CREATIVE SPECIFICATIONS - AUDIENCEX · For times when the user’s browser does not support creative functionality, provide a standard image file. Expansion: ... Convertro, Truefect,

C R E AT I V E S P E C I F I C AT I O N S

2017

DISPLAY ADS

1 800 545 0009 | [email protected]

Rectangle Skyscraper Leaderboard

Dimensions

300x250, 300x600, 336x280, 200x200, 234x60, 250x250, 300x100, 320x100, 320x480, 930,180,970x250, 1000x300, 120x240, 180x150

160x600, 120x600, 300x1050728x90, 468x60, 470x80, 970x90, 980x120, 980x90

File Types .GIF, .JPG, .PNG, .HTML5 (Hosted by a third-party)

Max Frame Rate 24 fps

Max Initial File Load Size 200 KB

Subsequent Max Polite File Load Size

1 MB

Subsequent Max User Initiated File Load Size

1.5 MB

Max Animation Length 15 sec

Max Percentage of CPU Usage

20%

Labeling Requirements, Font Size, etc...

Content must be clearly distinguishable from normal webpage content

Submission Lead-Time Min 3 business days before campaign starts

DISPLAY EXPANDABLE ADS


Rectangle Skyscraper Leaderboard

Initial Dimensions 300x250 160x600, 120x600 728x90

Max Expanded Dimensions 600x250 320x600 728x270

File Types .GIF, .JPG, .PNG, .HTML5 (Hosted by a third-party)

Max Looping 3

Max Frame Rate 24 fps


Subsequent Max Polite File Load Size

1 MB

Subsequent Max User Initiated File Load Size

2.2 MB


Min Required Controls “Close X”, “Expand”


Implentation Notes and Best Practices

For times when the user’s browser does not support creative functionality, provide a standard image file. Expansion: we can take any direction of expansion – but multiple dirtections

can’t be in one-tag - - must be seperate tags for each direction. This is important to note as agencies are leaning towards one tag.

MOBILE ADS – STANDARD


Smartphone Tablet

Initial Dimensions 300x50, 300x250, 320x50,320x480, 480x320

320x250, 160x600, 728x90,768x1024, 1024x768

Max Expended Dimensions Expansion not allowed

File Types .GIF, .JPG, .PNG., JS tags (Flash not supported; HTML5 must be hosted by a thrid-party)

Max Looping 3


Subsequent Max Polite Size Not allowed


Max Percentage of CPU usage

20%


Must be clearly distinguishable from normal webpage content


Implementation Notes & Best Practices

Ensure images are mobile web optimized; do not use Flash™ assets; landing pages must be mobile optimized; include dimensions in file name

MOBILE ADS – RICH MEDIA EXPAND


Smartphone Tablet

Initial Dimensions 300x50, 320x50, 320x480, 480x320 320x250, 160x600, 728x90,

768x1024, 1024x768

Max Expended Dimensions

300x250 › 320x480320x50 › 320x480

320x480 › 320x480480x320 › 480x320

300x250 › 500x400160x600 › 400x600728x90 › 728x400

768x1024 › 768x10241024x768 › 1024x768

File Types JS tags (Flash not supported; HTML5 must be hosted by a thrid-party)

Max Looping 3


Subsequent Max Polite Size Not allowed


Max Percentage of CPU usage

20%


Must be clearly distinguishable from normal webpage content


Implementation Notes & Best Practices

Ensure images are mobile web optimized; do not use Flash™ assets; landing pages must be mobile optimized; include dimensions in file name

VIDEO ADS


Smartphone Tablet

Dimensions 320x250 or Larger

File Format Raw Files - MOV, MP4, WebM, AVI, WMV

VAST .2.0 – Must be encoded with MP4

VPAID VPAID JS

Max File Size 50 MB

Aspect Ratio 16:9 Widescreen, 4:3 Standard

Max Video & Animation 30 fps

Bit-Rate 300 - 400 KBPS

Max Video Length 1 min (15 or 30 sec recommended)

Min Controls Required Play, Pause, Mute

Codecs h.264, mjpeg, mpeg4, h263, dvvideo, svq3, svq1, qtrle, rawvideo, rpza

Container Format MPEG-4 Part 14, OGG


FACEBOOK ADS


RHS Newsfeed

Dimensions Min 254x133 Min 1200x628

Title / Headline < 25 Characters < 25 Characters

Body < 120 CharactersMessage : < 90 Characters

Description : < 30 Characters

Title & Body Restrictions

Cannot: start with punctuation, have duplicate consecutive punctuation characters with the exception of an ellipses, have words greater than 20 characters, have more than two consecutive one character words, consist of entirely capital letters, have double spacing,

include IPA symbols, include Super or Subscript characters, or include \~_={}[]|<>

Third-Party Impression Trackers

Clients who want to use view tags must be a Facebook Managed Advertiser. If they’re not, we should run without view tags, using RF/FB numbers.

