Creative Portfolionewtoncreative.design.gridhosted.co.uk/wp-content/...Website This South Devon touring park required a strong web presence focussed on user experience to stay ahead

Creative Portfoliot: 01626 882672 | e: [email protected] | www.newtoncreative.design

Table of CONTENTS

hello...

About us

Welcome 02

Foreword 05

Our Business 06

Portfolio & Projects

Torbay Tourism Association 10

Salcombe Tourist Information 12

Bolberry House Farm Camping 14

Port of Dartmouth Royal Regatta 16

SWS 18

Swyg 20

Westcountry Group 22

How Else We Can Help 24

The Team

Meet the Team 08

WelcomeWe are

hello...

Global connectionLocal inspiration

The secret to creativity lies in it’s source; the inspiration that sparks an idea. Our

creativity is inspired by the sun, sea, sand and open countryside of our native Devon

blended with the variety of global cultures you find here. We take you on a journey

that is as exciting as it is different. Come with us…

“We were absolutely blown away by the initial Ku branding project that your team created for us. Then when you created the Dore brand, we knew you’d blow us away again, and you did! We’ve now got two excellent sub-brands which have had immediate presence from our clients who perceive them as mainstream luxury standalone brands - exactly the result we were after!”

Client

t: 01626 882672 | e: [email protected] | www.newtoncreative.design

Welcome FromSimon Besley

Creative Director

We have a strong belief in the power of

emotional intelligence. Now, that may sound

like a relatively new ‘buzzword’ but it’s actually

been around for years. It’s like going to the

greengrocers with mum back in the old days

when the grocer would welcome you by name

and ask how your new baby sister is getting on.

Then he’d pick up the bags that he’d already

packed because he knew you like to visit on a

Thursday after school, and he’d have popped in a

couple of free treats for the kids. Then he’d show

you a couple of new lines that he thought you

might like to try.

My point is that he had taken the time to deeply

understand every one of his customers as if they

were his only ones. And that’s awesome, but we

take it a little further; not just getting inside your

mind, but inside the mind of your customers

too. The successful greengrocers are those who

have taken those important steps to understand

not only what their customers buy, but how they

want to buy –

and they’ve changed their channels.

We’ve been doing this for 33 years now; long

enough to understand what works and what

doesn’t. Our heritage and experience forms

the foundation of our work; our proactive

team draw on this to channel your message in

the right way, at the right time for maximum

results.

Welcome to Newton Creative! This is your personal presentation which has been created to show how we intend to help you achieve your results. But first, we’d love you to know how we work.

do the impossible.”

Walt Disney

“It’s kind of fun to

Our Business Introduction

Listen“You have two ears and one mouth –

use them in that proportion.” That’s the

philosophy we go by. We ask the right

questions so that we can spend time

absorbing what you have to say. Listening,

discovering and understanding is at the heart

of everything we do.

BelieveIntelligent listening is the catalyst for truly

and deeply understanding. And that leads us

to have the same belief in your dreams that

you do. We get right into your shoes so that

the knowledge you have of your industry

is combined perfectly with our expertise in

getting your message across.

CreateFrom this belief and understanding, we

transform your thoughts into real-life

concepts. The best creativity is more than just

an art – it’s also a science, a chemistry. We’ve

learnt how to achieve results by getting into

the mind of your customer and using that as

the basis for our creations.

Our business is centred on the conviction that everything is possible if you believe in it enough. We achieve this through 3 foundational principles.


do the impossible.”

Walt Disney

Team Work IT’S WHAT MAKES US STRONGER.

Introducing the Newton Creative team...


We’re a growing team and we’re not afraid to explore, but

some situations call for unique skills. Our network includes

web builders, PR experts, social media wizards and more,

because we want to make sure you have access to the best

creativity and solid experience.

We’re also a sister to Newton Print, part of the same family

and another advocate of beautiful marketing. Having spent

years looking at print from the user’s perspective, we think

they’re pretty good at what they do too.

Our Extended Network

Simon BesleyCREATIVE DIRECTOR

Linguistic lover and

empathiser. Lives and

breathes emotional

intelligence-based

marketing. Actually

enjoys writing blogs.

Darren HaimeGRAPHIC DESIGNER

Our tourism expert.

Loves playing with

PhotoShop.

Great with layouts

and making

storylines flow.

Naomi StevensSEO GURU

Literally amazing at

optimising websites.

We think she was

born with the

instinct. Wordsmith

of the highest order.

Andy TeakleGRAPHIC DESIGNER

Also doubles up as

web developer.

A real eye for creative

detail and loves

building brands from

scratch.

Luke BesleyPHOTOGRAPHER

Loves playing round

with props and

lighting to get that

perfect shot.

Photo editing

wizard.

Emily GodwinGRAPHIC DESIGNER

Partial to paper

and has a passion

for print. A stickler

for detail, loves

creating functional

and eye-catching

designs.

