Creative Thinking v4

8/6/2019 Creative Thinking v4

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CREATIVITY HOW TO GET

THERELin Giralt


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CREATIVITY PERMEATES OUR LIVESBOTH

IN THE PERSONAL

Setting up your facebook page

Cooking

Doing Computer Graphics
http://search.yahoo.com/r/_ylt=A0oG7lta765Nj2cAJDVXNyoA;_ylu=X3oDMTA0cWtjOThtBHNtAzE-/SIG=11c9afs48/EXP=1303331770/**http:/www.facebook.com/http://search.yahoo.com/r/_ylt=A0oG7lta765Nj2cAJDVXNyoA;_ylu=X3oDMTA0cWtjOThtBHNtAzE-/SIG=11c9afs48/EXP=1303331770/**http:/www.facebook.com/http://search.yahoo.com/r/_ylt=A0oG7lta765Nj2cAJDVXNyoA;_ylu=X3oDMTA0cWtjOThtBHNtAzE-/SIG=11c9afs48/EXP=1303331770/**http:/www.facebook.com/


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ARTISTIC .


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AND PROFESSIONAL AREAS


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CONFRONT IMPLICIT OR EXPLICIT

ASSUMPTIONS.

Example: Retailer's

employees went to

other, differently

modeled, retailers

and, seeing firsthand

how they operated, the

retailers employees

were able to relax

their strongly heldviews about their own

companys operations


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BEING YOUR OWN MYSTERY SHOPPER IS A

GOOD START

Go through the process of purchasing your own

product or serviceas a real consumer wouldand

record the experience

Conduct online research and gather information about

one of your products or services (or those of acompetitor) as any ordinary customer would.

Try calling your company and the competition with a

specific product- or service-related question. Compare

the differences.

Observe and talk to real consumers in the places

where they purchase and use your products to see

what offerings accompany yours, what alternatives

consumers consider, and how long they take to decide.


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REFOCUSING AND MOVING 'OFF CENTER'ARE

VITAL TO STIMULATING CREATIVITY

Traditional Viewpoint

Refocused Viewpoints


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LOOK AT YOUR BUSINESS FROM ANOTHER

POINT OF VIEW

How would IBM manage our data?

How would Disney/P&G do our marketing?

How would Southwest Airlines cut our costs?

How would Dell redesign our supply chain? How would Rolls Royce design our customer Service

program?

How would McDonald's manage our employees?

How are WE doing all of these things?


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PROF. CLAYTON CHRISTENSEN, JEFFREYDYER,AND HAL

GREGERSEN, IN AHARVARD BUSINESS REVIEW ARTICLE, NOTED

FIVE IMPORTANT DISCOVERY SKILLS FOR INNOVATORS:

Associating

Questioning

Observing

Experimenting Networking.

The most powerful overall driver of innovation was

associatingmaking connections across seeminglyunrelated questions, problems, or ideas.


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ASSOCIATINGYOUR COMPANY WITH AN IMAGE CAN HELP

CRISTALIZE PROBLEMS AND OPPORTUNITIESWHERE ARE YOU

NOW AND WHERE WOULD YOU LIKE TO BE

Use an animal:

We are an Ox, but would like to become a Jaguar

Use an Image:

We are the Mona Lisa, but would like to become an Andy

Warhol

A personage:

Our attitude has been John Wayne, what if we became John

Lennon?

A sound: We are a tuba, what happens if we become a clarinet?


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THESE EXERCISES SHOULD BE DONE WITHIN A STRATEGIC

CONCEPT AND KEY CAPABILITIES TO FOCUS IMMEDIATELY

ON VALUE

Overall strategy

Go to Market

Increaserevenues

Decreasecosts

InternalOperations

Efficientuse of

resources


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Cost

Service

Functional andImage Product

Attributes / Quality

Innovation

/ Fashion

COMPETITIVE DYNAMICS:

HOW DO BUSINESSES COMPETE? HOW DOES

YOUR BUSINESS COMPETE?

13

Oscar Bernardes, Booz Allen & Hamilton


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SOME QUESTIONS TO ASK YOURSELVES

What business(es) are we really in? Value Add?

Why are clients buying/not buying our product/service?

What kind of customer experience do people expect?

What would customers love to have? Never be willingto pay for?

What distribution and alliance strategy increases

value for our customers and ourselves?

Where are we going to be in 10 years? What do our actual or potential competitors do better

than us?

The more you question the Status Quo, the stronger the

organization will be for it


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DIFFERENT TYPES OF MINDFRAMES CAN

BE USED IN THE CREATIVE PROCESS

1.AbsorbData

2.Reasoning/Logicalthinking

3.Visualthinking

4.Transformation androtation / what if?

5.Tap into youremotions and

intuition

6.Flowing/streaming Ideation

7.Experiment

8.Evaluation


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OBSERVATION IS THE KEY TO CAPTURING DATA

Our Sales Team

Observations:

Well dressed

Young

Enthusiastic Confident/Driven

Roll up sleeves

Culturally diverse

What's missing?

The old foggie with

experience

http://www.valhallabizsolutions.com/management-consulting/valhalla-sales-and-marketing-consultants.html


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OBSERVATION IS THE KEY...