Major Approved View Tag

AdCentric/AdGear, Adition, Adform, Adometry, AdParlor, Adsfac-Facilitate, Aggregate Knowl-edge, Atlas, BB Elements, Compass Labs, Doubleclick, Efcient Frontier, EyeReturn, Flashtalking, Graph Efect, Kenshoo, MediaMind, Mediaplex (add &mpcs=bypass), MIG, Nanigans, Pointroll, Smart Adserver, Spruce, Xaxis The subdomains need to be approved before the campaign

launch with FB: Convertro, Truefect, Weborama


DYNAMIC ADS


Display Mobile

Min No. Products 20

Max No. Products 500K

Feed File Type .XML, .CSV, .TSV, .HTML, .TXT, or any other delimited file

Preferred Delivery HTTP Server (Client Hosts File - i.e. http://www.companyname.com/feed.csv)FTP (Client provides feed from FTP location - must provide login credentials)

Accepted Delivery Rocket Fuel FTPFile Attachment

Encoding UTF-8 (Default, Standard Encoding), ISO-8859-1

Required Fields PID (Product ID, SKU, Hotel ID, Flight-Route ID), Landing Page URL, Image Link (Required if creative shows product images), Product Name / Label (Required for text based ads)

Optional Fields

Price (include prices without currency symbols), Category (hierarchy of categories using a ‘>’ delimiter), Star Rating (If client uses a rating system, inlcude rating score), Availability (ndicates whether the product is in stock or not. We will not show products that are not available. Yes/No,

or 0/1 accepted)

DYNAMIC ADS


Customization Options:

1. Logo · File attatchment or URL (.JPG or .PNG) · < 50 KB recommended

2. Product Border · Border Width (Default 1px) · Color · Display option: On hover, or always on

3. Label · Ads include labels · Font / Font Style (normal, bold, italic) · Text Color

4. Price · Ads include prices and price list · Font / Font Style (normal, bold, italic) · Text Color

5. Call to Action (CTA) · Ads include CTA · CTA Text · Font / Font Style (normal, bold, italic) · Text Color · Button Color

6. Overlay · Overlay attachement or URL (.JPG or .PNG) · < 50 KB recommended

7. Promotions · Promo message (case-sensitive, provide exactly as you want it displayed) · Start Date (as applicable) · End Date (as applicable) · Font · Text Color · Text Size (optional) · Background Color · If using promo calendar to schedule more than one promo message, please provide all promotions in advance at start of the campaign.

Note:

• Provide HEX or RGB for Colors

• Standard web-safe fots and Google Fonts supported

NATIVE ADS - CONTENT SPECIFICATIONS


Website Conversions / Clicks to Website

Brand Logo Can be cropped on platform

Headline 50 Chacracters Max, 15 Characters Min (including spaces)

Body Text 120 Chacracters Max, 25 Characters Min (including spaces)

Image Dimensions 1200x628

Note:

• Keep images clear of text or call-to-action buttons

• Use descriptive image and ad copy to clearly explain what users will navigate to after the click

• Avoid sensational, click-bait headlines or body text, i.e. “you won’t believe what happened next!”

• We highly recommend optimizing the landing page and content for mobile

• We recommend at least three variations of the creative

NATIVE ADS - VIDEO SPECIFICATIONS


Interstitial Native Outstream Pre-Roll

Description

Mobile-first, high-impact full-screen video player typically displayed when navigating

between pages or within apps.

Highly-viewable large-format placements that typically

autoplay only when in-view & are delivered in the heart of editorial

content on desktop or mobile.

Plays before video content, ensuring exposure across all

devices.

Max Video Length 15 to 30 sec Up to 5 minutes in length 15 to 30 sec

Perferred File Formats MP4 and WebM

Max File Size 75 MB

VAST Supported

Aspect Ratio 16:9 Widescreen

Companion Banner No

Documents

CREATIVE SPECIFICATIONS - AUDIENCEX · For times when the user’s browser does not support creative functionality, provide a standard image file. Expansion: ... Convertro, Truefect,