Upload
novira
View
215
Download
0
Embed Size (px)
DESCRIPTION
From thinker toys
Citation preview
Recap last meeting
• What is archetype?
• Why we have to know it?
• What is the difference between „Fix that
Backfire‟ and „Shifting the burden‟?
Today‟s objective
• Understand why we need creative thinking
techniques?
• Able to identify the techniques
What did you see?
Seeing something different
will lead you to new ideas
and unique insights.
Things are supposed to
grow smaller as they
moved away from us.
Always challenge the
assumptions
Creative thinking techniques
1. False Faces (Reversal)
2. Slice and Dice (Attribute listing)
3. Idea Box (morphological analysis)
4. Idea Grid (FCB grid)
5. Stone soup (fantasy questions)
6. SCAMPER (questions)
Read this
Who fail to notice the word “The” appears twice?
If you concentrate on reading one word at a time, you‟ll read 2 “the”
I
LOVE
PARIS IN THE
THE SPRING TIME
Descriptive attributes: color, shape, odor, etc
Process : function, marketing, manufacturing, etc
Price: cost to manufacturer, wholesaler, etc
Ecological: positive/negative impact to environment
EKO, 2010
The more combination you create, the more creative you are
Combining parameters of a challenge (characteristic, factor, etc) into new ideas
How can I improve laundry hamper?
3 parameters:
material, shape,
position
Material
Option 1
Option 2
Option 3
Option 4
Shape Position
Plastic
Metal
Paper
Net
Square On Door
Triangle
Round
On Floor
On Wall
I
LOVE
PARIS IN THE
THE SPRING TIME
Use 1 technique only (Reversal, Attribute, Idea Box)
Group 1-4 :
Group 5-8 :