The Best Waitress

Marvelous smile and

friendly personality

Congruent with homey

and casual style of Cafe Multi-tasking serving

good looking dishes

What's missing

A hairnet Suzy Freitas, a waitress at Country Rose Cafe, was voted best

waitress in San Benito County. "It's a real honor," Freitas said. "I really don't know (why I was

chosen). I just like to have fun at work." Photo by: Nick Lovejoy, The Free Lance


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OBSERVATION IS THE KEY...

Successful CEO's

Winners

All ages, genders, races,

lifestyles and careers

All is good

Where is the TEAM?


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REASONING AND LOGICAL THINKING IS

IMPORTANT, BUT NOT THE ONLY SOLUTION

http://wc1.smartdraw.com/examples/content/Examples/04_Decision_Trees/Decision_Trees/Co

mpany_Merger_Decision_Tree_L.jpg

Non quantitative

factors are asimportant inarriving atsolutions

Do not ignoreout of the boxsolutions and

issues


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VISUAL THINKING ADDS ANOTHER

DIMENSION TO UNDERSTANDING


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OR MANY OTHER TYPES OF PROBLEMS OR

INFORMATION

TRANSFORMATION AND ROTATION WHAT IF


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TRANSFORMATION AND ROTATIONWHAT IF

FACTORS CHANGE? FORGET BUSINESS AS

USUAL

ReduceClient Loss

Reducedelinquentaccounts

Designservice

program

TraditionalStrategy

Blanket

Strategy

New Strategy

- SegmentedApproach

Offer one size fits all discountsOffer discount to most profitable

clients based on risk of loss

Strict or lenient credit criteriaapplied to all uniformly

Offer credit based on prior historyand potential value to firm

Offer programs without consideringservice level needs

Offer service levels based onanalysis of client needs


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BE OPEN TO NEW INTERPRETATIONS

Guggenheim NYC Guggenheim Bilbao


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LET EMOTIONSAND INTUITION ENRICH

THE PROCESS

GOAL

Reason provides direction

Emotions provide the energy

Intuition enlightens your judgment


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EXPERIMENTING IS VITAL TO FINDING THE

BEST SOLUTIONS

Edison said, "I neverquit until I get whatI'm after. Negativeresults are just what

I'm after. They arejust as valuable tome as positiveresults."

Genius is 99%perspiration and 1%inspiration


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NETWORKINGAN OFT USED TERMHAS

MULTIPLE DIMENSIONSUSEFUL IN EVALUATION

In the modern sense: develop, share and test ideas

with others inside and outside the organization to test,

refine, and improve them; build your network

In a broader sense: view your entire organization andeconomic ecosystem as a network and visualize the

impact your ideas would have on the organization as awhole plus the economic ecosystem it is in

Both dimensions enrich ideas andincrease the possibility of success


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SOME THOUGHTS ON STIMULATING

CREATIVITY

Relax

HaveFun

Perfectionism

Fear

PresentMode

Daydream

Find whatworks

Catch theWave

Captureideas

Brainstorm

Break

routineFeed yourcreativity

PrematureCriticism

R B


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RELAX BEST IDEAS COME IN THESHOWER IS NOT JUST A SAYING..

Sleeping on it'puts unconsciousareas of our mindto work on the

problem whichbrings up solutions

For others it is theShower .

Walking.


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HAVE FUN CREATIVITY IS NOT LINEAL

But not too much

F


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FORGET PERFECTIONISM IT KILLSCREATIVITY

QUALITY

EFFICIENCY

Poor

Good for ourpurposes

PERFECT


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HAVE NO FEAR! DO IT OFTEN! - CREATIVITY IS NOTDANGEROUS. PRACTICING IT MAKES YOU BETTER.

Calendar

Note: you do not need a Date night to practice creativity

DAYDREAM LET YOUR MIND WANDER


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DAYDREAM LET YOUR MIND WANDERINTO WHAT IFS? AND IF ONLY?

At the end of the road there may be asolution.

Problem

BREAK YOUR ROUTINE IN NATURE, OR IN THE


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CITY, DO SOMETHING DIFFERENT TO STIMULATENEW POINTS OF VIEW.

BRAINSTORMING WHETHER ALONE OR IN A


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GROUP BRAINSTORMING IS A GREAT WAY TO

GENERATE NEW IDEAS.

JUST AVOID PREMATURE


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JUST AVOID PREMATURECRITICISM

LET IDEAS GESTATE AND MATUREON THEIR OWN

.PREMATURE CRITICISMTRUNCATES THE CREATIVE

PROCESS

ELIMINATES VALID IDEAS

MAY THROW OUT THE BABY

WITH THE BATHWATER

F D


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FIND WHAT WORKS FOR YOU DIFFERENTSTROKES FOR DIFFERENT FOLKS.

CATCH THE WAVE WHEN YOU ARE ON A


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CATCH THE WAVE WHEN YOU ARE ON AROLL STAY WITH IT!


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WHEN BEING CREATIVE STAY IN THE


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WHEN BEING CREATIVE, STAY IN THE

MOMENT


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FINALLY. CAPTURE YOUR IDEAS

Write them down,scribble

document your thoughts

dictate toyourcellphone...

just don't lose them

WHEN YOU ARE FINISHED FINISH BUT IF YOU


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WHEN YOU ARE FINISHED, FINISH, BUT IF YOU

ARE NOT, DON'T PUT LIPSTICK ON A PIG

Unless its MissPiggy!

Documents

Creative Thinking v4