Work

Not only does Torbay have to hold off

competition from other resorts around the UK,

our client also needs to make sure their guide

stands out amongst other local rivals. Our task

was to create a coherent, quality publication that

reflects the natural beauty of Torbay as well as

the diverse offering within its catchment area.

The experience in our team has given this guide

the edge consistently over the years and it is fast

becoming the leading source of information for

visitors to Torbay and South Devon.

Case StudyTorbay Tourism AssociationI Love South Devon Guide DesignThe English Riviera has been voted time and again as the most popular family seaside resort in the UK. Our task was to reflect that in the area’s tourist guide.

ADVERT

MANAGEMENT

LOGICAL,

USER-FRIENDLY

LAYOUT

DESIGN, PRINT AND

DISTRIBUTION

STUNNING

PHOTOGRAPHY


Work

This is a project that we feel honoured to have

worked on for the past 10 years. Each year, our

team work on the design elements and layout to

continually improve the user experience. We also

use our experience and communications network

to manage the advertisement process, achieving

the perfect blend of adverts and independent

information. Salcombe as a destination has, as a

result, developed into a beautiful, luxury brand

that never fails to attract visitors from around

the globe.

Case StudySalcombe Tourist Information CentreTourist Guide Design

Arguably the most stunning holiday resort in the UK, Salcombe TIC want to showcase their beautiful location as a prestigious brand.

ADVERT

MANAGEMENT

LOGICAL,

USER-FRIENDLY

LAYOUT

DESIGN, PRINT AND

DISTRIBUTION

USE OF SPACE TO

AMPLIFY NATURAL

BEAUTY

A huge THANK YOU to you for all your time, patience, wonderful inspiration and hard work in getting next year’s Guide completed! I know we say it every year but this time, more than ever... I really couldn’t have done it without you! Thanks and appreciation to all the team at Newton who worked so hard to ensure we had the first batch in time for our special day last Saturday - they worked wonders!


Work

A focus on hero imagery and the family-friendly

environment was the key here. Location and

scenery is such an important factor for customers

when choosing their camping site, but can often

be overlooked. Our design and build team created

a beautiful, functional site that is easy to use and

stunning to look at. Our SEO team continually

work on the backend to make sure it’s at the front

of the pack.

Case StudyBolberry House Farm Touring ParkWebsiteThis South Devon touring park required a strong web presence focussed on user experience to stay ahead of the stiff competition.

BESPOKE BOOKING

SYSTEM

CONTINUITY WITH

SEO PROGRAM

PLATFORM FOR

VISITOR CONTENT

Andy is the loveliest person to work with. We’re absolutely over the moon with the website and we love the fact that you are ready to respond at a moment’s notice at all hours. Andy is a very valuable member of your team and the website is a very valuable asset for us!


Work

The Port of Dartmouth Royal Regatta carries

with it a sense of honour, majesty and prestige.

Visitors to the event would hardly know

that it is organised by a team of enthusiastic

volunteers; and their task is a growing one. They

commissioned our creative team to produce

their annual programme which must reflect the

grandeur of the event but also fit into a precise

budget. In addition, our experience with handling

advertisers and other sources gave their team the

advantage of free time for other things.

Case StudyPort of Dartmouth Royal RegattaProgramme DesignDartmouth’s Royal Regatta is a 200-year-old event labelled as one of the most premier sporting events in the West. Our contribution comes in the form of its annual programme

ADVERT

MANAGEMENT

LOGICAL,

USER-FRIENDLY

LAYOUT

DESIGN, PRINT AND

DISTRIBUTION

STUNNING

PHOTOGRAPHY

Thank you for your hard work on designing and publishing this year’s programme. All who I spoke to agreed that it was by far the best in recent memory. I really cannot wait to work with you again in the


Work

We decided on two distinct sub-brands for their

main divisions, giving each a unique identity that

would enable them to stand on their own within a

competitive market. We developed logos for each

that harnesses this individuality while remaining

consistent with other sub-brands of SWS. We also

prepared brand guidelines for each to enable

the correct application throughout the entire

customer journey.

Case StudySWSBranding

SWS supply high-end architectural hardware and lighting to property projects around the UK. Their various divisions required a cohesive, creative identity.

ROUNDED, UNOBTRUSIVE

FONT TO TIE IN WITH EXISTING

SWS BRANDING AND CREATE A

MODERN, CLEAN VISUAL

SHORT, CATCHY NAMES

WHICH COULD BE PREFIXED

TO SUB-RANGES

BASIC COLOURING

INCLUSION OF THE

‘UMLAUT’ TO HINT AT

GERMAN QUALITY

We were absolutely blown away by the initial Ku branding project that your team created for us. Then when you created the Dore brand, we knew you’d blow us away again, and you did! We’ve now got two excellent sub-brands which have had immediate presence from our clients who perceive them as mainstream luxury standalone brands - exactly the result we were after!


