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Creative Methodology & Thesis Topics Jessica Kincer Directed Research Summer 2013 Tom Klinkowstein WHAT DO I WANT? RESEARCH PAST INSPIRATION AM I....? LET IT GO ANOTHER POINT OF VIEW

Creative methodology6:19

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Page 1: Creative methodology6:19

Creative Methodology & Thesis Topics

Jessica KincerDirected Research Summer 2013

Tom Klinkowstein

WHAT DO I WANT?

RESEARCH

PAST INSPIRATION

AM I....?

LET IT GO

ANOTHER POINT OF VIEW

Page 2: Creative methodology6:19

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 1

What do I want this to be?

Page 3: Creative methodology6:19

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 2

Research using all resources available to me.

Page 4: Creative methodology6:19

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 3

Draw inspiration from my past experiences

Page 5: Creative methodology6:19

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 4

Question myself- I know my weaknesses am I making the same mistakes

Page 6: Creative methodology6:19

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 5

Let it go

Page 7: Creative methodology6:19

METHODOLOGYTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

Methodology Step 6

Get another point of view

Page 8: Creative methodology6:19

RESEARCHTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

TOPIC- RESTORATION

I am studying the new Myspace to see if they can rebuild the brand or if it would have been more practical just to launch as a new brand.

Page 9: Creative methodology6:19

RESEARCHTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

TOPIC- Fairy Tales

I am studying fairy tales and how they are constantly being retold with a new vision to see why we are drawn to retell these stories and make them new again.

Page 10: Creative methodology6:19

RESEARCHTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

TOPIC- Fairy Tales

Page 11: Creative methodology6:19

RESEARCHTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

TOPIC- Competition

I am studying Apple’s marketing strategies to see what makes them so effective and successful to see if these strategies would be just as effective for other companies.

Page 12: Creative methodology6:19

RESEARCHTOPICS

JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN

TOPIC- Competition

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” - Steve Jobs