business requirements analysis, system design, project management, mobile applications, social media, multimedia and quality management.

    SPEAKERS

    2011 Americaneagle.com All Rights Reserved.

  • When considering creating a mobile version

    of your website, think about the added

    functionality a mobile device offers

    People want to find specific information immediately

    on a mobile device vs. browsing on a desktop

    Location-Based Technology Quick to find your location to get you to the location faster

    Example: Richard Roeper iPhone app can take your phones

    location and tell you where the nearest movie theatre is.

    Instant Calling Quick way to instantly call your organization for information

    MOBILE VS. DESKTOP

    2011 Americaneagle.com All Rights Reserved.

  • WHO IS YOUR AUDIENCE

    2011 Americaneagle.com All Rights Reserved.

    Determine your approach using analytics Do most people that log onto your website go to certain pages when using a mobile device?

    Do they view your site on a mobile device when using a certain search tool or opening your emails?

    Mobile also affects an organizations SEO and how visitors find you in mobile

    search engines.

  • INDUSTRY-SPECIFIC MOBILE USES

    2011 Americaneagle.com All Rights Reserved.

    Retailers

    Manufacturing

    Insurance

    Law offices

    Healthcare

    Municipalities

    Schools

    Entertainment

    Financial

    Sports

    Associations

    Transportation Publications News Conferences Committee Notes

    Emergency Alerts News Events Calendar Locations

    Make Purchases Connect the web

    and physical store Promotions

    Learn about Doctor Schedule an

    appointment Look up office

    locations

  • CASE STUDY: RICHARD ROEPER

    2011 Americaneagle.com All Rights Reserved.

    SUMMARY

    Richard Roeper is a film critic, hosts a radio show in Chicago and

    has written numerous books.

    GOALS

    Richard Roeper was looking for a way for users to be able to access

    his movie reviews from a mobile platform.

    With the boom in iPhone sales recently, Richard Roeper decided

    to create an application that would bring his movie reviews from his

    website into a mobile environment, and available for download onto

    an iPhone, iPod touch, or iPad.

    STRATEGY/RESULTS

    The new application includes a search tool for quick movie look up,

    integrated RSS feeds, and high-quality full-screen videos of the

    critics movie reviews.

    In addition, the app utilizes the iPhones built-in GPS to enable users

    to locate the nearest theatres and find show times for movies.

    The application is now available for download through Apples online

    application store and has thus far been downloaded over 5,000

    times.

  • CASE STUDY: CHICAGO AUTO SHOW

    2011 Americaneagle.com All Rights Reserved.

    SUMMARY

    Chicago Auto Show is the largest auto show in North America and

    was founded in 1901.

    STRATEGY

    Chicago Auto Show determined with a benchmark study that

    mobile ticketing primarily is used for movie tickets, but found that it

    benefitted the attendee because there were less steps they had to

    take to gain access

    RESULTS

    While they did not advertise their mobile ticketing this first year,

    8% of their sales ended up coming from mobile ticketing.

    NEXT YEAR

    2012 show will also offer mobile ticketing and they plan to

    advertise and heavily promote it.

    They are working with the convention centre to make AT&T

    service better.

    MOBILE ADVICE

    Think of your mobile site as a snapshot of your overall site. It

    should offer an instant snapshot of the most important parts of

    your standard/desktop website.

  • 2011 Americaneagle.com All Rights Reserved.

    TOP 4 QUESTIONS ASKED BY

    REGISTRANTS

  • What is the difference between

    a mobile website and a mobile

    application?

    QUESTION 1

    2011 Americaneagle.com All Rights Reserved.

  • MOBILE APPLICATION: A product that is downloaded

    from a virtual store to a mobile device

    Can be treated as a stand-alone product

    Can choose to create a paid app, another source of revenue

    Apps have to be developed separately for different devices iPhone, iPad, Android, Blackberry

    MOBILE WEBSITE: A website that is design to be mobile

    friendly, brought up on a Web browser.

    An extension of your standard website

    Choose only the most important areas of your website to put on

    your mobile website

    Only developed once to be viewed on different devices

    ANSWER TO QUESTION 1

    2011 Americaneagle.com All Rights Reserved.

  • QUESTION 2

    2011 Americaneagle.com All Rights Reserved.

    How do you decide what parts

    of your standard website should

    be viewed on your mobile

    website?

  • ANSWER TO QUESTION 2

    2011 Americaneagle.com All Rights Reserved.

    Thinking about mobile users and what they want to access when on the go,

    choose only the most important or relevant parts of your website.

    Common site sections to include are: news, locations, directions, events, and services.

    Contact information should always be prominent

  • QUESTION 3

    2011 Americaneagle.com All Rights Reserved.

    How do you make your mobile

    application stand out?

  • ANSWER TO QUESTION 3

    2011 Americaneagle.com All Rights Reserved.

    Review other applications that may

    compete against your own

    application

    Determine one main purpose for

    your application

    Advertise your app

    Offer a lite version to introduce

    people to the full version

    Pricing: Free vs. Paid App

    Research shows that free apps get

    downloaded more than paid apps

  • QUESTION 4

    2011 Americaneagle.com All Rights Reserved.

    How do you create a mobile

    plan if you have multiple

    websites?

  • ANSWER TO QUESTION 4

    2011 Americaneagle.com All Rights Reserved.

    For Multiple Websites...

    Treat each mobile site separately like you would for your standard websites

    Review each website to see which sections are most viewed

    If all the standard websites have the same goals, create a mobile template

    to implement for all sites.

    Website 1 Website 2 Website 3 Website 4

  • SUMMARY

    2011 Americaneagle.com All Rights Reserved.

    KEY MESSAGES

    Determine how your audience is viewing your site Mobile Functionality vs. Desktop

    Review Your Analytics

    Mobile website vs. Mobile app

    Determine what your audience requires (mobile uses)

    Best practices for making your Mobile app stand out Review the competition

    Ensure it serves one main purpose

    Advertise in many online channels

    Consider offering a lite or free version

    If you have multiple websites, treat each mobile site separately, like you

    would for standard websites

  • THANK YOU.

    877.932.6691

    Andrew.Opdyke@americaneagle.com

    www.americaneagle.com/events

    SPEAKERS:

    Andrew Opdyke, Department Manager of Mobile Development, Americaneagle.com

    mailto:Andrew.Opdyke@americaneagle.commailto:Andrew.Opdyke@americaneagle.comhttp://www.americaneagle.com/events