UANL UNIVERSIDAD AUTONOMA DE NUEVO LEON | FACULTAD DE CIENCIAS POLITICAS Y ADMINISTRACION PÚBLICA

“Let it be!” -

Creativity.

Guess what?

We still have a Quiz today!

Buahahahahahaha!

“Imagination is more important than Knowledge”- Albert Einstein

What do we need?

PHASE 1: INSPIRATION

In which you generate a large number of ideasThis is the research or idea-generation phase.

Characterized by: Spontaneity Experimentation Intuition Risk-taking.

Geoff Petty, How to be better at creativity, 1997

“ Inspiration comes to us slowly and quietly… prime

it with a little solitude.”- Brenda Ueland

What do I need to be inspired?

In order to generate a large number of different ideas you need to be:

Deeply engrossed Fearless

Free

PHASE 2:CLARIFICATIONIn which you focus on your goals.

Key questions are: • What am I trying to achieve here?• What am I trying to say?• What exactly is the problem I am trying to solve?• What would I like the finished work to be like?

And in more open ended work:• How could I exploit the ideas I have had?• Where could this idea take me - what could I make of it?

Geoff Petty, How to be better at creativity, 1997

CLARIFICATION (CONTINUED) The aim here is to clarify the purpose or objective

of the work.

If you feel lost, stuck, bogged down, confused, or uncertain about how to proceed, then clarification is what you need.

Clarification is a process, not an event. It should take place at frequent intervals while you work.

Geoff Petty, How to be better at creativity, 1997

“Have your eye on the ball, be strategic and logical, focusing on how the finished work will look.”

What do I need to clarify my ideas?

In order to clarify what you are trying to achieve you need to be:

StrategicUnhurried

Impertinent

PHASE 3: EVALUATION

This is a review phase in which you look back over your work in progress.

You examine your work for strengths and weaknesses.

Then you need to consider how the work could be improved, by removing weaknesses but also by capitalizing on its strengths.

Geoff Petty, How to be better at creativity, 1997

“Hardly anyone gets things perfect first time. Creative

people adapt to improve.”

How can I look back over my work in progress?

In order to improve earlier work you need to be:

CriticalPositive

Willing to learn

PHASE 4: DISTILATIONIn which you decide which ideas to work on

The best ideas are chosen for further development, or are combined into even better ideas.

This is a self-critical phase.

It requires cool analysis and judgment rather than slap-happy spontaneity.

Geoff Petty, How to be better at creativity, 1997

“The best ideas are chosen for further development, or are

combined into even better ideas.”

Which are the best?

In order to choose your best ideas from the inspiration phase you need to be:

StrategicPositiveIntrepid

PHASE 5: INCUBATIONIn which you leave the work alone, though you still

ponder about it occasionally, leaving it 'on the surface of your mind'.

Incubation is particularly useful after an inspiration or a perspiration phase, or if a problem has been encountered.

Creative people are often surprisingly patient and untidy, and are content to let half-baked ideas, loose ends and inconsistencies brew away in their sub-conscious until 'something turns up'.

Geoff Petty, How to be better at creativity, 1997

 ”Creative people are often surprisingly patient and

untidy.”

Can I review my work?

In order to leave work for your sub-conscious to work on you need to be:

UnhurriedTrusting

Forgetful

PHASE 6: PERSPIRATIONIn which you work determinedly on your best ideas.

This is where the real work is done.

Perspiration usually involves a number of drafts separated with clarification and evaluation phases.Very creative people often go over and over a piece until it is too their liking.

Geoff Petty, How to be better at creativity, 1997

Am I done?

In order to bring your ideas to fruition you need to be:

UncriticalEnthusiasticResponsive

“Congratulations, it is done!”