Work

This was the perfect opportunity for us to get

our teeth into a ‘from-scratch’ branding project.

Our task was to conduct more in-depth research

into the target market and perceptions of the

product, then build a brand that engaged with

this audience. We found that the younger

demographic were showing signs of interest and

would be a valuable target to invest in. We then

built a visual experience that could stand up not

only in retail but also at own-label level.

Case StudySwygBranding

Our client came to us with a new venture that needed a strong, charac-terful brand presence to compete in the food and drink retail sector.

When writing our brief for the new brand, we realised there were so many different facets of the Westcountry that we wanted to reflect. And yes, we were pretty worried that Newton’s design team wouldn’t ‘get’ what we were trying to say as we hadn’t worked together before. But...WOW! There was quite a collective intake of breath when we were presented with the concepts. After much heated debate, we chose our favourite and Newton’s team helped us to develop and refine it further. We love the way they cottoned on to our rather rambled brief, helped us to collect our thoughts and then used their experience and creativity to turn the ideas into something tangible. We’ve now taken this to trade shows and it’s gone down a storm. This has translated into revenue too - we’ve had an uplift of 25% since launching the Swyg brand!


PUNCHY, ONE-LINE NAME THAT

ENCAPSULATES THE HEART OF

WESTCOUNTRY FOOD

AND DRINK

VISUAL IMAGE THAT CONNECTS

THE BRAND WITH VISIONS

OF HAPPY, CONTEMPORARY

WESTCOUNTRY LIFE

TARGET AUDIENCE OF 20-35 AGE

BRACKET TO REVITALISE THE

IMAGE OF DEVON PRODUCE AS

COOL AND FRESH

STRONG COLOUR PALETTE,

TYPOGAPHY AND PERSONALITY

TO HELP ACHIEVE A FUN,

RETAIL BRAND

Work

Our main task with this website project was

to take the existing identity and begin the

transformation to their key target markets in

commercial and education interior fit-out. We had

to achieve this without alienating their existing

customer base in the original business – paper

and envelope supplies. This required a very

distinct look and feel to the site to emphasise their

creativity and experience in the fit-out industry.

Case StudyWestcountry GroupWebsite

Westcountry Group had a long-estab-lished brand presence in the South West but felt that their diversification had out-paced their original identity.

‘FIRST-IMPRESSION’

EMPHASIS FOR DESIGN AND

LAYOUT

ONGOING SITE

MAINTENANCE

INTERACTIVE FLIP BOOKS

AND VIDEO INTEGRATION

MANAGEABLE CMS

SYSTEM

Many thanks to Andy and the team at Newton Creative for our new website. The whole experience has been hassle-free and we’re very pleased with the finished result. Your company has been very easy to work with and Andy, the website designer, has been very helpful, knowledgeable and accommodating, helping us through the project from start to finish. As a result of our experience with Newton we have committed to work with you for all our ongoing web development and updates in future.


Want to see

More?The team was given a task to come up with a logo etc at very short notice. They turned it around in the required time and had a design that we didn’t need to amend. Excellent work.

Mark Bidmead, UNIFIER

What once started off as an honesty box, selling eggs at the side of the road, has slowly grown into a successful family run venture. Our idyllic location right

on the Dartmoor border, with views reaching all the way down to the sea, is the perfect spot to spend the day soaking up the peaceful countryside.

We are proud of how Ullacombe Farm has grown and now our ready meals give everyone the opportunity to enjoy a bit of Ullacombe in their own home. All our

ready meals are prepared in our very own café kitchen, using only locally sourced fresh produce by our lovely chefs.

Open 7 days a week Ullacombe Farm, Haytor Road, Bovey Tracey, Devon TQ13 9LL

01364 661341 [email protected]

What once started off as an honesty box, selling eggs at the side of the road, has slowly grown into a successful family run venture. Our idyllic location right

on the Dartmoor border, with views reaching all the way down to the sea, is the perfect spot to spend the day soaking up the peaceful countryside.

We are proud of how Ullacombe Farm has grown and now our ready meals give everyone the opportunity to enjoy a bit of Ullacombe in their own home. All our

ready meals are prepared in our very own café kitchen, using only locally sourced fresh produce by our lovely chefs.

Open 7 days a week Ullacombe Farm, Haytor Road, Bovey Tracey, Devon TQ13 9LL

01364 661341 [email protected]


Did we mention

Photography?

Thank You.

Falcon House

Collett Way

Brunel Industrial Estate

Newton Abbot

TQ12 4PH

t: 01626 882672

e: [email protected]

www.newtoncreative.design

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Creative Portfolionewtoncreative.design.gridhosted.co.uk/wp-content/...Website This South Devon touring park required a strong web presence focussed on user experience to stay ahead